Sustainable Innovation: Bio-Bean Case Study and Lifestyle Analysis

This report delves into the concept of sustainable innovation, using Bio-Bean as a prominent case study. It explores various types of innovation, including disruptive, incremental, sustainable, and radical, highlighting their impacts on businesses. The report analyzes Bio-Bean's sustainable practices, such as converting coffee waste into fuel, and discusses the pros and cons of such initiatives, including increased revenue, tax benefits, time constraints, and initial investment costs. Furthermore, it emphasizes the importance of sustainable innovation for maintaining ecological balance, protecting the environment, and fostering customer appreciation. The report also includes a reflective analysis of the author's lifestyle through the Gibbs reflective model, examining personal actions and aligning them with sustainability ideals to promote eco-friendly practices. The conclusion reiterates the significance of sustainable innovation for environmental protection and business success, emphasizing the need for companies to adopt these practices to ensure a sustainable future.

Business Studies

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART-A...........................................................................................................................................4
Illustrating the importance of sustainable innovation with example of the company Bio-Bean 4
PARTB............................................................................................................................................7
Examine your current life style and write a reflective document on how you could comply
with the sustainability ideals.......................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Sustainable innovation makes important changes to the company's services, products or long-
term environmental and social benefits which gives profitable advantage to the business. It gives
benefits to the company by working with its products and services. It is used in developing novel
products and services. In this respective project, various examples have been used to explain the
sustainable innovation in the market and businesses. This project states the importance of
sustainable innovation, its pros and cons and how it benefited our firm with taking the into
consideration and how it helps to earn profit in minimum damaging the environment and by
waste how profit can be earned.

PART-A
Illustrating the importance of sustainable innovation with example of the company Bio-Bean
Types of sustainable Innovation
Innovation and technology is proven as best technologies with the newness. Low-market affects
the idea which are easy to implement with compounds effects over time. High market affects
ideas that are tend to be difficult, risky and costly but has very high potential.
Figure 1:Create Sustainable Success with the 4 Types of Innovation,2021
 Disruptive Innovation- This type of innovation is very effected and comes with new
technology and high-impact results(Cillo,Giudice, and et.,al, 2019). The disruptive
innovation is extremely popular but it comes with many challenges. Mostly, this
innovation is used by start-up companies which are mostly targeting the segments are not
taken into consideration by the market. Although it is more affordable, easy, simple and
convenient than many established innovations in the market. Example, Unilever using
this method as it has high-impact and it very popular too being the wide company this
method is best to earn profit on maximum cost.

 Incremental Innovation- This process helps in improving of existing services and
products which are least highlighted. This establishes the most precise bottom
line(Lv,Xi,et.,al, 2018). It continues the improvement in products, services and business
operations, organizations which reduce the stagnation and continues growth in the market
share. example, Cadbury uses this method as it helps improving the product and service
and give growth in the market as company has produces wispa chocolate bars.
 Sustainable Innovation- In the market organization position can be secured by this
method. This method focuses on improving the existing products and services to increase
its cost and also to maintain the market-leader position(Abbas,Shad,et.,al, 2020). This
innovation process is focused on creating new features or services differs the product of
the firm from all the competitors in the market. Example of this, firm Bio-Bean is 'waste
products' into the new products, UK government has given more flexibility in legislation
for quick scaling of the product and creating last impression through sustainable
innovation.
 Radical Innovation- This technological innovation provides the way which transforms
the business and create new markets. By using this method, it can completely change the
method of work in market place. This method of innovation is successful as it influences
the type of innovation which usually related to the organization behaviours and
capabilities that creates the right conditions for successful new ideas for commercializing.
The pro's and con's of sustainable innovation which effects the firm Bio-Bean
Pro's for the firm Bio-Bean
 Increased revenue- There are many companies which are going for Eco-friendly
production because the new generation customers are using these products more. As the
cost of production is less because the production is mostly done by waste and these
products with Eco-friendly tags are bought 70-75% by the customers. Bio-Bean company
has used coffee for making fuel which very innovative and will be appreciated by the
market as is very unique(Costa and Matias, 2020). More like product gives more revenue
with less cost of production.
 Tax benefits- government is taking initiatives to promote the companies which are using
Eco-friendly products which are less harmful to the nature and environment. The

government offers incentives, less tax and several easy grants on many policies and
procedures for company, easy paperwork, licence etc. Bio-Bean firm is also tied-up with
these policies as it takes benefits on tax and policies like B-corps as they are using coffee
and producing fuel which is used buses of the country.
Con's for the firm Bio-Bean
 Takes more time period than usual- When we use model which implements green
business always have hurdles like the production is not quick and smooth for both
employees and company(Kneipp,Perlin,et.,al, 2019). The recycling process always take
time workers needs to be patient and focused. The collecting and gathering of
Biodegradable wastes and non-biodegradable wastes then putting them in separate
containers, afterwards there is whole process of laboratory and its very time consuming
procedure. But we can also say that company like Bio-Bean has put training process
which makes their employees habituated to the environment of process of production
afterwards it becomes easier them to work on day to day basis. This firm always keep
check on the process till the day employees do not get used to it.
 Sustainable initiative is little expensive- The company needs to bring new machines,
new devices as there will be new initial investment which increases cost of the
production. As we know the economy situation of the entire world is initially not quite
right. So if the company was to cover the investment of new production it’s difficult for
at least 2-3 years so instant profit is also a disadvantage for this type of business. Bio-
Bean firm always make plan for the budget, how much should be invested in new
initiative(Bacinello and Alberton, 2020). The audits and certification process is also taken
by the firm because of the constant demand of green products. As we know this
production is high now but within the future it’s the most profitable procedure and
investment for the company like Bio-Bean.
Importance of Sustainable Innovation for the firm Bio-Bean
 Maintaining the ecological balance- Bio-Bean firm uses all the available resources
which are waste and biodegradable easily. All the product of the company is Eco-friendly
and do not effect the environment. The ecological balance can be maintained by re-usage

of all the products which are counted in waste. The production of all the products of
green company is done to maintain the balance between nature and environment and also
to satisfy the need of the customers(Aguilar and Otegi,2018). The Eco-friendly products
are mostly demanded by the people in today's world.
 Protecting the environment- By using the bio-friendly product we have been securing
and keeping our environment safe. The environmental friendly products are easily
disposable and can re used again. In example of the company Bio-Bean uses coffee waste
to help power London's double decker buses, makes coffee pellets and coffee logs. This
is all done by recycling process. This prevent from wasting the new resources and raw
material. As the Bio-Bean firm protects the environment by using waste, government of
UK also supports start-ups by providing many perks.
 Overexploitation of resources- Eco-friendly company's do not use new resources and
never exploits them either as they use all biodegradable material for production. The Bio-
Bean company turns coffee waste into various products that are used by the customers.
These products are loved all over the world as people are environment friendly these days
using any resources or raw materials by the company's which produces more waste are
not been loved by customers anymore(Grabara, Szajt,et.,al, 2020).
 Customers appreciation- The Eco-friendly products are most liked by every person
around the world. Although firm like Bio-Bean are facing some problems like adapting
many new machines, technology and training for the employees but then also company is
willing to take that chance because the firm is getting many incentives by the government
and easy licensing and the company is earning more revenue and profitability as it is
more and more in demand by the customers
PARTB
Examine your current life style and write a reflective document on how you could comply with
the sustainability ideals
From the above analysis I understood that Gibbs reflective model is a suitable method for
understanding the importance of bio bean product which I am using now. The Gibbs model is
founded in 1988 by Graham Gibbs and in this step basically six stages are involved which is
described below –

Figure 2Gibbs' Reflective Cycle,2022
1. Description – According to me bio-bean is a very good company because they produced
eco-friendly products with low cost which I liked very much. The main advantage of
their products is that it is fully free from disease and due to this I confidently use their
product. The products which is produced by this firm is recycling waste coffee grounds
into advanced biofuels, biomass pellets and, in the near future biodiesel.
2. Feelings – After the using the product of bio bean I am so happy because I get various
advantages due to using their products. For example, due to using their product such as
fuel in my vehicle fuel efficiency are highly increased which is highly beneficial for me.
3. Evaluation – According to me the the approach of sustainable innovation plays the major
role for maintaining the sustainability of environment. Because sustainability innovation
is highly important for protecting the environment and living organisms from pollution
and other type of damage effectively.
4. Analysis – From above analysis I concludes that bio bean is one of the company who is
highly focused on sustainable innovation with help of identifying the needs and desires of
customers effectively. From this project I also understand that use of natural products is
highly important for increasing the life of machines and human beings.

5. Conclusion – In conclusion I want to say that for this organization sustainable innovation
is highly essential for this organization. Due to huge innovation organization is able to
facilitate unique and new products to consumers which is eco-friendly. In this consumers
are become loyal towards firm for long time.
6. Action plan – From the above analysis I decided to use the technology effective for
increasing the quality of eco-friendly products effectively. The other strategy which is I
decided to increase the awareness of this product in various locations with help of my
team. Because people did not have much awareness about their product and due to having
less awareness people are getting diseased day by day. Due to increasing awareness of
these type of products the health of the people are getting protected for long time.
After the proper analysis of Gibbs analysis model I conclude that sustainable innovation is highly
essential for maintaining the growth of organization in long term. With help of providing eco-
friendly products to users the positive relationship between company and customer are easily
sustained for long time. From this project I also realized that due to producing eco-friendly
products the goodwill of company is easily maintained in long term. Due to the use of eco-
friendly products like bio fuel, fuel efficiency in my vehicle is highly increased.
CONCLUSION
From the above report we summarized that sustainable innovation is very important for our
future environment and every company around the globe used adapt this process. The important
and benefits of this Eco-friendly process makes the resources, environment and climate safe.
These products are mostly appreciated by the customers around the world. The model of
sustainable development helps us to figure out, was is the important model which will be
benefited to the company to reduce the cost of production and increase revenue. This report also
explains us the advantage of using Eco-friendly products which helps the company to attain tax
benefits and licensing. They are also some drawbacks like high cost and hard to adapt by
workers but companies are then also producing the bio-friendly products, the reasons are
explained in the importance of sustainable innovation above which are, maintaining the
environment by using biodegradable materials, protecting the environment and not exploiting the
resources.

REFERENCES
Books and Journals
Abbas, J., Zhang, Q., Hussain, I., Akram, S., Afaq, A. and Shad, M.A., 2020. Sustainable
innovation in small medium enterprises: the impact of knowledge management on organizational
innovation through a mediation analysis by using SEM approach. Sustainability, 12(6), p.2407.
Aguilar-Fernández, M.E. and Otegi-Olaso, J.R., 2018. Firm size and the business model for
sustainable innovation. Sustainability, 10(12), p.4785.
Bacinello, E., Tontini, G. and Alberton, A., 2020. Influence of maturity on corporate social
responsibility and sustainable innovation in business performance. Corporate Social
Responsibility and Environmental Management, 27(2), pp.749-759.
Cillo, V., Petruzzelli, A.M., Ardito, L. and Del Giudice, M., 2019. Understanding sustainable
innovation: A systematic literature review. Corporate Social Responsibility and Environmental
Management, 26(5), pp.1012-1025.
Costa, J. and Matias, J.C., 2020. Open innovation 4.0 as an enhancer of sustainable innovation
ecosystems. Sustainability, 12(19), p.8112.
Grabara, J., Hussain, H.I. and Szajt, M., 2020. Sustainable university development through
sustainable human resources and corporate entrepreneurship: The role of sustainable innovation
and work environment. Amfiteatru Economic, 22(54), pp.480-495.
Kneipp, J.M., Gomes, C.M., Bichueti, R.S., Frizzo, K. and Perlin, A.P., 2019. Sustainable
innovation practices and their relationship with the performance of industrial companies. Revista
de Gestão.
Lv, W.D., Tian, D., Wei, Y. and Xi, R.X., 2018. Innovation resilience: A new approach for
managing uncertainties concerned with sustainable innovation. Sustainability, 10(10), p.3641.