Sustainable Practices of Plastic Collective: A Detailed Report

This report provides a comprehensive analysis of Plastic Collective, a sustainable entity focused on reducing plastic pollution in water bodies and empowering coastal communities. It examines the importance of Plastic Collective's activities, particularly in the Australian context, highlighting its positive impact on the Great Barrier Reef and its adherence to the triple bottom line framework. The report identifies sustainability issues, such as the challenge of profit maximization and aligning sustainable activities with stakeholder value, while also discussing the company's sustainability strategies, including green marketing and the role of CSR. Furthermore, it explores the sustainability practices of Plastic Collective, emphasizing the role of planning, organizing, leading, and controlling in its operations. Finally, the report offers recommendations for the company's future, including business opportunities for coastal communities, mass production of equipment, and the introduction of alternative plastic products, concluding with the significance of Plastic Collective's ethical approach in creating a sustainable marine ecosystem.