UKCBC BTEC HND Sustainable Tourism Development Report

This report offers a comprehensive analysis of sustainable tourism development, focusing on the context of Qatar. It begins with an introduction to the concept, emphasizing its importance in balancing economic growth with environmental and social considerations. The report delves into the benefits stakeholders derive from tourism development planning, including tourists, employees, government, and local communities, as well as the advantages and disadvantages of public-private partnerships. It then examines the features of tourism development planning at various levels – international, national, and regional – with specific references to Qatar's strategies. The significance of interactive planning systems and processes in tourism development is also explored, highlighting their role in gathering information and facilitating effective resource management. The report covers topics like promotional activities, infrastructure, economic aspects, and sustainable practices, providing a detailed understanding of tourism development planning and its impact. Furthermore, the report addresses the measurement of tourism's impact on Qatar and explores concepts of sustainability in tourism, providing insights for learners on the planning stages involved in sustainable tourism development.

SUSTAINABLE TOURISM
DEVELOPMENT

INTRODUCTION
Travel and tourism sector are one of the industries that is continuously changing and
growing in the present time due to the several developments. This fastest and growing sector
helps to country in increasing economic income and growth. Basically, the meaning of
sustainable tourism development is the growth of tourism industry without damaging
environment, society and economy. Sustainable tourism provides the income and growth to the
society and its surrounding (Buckley, 2012). The main purpose of this study is to understand that
how various approaches used for tourism planning and development. The current issue related to
the tourism development planning and recommendation for the future development of tourism in
the Qatar has been discussed. Qatar hosts around 80 sport events and also hosts over 150
business conferences annually. Furthermore, features and characteristics of tourism development
planning at different level with references to the Qatar has been also discussed in this report. In
addition to this, various methods available to measures tourism impact upon the Qatar and
concepts of sustainability in tourism development has been systematically discussed in this
report. The present report provides the detail knowledge and understanding about the suitability
in tourism development and various stages in planning regarding the same to learner.
TASK 1
1.1 How stakeholder can beneficial from planning of tourism development
In the tourism industry, stakeholder plays a very significant role for improve the growth and
performance of business. It is great responsibility for management of tourism organisation to
focus on the requirement of various stakeholder and make healthy relationship with them. They
are those people who are directly and indirectly affected by organisation actions and decisions.
At the time of taking decision corporation must consider their interest in the business. If
corporation makes changes in existing policies, practices and strategies then it directly affects
stakeholder role and contribution (Dharma and et.al., 2012). For the Qatar tourism authority and
the world tourism organisation, main stakeholders are audience, tourists, local residents,
government etc.
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They are beneficial while organisation design planning for tourism development. The
description of these stakeholders is discussed below-
Tourists-Tourist are one of the most significant stakeholders in the tourism sector who is
interested in the development of tourism. If there is effective development in the tourism
sector in the country then visitors have great opportunity to visits beautiful and developing
destinations. Tourism development cannot possible if tourism is not there and they are
considering as a sole element for tourism sector.
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Employees- Employees are another one of the significant stakeholders in the tourism sector who
actively participates in the tourism development and its planning. They have responsibility
to carry out functions and activities of tourism and provides effective services and facilities
to visitors so as they can visit again and again on the same destination. (Dodds and Graci,
2012) Employees have another responsibility to achieve determined objective of business
entity and obey their top management. If tourisms development increases in the country
then it provides huge opportunity to its employees for growth and profession.
Government- Government helps to the tourism sector by designing some legislation and
policies that provides protection and security to visitors, customer, employees and general
people in the country. While tourism sector developed in the country then it will great
benefit for government because it is the major source for generate revenue and income of
country (Dredge and Jamal, 2013). With help of tourism sector, economic income and
growth can positively increase that helps to government and the country's good will and
reputation is also significantly increase.
Local communities- This is another one of the significant stakeholders in the tourism
development that can directly and indirectly affected by the planning in tourism. If there is
effective arrangement and condition of tourism in the country then local communities are
largely beneficial. With help of tourism sector, local communities in the country can get
large numbers of employment opportunity (Edgell, 2013). There are several kinds of
services and facilities provided by the tourism sector to the local communities through
which they can improve their living standard and they can get source of income. General
people can get the source of income and employment opportunity with help of tourism
sector so it can be said that this stakeholder is large largely beneficial with tourism
development.
The travel and tourism sector can largely affect private and public organisation by deliver
several kinds of opportunities and facilities. There is some direct and indirect relationship
between the public and private organisation with tourism sector. The main objective of private
and public organisation in the tourism sector is to deliver effective facilities and services to
visitors and earn maximum profitability. In the private organisation includes hotels, resorts,
restaurants, transport facilities etc. These kinds of organisation is managed and controlled by the
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private individuals (Evans, Stonehouse and Campbell, 2012). In addition to this, in the public
sector organisation includes accommodations, governmental agencies, facilities etc. If both
public and private organisation get combined and form in the partnership then it can provide
maximum effective facilities and services to visitors. There are various advantages and
disadvantages of the partnership of private and public organisation in the planning of tourism
development.
These advantages and disadvantage are discussed below- Sharing risk- In the Qatar while both organisations such as private and public merge
together then risk regarding to business operation in the tourism sector can automatically
reduce. They share their business risk and divide responsibility related to task, functions
and activities.
 Reduce cost-This is another one of the significant advantages of merge private and
public organisation in the tourism sector. In the Qatar while private and public travel and
tourism organisation merged together then overall cost of operation will automatically
decrease. Both corporations can share expenditures and costs associated with various
activities, functions and services. Provide opportunity to local communities- The major advantage of merge between
public and private organisation is related to employment opportunity. When private and
public organisation merge together in the tourism sector then they required to operate
various services and facilities such as tour agents, guides, restaurants etc. The local
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communities can easily get employment opportunity by merge between private and
public organisation in the tourism sector (Escobar, 2011). Effective utilisation of available resources-In the Qatar, both public and private
organisation combine utilise the natural and environmental resources in more effective
and efficient manner. Thus, it can be said that both private and private sector is largely
beneficial in the tourism development because they have opportunity to utilise more
resources in effective and efficient manner.
 Helps to government in maintain their projects- Partnership between the private and
public organisation will also help to government in accomplishment of various projects
and assignments. The tourism organisation helps to the government in increasing the
national income, and economic condition of country. This thing helps in improving
standard of living of people in the country.
As per the above discussion it has been analysed that there are various kinds of advantages of
public and private sector in tourism planning partnership in the Qatar. Following are some
disadvantage of the same-
 Loss of governmental control- In the public sector organisation, with help of
government interference, lots of advantages occurs but in the partnership of public and
private, there will get diluted the sharing decision making power of government.
 Cross culture- This is the major drawback of partnership between public and private
organisation in the tourism sector. When these two-corporation merge together then
their different culture and background creates problem for employees, customers as well
as government. Hence, it is very important to create an efficient amount of gap among
them.
 Political risk and issues- In the Qatar there is a strict regulation, rules, policies and
practices that organisation both public and private have to follow. While private and
public corporation in the tourism sector merge together then they should strictly follow
all regulation and rules (Middleton and Clarke, 2012). Due to large numbers of activities
and operation in this organisation some time they forget to follow rules through which
their operation of business can negatively influence.
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TASK 2
2.1 Features of tourism development planning at different level with references to the Qatar
Sustainable tourism provides the income and growth to the society and its surrounding.
Travel and tourism sector are one of the industries that is continuously changing and growing in
the present time due to the several developments. Tourism development planning is very
significant part and various parties are equally responsible and involve to raise the effectiveness
of their build up plan. Planning in the tourism development basically done to increase a mitigated
and desired level of tourism (Pleumarom, 2012). The planning in the tourism development
comprises four different levels such as sub regional, regional, national and international. While
management design the planning of the tourism development then they must focus on the several
factors of the environment such as social, cultural, environment etc. In the Qatar, at the time of
design planning of the organisation then it is very necessary for government to identify the
requirement of customers. On the basis of demand of the visitors in the tourism sector various
facilities and services can provide by government. Qatar is a coastal area so tourist visits at this
place according to season. Before start the season, government develop planning regarding
infrastructure and also design several strategies regarding to sport events and places. In the
different levels like international, national and regional, government required to focus on the
planning. Thus, different features of planning in different level are discussed below-
 International level- In this level solicitous body and system mainly focuses on the
transportation facilities into the nation for smooth flow of travellers and visitors into the
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nations. In this level, organisation in the tourism sector enhance promotional strategies
and activities (Smith, 2014).
 National level-In this level includes structure policies and strategies of tourism in the
nation. Organisation generally focuses on the strategies, structure and policies for smooth
running business and activities of tourism sector.
 Regional level-It focuses on the internal system of transportation and it depicts the
business reforms of the active tour enterprises. In this level, planning design for the
regional area and system.
2.2 Significance of interactive planning systems and process in tourism development
In order to implement the event and tourism development in the Qatar, interactive
planning plays a very crucial role by which some information regarding tourism development
can gather by organisation. As per the given case scenario, the world tourism organisation and
Qatar national vision focused on the sustainable tourism and a tool for development celebrated in
the line with the 2017 (Spenceley, 2012). For this event, it is very important for both the World
tourism organisation and Qatar national tourism to authority to focus on the interactive planning
system and process so as they can collect relevant information regarding the future practices and
activities. With help of systematic planning, requirement of future activities and function can
easily fulfil and management can estimate the resources that will require in the future. The
wastages and additional cost can reduce with help of interactive planning systems and process. In
references of Qatar national tourism planning, following are several importances of interactive
planning system and process-
 Interactive planning system and process assists in conduct promotional activities and
strategies. It also aids in maintain the beauty and development in the tourism sector
through which numbers of visitors can easily increase.
 Interactive planning and structure also assist in saving the natural resources and
overcome unnecessary wastages through which effectiveness of tourism development can
automatically improve.
 Interactive planning and system and process also helps in identify the actual requirement
of visitors regarding the tourism's development. This activity helps in provide effective
satisfaction to customers in the market (Weaver, 2012).
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 Interactive planning assists in improving the quality of facilities and services in the
tourism sector through which people can get effective satisfaction regarding tourism.
2.3 Various methods available to measures tourist impact in the Qatar
For organise and develop the tourism in the Qatar, it is very important to determine the
impact of the tourism. While there is developing tourism in the country then it will positively and
negatively affect the environment, society and economy. It is great responsibility of organisation
in the tourism to design such effective strategies and measures through which impact of tourism
can easily estimate. Following are some methods if measuring the implication of tourism with
references of Qatar-
 Environmental measure- Environment can also affect the tourism in the tourism industry.
In order to measure the impact of environment on tourist In the Qatar, Government can
adopt the environment impact assessment tool for analyse the impact of environment on
the tourist (Waligo, Clarke, and Hawkins, 2013). Environment auditing is another
measure for measure the impact of environment and identify the damages on the Qatar
area. By identify the environmental impact, organisation can easily identify and assess
the negative factors that can influence the natural resources of country.
 Social measure- In this measure, cultural and social impact on the tourism can easily
analyse. While different tourism comes on the destination then they have opportunity to
learn about the new languages, beliefs, social value etc. By observe people living
standard and life style, impact of tourism can measure
 Financial measure- This factor aids in generating the more opportunities of employment
for the local communities. (Urry and Larsen, 2011).
 STEAM Model is another one of the significance techniques for measure the impact of
Tourism. With help of this model corporation can easily analyse the positive and negative
impact of tourism buy consider several aspects.
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TASK 3
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