This essay provides an overview of sustainable and responsible tourism management, highlighting its importance in the modern tourism industry. It emphasizes the need for environmentally friendly and socially responsible practices within the tourist sector. The essay discusses how sustainable tourism aims to minimize negative impacts while maximizing positive ones, focusing on economic, environmental, and social-cultural factors. It examines the application of sustainable tourism development standards and management techniques in various tourism sites, including the popular destination of Santorini, Greece. The essay also touches upon Santorini's efforts to integrate tourism into its development plans, reduce waste, and conserve cultural heritage. It concludes that the concept of sustainable and responsible tourism management is increasingly prevalent and crucial for the long-term viability of tourism destinations.