Sustainable Management and Marketing in FMCG Companies Report

This report critically analyzes sustainable management and marketing strategies within the Fast-Moving Consumer Goods (FMCG) industry. It begins by introducing the concept of "Performance with Purpose" and its importance in modern business, referencing PepsiCo's approach. The report then critiques the management decisions of FMCG companies, specifically Colgate-Palmolive, Coca-Cola, and Hindustan Unilever Limited (HUL), examining their CSR initiatives and identifying instances of greenwashing. It provides examples of the social impacts created by these companies and offers short-term and long-term management recommendations for each, focusing on reducing harmful practices and promoting healthier products and sustainable operations. The report concludes by emphasizing the importance of "Performance with Purpose" for creating value for stakeholders while maintaining a minimum performance standard.