Evaluating Entrepreneurial Opportunity: MinimalT Solar Panel Start-up

This report assesses the entrepreneurial opportunity for MinimalT, a London-based start-up focused on manufacturing and selling affordable, sustainable, and eco-friendly solar panels. The analysis employs the seven domains framework, examining market attractiveness, industry attractiveness, sustainable advantage, sector market benefits, ability to execute critical success factors, mission aspiration prosperity for risk and connectedness. Using tools like PEST analysis, Porter's five forces, and VRIO analysis, the report identifies the hotel industry as a key initial market segment due to its high electricity consumption and sustainability goals. The report also identifies key competitors like Altius Fotovolatic and Grup Romet. The analysis emphasizes MinimalT's potential for success through competitive pricing, positive branding, exceptional consumer experience, and easy installation process. The conclusion highlights the framework's effectiveness in creating a comprehensive business plan.

Entrepreneurial
Opportunity

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of start-up...................................................................................................................3
Application of the domains to the business start-up...................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
With the changing technology and new resources available in the market there is the
emergence of new entrepreneurial opportunities for the young entrepreneurs. Basically,
entrepreneurship is the activity of generating new ideas and transforming it into the new business
venture to gain fiscal benefit and also to serve the outer world. In the current era there is huge
important of eco- friendly and sustainable new business venture to gain competitive advantage.
The report outlines one of such new start-up named as MinimalT. The company is all about the
manufacturing and selling of the highly advanced, sustainable, affordable and eco- friendly solar
panel.
MAIN BODY
Overview of start-up
Starting a new business venture is exciting and complex task. The new business start- up
named MinimalT is originated and is based in London, United Kingdom. The start-up is
developed with the aim to spread the sustainability and to bring Eco- friendly technology through
its product and services in order to serve the other market segment (Constantinides and Slavova,
2020). The MinimalT is the company that produces and sell the solar panel to the other segments
and sectors of the market in order to provide them likely benefits. The solar panels are the most
eco- friendly and affordable source of technology that generate electricity in cheap and
environment friendly manner. The company has come up with most light weighted, affordable
and long term durable solar panel in the market.
Application of the domains to the business start-up
Market Domain/Micro level: Sector market benefits and attractiveness
From the product of the MinimalT that is solar panel the hotel industry is one of the
segment of the overall market that is likely to have most benefit from its features and
characteristics (Robert, Frey and Sisodia, 2021). As the hotel segment requires huge amount of
electricity for their different services ad also to maintain the attractiveness of their infrastructure
for which solar panel of the MinimalT has capability to provide the huge support in generating
free electricity which will draw sustainability to this sector and also reduce the extra electricity
cost. The MinimalT is different in terms of pricing strategy as the company is severing the solar
panel at the lowest and most affordable rates in the market in order to gain differentiation in

terms of quality with pricing. In the hotel industry there is huge trend of attractive lighting in
lawns, gardens, dining, rooms also there is usage of other electric appliances that consume
technology and in order to meet this trend without causing extra cost the segment can meet this
with solar panels of MinimalT. If the product of the company or the new start- up gets successful
in this market segment that it can also be marketed or severed in the market segment like
hospitals, malls, big retail stores, households, automotive sector etc. As all of this sector also has
scope to utilize the benefits of solar panel technology by this all these market segment can
contribute some amount to the government and create sustainability in their daily operations
(Lee, Georgallis and Struben, 2021 ). By this the trend of solar panel by the MinimalT can gain
popularity in other markets and can also save the environment and its natural resources to great
extent.
2 Market Domain/ Macro Level: Market Attractiveness
PEST Analysis Political factors: Legislations to lower carbon emission on global scale affect probability
of solar panel firms. Economical factors: Low economic conditions because of pandemic will affect
inclination of consumers to purchase solar panels (Riyahi and et. al., 2021). Social factors: Consumer awareness towards climate change and demand for saving
energy will enhance sale of solar panels.
 Technological factor: Advancement in building more efficient and less costly solar
panels is beneficial for respective company.
3 Industry Domain/ Macro Level: Industry Attractiveness
Porter's five forces analysis Intensity of competition: The level of competition in solar panel industry is high because
of presence of large number of players including Altius Fotovolatic, Grup Romet, Ora
Cini and SC Colourlife. Power of Suppliers: The power of suppliers is high in this industry as there are low
number of suppliers of and primary suppliers being PV panel manufacturers and
construction machinery manufacturers. Power of Buyers: The power of buyers is high as they have lot of options from which
they can purchase their solar panels.

 Threat of new entrants: The threat of new entrants is low in this industry because of entry
barriers such as high investment and marketing requirements (Maceno and Oliveira,
2022).
 Threat of substitute: This competitive force is low in solar panel industry because there is
not perfect substitute for solar panels.
4 sustainable Advantage
VRIO analysis
Valuable Rare Imitable Organized
Human
Resources
Yes No No
Consumer
experience
Yes Yes No No
IP Yes Yes Yes No
Brand
Image
Yes Yes Yes Yes
 Valuable: The human resources of the start-up are valuable as talented individuals with
innovative minds will be recruited at the company. The positive consumer experience and
IP of the start-up will be valuable along with sustainable brand image.
 Rare: The consumer experience of the company is rare as it will help the consumer
install solar panels easily. The IP of the company is are as it will reduce cost of solar
panels. The brand image of the company is rare as it combines offers consumer positive
experience, sustainability and affordability.
 Imitable: The IP of the company is inimitable as gaining a patent is difficult. The brand
image of the company cannot be imitated as it requires providing consumers effective
consumer experience and affordable products.
 Organized: The brand image of the proposed business is organized as it will provide
consumers additional value by giving them exceptional experience and low cost solar
panels.

5 Mission, personal aspiration and risk prosperity test
The mission of the Minimal T is to “to provide affordable solar panels and increase
sustainability of workspaces, homes and public spaces”.
The personal aspiration related to proposed business of Minimal T is to change the world
for the better by leaving positive impact on environment.
The risks taken for the proposed business are financial risk and competitive risk.
6 Team Domain: Ability to execute CSF
The factors which determine success of solar panel start-ups are high acceptance from
corporate and individual clients along with ability to make sustainable environmental impact and
high durability (Zafrane and et. al., 2020).
The main critical success factors for Minimal T are low operational and maintenance
cost, low production costs, community support public confidence, high energy efficiency, social
acceptance of renewable energy and R&D costs.
The team of Minimal T will be able to hit most of the success factors through positive
branding, exceptional consumer experience low cost solar panels and easy installation process.
7 Connectedness Test
The main competitor for the respective company is Altius Fotovolatic. The contact
information for the company are Facebook page and official website of the company. Grup
Romet is another solar panel competitors in Romania with the contact information of email at
[e-mail] and official company website.

CONCLUSION
From the above report it is determined that the seven domains framework supports creation of
business plan. It helps cover al the topics while ned to be understood in order to create an
exhaustive business plan completing every aspect of the enterprise. The seven domains provide
in the framework are market attractiveness, industry attractiveness, sustainability advantage,
sector market benefits and attractiveness, ability to execute on critical success factors, mission
aspiration prosperity for risk and connectedness. The domains provided in the farmworker utilize
several analytical tools such as PEST analysis, Porter's five forces analyses and VRIO analysis to
develop complete business plan.

REFERENCES
Books and Journals
Constantinides, P. and Slavova, M., 2020. From a monopoly to an entrepreneurial field: The
constitution of possibilities in South African energy. Journal of Business
Venturing. 35(6). p.106061.
Lee, B.H., Georgallis, P. and Struben, J., 2021. Sustainable Entrepreneurship Under Market
Uncertainty: Opportunities, Challenges, and Impact. Challenges, and Impact (March 9,
2021).
Maceno, M. M. and Oliveira, D. R., 2022. Life Cycle Assessment and Circular Economy: A
Case Study of a Photovoltaic Solar Panel in Brazil. Journal of Environmental
Accounting and Management, 10(01). pp.91-111.
Riyahi and et. al., 2021. Energy analysis and optimization of a hybrid system of reverse osmosis
desalination system and solar power plant (case study: Kish Island). International
Journal of Energy and Environmental Engineering, pp.1-9.
Robert, F.C., Frey, L.M. and Sisodia, G.S., 2021. Village development framework through self-
help-group entrepreneurship, microcredit, and anchor customers in solar microgrids for
cooperative sustainable rural societies. Journal of Rural Studies.
Zafrane and et. al., 2020. Interactive design and advanced manufacturing of double solar panel
deployment mechanism for CubeSat, part 1: electronics design. International Journal on
Interactive Design and Manufacturing (IJIDeM), pp.1-16