Sustainable and Responsible Management in Tourism - THM-113 Icon

This report provides an overview of sustainable and responsible management in the tourism sector, focusing on concepts, theories, and principles. It highlights the importance of balancing economic, social, and environmental impacts to meet the needs of both visitors and local communities. The report examines the Diamond Model and Corporate Social Responsibility as theoretical frameworks and discusses key principles such as resource conservation, waste reduction, and support for local economies. It also explores practices for maintaining sustainability, emphasizing the need to protect cultural and natural heritage while providing tangible benefits to communities. Examples from travel, tourism, and hospitality organizations like ABTA and British Airways illustrate the application of these principles. Desklib offers similar assignments and resources for students.

Sustainable and Responsible
Management in Tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Concept, theory and principles of sustainable and responsible management in tourism with
examples......................................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Sustainable tourism refers to the tourism that used to have full focus on the current and
future conditions. This helps to address the needs of visitors that must be fulfilled by the tourism
sector that is the responsibility of the sector. The sustainable tourism helps to have the eco-
friendly practices and protect the natural heritage in the market. The travel, tourism and
hospitality organizations must focus on the sustainability and responsible management in the
tourism sector. The main aim of this report is to keep focus on the sustainable and responsible
management in the tourism sector. This report will outline the concepts, theories and principles
of sustainable and responsible management. Further this report will also put the focus on
examples of travel, tourism and hospitality organizations as these used to provide the facilities to
the visitors in the tourism sector. This report will also provide the outline on the process and
practices that helps to maintain the concepts of sustainable and responsible management in the
tourism sector. The sustainable tourism and responsible tourism used to play a vital role in the
tourism sector that helps the hospitality sector to grow in the market. There must be proper
management in the tourism that helps the industry to grow and have good profits. The hospitality
and travel organizations must focus on the sustainability in the tourism that makes them to grow
in the market. If the company is focusing on the sustainability that means it is responsible for the
management in the tourism. By focusing on using the eco-friendly products that helps the
organizations to grow in the market.
MAIN BODY
Concept, theory and principles of sustainable and responsible management in tourism with
examples
Streimikiene and et.al., (2021), says that, The sustainable tourism is termed as the
concept of travelling and exploring the destination as the tourist by respecting the culture,
environment and the individuals of the particular tourism. The responsible tourism refers to the
concept that helps in creating the better places for the individuals to live and have better places to
visit. By having the sustainable and responsible management in tourism it helps the people to
have minimization in their costs and used to provide several other benefits related to tourism. By
having the proper sustainable and responsible management in the tourism it helps this sector to
improve the image and gain the competitive advantage in the market. This also helps the tourism
sector to have better productivity which used to satisfy the customers where they used to visit.

The responsible management in tourism helps them to have reduction in the wastage and attract
the employees to work. As tourism sector is so vast so there must be proper sustainable and
responsible management in the market that makes the tourist satisfied with their destinations.
On the other hand León-Gómez and et.al., 2021, it used to suggest that the sustainable
and responsible management of tourism includes the full account of the current and economic
conditions and their impact on the environment. This will help the people to know about the
proper management of the tourism in the sector and help this sector to grow. By having the
proper management of the responsible tourism it makes the people to live better and makes them
to visit the better places. By having the sustainability it helps the people to save money by
reducing the wastes and other spending on their travelling. This helps the tourism sector to grow
by having the proper sustainable and responsible management. By having the responsible
tourism in the market makes the unemployed people to get job opportunities and live good life.
This will help to create the better community for the residents and for the visitors as well. The
responsible tourism used to require that the hotelier, governments, local people and operators
used to take the responsibilities and make the tourism more sustainable.
Further Achmad and Yulianah, (2022) suggests that the sustainable and responsible
management is very important as this helps the tourist to get the proper accommodations in the
destinations. This is defined by the UN environment program that the tourism used to have focus
on the social and environmental impacts and helps in order to address the needs of the visitors. It
is very important to have the responsible tourism as it makes the residents, visitors and
organizations to have the good interaction with the visitors. This tourism used to maximize the
benefits of the local communities and helps to minimize the negativity in the social impact and
further makes the positive culture in the environment. The sustainable and responsible
management in the tourism used to involve that the person must choose wisely in order to travel
and have the positive interaction with themselves by choosing the best destination to travel.
On the contradictory note, Warouw, Lumeno and Husung, (2019) it says that, the
sustainable and responsible management in tourism is important but the organizations are not
focusing on that. The hospitality sectors are so busy in order to provide the best services that
makes them to have the wastage of the resources in the market. This makes the organization to
have less productivity and profitability by having the wastage in the resources. The sustainable
tourism used to leads to the management of the resources in the way that helps to fulfil the

economic, social and environmental needs. This is the integral part that helps in continuation of
the travel industry across the globe.
Theories of sustainable and responsible management in tourism
Tourism is sustainable when it used to have proper focus on the present and future
economical and environmental impact in order to meet the needs of the tourists. The tourism
theory used to define as the fulfilling the needs of the visitors in order to gain the profitability in
the market. As the tourism has become the important players in the economy that makes the
country to have the good income in order to develop their countries (Zargham Boroujeni, Babaei
and Sheikh Hasani, 2020). The theoretical framework for having the sustainable and responsible
management in the tourism is as described below:
DIAMOND Model: This is the best sustainable tourism development model that used to
serve as the tool for tourism sector in order to provide the information that helps in making the
decisions to restrict the number of visitors to have the sustainable and responsible management
in the tourism. This theory used to have focus on the competitiveness strategy of the destinations
and determine the factors which used to have impact on the tourism sustainability. This is the
diamond shaped model that used to explain about the industries that how the economic sectors
used to have competition in the international market. As some hospitality organizations used to
do innovations and some not that used to have negative impact in order to grow in the market.
This used to carry seven elements that includes carrying capacity, local community, tourist
experience, destination management experience, seasonality management, demand management
and smart destinations (Ibarnia, Garay and Guevara, 2020). By this theoretical framework it
helps the people to choose the best destination which used to have of focus on the sustainability
and responsible towards the management.
The another theory is Corporate social responsibility that used to define that the concept
in which the large companies used to integrate with the environment and social factors with their
stakeholders. By this it helps the hospitality organization to provide some percent of their profit
to the government in the form of sustainable management in tourism in that particular
destination. This is the best theory of the sustainable and responsible management in the tourism
and helps to provide the revenue in order to grow the travel and tourism industry.
Principles of sustainable and responsible management in tourism

The principles of the sustainable and responsible management in the tourism is as
described below:
1. Using resources wisely: By having the proper management of the tourism helps
the people to have proper use of the resources. The conservation and sustainable
uses of the resources like natural, social and cultural helps the countries to have
proper management of tourism. By using the resources effectively helps the
tourism sector to grow in the market.
2. Reduction in overconsumption and waste: By reducing the overconsumption of
the resources and reducing the wastage it helps to restore and have long-term
safety in the market (Amerta, Sara and Bagiada, 2018). This will help the tourism
sector to have increase in the number of tourists in the market.
3. Supporting the local economies: The tourism that used to support the large local
economic activities and this used to take the environmental costs and values. By
focusing on the cost and values it helps the people to know more about the
economies and damages in the environment.
4. Training staff: Staff training is the most important thing in the tourism sector as
this will help to provide the best accommodation to the people. They must provide
the work practices and recruitment of the employees that used to provide the
better management in the tourism.
5. Integrating the tourism into planning: There is need of the tourism development
that helps the hospitality industry to grow. This used to include the national and
local strategic planning that helps the sector to have good profitability in the
market (Hall, 2019). This is the main principle that helps to have the proper
management and responsibility of the tourism.
6. Maintain the biodiversity: This is one of the important thing that must be
maintained on order to have sustainable tourism. By maintaining and promoting
the natural, cultural and social environment helps to have the long term
sustainability in the travel and tourism organizations.
Practices and process related to sustainable and responsible management in tourism
There are basically three pillars of the sustainable tourism that used to include the
practices that are required to have the sustainable and responsible management in the tourism.

This includes the protecting the cultural and natural heritage, saving the buildings and providing
the tangible social and economic benefits for the communities (Sustainable Tourism, 2022). The
tourism sector can avoid the plane or can go through the non-stop flights, they must also support
the local restaurants, have good area for landing of planes and spread the awareness to have the
sustainable tourism.
In order to have the good and positive sustainable and responsible management in
tourism it helps the tourism sector to grow. The concepts, principles, and theories are interlinked
with each other that helps the tourism sector to grow with sustainability. Different organizations
have different process that helps them to maintain the sustainability in the market. By following
the process of sustainable development it makes the company to have better production and
profitability. By minimizing the impact and building the awareness in the culture of the society
makes them to be the responsible and sustainable tourism.
Critical analysis on the examples from travel, tourism and hospitality organization
The tourism sector used to provide the best travel facilities to the visitors that helps them
to travel their chosen destination. This helps the tourists to get satisfaction with their chosen
destination and makes them to visit various attractive places at their chosen destination. For
example, ABTA is the one of the most leading association in the travel sector that helps to
provide the travel and tour operations to the visitors. This is one of the trusted brand as it is
working for last 70 years and used to offer and provide guidance to the travelling public. By
providing the best guidance to the visitors helps them to grow more and make the tourist to
attract with that particular destination. The another example of this is British airways, this travel
and tourism organization used to provide the best transportation services to the public to travel
from one place to another basically at their destination. This used to provide the accommodation
services as well that helps them to grow in the market. The cited organization used to follow the
practices of the sustainability in the tourism sector that helps them to lead in the market.
On the other hand, the another example of the travel organization is Easy Jet that also
used to provide the transportation facilities to the public. The company used to follow the
principles of sustainable and responsible management of tourism like they used to provide
training to the staff and this makes them to have the good used to the resources (Marin-
Pantelescu and et.al., 2019). By following the principles of the sustainable tourism helps them to
have the proper management in the market and makes them to gain the competitive advantage.

The cited organization also focus on the reduction of the overconsumption that helps to maintain
the sustainability in the tourism sector. They must provide the good facility to the travellers in
their planes that makes them to travel again and helps the company to have target customers.
The hospitality sector is also the important industry that helps the company to know
about the sustainability in the market. The best hospitality example is Hilton hotel that used to
provide the best facilities to the tourists who used to visit their hotel. The company has full focus
on the sustainability and responsibility that helps them to lead in the market. It used to provide
some percent of their profit as the corporate social responsibility (Tölkes, 2020). This shows that
the cited organization also focus on the development of the market where it is operating. By
focusing and having the concern about the social and environmental factors makes the company
to have better business operations and this makes them to have better interactions with
stakeholders. By using the good utensils the hospitality can have improvement in order to have
sustainable and responsible management towards the society.
On the other hand, Marriott hotel used to have full focus on the principles and concept of
the sustainable and responsible management in tourism. As it is one of the leading hospitality in
UK so it has to follow the principle of sustainable tourism in order to grow in the market. The
company used to provide the best accommodation services to the visitors. They also provide the
rental cars to the visitors that helps them to visit the attractive places. This helps the company to
have proper responsibility towards the tourism. By providing the training to the staff it makes
them to provide the best services and having the best use of the resources in the market. The
company also has the solar power that helps them to have the less use of the electricity which
makes them maintain sustainability in the hospitality sector. The hospitality must provide the
positive experiences with the visitors that makes them to visits again the hospitality.
The another hospitality in the Bangladesh that is Holiday Inn, used to provide the best
facilities to the visitors. This is the another destination which used to have focus on maintaining
the sustainability in the market. The hospitality used to have the optimum utilization of resources
which helps them to grow and have sustainable tourism.
CONCLUSION
From the above report it is concluded about the link between the sustainable and
responsible management in tourism. The sustainable tourism used to have full focus on the
current and future environmental impacts and helps the organizations to grow in the market. This

report has evaluated about the concept of sustainable and responsible management in the
tourism. Further this essay has described about the theories related to the sustainable and
responsible management in the tourism that helps them to grow. This report has also evaluated
about the principles of the sustainable tourism that makes the hospitality organization to grow in
the market. The principles includes the training of the staff, having optimum utilization of
resources, focusing on the local restaurants and communities, etc. Moreover, this report has also
described about the concepts interlinked with each other by having the critical analysis on the
process and practices in the tourism and hospitality organizations. At last this report has done the
critical analysis on the examples that is drawn from the travel and tourism organizations which
includes the destination- based visitors attractions, airports and car rental firms including tour
operators and airlines. The Hospitality organization such as Hilton used to focus on providing the
best accommodation services and used to give some percent of profit as the CSR. By having the
full focus on the sustainability helps the travel and hospitality organizations to grow and gain the
competitive advantage in the market.

REFERENCES
Books and journals
Achmad, W. and Yulianah, Y., 2022. Corporate Social Responsibility of the Hospitality Industry
in Realizing Sustainable Tourism Development. Enrichment: Journal of
Management. 12(2). pp.1610-1616.
Amerta, I. M. S., Sara, I. M. and Bagiada, K., 2018. Sustainable tourism
development. International research journal of management, IT and social
sciences. 5(2). pp.248-254.
Hall, C. M., 2019. Constructing sustainable tourism development: The 2030 agenda and the
managerial ecology of sustainable tourism. Journal of Sustainable Tourism. 27(7).
pp.1044-1060.
Ibarnia, E., Garay, L. and Guevara, A., 2020. Corporate social responsibility (CSR) in the travel
supply chain: A literature review. Sustainability. 12(23). p.10125.
León-Gómez, A. and et.al., 2021. Sustainable tourism development and economic growth:
Bibliometric review and analysis. Sustainability. 13(4). p.2270.
Marin-Pantelescu, A. and et.al., 2019. Role of tour operators and travel agencies in promoting
sustainable tourism. Amfiteatru Economic. 21(52). pp.654-669.
Marin-Pantelescu, A., Tăchiciu, L., Căpuşneanu, S. and Topor, D.I., 2019. Role of tour operators
and travel agencies in promoting sustainable tourism. Amfiteatru Economic. 21(52).
pp.654-669.
Streimikiene, D. and et.al., 2021. Sustainable tourism development and competitiveness: The
systematic literature review. Sustainable development. 29(1). pp.259-271.
Tölkes, C., 2020. The role of sustainability communication in the attitude–behaviour gap of
sustainable tourism. Tourism and Hospitality Research. 20(1). pp.117-128.
Warouw, F. F., Lumeno, S. and Husung, P. H., 2019. Analysis of government responsibility in
the sustainable tourism process study at Manado Bay. International Journal of
Innovation, Creativity and Change. 10(7). pp.170-179.
Zargham Boroujeni, H., Babaei, Y. and Sheikh Hasani, N., 2020. The Effect of Social
Responsibility on Sustainable Tourism Support in Sarein city. Journal of Tourism and
Development. 9(4). pp.169-184.
Online
Sustainable Tourism. 2022. [Online ]. Available through: <https://tourismnotes.com/sustainable-
tourism/>

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