Sustainable Management and Marketing Analysis of Plastic Collective

This report provides an analysis of Plastic Collective, a sustainable environmental organization focused on tackling plastic pollution. It examines the organization's background, its importance in environmental conservation, and the strategies it employs, including training, equipment provision, and community campaigns. The report delves into the management roles within the organization, applying theories such as public policy, environmental management, and natural capitalism to explain its sustainable business practices. It also offers recommendations for improvement, including government partnerships, international expansion, diversification of plastic usage, and enhanced evaluation strategies. Despite the organization's efforts, the report acknowledges the limited impact of its initiatives and suggests further collaboration with stakeholders to ensure the success of plastic removal campaigns.

Running head: Sustainable Management and Marketing
SUSTAINABLE MANAGEMENT AND MARKETING
By (Student's Name)
Class
Teacher
Name of the School
City
Date

Sustainable Management and Marketing 2
Table of Contents
1. Introduction.......................................................................................................................................2
2. Background of Plastic Collective......................................................................................................2
2.1 Importance of Plastic Collective........................................................................................................3
2.2 Strategies that the organization uses..................................................................................................4
3. Situation analysis of Plastic Collective.............................................................................................4
4.1 Management roles........................................................................................................................5
4.2 Theories.............................................................................................................................................6
Rebuttal......................................................................................................................................................7
4. Recommendations..............................................................................................................................8
Future strategies......................................................................................................................................9
Conclusion................................................................................................................................................10
Reference..................................................................................................................................................11

Sustainable Management and Marketing 3
1. Introduction
Sustainable management practices remain one of the most important aspects of the
current business. Sustainable business practice helps in the development of a healthy business
environment that currently forms a major aspect of the business environment. Plastic is the main
threat to sustainable business practices affecting many different businesses. Plastic Collective is
an organization that was formed majorly to help tackle the plastic problem that affects the
environment. The organization was formed as a result of a problem that plastic caused to death
of animals particularly in water bodies. Therefore, the formation of the organization was to assist
in the development of programs that aims to reduce the effect of plastic leaked into the
environment. To do this the organization came up with programs, training, and equipment to
remove plastic materials. The following paper analyses Plastic Collective organization as a
sustainable business organization.
2. Background of the Plastic Collective
Plastic Collective is a sustainable environmental organization that was formed by Louise
Hardman with the aim of empowering people with knowledge, innovation of equipment and
creation of a practical reliable way of removing plastic material within the environment. The

Sustainable Management and Marketing 4
organization, therefore, started various training that educates both individual and business on
ways to remove plastic and create Plastic Neural Certification business environment. The
organization, in addition, advocates for business organizations to adopt ways or use machines
that practically remove the plastic that pollutes the environment. Moreover, the organization
makes available machines that are used by business to remove plastic materials. There are many
different education and training materials normally available to business through workshops and
seminars that also assist the business to operate in a sustainable business environment. The
organization, therefore, is important for within Australia and internationally (Plastic Collective
2018).
2.1 Importance of Plastic Collective
Plastic Collective plays an important role in the environmental conservation within
Australia and internationally. Firstly, the organization is highly involved in the creation of Plastic
Neutral environment with a minimal amount of plastic. The organization through its outreach
programs tries to bring people to be involved in a sustainable lifestyle (Rennie 2008). This
implies that businesses, individuals and households are encouraged to be part of a sustainable
plant of reducing plastic channeled into the environment. Secondly, the company has changed
the business landscape within the country and globally. The organization has created various
programs that encourage business to create a plastic healthy environment within the business
environment. To achieve its objective the organization is involved in programs that teach
business on ways to develop a sustainable environment around the business premises (Giesler &
Veresiu 2014).

Sustainable Management and Marketing 5
Thirdly, the organization is also important since it empowers people and communities
within the remote places of the country with the necessary resources to enable them to live a
sustainable life. The organization, therefore, plays an important role in improving the living
conditions of communities. In addition, the organization through its business initiative
encourages the business community to promote a sustainable business environment. Fourthly,
the organization has changed the business landscape internationally through bringing a new way
of managing sustainability. The organization through sustainable programs has changed the way
business uses and dumps plastic material within the environment. Moreover, the organization has
changed the way the plastic material can be removed within the environment to assist the
business community to have sustainable practices. Currently, the organization is bringing
together many different stakeholders in the business environment for training and education in
ways to reduce plastic leaking into the environment (Bansal & DesJardine 2014).
2.2 Strategies that the organization uses
The organization has various strategies that it uses to realize its objectives some of the
strategies that the organization uses include training, purchases of equipment, campaigns,
promotion and sustainable production. Firstly, the organization has come up with various
educational training programs that train the local and communities on the sustainable
environmental practices that help reduce plastic materials. The education program is meant to
equip people within the interior part of the country with the necessary knowledge to reduce
plastic materials within the environment (Jones 2017). Secondly, the organization has also
bought some equipment or machines that practically remove plastic materials within the
environment. To achieve this, the organization equips communities living within the village of

Sustainable Management and Marketing 6
Woolgoolgal within the NSW with shredders that mechanically remove plastic materials.
Thirdly, the Plastic Collective also empowers the community through campaigns to help in
creating a sustainable business environment. The organization encourages the community to take
part in the sustainable plastic removal exercise aiming at creating of healthy business and living
environment (Plastic Collective 2018).
3. Situation analysis of Plastic Collective
The Plastic Collective as an organization has a strong management that has helped in the
development of various sustainable programs aiming to improve the situation of plastic pollution
within the country and internationally.
4.1 Management roles
Role of planning
The organization has an elaborative plan that helps in reduction of the amount of plastic
that is channeled into the environment particularly water bodies. The organization has placed
enough resources in terms of manpower, training materials and sustainability programs (Sullivan
2007).
Role of organizing
The organization displays its organizing ability through development of the sustainability
framework that assists the organization realizes its mandate. The organization plays the role of
organizing various activities with the local community builds a sustainable business system that
has many different programs (Rennie 2008).

Sustainable Management and Marketing 7
Role of leading
On the role of leading, the organization is the leading Plastic Neutral Certifier for
business organizations. The organization is on the forefront to create a sustainable business
environment with minimal plastic waste channeled into the environment. In addition, the Plastic
Collective as an organization is currently the certifier for business organizations.
Role of control
Plastic Collective is the sole organization that controls many resources that aims at
creating a plastic free environment. The management of the organization is taking control of the
organization with various programs that the organization does to improve sustainability
(Sneirson 2009).
4.2 Theories
There are many theories that explain the relationship between Plastic Collective
management and sustainable business practice. Plastic Collective organization has many
different management strategies to help in advancing sustainable objectives within the business
environment. Some common theories that explain the sustainable management include public
policy theory, environmental management, and natural capitalism theory. Firstly, public policy
theories explain the extent which the public policies affect the sustainable management of the
environment and other activities. Based on the activities of the Plastic Collective has tried to
influence various stakeholders within the business system but still, have minimal impact. The
government can develop policies that better implement the plastic removal initiative spearheaded
by the Plastic Collective. Secondly, environmental management theory explains the

Sustainable Management and Marketing 8
environmental management efforts and its impact on sustainability management. Many people
within the country have not embraced the environmental management initiatives as this has a
high impact on the sustainable business operation. Thirdly, natural capitalism is another theory
that is based on the effect of natural resources and initiatives that can help in the management of
these resources for sustainability management. Currently, business strives to bring a closer
understanding of the business and the natural resource relationship as this assist the business to
remain responsible (Geissdoerfer, Morioka, de Carvalho & Evans 2018).
There are some strategies that the Plastic Collective organization has used and these
strategies include sustainable production, research and development, training, and promotion.
Firstly, The organization is highly involved in products promotion that aims at giving and selling
its plastic removal machine to the local community. The promotion of sustainable products to
people has made The organization realize its objective of ensuring zero plastic within the
business environment. Secondly, the organization is also involved in the massive production of
machines that help remove plastic material within the environment. The production has been
named as a sustainable production system and it also serves to provide an example to other
business organizations. Thirdly, the organization also investing in the empowerment of people
with the required skills to keep environment particularly business environment clean and Free
from plastic materials. To do this, the organization has various training programs that it uses to
educate locals on the importance of sustainable environmental practices. Fourthly, the plastic
collective organization takes the theory of research and development to another level through
conducting research that aims at developing sustainable management tools that are essential for
today's business. Through intensive research, the organization came up with products helpful in
removal of plastic. The organization through its management has incorporated these strategies to

Sustainable Management and Marketing 9
bring a new perspective to sustainable business management. For instance, the organization is
cultivating the business culture ensuring healthy and sustainable business environment
(Lockwood 2007).
Rebuttal
Despite various strategies that have been developed with the Plastic Collective
organization, the impact of the initiative remains minimal. The organization is weaker in the
implementation of its plastic removal initiatives making the whole process have low impact.
Many different programs that the organization is doing to ensure that there is minimal impact of
plastic in the environment still show that the organization needs to do more. Moreover, the
impact of plastic removal campaign still shows that plastic still far away from removal as many
businesses are still reluctant to implement the initiative as required. Therefore, the organization
still need to partner with various stakeholders within the industrial and business environment to
ensure there is a success in the initiative (Sullivan 2007).
4. Recommendations
In view of the Plastic Collective strategies of suspension management, there are other
areas that need improvement. Firstly, the organization needs to work with the government to
develop policies that are essential for sustainable business management of plastic materials. This
is important for ensuring proper certification of businesses. In addition, businesses will feel the
authority of the government hence respond positively towards the organization programs. The
government partnership is often viewed as a final authority capable of enacting legislation that
governs environmental practices (Tueth 2010).

Sustainable Management and Marketing 10
Secondly, the organization needs to intensify its international objectives as this will also
help secures those plastic materials that move across the borders of the country. The international
reach of the organization is still limited and this means the plastic materials challenge that
affection large water bodies such are oceanographic and seas are still insecure. Moreover,
partnerships with the government are important for international sustainable management of
plastic materials (Schaltegger, Windolph & Hörisch 2014).
Thirdly, the plastic collective organization needs to diversify its sustainable system to
provide uses of plastic remains that are obtained after the shoulder has cut plastic materials. The
ultimate plastic usage and end of these plastic materials still are not properly specified by the
organization. In addition, as a strategy, end of plastic materials removed or collected is very
important in environmental conservation (Becker 2008).
Fourthly, the organization needs to come up with evaluation strategies that are essential
for ensuring all organization object I've is realized. Despite research that the organization is
involved in, evaluation of these programs is still needed as this shows the far an organization has
achieved. Furthermore, the success of an organization is determined by evacuation of its
achievement and this is needed. Evaluation will also help show areas that are still not reached
through plastic neutral certification of businesses (Schaltegger, Lüdeke-Freund & Hansen 2012).
Lastly, the organization needs to improve its current programs to adopt digital plastic
monitoring system so as to better its geographical coverage. Many businesses today have
developed software that monitors essential aspects of the organization as this also helps in the
evaluation of strategies used. Some of these digital tools have proved promising in mapping and
identification of geographical areas that need high attention. This will in turn help in the

Sustainable Management and Marketing 11
quantification of the coverage in terms of geographical and impact of the programs within the
country (Edgeman & Eskildsen 2013).
Future strategies
The future of both business and environmentally sustainable management requires a close
look at some of the weaknesses of those programs that are currently used. Despite the effort, the
organization has shown in dealing with the plastic challenges, the initiatives that are currently
used have shown some weaknesses and there are some strategies that can be used in future to
solve the challenge. Firstly, the implementation of modern technologies in monitoring and
evaluation of the areas that are affected by these materials is important. Some of the current
digital tools can assist in the mapping of geographic areas that are affected by plastic with an
effort to isolate these areas. This will help strategically tackle those areas with massive plastic
fast before going to other places (Cramer 2018).
Secondly, sustainable business solutions for plastic are another important aspect of future
strategies. Instead of spending considerable time in tackling the problem of plastic stakeholders
within the business sector can find an alternative to plastic that is more sustainable than plastic.
This may include packages that are biodegradable as compared to plastic that is disastrous for the
environment. In addition, finding an alternative to plastic has been implemented by other
countries and has proved workable and the country can also come up with policies that limit
usage of plastic materials in the business sector (Rashid, Asif, Krajnik & Nicolescu 2013).
Thirdly, another area that can also be sued in future to control the impact of plastic is the
adoption of reusing or recycling techniques. Plastic Collective is currently doing good work in

Sustainable Management and Marketing 12
the removal of plastic in the environment. However, it still not clear the reusing or recycling
technique that the organization uses to solve the issue of plastic. This there presents an
opportunity in future that can convert the currently used plastic materials into another form that
is then used within the business. Instead of throwing away used plastic bottles and packages,
these materials can be converted to another object that is useful for the business (Hansen &
Schaltegger 2014).
Conclusion
In conclusion, the sustainable management system is an important aspect of today
business management. Plastic Collective is an organization that tries involves locals in the
sustainable management of plastic within the community can business environment. The
organization, therefore, has come up with several strategies to help the community deal with
plastic material leaks into the environment. In addition, The organization has developed train
programs that bring together individuals, community and businesses to take part in plastic
materials practice. Some of the theories that are visible within the organization include research
and development, sustainable production system, products promotion, and training programs.
Reference
Bansal, P. & DesJardine, M. R. (2014) Business sustainability: It is about time. Strategic
Organization vol.12, no.1, pp 70-78.