This report provides an in-depth analysis of Hennes & Mauritz (H&M), examining its organizational culture, communication strategies, and employee motivation within the context of sustainable and responsive management in tourism. The report utilizes Handy's culture model to evaluate H&M's role culture, emphasizing its impact on information flow, employee understanding, and overall organizational goal achievement. It explores the significance of effective communication, detailing its functions like control, motivation, information dissemination, and emotional expression within H&M's flat organizational structure. The report further discusses the 7Cs communication model to enhance effectiveness. Moreover, it delves into the role of culture in motivating employees, referencing Maslow's hierarchy of needs and differentiating between intrinsic and extrinsic motivational factors. The analysis concludes by highlighting the importance of cultural diversity and other factors for H&M's continued success in the retail industry, offering insights into how the company can maintain and improve its performance in a dynamic market.
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