Analysis of Plastic Collective's Sustainable Management and Marketing

This report explores the sustainable management and marketing strategies of Plastic Collective, an Australian organization focused on reducing plastic waste through education, innovation, and practical tools like the Shruder machine. It highlights the company's background, its importance in promoting sustainability, and the various strategies it employs, including waste reduction, plastic reuse, and recycling. The report also addresses sustainability issues faced by Plastic Collective, such as community health and safety concerns related to burning plastic, economic impacts, adverse effects on tourism, habitat and wildlife disruption, and infrastructure challenges in remote communities. Furthermore, it discusses the practice of sustainability for plastic waste, sustainability theories, and the functions of management within the organization. The report concludes with recommendations for Plastic Collective to improve its future management activities and enhance its contribution to a more sustainable environment.

Sustainable management and marketing
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Contents
Introduction.....................................................................................................................................2
Background of Plastic collective......................................................................................................3
Importance of plastic collective.......................................................................................................4
Strategies of sustainability...............................................................................................................5
Reduce waste...............................................................................................................................5
Plastic reuse.................................................................................................................................5
Plastic Recycle..............................................................................................................................6
Sustainability issues.........................................................................................................................6
Issues related to community health and safety..........................................................................6
Impact on economic....................................................................................................................7
Adverse impact on tourism.........................................................................................................7
Impact on habitat and wildlife.....................................................................................................8
Infrastructure and collection.......................................................................................................8
The practice of sustainability for plastic waste...............................................................................8
Sustainability theories...................................................................................................................10
Functions of management.............................................................................................................11
Recommendations.........................................................................................................................13
Conclusion......................................................................................................................................14

References......................................................................................................................................15
Introduction
In the present scenario, the management of sustainability in the countries is emerging issue
because the rise in the excessive use of the resources and plastic is affecting the environment.
The purpose of the report is to explore about Australian based organisation that is Plastic
Collective. The company is working with the motive to maintain the sustainability due to which
it is based on three fundamental pillars that include -
 Empowering people with knowledge
 Innovating new designs and materials and forming the practical
 Reliable tools with machinery, which include Shruder machine.
The report will contain the significance of plastic collective and Australian international business
landscape. Further, research related to sustainability strategies is discussed which are majorly
used by the plastic collective with the motive to maintain sustainability. Along with this, the
sustainability issues are discussed which are faced by the plastic collective while conducting the
business operations. The situation analysis has been done in the report that includes the
different aspects like planning, organising, leading, and control. In the end, the
recommendations to the plastic collective are given considered the future strategies of the
company in mind. The engagement of management in the implementation of the suggested
strategies will contribute in improving the future management activities of the company.

Background of Plastic collective
The plastic collective company was found by Louise to develop and form machinery, with name
of The Shruder. The machine is one of the waste plastic shredding extrusion machines that
contribute in reducing the plastic waste. This has been found that Louise established a mobile
recycling mechanism with an informative platform that majorly emphasis on chemistry of
plastics and the way to transform the waste into different appreciated substances (Plastic
Collective, 2018). The workshop is conducted by the company with the motive to generate the
education with the motive to transform the plastic waste. The founder of the company works
with the motive to reduce or eliminate the waste. In addition, they believe that education is
one of the key components to the global change. Louise was a finalist for the awards of
sustainability (waste less reduce more) in the month of November 2016 (Plastic Collective,
2018).
This has been found that waste of plastic is flattering an emerging concern in the Asia Pacific
region with 370 million people on approximately 4000 islands are dealing with the issue of lack
of safe waste management. This is possible because approximately 11 million tons of the plastic
arrives to pollute the environment and seas (Plastic Collective, 2018). Thus, the mission of the
company is to reduce plastic waste for the betterment of the communities. This is the reason
the company make use of the Shruder Program that delivers the societies an end-to-end plastic
reprocessing resolution with the motive to create the appreciated reused plastic production in
the method of the shredded raw material, filament/cord, and moulded products (Plastic
Collective, 2018). The machinery is feasible enough as it allows the eradicating the preventive
cost of conveying waster of plastic majorly in islands and remote areas.

Importance of plastic collective
Plastic collective operations activities for reducing the plastic have importance in the market of
Australia.
 The major importance of the company is that it brings the required materials that are
essential to meet the landfills and encourages the business to make use of the
customized and new innovative products that are formed from the recycled products
(Chidambarampadmavathy, Karthikeyan and Heimann, 2017).
 The plastic collective is important as this provides the educational program through
their workshops to the different businesses so that they can initiate to reduce the plastic
waste. Along with this, education helps the company to bring the reduction in the
consumption of fossil fuels, the requirement of recycling the products and saving
energy.
 The company has importance in Australia as it runs the partnership programs work
thoroughly with the businesses, organisations and different societies who are loyal to
provide the assistance for the practice economic and environmental solution for the
clean and healthier world by accomplishing the goals associated with the society and
sustainability.
 The operations and business activities are essential for the communities as a reduction
of plastic waste in water supports in maintaining the simplicity, long life, improvement
in the living standard and many others (Plastic Collective, 2018).

Strategies of sustainability
There are different strategies that are implemented with the motive to maintain a sustainable
environment. These strategies are supported with the 3R initiative (reuse, recycle, reduce)
whose purpose is to promote the effective use of resources and materials. All these sustainable
strategies are discussed below-
Reduce waste
The sustainable environment can easily be maintained by reducing and preventing plastic
waste. Generally, the waste of plastic majorly takes place, as people in society are not able to
make effective utilization of the resources, which will lead to the waste of resources like plastic.
Plastic collective makes use of the strategy for offering education to communities and business
so that they can effectively make use of resources (Andrady, 2015). The effective use of the
resources will reduce or eliminate the wastage of plastic products. The minimum use of
resources will contribute in maintaining the environment as well as the atmosphere of a
country that reduces or eliminate the harmful substance that leads to the impact on the lives of
people.
Plastic reuse
The reuse is one of the strategies that help in managing the sustainable environment as reuse
of the products for more than once will save the resources of plastic. The reuse of plastic can be
done with the same purpose or for the different motive (Patel, Shah, and Patel, 2016). The use
of plastic is increasing due to which the strategy of reuse of products is essential to reduce the
use. Most of the products that can be used for the same or different purpose include plastic

glass, shopping bags and many others. These products can be used multiple types for the same
purpose and repairing of the product can be done for selling them for the other purposes
(Mansour and Ali, 2015). The plastic collective understands this process and knows that it
involve less use of capital with this it saves the money. This is the reason; company educates
people about the uses and importance of plastic with its reuse by society and individuals.
Plastic Recycle
Plastic recycling is considered an important strategy that contributes effectively in preserving
the resources for communities and societies future use. The plastic collective apply this
sustainable strategy with the motive to separate the waste and to recycle plastic waste. This
has been found in the research that there are different types of plastic which include plastic
that gets easily disposable and other plastic which can't be disposed of or recycle (Mwanza and
Mbohwa, 2017). Thus, the procurement of the plastic is required to done in an effective
manner so that sustainability can be managed.
Sustainability issues
This section includes the different sustainability issues that are faced by the plastic collective
while conducting their business operations.
Issues related to community health and safety
The health and safety of the communities remain in vulnerability because they perform the
practice of burning the waste of plastic that affects them (Brunner and Rechberger, 2015). The
burning of plastic leaves dangerous smoke that includes different types of toxins that can affect
air and leads to an impact on the health of the community people living at the place. This has

been found that dumping of plastic lead to unsanitary conditional and enhances the risk which
is linked with the consumption of human (Plastic Collective, 2018). Thus, this shows that the
burning of plastic by communities and society affects the environment of the place and leads to
the issue of sustainability.
Impact on economic
Plastic collective founds that sustainability leads to the impact on the economy of society. The
cost associated with plastic waste pollution is approximately $13 billion per year on subjects of
health, wildlife, tourism, habitats and several other factors (Ocean Crusaders, 2018). Thus, this
reflects that huge investment has been done for manufacturing the products and different
materials instead of the economy. This shows that the huge amount from the economy has
been invested in plastic wastes that negatively affect the economy.
Adverse impact on tourism
In the present scenario, the surroundings increase excessive use of plastic waste that negatively
affects the different business operations that mainly include tourism. The visual and aesthetic
effects from the waste of plastic are mainly found on beaches and waterways that are
considered as one of the major places where tourist visits the most (Drius, et al 2019). Most of
the plastic waste has been found in the water of the island of every country that affects the
experiences of tourist present at the place. Plastic wastes in the water might make the tourist
avoid visiting the place again which is not only affect the economy but also affect the tourist
place (Plastic Collective, 2018). The plastic waste on water and seas negatively influence the
experience of the tourist as it leads to skin infection, unhygienic and many other diseases. Thus,

plastic waste leads to the negative impact on tourism that is one of emerging sustainability
issue.
Impact on habitat and wildlife
The plastic waste leads to the direct impact from the sea to the land that leads to a different
effect on the life of a marine. In addition to this, the plastic material creates the impact and
destroys the reefs that affect the habitat. The habitat of the communities in the coastal areas
also gets affected because they remain depended on the wildlife that majorly includes fishes.
The use of fishing is done with the motive to source the food and to make their source of
employment (Plastic Collective, 2018). The plastic waste affects the water and wildlife with this,
costal people gets affected and face different type of diseases.
Infrastructure and collection
The infrastructure and collection are considered as one of the major sustainability issues, which
generally affects the environment as well as the surroundings. In the remote communities, the
infrastructure affects the collection and management of waste products as at remote areas
there is a lack of infrastructure facilities. In addition to this, the transportation cost of the
plastic waste remains too high that cannot be afforded by the communities due to which it is
huddle for the practice of sustainability (Plastic Collective, 2018).
The practice of sustainability for plastic waste
In the research, this has been identified that the usage of plastic and its products is rising not
only in Australia but also across the world. Australian country itself is able to make use of 6.9
billion plastic bags but out of it, 3.6 billion are shopping bags. This made the administration of

Australia pay an extra amount of approximately $4 million with the motive to clean up the
plastic waste disorder on annual basis. Presently, it is expected that ocean floor of plastic
comprises of approximately 70kg in every square kilometre. Thus, this has been found that
plastic waste is polluting as well as harms the environment. The increase in consumption of
plastic products leads to a rise in the waste of plastic that enhance the threats for the diseases
on humans. According to condition of country, plastic collective business has taken enterprise
with the motive to produce awareness and to decrease plastic across the world. Some of the
practices, which are required to be done by a plastic collective company, are given below -
 One of the sustainable practices that can be conducted by the company is to plant more
and more trees that will reduce the impact on the environment.
 The plastic collective should conduct some programs and take the initiatives towards
the natural resources that are being exploited. This has been found that the production
of the products to the emission of greenhouse gas and reduces natural energy
(Robertson, 2014).
 The up-gradation in the technology has brought new equipment’s through which the
waste of plastic can easily be managed. Plastic collective already has Shruder machinery
that contributes in reducing or eliminating the waste (Plastic Collective, 2018). Further,
they should search for the new technologies that can be used by them for bringing the
improvement in the sustainable practice.
The sustainability practice, which is currently performed by the company for reducing the
waste, includes generating the awareness for eliminating the plastic waste. In addition, the

major sustainability practice performed by the plastic collective includes the collection,
conveying, processing, and conducting the disposal of the waste material of plastic that creates
the impact on the livelihood of the people. However, the disposals of the waste in the landfills
affect the land that creates an impact on the plant that can be grown on that land. Thus, the
company needs to focus on recycling and reusing the plastic before treating it as waste.
Further, the sustainable practices of the plastic collective will effectively contribute in reducing
the use in transit due to their lightweight consumer goods wastage.
Sustainability theories
In the research, this has been found that different types of sustainability theories are present
and are implemented for maintaining the environment.
Zero waste theory
The theory of Zero waste is considered as one of the effective theory for the company to
maintain sustainability. It is a new step that are majorly taken to the innovative way for making
the surroundings free from the waste products that means it shows way to accomplish the
sustainability (Hottle, Bilec, Brown and Landis, 2015). The theory assists to the company and to
individual society for economically and ethical that is must to manage the sustainable
environment. The implementation of the theory contributes in eliminating the discharges linked
with air, water, plant, and human.
Balance theory

Balance theory is the theory that is formed with the reason to decrease the destruction of a
plastic waste in finding for an effective way that makes it more important for managing
sustainability. Plastic collective should apply the balance theory for reducing the plastic waste,
which is essential to maintain the balance in the environment for sustainability. The balance
theory helps in maintaining the supply and demand for plastic materials (Purvis, Mao and
Robinson, 2018). Thus, the plastic collective needs to bring a decrease in demand that will
reduce the supply of plastic products.
Functions of management
Role of planning: - Planning is the first and foremost functions of management that is essential
to meet at every stage for the effective and strategic planning as it avoids the landfills. The
planning plays a vital role in generating the opportunity to upgrade the amount in the local
waste management practice. Effective planning by the company towards eliminating plastic
waste will lead to a sustainable environment.
Role of organising: - The function of organizing is based on the planning for recycling the plastic
waste material that is effectively managed with the motive to reduce the pollution by
procedure to reservation energy and to bring improvement in efficiency (Singh and Sharma,
2016). The plastic collective needs to ensure that they need to organize the plastic waste in
order to reduce the pollution by course to preserve the energy and to enhance competence.
Role of leading: - Leading is one of the essential functions that include guidance to the other
person for effectively maintaining the sustainability in the environment. The leaders who are
contributing in improving or maintaining the sustainability include the local bodies,