An Analysis of Sustainable Marketing: Di Bella Coffee Presentation

This presentation provides a comprehensive overview of sustainable marketing practices, using Di Bella Coffee as a case study. It begins with an introduction to marketing and the concept of sustainability, highlighting the importance of environmentally and socially responsible strategies. The presentation then introduces Di Bella Coffee, an Australian coffee brand, and examines its marketing practices, including ethical considerations such as transparency and data privacy. It delves into the social responsibilities of marketing leaders, including environmental, ethical, philanthropic, and economic dimensions. The presentation also addresses issues in socially responsible marketing, such as consumerism and environmental concerns, and explores various types of environmental responsibilities like waste management and pollution prevention. It concludes by discussing the challenges of environmentally responsible marketing, including costs, time, and consumer mindset, and emphasizes the importance of sustainability for businesses. Key takeaways include the significance of transparency, data privacy, and the integration of ethical and environmental considerations in marketing strategies.

MAIN BODY
Presentation:
A warm good morning to one and all presented here. Today I am going to present a power point
presentation in front of you all. The topic of the presentation is sustainable marketing. For this
presentation I chose Di bella coffee which is an Australian coffee brand serving its customers
internationally. I want the attention of all of you towards my presentation in which I put my best
efforts. So here it is :
Slide 1 :
I am going to start the PPT with the introduction of the file that is based on the concept of
marketing which is used worldwide by every scaled business enterprises whether small or large.
As it is known, marketing allowed companies to promote their product or services, it is evolved
as an important element for each and every business organization. It involves customer seeking,
advertising, sales promoting and other activities of marketing. Then the promotion of
environment and socially valuable products take place for the wellness of resources and
environment. It is termed as sustainable marketing. . Di Bella Coffee is the chosen organization
for this report. It is one of the largest coffee supplier of Australia and provided its services
worldwide. . It aims at improving the quality of life by promoting finished goods, services and
thoughts which are environmental friendly. It will help in increase customer base of any
company as now the demand for sustainability is increasing as it is helpful in preventing the
exhaustion of natural resources. They cut the coffee crop then crush the green beans then roast it
then a tasting technique is applied which evaluate the flavour of the coffee and then finally its
packing takes place. This report will cover ethical consideration in marketing practices and the
socially responsible marketing and environmentally responsible marketing and the issues while
doing these marketing in context to Di Bella Coffee is facing.
Slide 2 :
Moving to next slide there is the introduction of the company which I have chosen for the PPT
that is DI bella coffee. It is an Australian service providing company which is mainly known for
serving its coffee beans and coffee worldwide. It is expanded in various parts of Australia and
the other countries of the world too in previous ten years. It introduced a new innovative product

named TORQ. This allowed the company to fight with the pre existing competitors of the
company in the market. The company uses various channels for the advertisement and promotion
of the company's products and services
Slide 3 :
Then there are some ethical factors that must be considered in marketing that I am going to
discuss which are as follows
First is Being transparent: It is necessary not to hide anything with any staff of the company.
Transparency helps in building trust in between people in any working organization. It creates
openness between employer and employees which enables both of them to know about the
desires and expectations of each other. Di Bella used to take regular meetings with its staff in
order to let them know any new information, policy or rule of the company.
Next is Protecting customer data and its privacy: Privacy is necessary for the security of any
information of customer's data. It will protect the company from any type of financial fraud and
could able the company in identifying theft. It will the the companies in building customer trust
resulting the success of the business. Di Bella uses security software and insures its customers
that their data is safe.
Last but not the least is Committing towards sustainability and human rights: Sustainability
is the major factor should be considered while doing any business. It allows the company to
produce eco-friendly products and services. It engage all the suppliers more towards sustainable
business. A commitment for listening to the desires of the employees allows the employees to
work freely and satisfactorily. Di Bella allows its employees to put their expectations in front of
them. It also maintains sustainability by developing products which are less harmful for
environment.
Slide 4:
Moving further, it then mentions the social responsibility of a leader in marketing practices
which includes the following-
It is the focus at the efforts regarding to attract more customers towards the products and services
of a business and making a desire in them to purchase it. It focuses at the demands of the

customers and hence allowed the company in knowing how to fulfil those desires. It is also the
practice for maximizing shareholder's value. These responsibilities are adopted by many
companies as their marketing strategy. These are of four types:
Next is Environmental which refers to the organizational belief that it should produce eco-
friendly products which do not cause any side effect. It helps in reducing pollution, emission of
green house gases, general waste and many more. Di Bella uses paper bags instead to polythene.
It uses paper in packaging of its products.
Then is Ethical that ensures that the organization is operating in a well ethical manner aiming to
achieve a good behaviour with stakeholders such as: employees, investors, suppliers and
customers. Di Bella successfully maintain a healthy relationship with all of its stakeholders. It
used to keep communicating with them regularly.
Next is Philanthropic which is the responsibility aiming at making the society and world a
better place. In this businesses used to donate some parts of its earning in charity and other non-
profits that are not directly related to their businesses. Di Bella focuses in developing the world
better it sometimes donates some of the part of its earnings in charity.
Last is Economic which is the practice in which an organization supports all of its financial
decisions in doing good in the above listed areas.
Slide 5:
Next I will include some issues that are faced in socially responsible marketing
A socially responsible market focuses more at the desires of customers. Its aim is to provide
consumer with a good product which is good in any sense and is also eco-friendly, so that is has
minimum side effects. They also provide the community with right product, at right time and at
reasonable cost. But sometimes it may result in some following issues:
Natural environment: Green marketing is the manufacturing, pricing, promotion and
distribution of products which are eco-friendly. But it is tough and costly, sometimes consumers
don't accept green products and others. Di Bella sometimes faces a major loss as development of
products which are less harmful for environment are expensive in manufacturing.
Consumerism: It is the efforts of each individual, group and the whole organization to fulfil the
demands of customers. These efforts are sometimes harmful for environment, leads to develop
products with low quality and others.

Community: Right to safety, right to be informed, rights to be choose and others are the
expectations of consumers. Community took benefit from the social responsibilities of some
resources such as: money, product and time. Di Bella sometimes fails to fulfil every demand of
its customers.
Slide 6:
Then there are some types of responsibilities while practicing marketing which I have identified
which provides that Companies adopt green marketing for the prevention of damage caused to
environment from any commercial activity. It is also helpful in developing sustainability.
Sustainable marketing is the term used to define socially and environmentally responsible market
practices. Following are some environmental responsibilities:
Waste and recycling: It is the responsibility allows a company in recycling of any waste
produced while manufacturing of any product. It will helpful in prevention of more expenses in
purchasing raw materials in as the waste is recycled and reused for the manufacturing. Di Bella
consider all the points which are helpful in recycling.
Prevent pollution: As pollution and the factors causing pollution are increasing rapidly, the
concept of eco-friendly product is introduced. It allows in declining the per year rate in pollution
caused by industries. By the use of paper instead of plastic, Di Baella successfully help the
environment from pollution.
Slide 7:
Now I will discuss about different issues of environmental responsible marketing which are
mentioned in the next slide of PPT. it states that Green marketing practices requires
technologically strong and innovative organization. It is hard for the small or developing
companies to develop green products as they require a renewable and recyclable material which
is very expensive. It also takes a lot of time to develop eco-friendly products. Majority of people
are not interested in purchasing green products as they are aware of its uses and are not willing to
pay for that. This may result as the decline of sale of the company. This will be result as a heavy
loss to the organization. Following are some major issues occur due to environmentally
responsible marketing:

Cost: Every company wants their expenses to be minimum. As it is the generation which
requires more technologically manufactured product, the companies face more expenses in using
technologies and innovations to their products.
Time: Time is most important factor for everyone. As the products are eco-friendly in green
marketing, they have no side effects and are natural, they often take more time in manufacturing
and also in showing its effect at any customer.
Customer's mindset: As the customers today, run more for the branded products and only
believe in show off, they are not willing to purchase such a natural products. This may result as a
loss to the businesses.
Slide 8:
At last, I want to conclude my PPT presentation with a conclusion that include chief learnings
that have been learned and mentioned in the file.
 It could be concluded from this report that sustainability is very important for any
business. It allows the businesses to produce eco-friendly products and prevents harm to
natural resources. Being transparent, consider the privacy security of customer's data and
others are some major ethical considerations. Socially responsible marketing covers:
economical, ethical and other forms of marketing. Environment responsible marketing is
responsible for the prevention of pollution and others.
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