Analysis of Sustainable and Responsible Tourism Development

This report provides a detailed overview of sustainable and responsible tourism management, tracing its evolution and highlighting the roles of leading organizations like UNWTO, WTTC, and ABTA in promoting sustainability. It elaborates on the purpose and principles of tourism development, emphasizing eco-friendly practices and minimizing environmental impact. The report also examines the process of tourism development and planning, including infrastructure investment and resource allocation. Furthermore, it analyzes the impacts of tourism activities and explores how Slovenia implements sustainability principles to meet stakeholder requirements, focusing on green energy and eco-friendly tourism activities. The document concludes by summarizing the key ways in which sustainability is being developed and managed within the tourism sector. Desklib is your go-to platform for accessing past papers and solved assignments to aid your studies.

Sustainable and Responsible
Tourism Management

Table of Contents
INTRODUCTION.....................................................................................................................................3
P 1: Evolution of sustainable and responsible tourism......................................................................3
P2 : Roles and responsibilities of leading organization to sustain and responsibly cater the tourism
...........................................................................................................................................................4
P3: Purpose and principle of tourism development..........................................................................6
P4. Process of tourism development and planning...........................................................................7
P5: Impacts of tourism activity..........................................................................................................9
P 6: Principles of sustainability implemented by Slovenia to meet stakeholder’s requirements ....11
P 7: Ways in which sustainability is being developed and managed ...............................................13
CONCLUSION.......................................................................................................................................14
REFERENCES.........................................................................................................................................15

INTRODUCTION
Sustainable tourism is denoted as sustaining the growth rate of tourism sector in
country. In this project brief description over sustainable and responsible tourism will
provide. Role of different organisations in promoting sustainable and responsible tourism will
also portrait. Different purpose and principles related to sustainable and responsible tourism
will also elaborate in this project. Processes related to tourism development will also project.
Furthermore, project will discuss about how sustainability can be developed.
P 1: Evolution of sustainable and responsible tourism
Sustainable and responsible is the modern day concept in tourism sector. The entire
tourism sector at the global level has been among the leading growing businesses. This
concept is all about conserving the tourism sector at a global level. In this concept tourism
sector is protected in country so that destination can attract its potential tourist over a constant
basis. This concept of sustainable tourist is about to attract and motivate people and travellers
of all across the globe to come to visit the destination. Over the period, tourism sector has
been evolved drastically (Vassileva, 2017). Countries try to enhance and boost the tourism
sector not only with the support of natural resources and also with the infrastructure
development in country. Slovenia the destination is full of natural resources which always
attracted the travellers from all across the globe. People and travellers from all across the
globe like to visit the destination to enjoy the natural view and scenery of the location.
Government in Slovenia also tried to develop and improve the infrastructure of the country in
order to boost the entire travel sector so that along with the natural view and location
customers get to experience other elements also to explore being a traveller. Sustainable
tourism is denoted as the conserving the natural resources at the destination along with
improving the infrastructure at the location. It is important to utilize the natural resources in
country but government need to clearly identify to not to exploit the natural resources at the
destination. Sustainable tourism the entire concept is based on the aspect that country must
consume and conserve the natural ingredients it caters to all the travellers to sustain tourism
for the longer time.
Responsible tourism the concept is well-defined in the manner that it is the
responsibility of the government to protect the destination and all natural view and location
that this universe could cater to the destination. It becomes the responsibility of government

to protect its natural resources and destinations along with the people of country to protect its
natural resources and destination. It is essential to develop and construct the infrastructure in
the country along with serving the traveller with the natural view and fresh environment at
the location (Amin, 2016). Sustainable and responsible tourism has been evolved over the
period to enhance the overall growth of tourism sector in country. Both these concepts work
on the aspect that conservation must be done in respect to the natural view and resources at
the place so that growth rate of the tourism sector can be sustained for the long time.
Travellers do not come to see the infrastructure of the country as every country is developing
its infrastructure so rapidly so it’s better to serve and cater the travellers with the natural view
and location at the destination.
Since the year 1980 both the concept sustainable and responsible tourism has been
adequately covered by the government. The focus over eco-friendly tourism activities has
been more since the year 1980. The focus has also shifted towards development of activity or
adventure based tourist sport. Like rock climbing and many other adventure activities has
been developed since the year 1980 so that more environment friendly travel can be
promoted. Green energy has been among the major concerned area as far as growth and
development of travel and tourism sector.
P2 : Roles and responsibilities of leading organization to sustain and
responsibly cater the tourism
Roles and responsibilities play by different organization in order to improve the
sustainability and responsibility of tourism sector at the global level can be demonstrated in
the following project.
Sustainable and responsible tourism according to global organization
UNWTO
UNWTO is the organization at the global level has been constantly involved with the
tourism development and to promote the sustainable and responsible truism. This
organisation has guided the country’s government to protect and sustain the tourism sector in
the country. The organisation issues guidelines and ideologies to protect the sustainable and
responsible tourism in the country (GANTAIT, SWAMY and MATHEW, 2020). Slovenia
county is good known for its natural breath taking views and sceneries which has attracted to
customers at the global level. This organization has guided the government to protect its
natural views and resources so that country can constantly attract all customers and travellers

to visit and explore the country. World truism organization looks forward to the entire
tourism sector at the global level not only in context to some specific countries which involve
the responsibility of the forum to protect the sustainability and responsibility in the tourism
sector. This organization has prominently addressed the issues under sustainable and
responsible tourism. The organization has stretched the focus of government and other
stakeholder to towards the protection of environment when it comes to sustainable and
responsible tourism activities. The organization has guided the government to develop more
activity or adventure based tourism activity so that overall development of tourism sector can
be approached.
WTTC
World travel and tourism council is another key organization that constantly
supported the sustainable and responsible tourism this entire concept. This organization is an
organization made out of the global business community part of the travel and tourism sector.
This organization has also motivated the sustainable and responsible concept in the travel and
tourism sector at the global level. It is the responsibility of all companies that are operating
biasness in the travel and tourism sector at the global level to protect the tourism sector and
the essence of the country that attract the travellers and guest to visit in country (O’Halloran,
2020). WTTC is among the key organization at the global level that support the country and
business organization to protect the tourism sector in the country. As the tourism sector
growth will directly benefit to the business organisation that they get to address better growth
opportunities in market. WTTC has continuously given its focus over promotion of
sustainable and responsible tourism activity. This could motivate government to focus more
over eco-friendly tourism activities.
ABTA
ABTA is a travel association that protect the travel and tourism sector. This
organization has been constantly being involved in promotion of the sustainable and
responsible tourism at the global level. This is a trade association of all tour operators at the
global level. As the sustainable and responsible tourism the concept is directly promote the
wealth of the entire tourism sector that also cater the growth and development opportunities
to all travel agents at the global level. This organization has been constantly involved in the
promotion of sustainable and responsible tourism at the global level. ABTA will constantly
promote this concept to take the competitive advantage in the market. This also increase the
assurance to government to improve the licensing practices if the travel agents constantly
involved in the promotion of tourism sector in country. ABTA has further given a huge

emphasis over promotion of sustainable and responsible tourism activity. This has motivated
the government to promote green energy and plantation like activities to reserve the green
area and forest in country.
NGO
NGO are also involved in the promotion of sustainable and responsible tourism in the
country. At every destination it is required for the government and NGO to protect the natural
resources and other essential elements that can conserve the tourism sector at the global level.
NGO are also involved under plantation and eco-friendly tourism activities that has also
contributed under sustainable and responsible tourism operations.
The above mentioned organisation has played the crucial role in improving and
promoting sustainable and responsible truism in country.
P3: Purpose and principle of tourism development
Tourism development the concept is about to enhance and boost the overall growth of
entire tourism sector. Following are the principles and purpose of the tourism sector that can
be denoted in the following manner.
Eco friendly tourism
This is a key principle associated with the sustainable and responsible tourism this
concept. Eco friendly tourism is about to protect the eco system while developing the tourism
sector infrastructure in country. This is a core concept related to the sustainable and
responsible tourism in country. This principle has been among the fundamentals behind the
sustainable and responsible tourism in country (Nientied, Porfido and Ciro, 2018). Eco
friendly this concept has contributed massively in the overall tourism sector in Slovenia. This
has promoted the eco-friendly and environment favourable products and services that
automatically improved the scale of the sustainable and responsible tourism in country.
Minimum impact tourism
Minimum impact tourism is another concept part of the sustainable and responsible
tourism in country. In order to develop infrastructure to promote the tourism sector many
times government develop the infrastructure that harm the environment. In such a situation
this principle project that government and company must utilise this concept to develop the

infrastructure and also to protect the sustainable and responsible tourism in country
(Ruhanen, Moyle and Moyle, 2019). This concept has improved the scale of the concepts to
achieve the best level of growth potential in market. This concept has significantly affected
the growth of both the concepts.
Soft tourism
Sustainable and responsible tourism concept also comprises with the principle of soft
tourism. This is the principle denote the easy and convenient approaches to promote tourism
sector in country.
The above mentioned principles and processes are the core practices associated with
the sustainable and responsible tourism in country. Both the concept plays the fair role in
improvement of the scale of sustainable and responsible tourism in country.
P4. Process of tourism development and planning
There are number of ways in which tourism destination can be planned and hence
make it attractive so that more and tourist come and benefited local economy as well as firm.
Government introduce different policies and procedure related to develop tourism in the city
For example: they can make investment in infrastructure so that people can see different part
of country (Kuščer, Mihalič and Pechlaner, 2017).
Organisation in the beginning has to create a proper plan so that it can align with the
goal of firm. Firm has to conduct a survey of location and identify different resources can by
procured by firm and allocated in proper manner. It also helps firm in framing strategies such
as firm is focusing on making eco-friendly tourism place so that it will far from crowd and
need to be more peaceful and greenish. Firm also has to focus on hiring talented and skilled
workforce which has experience in the same field and include them in plan so that effective
work can be done. For example: if the firm see that some location has good natural resources
then they can develop that location into toursit place giving an exposure to guest to feel more
close towards nature.
Management must remain alert on all activities and closely control as well monitor so
that target can be achieved on time. For example: if the firm has has a goal for the
achivenment of specific percentage of sales then they can easily monitor that whether it is
achieved or not through the number of booking that they got for the place. Firm has to focus
on all associated factors as it contributes in achieving final goal which is sustainable tourism

in Slovenia. After destination developed by firm then it can attract large number of foreigners
and hence economy of country as well as of firm.
This approached can helped government as well as destination management
organisation in attracting customer and increase profit share in changing business as well as
proper develop sustainable tourism in country. Firm can face shortage in money as
government less willing to pay because of pandemic but it can take help of various hospitality
businesses and explain them the way in which tourism can be developed in country.
Management of fund and resource must be done properly and lots of expenditure impact on
financial stability of firm.
Challenges and problems associated with tourism development:
The main challenge that tourism industry is being facing is related to Covid pandemic. This
challenge has threaten the whole industry. It has lead to shup down of many small tourist
companies which is being operating their business over a small scale. In addition of this due
to the concequences of Covid pandemic in the form of lockdown most of the tourist activities
got banned. However, this problems and challenges can be mitigated if every company
willtake some steps right from taking care of their guest's health till taking safety precautions
in the form of using proper sanitisation.
Approaches to tourism development and planning
Destination management use different approaches to develop tourist destination in
country as listed below.
Safe and Secure Environment
In this destination management focused on developing site that are free from robbers
and attackers so that people do not fear to come and hence support sustainability of business.
CCTV cameras, proper lighting, guards etc. needed at different places of destination and
hence ensure safety of people that are visiting. According to Maslow person while chooses
the place where it will safe and have positive environment and hence considering this
organisation work. However, on the other hand if this will be implemented by companies
then this will add cost to them that will affect their businesses. It is essential for the

implementation of this approach because if tourist will not get safe and secure environment
then this will have sever impat over the tourism industry of the country.
Proper Accommodation
In this organisation emphasizes on providing proper accommodation facility for the
destination as people while likely come to the place where good hotels are available so that
their journey pain can be reduce and feel fresh before roaming out (Mihalič and et.al., 2016).
Slovenia authority can take support various hospitality industries in providing
accommodation facilities on tourism sites which can help in sustainable development of
tourism site and hence increase tourist economy of country. However it should be noted that
while availing accomodation various other thing including changing rules and regulations,
raising cost can also affect Slovenia. This approach is also important to be implemented
because if tourist will not get proper accomodation as per promise then it will portray
negative image of companies as well as country in the minds of tourist.
Physiological needs
In this person will visit the place where food, drinkable water, clean air, clothes etc.
can be available. Organisation and government attract local restaurant and people which
provide traditional cuisines and hence tourist would like to visit the place again and again as
their physiological needs are properly addressed. However if it will not give taken care then
this will have negative and bad impression over tourists.
P5: Impacts of tourism activity
There are various factors which can affect tourism destination of tourism such as
social, environmental, cultural and economic etc. On the contrary, drivers also responsible
attracting tourist. Organisation has to emphasize on tacking this factors carefully.
Social
Tourism of destination depend on behaviour of community and people that are
inhabitant or working on destination site. Tourist choose destination and hence people must
be humble and hostile in nature as of Slovenia (Korez-Vide, 2017). Most of people in the
country are literate and can communicate effectively in English as well as in native language
and hence can easily understand problem of guest and support them on time. Citizens of

country do not take advantage of tourist and provide facilities at reasonable cost which
increase mouth to mouth publicity for the place and hence many people attracted.
Environmental
Environment plays significant role in deciding tourism destination by people for
example: European citizens afraid to choose hot sites for tour. Slovenia temperature is
moderate and country is greenish which attract large number of tourist every year for their
holidays. Takes support of government, locals, hospitality industry in creating more eco-
friendly environment in destination. Natures of the destination places are peaceful and hence
activity such as yoga, cycling etc. can be included by firm at various tourist site by taking
help of tour firm.
Cultural
Culture of a country also responsible for attracting tourist and hence support in
developing sustainable tourism destination. Slovenia well known for its culture that is the
reason many people visit the country for understanding people and known various types of
custom as well as tradition. Organisation can help local communities in cultural aspect and
importance of country and promote it on different social media platform so that many people
can attract and visit destination. It can also take help of foreign media and celebrities which
influence people easily for visiting and supporting sustainable tourism business. Slovenia has
a long history and also has oldest artefacts in the world which can easily attract tourist for the
site. This means that if the culture of the country is well diversified and attractive then this is
having a direct impact over tourism and its activities. Thus, culture of the country puts a
major impact over tourism in terms of raising interest and share of tourist in country.
Economic
Economy of the country also influence tourism destination such as if goods as well
services rates are high then probably tourist avoid such type of places. Slovenia attract as
currency rate is not so high and hence people can easily visit and can make plan under their
budget (Petrović and et.al., 2018). Government of country as well as destination management
in collaboration attracts customers and on the contrary it supporting financial growth of
country which can be utilised for developing or investing in development of sustainable
tourism in country. Ministry of country has reduced prices of visa and other transport facility
which attract large number of foreigner to visit the place and contribute in its economy.

P 6: Principles of sustainability implemented by Slovenia to meet stakeholder’s
requirements
Sustainability is using the resources for the current needs and also keeping adequate
resources for the future use and for the future generations. The main principles of
sustainability focuses firstly on the economy aspect then the society aspect and lastly the
environmental aspect. The economic aspect deals with making profit to sustain, social aspect
deals with people or stakeholders to sustain and environmental aspect deals with sustaining
the environment and planet.
Slovenia's principle regarding safeguarding natural resources:
It usually focused on conserving the water resources and improving the quality of it. They
mainly concentrated on sustainable use of water. Reducing the effect of greenhouse gas is
also a principle of sustainability of Slovenia.
They also included reduction of degradation of the environment in certain areas of tourist
attraction is also one of the principles of sustainability of Slovenia..
Slovenia is also famous for its mountains and rivers therefore they also try to maintain the
natural beauty and preferring industrial development in those areas very less.
Slovenia also focused on the principle of saving non-renewable resources:
It is performing this by reducing the consumption of resources, reusing the resources to
converse more and recycling the used resources into new products.
Slovenia's principle regarding societal sustainability:
Slovenia is also promoting products and hotels which are offering tourists eco-friendly
products and space and also promoting waste management.
It also concentrates on reducing the consumption on non-renewable energy as they contribute
in the melting of ice and Slovenia is known for cold temperatures and ice.
Contribution made by various stakeholders in developing sustainable tourism practices
to minimise the adverse impacts on businesses or attractions.
Stakeholders are the people who has an influence whether positive or negative over the
working and functioning of the business and these people have interest in the business too.
The following are the contributions of various stakeholders in developing sustainable tourism
practices to minimise the adverse impacts on business or attractions:

Tourists – Tourist plays an important role in developing sustainable tourism practices by
following policies and laws made by the authority and government. There is nowadays trend
of social media and tourists can take advantage of this platform to create awareness and to
minimise the adverse impacts on business or attractions. As tourist is one of the major
stakeholder of tourism industry so simultaneously they play a very important role in the
execution of sustainability and its concept. As they have direct exposure towards natural
resources so directly they play a crucial role in managing natural resources along with
sustainable use of it. In addition of this if they will be properly guided towards the concept of
sustainability of the country then this will also lead to safeguarding the natural resources of
the country.
Government – Government also have a role in developing sustainable tourism practices by
framing various policies and laws which are to be followed by everyone to minimize the
adverse impacts on business or attraction (Singh, Kar. and Pamucar, 2019Pamucar, 2019).
As when any tourist will go to any country then their government plays an important role.
Government will also make avail regarding the country's guideline which every tourist has to
follow while they are on visit in that respective country. As, for implementation of
sustainability concept government has imposed some strict rules regarding penalties which
will be charged if tourist will violet any of its rule.
Employees – Employees are stakeholders in developing sustainable tourism practices as they
make tourists and other people aware about the suitability and negative impact certain
practices it has upon environment. Since, employees or operation department including
guides are having direct contact with tourist so they can guide and make them aware about
the concept of sustainability that, why it is important to preserve natural resources. In this
way they not only implement sustainability concept but they will also help in developing
habit among tourist regarding this concept for future purpose too. Also if employees will
understand thier responsibilities then they will plays a more major role in the implementation
of sustainability concept.
Local companies – Local companies can contribute in developing sustainable development
tourism by promoting products that are eco-friendly and can also doing CSR activities to
promote sustainable development and also reducing the negative impacts on business or
attractions (Preece. and et.al.,2018). Since, local companies are also contributing their efforts
in the form of preserving and executing sustainability by providing a brief guide about this
concept in their respective itinary so it would also be considered as thier good moves towards
this concept. In addition to this local companies also plays a major role in the execution of

this concept because most of the tourist usually come through the way of local companies
only. So if local companies will take initiative and provide them appropriate guide regarding
the country's rule towards sustainability and its concept then it can be implemented in initial
stage only.
Apart from that it is also to be noted that these stakeholder also plays a major role in
minimising the adverse impact of non implementation of sustainability concept. It is not
possible that after the entering of tourist in the couintry every activity of them is being
obseved but in order to do this make it possible these stakeholder plays a major contribution.
If these will not contribute then it would negatively affect the sustainability concept of the
country in terms of deploying natural resources and affecting natural places.
P 7: Ways in which sustainability is being developed and managed
There are various ways in which sustainability can be developed and managed in Slovenia by
undertaking:
Zero waste program in which they focused on reducing and eliminating the waste materials
and also maintaining the tourist attraction neat and clean (Choiriyah, 2018).
Slovenia also focuses on using buses which are user-friendly and easily accessible for cleaner
and greener environment and tourist attractions.
It has also developed certain waste management centre for sustaining the surroundings and
also technological advancement and innovations ad actions taken by the government is a way
of sustaining the environment.
It has also launches a project which is named as “I feel sLOVEnia” in which it concentrated
on reducing the waste and the negative impact on the environment, also encouraging people
to use fuel efficient vehicles which helps in decreasing the cost.
Also model of use and throw are being converted into reuse, reduce and recycle structure
(van Heek, Arning. and Ziefle, 2017).
Hotels and restaurants are advised to purchase machines which are cost effective and are
energy efficient.
Success and failure of sustainability management.
Finolhu is one of the successful example of sustainability management which focused on
waste management and water management. They also come under the purview of sustainable
travel. Finolhu also focused to help in the protection against country ‘ocean biodiversity.
Another example is of Gijon city that has been awarded in maintaining sustainability and also
promotes heath. Therefore, these are the success of sustainability management.

Recommendation and solution
It is recommended to the trip organizer to include sustainable tourism as the theme of the trip.
Rather than promoting through paper templates and covers they now days' focus on digital
platform and also focus should be upon reducing the carbon footprint.
It is advisable for the hotels and restaurants to buy machines which are cost and energy
efficient.
Traveller must also take care about the environment and they must use reusable bags at the
time of travelling.
CONCLUSION
It can be concluded that firstly the evolution of sustainable and responsible tourism discussed.
Also light was put upon sustainable and responsible tourism as per global organization which
is UNWTO, WTTC, ABTA etc. Purpose and principles of tourism development was
discussed which were eco-friendly tourism, soft tourism and minimum etc. The process of
tourism development and planning were also discussed and various approaches like self and
secure environment, proper accommodation, and physiological needs. The tourism activity
has the following impact which consist of social aspect, cultural aspect economical aspect of
the business. In addition of this contribution in the form of availing information about
sustainability concept or making strong guidelines regarding this concept along with creating
awareness toward this term by government, local companies, employees will also lead
tourism practices to minimise the adverse impacts on businesses or attractions. Various ways
have been discussed by sustainability can be developed and managed.

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