Sustainable Tourism Development in Qatar: Stakeholder Analysis

This report, prepared by a junior consultant for an international tourism consultancy firm, analyzes sustainable tourism development in Qatar. It begins by exploring the benefits for various stakeholders, including the community, and the advantages and disadvantages of public-private sector tourism partnerships. The report then examines tourism development planning at international, national, regional, and sub-regional levels within Qatar, highlighting the significance of interactive planning systems. It evaluates methods for measuring tourist impact, discusses conflict resolution strategies, and addresses the implications of balancing supply and demand. The report also compares developing and emerging countries, offering recommendations for future development and concluding with an overview of current challenges and potential solutions for sustainable tourism in Qatar.

Sustainable tourism
development

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
1.1 How stakeholders can benefit from planning of tourism development in context to Qatar
................................................................................................................................................2
1.2 Advantages and disadvantage of public/ private sector tourism planning.......................5
TASK 2............................................................................................................................................6
2.1 Features of tourism development planning at different levels in accordance with Qatar 6
2.2 Significance of interactive planning systems and processes within tourism development7
2.3 Different methods available to measure tourist impact in accordance with Qatar...........9
TASK 3..........................................................................................................................................10
Covered in PPT.....................................................................................................................10
TASK 4..........................................................................................................................................10
4.1 Methods of resolving a conflict of interests to ensure the future well being of developing
tourism destination...............................................................................................................10
4.2 Implications of balancing supply and demand with reference to Qatar.........................11
..............................................................................................................................................12
TASK 5..........................................................................................................................................12
5.1 Comparison between developing country and emerging country..................................12
5.2 Recommendations for future development....................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Sustainable development of tourism is mainly required to earn major competitive benefits
for nations in terms of economic strengths, global positioning and development in econonies for
employment and services. Tourism industry is identified as most emerging sector that helps in
increasing growth and development of country. In present report, being a junior consultant of
international tourism consultancy firm, there are some important stakeholders of QTA that have
been analysed along with way through which they can be benefitted from planning and
development of tourism in country. Regarding this, it has chosen Qatar which is one of most
developed country in world with well-established tourism sector. Authority of tourism in country
(QTA) launched a Qatar national tourism strategy which is a catalyst for sustainable
development through 2030.
Further, there are some advantages and disadvantage of public and private sector tourism
partnerships for development of tourist’s destinations that have been discussed in relation to
Qatar. In addition, features of tourism development at different levels and importance of
interactive planning systems as well as processes are discussed. Different methods will also be
evaluated to determine influence of tourist destination community. Report will also present a
conflict resolution method for future development along with major implications of supply and
demand as well as ethical issues. At last, it will concentrate on current problems in tourism in
various contexts with providing recommendations for further improvements in development and
planning of tourism.

TASK 1
1.1 How stakeholders can benefit from planning of tourism development in context to Qatar
Successful application of
sustainable tourism
development plan in every
country is mainly dependent
upon stakeholders of tourism.
Presently, Qatar is most
successful and emerging
economy in which tourism has
been designated as priority
business sector for sustainable
long-term development and
economic diversification.
Major stakeholders for tourist
destination of country involve
tourists, developers, investors,
operators, shareholders,
management, employee and
public as well as private sectors
such as host community and
government tourism
department, etc. There is major
involvement of these important
stakeholders which have
performed an essential role
towards achievement of
sustainable tourism sector
development in Qatar. There
are various important benefits
that can be achieved by
In addition, total development
of tourism has provided
outcomes in process of
enhancement in site planning
along with effective
interpretation with tourists that
arrive in country. Tourist
destinations and historical
monuments are also being
enriched in accessibility and
appropriate quality of
resources. Thus, it can be said
that implementation of
sustainability tourism
development strategy will also
Community: In addition, major local
communities and authorities will also
achieve high integration within tourism
sector as economic and social culture
should be developed within community
to raise services. In present context,
community at tourist destinations in
Qatar will also achieve advantages of
marketing and resources at destinations
to grow personal objectives parallel with
tourism development. Moreover,
employment as well as competition
through tourism are two major
considerations for tourism community of
Qatar.
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stakeholders from this
sustainable tourism
development.
Resources: Continuous
development of tourism will
deliver important resources and
assets within Qatar to
accomplish marketing and
getting support of tourism
services..
provide benefits to these
stakeholders
Economic development:
Increase in development of
tourism will also create
employment for people along
with various business
opportunities in order to
sustain and provide growth
with economic developments.
Moreover, economic
development in tourism will
also affect local community
and workers of tourism
industry in Qatar in terms of
high opportunities for
employment. Qatar has
achieved economic growth of
6% due to revenue generated
from industry with help of
visitors from rest of world.
Competitive advantages: Country can
also attain competitive benefits from
important industry to create continuous
availability of important resources and
utilization of those resources in Qatar.
Rather, tour operators and their
employees will also achieve benefits
from creation of sustainable tourism
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development strategy by QTA. They
will also get opportunities and scope to
offer new and quality services along
with effective business control in
particular new market.
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1.2 Advantages and disadvantage of public/ private sector tourism planning.
The main objective of
partnership is to give public
benefits. Public benefits like
either related to assets or
related to a service. This
partnership is a long-term
contract. Several private firms
joined partnership and they
saved millions of dollars.
Return on investment of the
partnership firm might be
highly than the method of
traditional. It increases
efficiency because partnership
reduced delay on firm project.
This is done by time to time
completion. By increasing of
efficiency, it reduces costs as
well. There are many
advantages of partnership.
There are several
disadvantages of partnership as
well, like: - partnership
involves higher amount of risks
for private sector and
profitability depending on the
competitive level and
performance.
Partnership of public and
private companies in
tourism industry: - the form
of tourism industry can be in
franchises and also public
private partnership.
Partnership of private and
public sector is a very
concern part for tourism
industry.
They have been hesitant in
collaborate the both sectors
because of competitive
market. In every year, public
and private company should
have sent IT returns to
tourism department because
on the basis of this return
developer pays tax (income
tax) from their profit.
By this collaboration, it is the
best development of tourism.
A greater role can be played by
private sector in preservation
of all the heritage in India. It is
easy to maintain tourism
industry itself in the
competitive market.
It reduces expenditure of risk
management department
because of proper allocation.
It helps in more effective
management of public
resources.
Disadvantages: -
Delivery of service and
infrastructure could be highly
expensive. Procedure is costly
and longer comparison with
traditional approach.
These projects are long termed
projects, inflexible and
complex because evaluation of
all activities and events cannot
be done.
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Benefits: -
Development of new
destinations of tourism is easy
through partnership of private
and public sector.
Through the PPPs it is easy to
preserve all the heritage sites.
Improvement of Promotion
strategy and programs of
marketing in tourism
industry.
Partnership example: - Qatar
is the tourism destination place
and it has been successful in
tourism efforts in creating new
platform. In the order to get
promotional efforts, Qatar has
explored all international and
global platforms. The main
point of their success is the
implementation of plan in an
effective and efficient away.
TASK 2
2.1 Features of tourism development planning at different levels in accordance with Qatar
Tourism development planning involves an important framework that has been followed
by organisation in the country at each level (Figueroa and Rotarou, 2016). It can also be termed
as a preparation of organizing the future in order to attain the same important and specific
sustainable business objectives of the particular and important region. Hence, planning for Qatar
tourism development will provide support in accomplishment of various objectives related to
sustainable tourism. Major business objectives of QTA in this planning are enhancing the
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tourist's satisfaction, economic, social and environmental development within Qatar, effective
allocation and implementation of resources, integration of societies of the nation. Moreover,
planning for development of tourism in Qatar mainly concentrates on four important levels such
as international, national, regional and sub regional plans.
 International: This level in tourist planning contains various features such as effective
flow of programming for tour and visitors from different nations. Moreover, planning of
tourism related to Qatar mainly concentrates on various services of transportation within
nation. Along with this, planning also focused on major tour programmes as well as
number of visitors from the other countries (Lee, 2013). It includes the marketing
strategies along with the promotional campaign which are applied to influence and attract
the large population of visitors from different countries towards the Qatar.
 National: At this level, planning of QTA for tourism mainly emphasize on tourism
physical structure and important policies of Qatar. It is used to create plans to link
important directions of country along with regions (Niedziółka, 2014). Moreover,
development of tourism organisational structure, laws and policies of investments for the
destination are also analysed as essential phases of planning at national level.
 Regional: There are various important business planning have been conducted at regional
level to promote the community towards achievement of growth and development in
tourism sector. At this, tourism planning mainly focus on the regional strategies or
policies, different attractive destinations, network of international transportation,
education at regional level along with the important marketing strategies (Briassoulis and
Van Der Straaten, 2013).
 Sub regional: Major components of tourism planning at this important level also focuses
on conditions of sub regions within Qatar. In addition to this, This also emphasize on the
various important and attractive characteristics for the visitors, their accommodation
services, general location and accommodation and other tourist services etc.
2.2 Significance of interactive planning systems and processes within tourism development
Interactive planning has been considered as process that is used for promotion of
participation within both the important design of future and development within specific business
sector. Moreover, development of tourism in Qatar enable the country to accomplish the vision
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of tourism development. For sustainable tourism development in Qatar, there are various
important approaches have been utilized achieve the objectives behind development of tourism.
Boosterism: This is identified as planning approach of the development in tourism sector that
greatly concentrates on the stimulation of tourism with an aim of increasing the economic
benefits of the country (Reihanian and et.al., 2012). Moreover, this approach will also not
concentrate on the sustainable practice of tourism development in Qatar but only analyse
financial growth of economy through tourism. Moreover, the practices have been increased
when the government looks consider that only financial growth of economy is enough for
development.
Conventional approach: This approach of systems depends and concentrate upon the reactive
method of planning because it believes in planning for making nay improvements. In this
context, changing values as well as volume of tourism are measured by the local authorities in
countries in order to relevant information and forwarded to the national level (Sutawa, 2012
Stoddard Pollard and Evans,2012). Moreover, the national level in Qatar then combines the
values which are changed to demonstrate the effectiveness in the process of tourism
development.
Interactive approach; This is the collaborative approach which involves the coordination of
local authorities along with the public tourism authorities within the public tourism regulatory
business authorities in order to develop important plans for making improvements. Moreover, it
helps in increasing between the stakeholders that delivers an opportunity to analyse the overall
concepts, and goals of tourism in appropriate manner. For planning of changes in tourism sector
of Qatar, interactive must be used to face the dynamic changes (Amir and et.al., 2015).
Integrated planning: This is the most important approach that believes in appropriate planning
process which includes some changes and new innovations associated with changes. In
sustainable development of tourism in Qatar this system has been identified as emphasized on
the management of major challenges.
Supply led: It is the most important approach which deals with making improvements in only
that tourist destination or attraction which is very much popular and considered by people in
Qatar (Torres-Delgado and Saarinen, 2014). Moreover, it is identified that Qatar host around 80
sports events annually and is also a host to 2019 WAC, 2022 FIFA world cup and 2023 FINA
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world swimming championships. Therefore, the promotion places that needs to be developed are
stadiums where the tourist will attract in the future.
Market leader: This important method is mostly utilized for improvement and development of
tourism in QATAR. In this, QTA will focus on improvements of locations and formulation
effective marketing strategies to make them important attractions for the tourists.
2.3 Different methods available to measure tourist impact in accordance with Qatar.
There are various important methods which are available and used for the analysis along
with the measurement of impact on various aspects of Qatar. Below given are various important
methods that is used by enterprise for measuring the performance as described below:
Economic impact model: It is also considered as a tourism sector respective tool that assists in
measurement of the tourist influence on Qatar. This model is mainly concentrated towards the
importance of economic influence on tourism development in Qatar (Canavan, 2014). Further, it
is also analysed as spread sheet model that helps QTA in development of an appropriate
estimation from the existing national and local information of levels of estimation and the major
amount of expenditure done by visitors on their average expenditure on a trip. It also provides
support in determination of major influence of tourist expenditure on different business
enterprise and industries of Qatar that will lead to changes in business turnovers and jobs.
Moreover, Economic model is used by organization to measure the total amount of spent by
tourists, amount of income for the local people through this expenditure and the number of
employment which are supported by their arrival etc.
 Environmental influence: there are various researchers who have carried out various
important investigation in the influence of tourism on the environment of Qatar.
However, these economic studies have played an important role in measurement of
impacts of important visitors on environment of the Qatar (Mowforth, and Munt, 2015).
There are various policies for the environmental benefits as well as it assists in
determination of influences of the atmosphere. This model also provides understanding
the measure that needs to be taken by local authorities in QATAR to reduce the
environmental impact on tourism.
 Social measures: in addition to this, the social influences of the studies have provided
understanding that the significant methods of identification and measurement of social
impacts on tourists and planning on the country. In Qatar, tourism tends to provide its
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influence on culture, religion as well as various important norms of Qatar in positive and
negative manner. In this, the questionnaire, surveys and the interview methods are
always used by researcher for the measurement of social influence of tourists on Qatar.
TASK 3
Covered in PPT
TASK 4
4.1 Methods of resolving a conflict of interests to ensure the future well being of developing
tourism destination.
There are various
issues have been
created within the
process of
sustainable
development of
tourism in country.
Conflict of interest
will also arrive
where different
stakeholders in
industry possess
different objectives.
As per the case, it
was clearly
analysed that
government of
Qatar mainly
concentrates on
improvement and
development of
tourism in Qatar for
long time duration
However, due to
this approach some
violation has been
occurred in some
stakeholders like
local societies. In
this context, there
are some important
methods that has
been used by
government to
resolve conditions
and conflicts of
interest in the
following direction:
Negotiation: This is
analysed as most
important methods
which is used by local
authorities in tourism
to resolve the conflict
of interest between the
stakeholders. In this,
clear and effective
communication
between both the
parties have been
required in this
method. Moreover, the
parties in the conflicts
have to come across
with the fair deal that
leads to a Win- Win
situation. For example:
The local authorities in
tourism sector in Qatar
will organisation a
meeting between the
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