HND Sustainable and Responsible Tourism Management Report

This report delves into the concepts of sustainable and responsible tourism, focusing on the United Kingdom as a case study. It examines the functions and missions of leading global organizations like WTTC, and UNWTO, in promoting sustainable practices. The report explores the principles and purposes of tourism planning and development to mitigate negative impacts, outlining the processes involved and evaluating approaches to sustainable performance measurement. It analyzes the impacts of tourism activities, considering environmental, socio-cultural, and economic perspectives. Furthermore, the report assesses how sustainability is managed, evaluates successes and failures, and provides recommendations for improvement in responsible tourism management practices. The report emphasizes the importance of stakeholder engagement and partnerships in achieving sustainable objectives, offering a comprehensive overview of the key elements in responsible tourism management.

Sustainable and
Responsible Tourism
Management

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
TASK 1 ...........................................................................................................................................4
Discuss the concept of sustainable and responsible tourism and discuss the developments in
selected destination. ...............................................................................................................4
Functions, roles and mission of leading global organisation.................................................5
Meaning and concept of sustainable and responsible tourism according to leading global
organisation which is selected................................................................................................6
TASK 2............................................................................................................................................6
Explain principles and purpose of tourism planning and development to reduce the negative
effect of tourism. ...................................................................................................................6
Process of tourism development and planning.......................................................................7
Evaluation of approaches to tourism development and rationale for measuring and monitoring
sustainable performance.........................................................................................................8
Evaluation rationale for measuring and monitoring sustainable performance.......................8
TASK 3............................................................................................................................................8
The impacts of tourism activity generated by a specific tourism attraction ..........................8
Principles of sustainability implemented ...............................................................................9
contribution made by various stakeholders in tourism practices and value and importance of
stakeholder engagement and partnerships in minimising adverse impacts to meet overall
sustainable objectives.............................................................................................................9
TASK 4..........................................................................................................................................10
Evaluate how sustainability is being developed and managed and evaluate failure and success
of sustainable management...................................................................................................10
Recommendations and solutions for improvement of responsible and sustainable management
practices................................................................................................................................11

CONCLUSION.............................................................................................................................12
REFERENCES:.............................................................................................................................13
Books and Journals...............................................................................................................13

INTRODUCTION
Sustainable tourism can be defined a village covered large number of tourism experience
including focusing on social economic and environmental factors as well as issues so that they
can improve the experience of their customers by maintaining the requirements of the host
community. It ensures that the tourist can fulfil their expectations by travelling in effective
manner so that they can eliminate negative impacts which are caused by various tourism
activities. Sustainable and responsible tourism try to protect wildlife, natural environment and
various natural resources by contributing positive activities towards management of tourism
(Pan and et.al., 2018). This report is based on United Kingdom as a destination for tourism. It is
one of the most visited place in list of tourism as it attracts a large number of tourists because of
its beauty. It includes various attractive places such as galleries, museums world heritage site
and national parks. This report will include a main feature of sustainable and responsible
tourism. Importance of tourism development planning is also evaluated in this report. Principles
of sustainable and responsible tourism are also discussed in this report in context to the targeted
destination. How sustainable and responsible tourism management has evolved in different
destinations worldwide is also evaluated in this report.
MAIN BODY
TASK 1
Discuss the concept of sustainable and responsible tourism and discuss the developments in
selected destination.
The concept of sustainable and responsible tourism evaluates relationship between social,
economic and environmental issues so that they can and has the experience of different tourist
which are interested in particular destination. In the initial is the age of 1950 destinations
contribute their efforts in the development of sustainable tourism for their tourist. After that in
later stages in 1970 various countries and cities have formulated various plans that assist the
responsible tourism which can attract a large number of customers in effective manner. England
also contributed positive efforts so that they can maintain the beauty of all the economic and
social environment of their industry (Higgins-Desbiolles, 2020). They have followed various
functions so that they can develop sustainable environment for their tourism which results in

higher economic growth of that particular country. Government of England also formulated
various plans and procedures that so that their tourism industry follows ethical functions which
maintains proper balance.
Functions, roles and mission of leading global organisation
It is important to maintain proper standards and functions of tourism industry so that they
become responsible for each and every factor of society. Various organisations of England
contribute their efforts to words the responsibility and sustainability of tourism which are
mentioned below:
WTTC: This refers to world travel and tourism Council which is a framework focus on
the tourism and travel industries. It was established in 1990 and headquartered in London,
United Kingdom. It raise awareness and promote knowledge about tourism and travel functions
so that organisation can formulate their strategies which eliminates barriers to growth. There are
various areas which organisation have to improve so that they can maintain responsibilities then
they are tourism industries which are discuss below:
Sustainable reporting: It includes that all the parties of society is contribute positive
upwards so that they can maintain tourism industry more sustainable and responsible towards the
environment.
Environment and climate action: This function ensures that organisation should
maintain the balance in climate take neutrality in future which is estimated by 2050 (Ruhanen,
Moyle and Moyle, 2018). They try to spread awareness and knowledge about different factors of
tourism so that all the organisation can maintain balance in natural environment.
Destination Stewardship: This function majorly ensures that organisation should create
situations which promote best practises for destination where local communities reside.
Sustainable travel and tourism partners: Different individual organisations and groups
come together in order to make tourism industry more sustainable. They also understand the
needs and wants of each and every parties in tourism including organisations and host
communities.
Illegal wildlife trade: All the organisations of England should focus on maintaining its
strategies and policies which can reduce and eliminate illegal trade of wildlife species.

Meaning and concept of sustainable and responsible tourism according to leading global
organisation which is selected
Sustainable tourism majorly follows the concept of meeting requirements of their current
tourist and regions along with protecting and securing the respective environment and
opportunities for the future growth (Eslami and et.al., 2019). Organisations of England formulate
strategies which reduces their cost and increases benefit of their customers for local communities
and natural environment. It enhances the well-being of social and economic factors of local
communities by eliminating unethical activities and operations in tourism industry. Some of the
organisations uses WTTC and UNWTO functions so that they can maintain standards for
sustainability in their operations.
TASK 2
Explain principles and purpose of tourism planning and development to reduce the negative
effect of tourism.
The purpose of tourism development and planning is to Anna has the experience of a
tourism along with the improvement of sustainability and responsibility in tourism industry. It
answers that various problems and issues can be reduced and eliminated in effective manner.
Various tourism and travel organisations of England use policies so that they can eliminate
unethical activities of tourist and organisations which creates peace and harmony in the
environment (Kim, Whitford and Arcodia, 2019). Organisation take various strategic decisions
and steps in order to analyse the demand and supply of a tourist, infrastructure development,
plan various approaches, human resources planning, finance planning and organisational
structure. There are various impacts of diversified segments which tourism industry of England
affected with are discussed below:
Environmental impact: Tourism industry of England continuously acquire different
organisations which create negative impact on the environment of England. Industries
commence their operations by using various resources which results in high number of wastage
and pollution in the environment of England which is one of the adverse effects.
Social impact: There are various social factors which negatively impact the on the society
of England such as quality of life and rate of population. Organisations should formulate policies

and procedure with the help of advanced tools and techniques which can effectively measure the
negative impact of all these elements.
Process of tourism development and planning
Various steps are used by the host community and destination so that they can develop
procedures and policies for tourism development and planning (Nguyen and et.al., 2019).
Organisations use various steps which are mentioned below:
 The first stage of planning includes evaluation and understanding of key elements. This
is stage requires a various resources so that organisation can improve their tourism
services.
 The next step involves formulations of plans and procedures so that organisations can
increase the experience of communities and tourist in effective manner.
 Third step involves various administration system and tourist management approaches so
that they can fulfil the requirements of organisations in the best possible manner. This
stage is responsible for providing all the positive aspects and benefits to visitors so that
they can enjoy their tourism.
 The last stage Involves various procedures used by organisations in order to improve
their sustainability with the help of various resources.
Various challenges and problems should be measured by administration so that they can
improve the standard and operations of tourism industry of England (Tseng and et.al., 2018).
There are various measures which have taken by tourism development so that they contribute in
the sustainability of overall industry which are mentioned below:
 Lack of local participation: It is important to contribute efforts of local participants in
tourism industry so that they can improve services in effective manner. Tourism industry
of England faces challenges because they are local participants and local areas do not pay
attention in various activities of tourism industries which results in lower profitability.
 Changes in natural environment: Large number of tourism results in negative and
unethical operations of some of the tourist in the destination. Increase in number of
tourism industry operations involves large number of natural resources of which increase
pollution in air and water. It directly creates negative impact on the environment and
climate of England which results in various issues and problems in living standard.

Evaluation of approaches to tourism development and rationale for measuring and monitoring
sustainable performance.
Approaches plays important role in maintaining balance in activities of tourism industry. It
minimises negative impact of various actions of organisations which results in better
productivity and profitability of an organisation. Host communities can easily improve the
experience of the tourist with the help of approaches which is positive aspect. Various social and
natural factors which directly affect the environment can be eliminated from the operations so
that organisation can achieve their targets and goals by increasing the number of tourisms in
effective manner.
Evaluation rationale for measuring and monitoring sustainable performance
Measuring and monitoring is very important so that organisations can change their policies
and procedures which are required by the tourism industry (Font and et.al., 2021). It enhances
the services which various organisations of England provide to their tourist in effective manner
which provides benefits to environment as well as to their service users. Sustainable
performances can be maintained with the help of various measuring tools and techniques which
organisation should use according to their business environment.
TASK 3
The impacts of tourism activity generated by a specific tourism attraction
Social, economic, environmental and cultural perspectives are majorly affected by the
tourism industries of England. The tourism rate of England is a high in number which affect
their cultural and social factor in large number which should be measured by the administration
of destination. Various impacts are discussed as follows:
Environment: The greenery ratio of England is gradually reducing day by day because of
the impact of tourism (Jamal and Camargo, 2018). Due to regular visit of large number of
population result in negative activity such as creating air and water pollution results in degrading
of environmental factors.
Socio culture: Tourist who visit England for tourism influence local people and
community to great extent. Following other trends by local population results in social culture
differences in society which results in negative impact of tourism industry.

Economical: Economic condition of England is relatively stable in comparison to other
countries which a help various organisations of tourism industry. Organisation can provide better
services so that they can attract a large number of tourist in effective manner which adds value in
the economic sector of country.
Principles of sustainability implemented
Organisations of tourism industries follows various principles for the sustainability of
tourism which were discussed as follows:
Achieving conservation outcome: This principle majorly focus on the preservation of
wildlife, sanctuaries and habitats. Organisations formulate various rules and regulations in order
to preserve biodiversity of England.
Minimising environmental impact: Negative functions and impacts are eliminated with
the help of this principle from the organisations (Higgins-Desbiolles, F., 2018). It ensures that
tourism industry of England should adopt various procedures so that they maintain proper
quality of their services.
Being different: Various organisations adopt this principle which suggest that they should
compete with their competitor destinations. It ensures that is strategies and services of an
organisation should be different so that they can attract tourist in effective manner by
implementing innovative strategies.
contribution made by various stakeholders in tourism practices and value and importance of
stakeholder engagement and partnerships in minimising adverse impacts to meet overall
sustainable objectives
Stakeholders plays important role in developing sustainable tourism as they assist
organisation in providing quality services. Various stakeholders includes visitors, local people,
suppliers and shareholders of an organisation (Sigala and et.al., 2021). They provide various
valuable resources to organisations so that they can enhance the experience of their tourist which
results in better engagement in effective manner. Increased engagement of stakeholders results
in positive contribution towards the sustainable objectives is they help in various operations like
sourcing natural resources, financial resources and human resources. They create positive impact
on the tourism industry by supporting them and managing various activities which are essential
for tourism industry.

TASK 4
Evaluate how sustainability is being developed and managed and evaluate failure and success of
sustainable management.
Sustainability should be developed in effective manner so that society can enjoy benefits
of tourism. Organisations should commence their operations according to the current market
trends so that they can fulfil the requirements of all the respective factors (Musavengane, 2019).
All the functions should be monitored and tracked in effective manner so that organisations do
not face challenges. There are various failures of sustainable management which are mentioned
below:
Lack of clear strategy: Organisations failed in formulating proper strategies which can
results in failure of sustainability. Tourism industry require various approaches so that they can
overcome problems which are faced on regular basis. In order to achieve short term and long
term goals, organisations should understand their business environment.
Lack of motivation: Managers should motivate their employees on regular basis so that
they can work in desired manner (Seraphin and et.al., 2022). Changes can be adapted in easy and
smooth manner when employees are motivated in appropriate manner according to their
requirements. Tourism industry should offer benefits to their employees because lack of
motivation results in increased errors and mistakes.
The success of sustainability can be discussed as follows:
Evaluation of resources: Tourism industry should utilise their available resources in
appropriate manner. Various economic, environmental and natural resources assist tourism
organisations in getting success. Proper allocation of resources help each and every department
of industry in proper growth and development.
Engagement of customers: Various organisations opt attractive strategies which help
them in attracting customers in effective manner. Proper engagement of customers in tourism
industry develop the positive brand image of all the organisations who provide tourism services
to their targeted customers (Ruhanen and Bowles, 2020). It can increase the profitability and
revenue generation of organisations which directly create great impact on the economy of that
particular country.

Recommendations and solutions for improvement of responsible and sustainable management
practices
Destinations should improve their services in effective manner so that they can enhance
the experience of their customers in effective manner. Various destinations like England
formulate policies and strategies so that they can ethically and responsibly carry out all the
operations. There are various recommendations and solutions are mentioned below:
 Organisations should update and alter their existing policies and procedures so that they
can effectively fulfil the requirements of targeted audience (Tseng and et.al., 2018). They
should focus on the difficulties and challenges which organisations face in their regular
operations which improves the productivity of over all tourism industry.
 Tourism industry should use various technological advancements so that they can cut
down excessive cost from the operations and provide customized services to their
customers.
 Organisations should follow all the social corporate responsibilities so that they can
maintain balance in their operational activities and environment so that they can reduce
the negative impact from the society.

CONCLUSION
From the above report it can be concluded that tourism industry should become more
responsible and sustainable so that they can maintain balance between their negative and
positive activities. They should follow activities which create positive environment for all the
living beings by reducing unethical activities. They focus on the enhancing the experience of
their targeted tourist by providing them customized services. All the factors including social,
economic and environmental issues should be evaluated in order to maintain sustainability of
organisation in tourism industries. The needs and requirements of host communities along with
share holders and stakeholders of organisation should be fulfilled in effective manner. This
report will include features of sustainable and responsible tourism and identification of leading
global organisations are discussed in this report. Importance of tourism development planning
for sustainability is discussed along with the challenges. Principles of sustainable and
responsible tourism management are discussed along with the contribution of stakeholders in the
success of industry. Failures and success of sustainable and responsibility tourism is discussed in
this report.

REFERENCES:
Books and Journals
Eslami and et.al., 2019. Community attachment, tourism impacts, quality of life and residents’
support for sustainable tourism development. Journal of Travel & Tourism
Marketing, 36(9), pp.1061-1079.
Font and et.a., 2021. Value co-creation in sustainable tourism: A service-dominant logic
approach. Tourism Management, 82, p.104200.
Higgins-Desbiolles, F., 2018. Sustainable tourism: Sustaining tourism or something
more?. Tourism management perspectives, 25, pp.157-160.
Higgins-Desbiolles, F., 2020. The “war over tourism”: Challenges to sustainable tourism in the
tourism academy after COVID-19. Journal of Sustainable Tourism, 29(4), pp.551-569.
Jamal, T. and Camargo, B.A., 2018. Tourism governance and policy: Whither justice?. Tourism
management perspectives, 25, pp.205-208.
Kim, S., Whitford, M. and Arcodia, C., 2019. Development of intangible cultural heritage as a
sustainable tourism resource: the intangible cultural heritage practitioners’
perspectives. Journal of Heritage Tourism, 14(5-6), pp.422-435.
Musavengane, R., 2019. Small hotels and responsible tourism practice: Hoteliers’
perspectives. Journal of cleaner production, 220, pp.786-799.
Nguyen and et.al., 2019. Conceptualising networks in sustainable tourism development. Tourism
Management Perspectives, 32, p.100575.
Pan and et.al., 2018. Advances and challenges in sustainable tourism toward a green
economy. Science of the Total Environment, 635, pp.452-469.
Ruhanen, L. and Bowles, L., 2020. Student perspectives of responsible tourism behaviour: The
role of tourism education. Journal of Hospitality & Tourism Education, 32(4), pp.255-
265.
Ruhanen, L., Moyle, C.L. and Moyle, B., 2018. New directions in sustainable tourism
research. Tourism Review.
Seraphin and et.al., 2022. Responsible tourism: The ‘why’and ‘how’of empowering
children. Tourism Recreation Research, 47(1), pp.62-77.
Sigala and et.al., 2021. A bibliometric overview of the Journal of Hospitality and Tourism
Management: Research contributions and influence. Journal of Hospitality and Tourism
Management, 47, pp.273-288.
Tseng and et.al., 2018. Assessing sustainable tourism in Vietnam: A hierarchical structure
approach. Journal of cleaner production, 195, pp.406-417.