Sustainable Leadership Strategies and Analysis Report

This report delves into the concept of sustainable leadership, examining its core principles and practical applications within organizations. It emphasizes the importance of balancing financial performance with social and environmental responsibility, highlighting the role of leaders in driving positive change. The report explores various strategies, such as stakeholder engagement, corporate social responsibility, and ethical business practices, illustrating how these approaches can contribute to long-term organizational success and positive societal impact. It discusses the significance of transparency, employee engagement, and adherence to environmental regulations. The report also provides examples of companies that have successfully integrated sustainable leadership practices. The report concludes by emphasizing the critical role of sustainable leadership in addressing global challenges and fostering a balance between business objectives and societal needs. It highlights the importance of adaptable leadership styles and proactive environmental strategies to ensure sustainable growth and positive contributions to society.

Leading Strategy Part-B

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body ......................................................................................................................................1
CONCLUSION ...............................................................................................................................5
References........................................................................................................................................6

INTRODUCTION
Sustainable leadership is normally defined as the behaviours, systems, and other practices
which endure the values of stockholders, environment, future generations and the community
and also the other species. It is the actions and behaviours that an organisation embraces with a
view to recognise its connection with a planet and humanity thus it will lead a positive impact
and positive effects on the environment and social change. Organisations business practices
helps in reducing of the operational expenses and also improves the relations of stakeholders,
also increases the profitability of an organisation and will also result in competitive advantage
over others. Thorough Sustainable Leadership, leaders of an organisation often manage the
organisation towards the society, environment, communities etc with long term goals in their
mind(Bruno, R. and Abbott, J.-A. M 2015). A sustainable leadership brings the balance in
meeting the organisational goals and also improving the social and environmental problems at a
global level. In short it is the way of maintaining the financial performance of the organisation
with adding benefits to the society and to the environment at large.
Main Body
There are various objectives while adopting sustainable leadership related to the people,
profits of an organisation, and the environment in which the organisation operates. Sustainable
leadership are mostly led by the CEOs who take the responsibilities of the sustainable leadership.
The companies in which the CEOs and higher officials takes the responsibility of bringing the
sustainability in the organisation tastes success by adopting various sustainability strategies.
Sustainable leadership was put forward by United Nations World commission in 1987 with an
agenda to guide and improve the world environment and global development(Brown, S. L and
et.al., 2017). There has been increase in the demand from the stake holders (shareholders,
society, government, employees etc) to implement proper management practices which keeps the
balance of an organisation both internally and externally. Stakeholders have been demanding
better economic performances from the organisation and also to keep on contributing to society
and the environment by adhering the responsible organisational practices. Thus this has led to
the growth of Corporate Social Responsibilities (CSR), Sustainable management and Business
Ethics . They have become vital part in formulating the organisation strategies. Sustainable
leadership leads to the decrease in the poverty as they keep on recruiting the new employees for
an organisation which provide the employment to large number of people and thus by providing
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the employment this results in decreasing the poverty and also it will increase the efficiency of
the organisation in return. Sustainability leadership focuses on the links that lies between the
society and organisation in order to manage them equally to bring balance in the firm
economically and socially(Bsharat, S. and Drach-Zahavy, A., 2017). It can help a business to
achieve the benefit on various drivers of the business like sales, cost reduction, employees
satisfaction. Brand value, reputation etc due to which a company increases its activities towards
the people. Sustainable leadership will increase the transparency in the organisation and will
increase the employees engagement. To bring the sustainability a leader communicate with
stakeholder for bringing the balance in the organisation. Now reporting sustainability
information is a common practice in big organisations to achieve the sustainability. A sustainable
leaders have to manage the the sustainability issues that are faced by the leaders, like the
business risks and opportunities available to them. A sustainable leader has to comply as per the
rules and regulation of the government of the country in which the business operates by doing so,
this will minimize the risks of penalties and fines from the government and will bring stability of
the company and will improve the reputation of the company which will bring the economy to
the company at a large. A sustainable leadership seeks to promote the stability of the social
systems through the high employment and active participation in taking decision for bringing
this stability(Hayes, A. F. and Preacher, K. J., 2014). One of the main responsibilities of a
sustainable leader is assurance of the human rights, transparency, honesty etc within the
organisation and out side the organisation, which will increase social value and will result in the
stability of the organisation within the society. For example there has been increase in the human
rights violations since 2008 and it has grown up 70% as per the report. A Thai fishing industry
were violating the human rights and were supplying the Prawns to the UK super markets which
increased their profitability up to 150 billion $ annually but at the cost violating human rights,
while as the responsible firm will not enjoy such type of profits by violating human rights
another example is John Lewis Partnership of UK which stopped buying its resources from the
country who were violating human rights.
Sustainable leader in order to achieve the profitability, have to make its employees to
follow the policies and objectives of an enterprise with respect to the sustainable development
and needs to set the targets to achieve the profitability with respect to the environment and social
elements(Janz, N. K and et.al., 2017). A sustainable leadership is socially just as it benefits the
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society like students and schools. Sustainable leadership's aim is to contribute to the society and
environment at large which will leave a positive impression on the customers and it will increase
the demand of products and services of the company and this will bring a profitability to the
company. A sustainable leader have to formulate the strategies how to achieve the profitability
for the company by serving to the society and to the environment. A leader has go for various
ways in order to contribute to the society in order to gain competitive advantage over others for
example ITC on buying a every ITC notebook it contributes a some amount of money to the poor
children's educations and that has lead to the increase in the sale of the companies product all
over India which increased its profitability but also contributed to the society. A sustainable
leader needs to maintain the growth of the firm by gaining the profitability and also keep on
contributing to the society so that there is a balance between the two. If a company is gaining
profits but stops to contribute to the society and environment this will leave a negative impact on
the customers and it will effect the long term objectives of an organisation as people feels that
organisation is making the profits without any corporate social responsibilities and this will have
the negative impacts on the customers and will decrease the profitability. A leaders skilled
decision can help an organisation to achieve the long term profitability for the company and also
the long term needs of the society as well(Kareklas, I., Muehling, D. D. and Weber, T. J., 2015).
This will set a business at a balance between the two factors. These are the two vital factors
which a sustainable leader has to consider because it will bring profits, performance, positive
image for the company, increase the brand value for the company, helps a company to achieve
the competitive advantage etc which can not be achieved in the absence one or another. A
sustainable leader has to act as per the common good for the organisation and for the society. A
sustainable leader to sustain the profitability of the business it has analyse the internal factors as
well as the external factors like public policies and public benefits in order to achieve wide
objectives of an organisation. A sustainable leader has to take up different roles of leadership in
the organisation while working with government, special interest groups etc to achieve the
profitability and to sustain it for the long time. A sustainable leader has to set a collaboration
with the social committees and different environmental committees to establish a balance of the
company. A sustainable leader has to device and execute a plan to achieve the profitability with
respect to the corporate social responsibilities. This will help in generating the revenue for the
organisation which again can be used to support the society and environmental needs.
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A sustainable leader have to focus on the environment in which the organisation operates.
A leader in order to attain the stability in the business a company has to focus on different
environmental standards like to create a products which can be easily recycled, to optimize the
life cycle of a product, to create an efficient distribution network etc these play an important
role in contributing towards the environment(Koh, H. K. and Rudd, R. E., 2015). A leader has to
focus on the factors that helps in reducing the impacts of environmental damages and has to
focus energy use, water use, emissions etc. A sustainable leader has to adopt new technologies
and materials with respect to the environmental concerns, making of the changes in the
production processes and focusing the emission standards. A leader has evaluate the its internal
processes of its business and make the necessary changes as the environmental requirements.
Many business have realised the importance of environment for its operations. This importance
have brought great benefits and profitability to the organisation. A companies have to make its
contributions towards the natural disasters and have responsibility to contribute to such kind of
disasters(Orazi, D. C and et.al., 2017). As companies operates to the different parts of the world
so they have to follow the environmental laws of these countries in order to attain the stability.
For example Volkswagen emission scandal that took place in 2015 where the United Sates
Environmental Protection Agency (EPA) issued a notice to Volkswagen for violating the clean
air act due to which Volkswagen was fined and has to face lawsuits which effected the
companies brand image across the world. But it also raised the awareness of emission standards
over diesel car manufacturers across the world. A leaders strategies to contribute to the
environment is of huge benefit to company and this will bring the sustainable growth of the
company all across the world and hence will generate the capital at a large and not only this a
leader has to formulate the strategies to make use of capital generated in order to support
naturally disasters hit areas in order to support the people who are affected by these natural
disasters. There are the various examples of various companies which have supported the people
who are affected by these natural disasters some of them are Toyota sat a production system
know how to help the people who were affected by the Hurricane where maximized the
organisations processes in order to serve the needy people another example Bloomberg L.P gave
a needed supplies to the needy people affected by the hurricane in US and also made their team
members available to help them(Seiders, K and et.al., 2015).
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Thus a sustainable leader have to adopt various organisational and environmental
strategies in order to bring the balance. A leader has to apply various approaches of leadership in
order to bring this balance like participative leadership which involves participation of all the
members of an organisation, it has also to apply situational leadership style when there is any
epidemic or any natural disasters faced by any country(von Thiele Schwarz, U., 2016). This will
help an organisation to set a balance, gain profitability, improve brand image and helps in
gaining the competitive advantage of the company not only this will also bring the positive effect
on the environment and will help in facing the global challenges.
CONCLUSION
It can be concluded from the report that sustainable leaders play an important part for
bringing a balance within the company both internally and externally while contribution to the
society and the environment. A sustainable leader have to gain the information about the various
aspects of the organisation in which the organisation works. A sustainable leaders have to
formulate different strategies in bringing such balance. A leader has to focus on the various
points like ecology, society, people, employees and other factors to achieve a balance. A leader
has also to assure that there is a sustainable for the company while focusing on the social and
environmental impacts. This is also concluded that a sustainable leader has to apply different
leadership style and perform various functions in order to bring balance within the organisation.
A sustainable has to work with respect to corporate social responsibilities and Business ethics for
its long term growth.
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References
Books and Journals
Brown, S. L and et.al., 2017. Qualitative analysis of how patients decide that they want risk.
Reducing mastectomy, and the implications for surgeons in responding to emotionally-
motivated patient requests. PloS One, Vol. 12 No. 5, p.e0178392
Bruno, R. and Abbott, J.-A. M 2015. Australian health professionals attitudes toward and
frequency of use of internet supported psychological interventions. International
Journal of Mental Health. 44(1/2), pp.107-123.
Bsharat, S. and Drach-Zahavy, A., 2017. Nurses response to parents speaking‐up efforts to
ensure their hospitalized child’s safety: an attribution theory perspective. Journal of
Advanced Nursing. Vol. 73 No. (9). pp.2118-2128
Hayes, A. F. and Preacher, K. J., 2014. Statistical mediation analysis with a multicategorical
independent variable. British Journal of Mathematical and Statistical Psychology. Vol.
67 No. (3) pp.451-470
Janz, N. K and et.al., 2017. The impact of doctor-patient communication on patients’
perceptions of their risk of breast cancer recurrence. Breast Cancer Research and
Treatment Vol. 161 No. (3) pp.525-535
Kareklas, I., Muehling, D. D. and Weber, T. J., 2015. Reexamining health messages in the digital
age: a fresh look at source credibility effects”, Journal of Advertising, Vol. 44 No. 2,
pp.88-104
Koh, H. K. and Rudd, R. E., 2015. The arc of health literacy. Journal of the American Medical
Association. Vol. 314 No. (12) pp.1225-1226
Orazi, D. C and et.al., 2017. “Networked brand identities: a multi-stakeholder IMC framework.
European Journal of Marketing. Vol. 51 No. (3). pp.551-571
Seiders, K and et.al., 2015. Motivating customers to adhere to expert advice in professional
services: a medical service context. Journal of Service Research. Vol. 18 No. (1) pp.39-
58
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von Thiele Schwarz, U., 2016. Co-care: producing better health outcome through interactions
between patients, care providers and information and communication technology.
Health Services Management Research. Vol. 29 Nos (1/2) pp.10-15
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