University Report: Sustainable Management and Marketing in FMCG Sector

This report provides a comprehensive analysis of sustainable management and marketing practices, focusing on the application of leadership theories within PepsiCo and its 'Performance with Purpose' strategy. It examines the sustainable positioning of several FMCG companies, including Coca-Cola, Seventh Generation, and McDonald's, evaluating their approaches to greenwashing and environmental initiatives. The report explores the social impacts of these companies, providing both short-term and long-term management recommendations to enhance sustainability efforts. The analysis covers various aspects, such as financial performance, product delivery, and social responsibility, offering insights into how businesses can integrate sustainable practices to achieve positive environmental and social outcomes. The report concludes by highlighting the significance of sustainability management in today's business environment and the need for innovative techniques to achieve long-term positive results.