Assessing Sustainable Tourism Strategies: A Comprehensive Report

This report examines global sustainable tourism development, addressing its adverse impacts and the evolution of sustainable practices. It analyzes the principles behind effective strategies, emphasizing resource efficiency and local economic support. The report evaluates the roles of key stakeholders, including tourists, local communities, and governments, in shaping the sustainable tourism agenda. It then compares and contrasts the outcomes of sustainable tourism strategies in both emerging and established destinations, using examples like Valencia and London to illustrate the diverse impacts of these strategies. The report highlights the importance of sustainability for the tourism industry's economic and environmental well-being, and the need for continuous adaptation and improvement to mitigate negative impacts and promote responsible travel practices. The report is based on an assignment for HND in International Travel and Tourism Management.

Sustainability in
hospitality industry

Table of Contents
INTRODUCTION ...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Assess the adverse impacts of travel and tourism that have driven the need for sustainable
tourism development ..................................................................................................................3
P2 Discuss the conceptual development of sustainable tourism and how it has evolved ..........3
LO 2 ................................................................................................................................................4
P3 Appraise the key principles underpinning the development process of a sustainable tourism
strategy in order to meet sustainable objectives, using a range of specific examples ................4
LO 3.................................................................................................................................................5
P4 Appraise the role of key stakeholders in the global sustainable tourism agenda and strategic
development process ..................................................................................................................5
P5 Evaluate the ways in which key stakeholders contribute to the global sustainable tourism
agenda and strategic development ..............................................................................................5
LO 4.................................................................................................................................................6
P6 Compare and contrast the outcomes of sustainable tourism strategies in an emerging and an
established tourism destination ...................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES.................................................................................................................................8

INTRODUCTION
The term sustainable tourism is said to type of tourism which have potentials to meet
requirements of travellers, host communities and tourism industry without compromising with
potentials of future generations to satisfy their wants. Sustainable tourism is advert to a particular
grouping or concept where an individual’s see or travel to a particular destination as traveller and
they create some surroundings to make an affirmative effect on the community, and also on the
economy of the country (Espiner, Orchiston and Higham, 2017). The major concept behind this
system is to overcome the risk and noxious effects which is caused on the surroundings and
support the the domestic audience by creating job opportunities and chances. Selected
organisation for understanding sustainable tourism is TUI group which is number one tourism
entity across the globe.
The project assess adverse effects concerned with tourism industry along with their
resulting in developing sustainable tourism. It further analyse process that is required for
developing an effective sustainable tourism strategy for meeting objectives. At last, it compares
and contrast results related to sustainable tourism strategies within emerging and established
destination.
LO 1
P1 Assess the adverse impacts of travel and tourism that have driven the need for sustainable
tourism development
Travel and tourism have contributed widely towards the economy, however, there are
certain adverse impacts of it which have resulted in requirement of sustainable tourism
development. For instance, When the traveller or tourer of TUI Group visit a particular place,
they lean to litter the destination that causes enormous stress on local land use resulted in
pollution, loss of habitat and many more. These kinds of things lead to negative impacts due to
several and numerous individuals visit a destination and due to this pollution in the environment
become high. The pollution in terms of plastic bags, containers, plastic water bottles and any
kind of plastic things. There some more things which are exploited in order to attract the tourism
and entertain them like flora and fauna. Because of these kinds of things, animal suffers a lot. So
for handling these impacts there is much requirement for the tourism development. So for

handling and managing this, the organisation adopting several strategies (Genres and Solera,
2016).
P2 Discuss the conceptual development of sustainable tourism and how it has evolved
In the year 1987, conceptual framework of sustainable tourism has evolved by The World
Commission on Environment and Development. Further, in the year 2002, World Tourism
Organisation have launched Sustainable Tourism as an eliminating poverty program. The
initiative was introduced for Millennium Development Goals which are alternatives to develop
many regions of the globe. Sustainable tourism has created several strategies in order to develop
the tourism and mostly urban area are concentrating on tourism feasibility development. They are
concentrating because the tourism in urban area has been increasing and the visitors from the all
over the world are coming to see the destination and places. Moreover, tourism sustainability is
much essential because it is very mandatory to mention the different problems of dynamic
environment and climate like global warming and many more. These things cause to carbon
release maximization. Carbon emissions can be minimised by several methods and these are by
acquiring feasible transportation, by using renewable energy and many more. Tourism
development become successful when the visitors and the particular place or destination admit
that exploiting the surroundings is not good for themselves for the place as well for the visitors.
That is why, feasible tourism has acquired and develop step by step from the small part to bigger
in order to develop more and attract more and more tourism towards the country. Sustainable
touristy also giver their contribution towards the satisfaction level in between the visitors in
terms of place, protection, and their experience (Han, Lee and Kim, 2019).
LO 2
P3 Appraise the key principles underpinning the development process of a sustainable tourism
strategy in order to meet sustainable objectives, using a range of specific examples
There are several principles which hold the evolution procedures of feasible tourism
schemes to accomplish the goals and targets which are mentioned below:
Utilizing resources efficiently – Every resources which are accessible that should be
applied in the very effective and efficient way in order to minimise the wastage and pollution that
create negative impacts on the surroundings. For example, the organisation TUI can applied

through minimising the value of various resources such inexhaustible resources, fossil fuels and
many more resources which is acquired by the individuals.
Supporting local economies – Tourism development and their operations acquired a
huge assortment of activities in the domestic economy of the location support and give their
attempt and efforts towards the safety, protection and to neglect the wastage and damages on the
surroundings. For example, the visitor’s mots of time prefer local outlets and restaurant rather
than to go and visit the international chains of the restaurant.
Training staff – Giving training to the staff and to the workers support them to develop
the sustainability of tourism and also help them to accomplish the objectives and crate effective
strategies. Effective and trained workers and staff create and develop more consciousness about
the feasible tourism development and also give their effective efforts to maintain and generate
successful and unique strategies.
LO 3
P4 Appraise the role of key stakeholders in the global sustainable tourism agenda and strategic
development process
There are several kind of stakeholder in the planetary feasible tourism such as
companies, political authorities, sectors, departments, and the individuals who see a particular
location, destination and places and many more. They play a very essential function in the
improvement and enhancement of strategies procedures and also in the planetary feasible tourism
programme. There are few of them which are described below:
Tourists – The visitors are see a place for few purpose either for the business purpose or
for the entrainment purpose. When the people visit these places and they do activities, so they
spend their time and money so it will help the economy as well as the particular destination
towards the development and enhancement (Kim, Song and Lee, 2019). That is why, they assist
the various strategic decisions in a company.
Local people – domestic individuals plays an essential function towards the procedures
of strategic development in the company. The organisation should acquire a method which are
much secure and do no create negative impacts on the surroundings. These things and activities
directly leads to the enhancement of feasible activities and function and on the environment in
term of safety and protection.

Local governments – The domestic political authorities also give their attempts and
efforts towards the procedure of strategic development. This is because they have that quality and
power to analyse the features of a location in a very appropriate manner and after analysing they
can generate strategies so that they can attract and satisfy tourist.
P5 Evaluate the ways in which key stakeholders contribute to the global sustainable tourism
agenda and strategic development
According to the above mentioned explanation, various key stakeholders like domestic
authorities, tourist, domestic councils and the individuals cater their attempts and efforts towards
the planetary feasible tourism programme and also on development of planning and actions.
When the visitors see a particular destination, they spend lots of money that help them to engage
and create new job opportunities for their domestic population (Liu, Wang and Chen, 2019). The
money which is spend by the tourist help the economy to minimise and overcome the poverty
because through these activities employment opportunities is increasing. Moreover, the domestic
residents are also much advantageous in terms of sustainable tourism due to there is
improvement and enhancement of structure, employment and many more. They also give their
efforts and attempts towards the protection and safety of the environment because the local
people always stay there. The political authority of the nation also analyses and understand the
importance and need of safety and protection of the environment that is why they generate and
create strategies and plan of actions in order to cater best facilities and safety to the visitors and
also create an environment so that can feel comfortable and want to visit the place again. That is
why various government employees or stakeholders give their contribution towards the
development and planetary sustainable tourism program and development of plans in a different
manner.
LO 4
P6 Compare and contrast the outcomes of sustainable tourism strategies in an emerging and an
established tourism destination
Sustainable tourism is much advantageous for the surroundings and also they have
several benefits such as developing the opportunities of job for domestic individuals and for the
entire tourism of a particular place and many more. The company is selected for this
representation is TUI, this is a multinational sustainable tourism company.

Outcomes of sustainable tourism strategies: Valencia is the one of the rising touristy place or
location which is advised or considered as green city because in that place there is no big or
heavy traffic on the roads and the visitors are expected to investigate the location on the two
wheeler, that is a positive and good initiate. This will be going to assist and support to minimise
the quantity of carbon footmark in the surroundings. Moreover, the location has different earthy
attribute where the visitors can feel comfortable in the city and feel more relaxed and peaceful.
Apart from this, the cafes and restaurant in the Valencia has not much multinational chains of the
restaurants, generally they have local cafe and restaurant that provide organic and vegan food.
These things are going to help the environment and the domestic society and community also.
The country London is very popular and much established developed tourism country in the
globe (Onoufriou, 2020). There are numerous individuals that visit a nation and the number of
tourism in the country has been increasing day by day, so the political authorities and several
company of tourism have acquired few schemes and plan of action which are much beneficial
and feasible and also help them to avoid any uncertainties and minimise the harmful effects of
the environment. These kind of companies boost and upgrade tourism and travel in the off time
when there is no peak time and then motivate the individuals to come and search or see more and
much about the places and location. So it is very required and essential for the company to
acquired strategies of the sustainable tourism because it can give their better contribution in term
of protection, safety, and any kind of damages and harmful effects.
CONCLUSION
From the above mentioned context, it has been concluded that the tourism company give
their huge contribution towards the better economy and much employment in the nation. But they
have various harmful effects also that create bad impact on the destination, on the environment
and also on the peoples. It is very required for any tourism company to maintain sustainability
tourism and adopt strategies and action in order to minimise the damages and to protect and
maintain the surroundings of the destination. This also give their major contribution towards the
development of the economy.

REFERENCES
Books and Journals
Espiner, Orchiston and Higham, 2017. Resilience and sustainability: A complementary
relationship? Towards a practical conceptual model for the sustainability–resilience
nexus in tourism.Journal of Sustainable Tourism, 25(10), pp.1385-1400.
Gehrels and Suleri, 2016. Diversity and inclusion as indicators of sustainable human resources
management in the international hospitality industry Research in Hospitality
Management. 6(1). pp.61-67.
Han, Lee and Kim, 2019. Impact of hotels’ sustainability practices on guest attitudinal loyalty:
Application of loyalty chain stages theory.Journal of Hospitality Marketing &
Management. 28(8). pp.905-925.
Kim, Song and Lee, 2019. Investigating the impact of advertising during economic shocks on
firm performance in the hospitality industry.Journal of Hospitality Marketing &
Management. 28(8). pp.1010-1031.
Liu, Wang and Chen, 2019. Sustainability indicators for festival tourism: A multi-stakeholder
perspective. Journal of Quality Assurance in Hospitality & Tourism. 20(3). pp.296-316.
Onoufriou, 2020. Learning from sustainability practice: case examples from Accor, Scandic and
Atlantica. Worldwide Hospitality and Tourism Themes.