BUS5SMM Assessment 3: Sustainable Marketing Case Analysis Report

This report delves into the realm of sustainable marketing, focusing on PepsiCo's 'Performance with Purpose' initiative under Indra Nooyi's leadership, examining its impact on environmental and social responsibility. It analyzes the company's approach to portfolio transformation, sustainable farming, and financial performance, while also critiquing the greenwashing strategies employed by Fast-Moving Consumer Goods (FMCG) companies. The report explores the environmental and social consequences of these practices, including Unilever's palm oil sourcing, Coca-Cola's sugar content, and Procter & Gamble's use of potentially harmful chemicals. It offers recommendations for improvement, such as enhanced supply chain transparency and science-based product innovation, to enhance sustainability and ethical business practices. The report concludes by emphasizing the significance of 'Performance with Purpose' in delivering financial results and empowering communities, highlighting the need for responsible business conduct.