Analysis of Tourism Environment and Industry in Dubai, UAE

This essay provides a comprehensive analysis of the tourism environment and industry, focusing on Dubai, UAE, as a sustainable destination. It begins with an introduction defining tourism and the tourism industry, emphasizing sustainable tourism development principles. The main body delves into the core concepts of sustainable tourism, including its principles and the role of key stakeholders such as visitors, employees, the government, and the local community. The report then explores micro and macro environmental factors, including political, economic, socio-cultural, technological, legal, and environmental influences on Dubai's tourism sector. Furthermore, the essay examines motivational factors and perceptions that drive tourism in Dubai. The essay concludes with a summary of the findings and offers recommendations for future development, highlighting the importance of sustainable practices to ensure long-term success and responsible tourism growth.

TOURISM ENVIRONMENT
AND INDUSTRY

TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12

INTRODUCTION
Tourism can be defined as the movement of individuals or groups from their home
destinations to another country or place for purposes such as leisure, business, rejuvenation, etc.
The tourism industry refers to the sum total of all those small and large businesses that help in
facilitating the tours and travel operations of a particular place. Sustainability tourist development is
a term that has been incorporated by the UN Environment Program which takes into consideration
various social and environmental impacts while condusting the trade of tourism (Richards, 2018).
All these concepts fall under the umbrealla of tourism environment and industry which will be
explored and understood in the following report.
The destination country that has been chosen in this regard is that of Dubai UAE which is
considered one of the best leading Gulf nations in major industries including the travel and tourism
sector. The tourist industry of Dubai has been selected as it contains attractive places and offers
credible and safe travel experience. The report below will thus define and identify the concepts of
sustainable principles and will duscuss the role of tourism stakeholders. The report will also analyze
several micro and macro environmental factors and will summarize the findings with suitable
recommendations.
Illustration 1: NewsBytes, 2022

MAIN BODY
Sustainable tourism can be defined as the concept that entails all the elements of tourism
experience in alignment with the tenets of sustainability. It is the form of tourism that meets the
needs of all those who are involved in the tourism industry and environment such as host
communities, local residents, and visitors. The concept of sustaainability in the industrial area of
tourism maintains that the commercial activity of travel and tourism will be conducted without
compromising its future ability that will come in handy to the next generations. The dimension of
sustainable tourism has been described by the United Nations World Trade Organization (UNWTO)
as fulfilling these 3 requirements which are – optimal use of natural and human resources, ensuring
socio-cultural heritage, and maintaining long-term goals in a viable economical manner (Amerta
and et.al., 2018). In this regard, the travel industry of Dubai comprises of a public-private based
partnership model known as DST (Dubai Sustainable Tourism) which aims for a clean and green
tourism sector (Yas and et.al., 2020).
As per the Tourism Concern association of 1991, there are some key principles that
collectively make up the entire cohesive structure of sustaianble tourism division. The travel
landscape of Dubai includes most of these given principles keeping in consideration various
sustainable development goals such as industry, innovation and infrastructure (SDG 9), afforadable
and clean energy (SDG 7), etc.
The first sustainable principle of the tourism industry is appropriately using the available
resources be it either physical, human, natural or man-made. Using the resources in an optimal way
not only helps in its conservation for future generations but also promotes a long term success of the
existing business of the particular destination country. For instance, the long-standing Bedouin
Illustration 2: Dubai PR Network

cultural practices of Dubai has strengthened the ethnic design of its travel landscape leading to the
preservation of its natural land and forest reserves. It is for this and many other tenable reasons that
its commercial department of tourism was rewarded with the labels of 'eco travelling destination'
(Dembovska and Zvaigzne, 2021).
The next principle of sustainable tourism is that of the maintenance of biodiversity and
cultural heritage along with a gradual reduction and total elimination of the menace of waste and
extra consumption habits. This is very important as the destination countries which put efforts in the
environmental restoration witness a qualitative travel industry with low costs of expenditure and
investment. It also increases the rate of tourists from all rund the globe as people prefer travelling to
places with a waste-free environment. Here, the Dubai tourism industry has efficiently retained a
resilient natural and socio-cultural diversity (Anthonisz and Mason, 2019).
The entire industry of tourism as any other involves its share of stakeholders whose
individual role bears great significance over the travel and tourism environent and its sustainability.
Planning and development in this travel based industry heavily relies on its different stakeholders
that are categorized mainly as current and potential visitors, existing hosts, and future host
communities. Employees are very important stakeholders for Dubai's travel business and play a
vital role in the success of its industrial development. The chief commercial airline officer of Dubai
Emirates stated that their prime focus is maintaining the good health and ensuring the safety of their
precious employees (Roxas and et.al., 2020).
Illustration 3: KNN - Knowledge & News
Network

The country's travel departments pay a good amount of salary along with job security to
their large number of employees who are working on different post. This makes the workers happy
and results in the execution of their excellent services to the tourists that leave the destination
satisfied and happy. Thus, the good behavior of their employees maintain a reputation of Dubai as a
promising travel spot in the market and positively influences its decision-making process.
Customers are very important stakeholders of the sustainable tourism sector without whom none of
the travel expeditions will exist.
Illustration 4: Gulf Today
Illustration 5: ResearchGate

Customer choice, taste, preferences, demand all of these are the major elements that drive
the international traveling connections of the UAE tourism department. Customers always want
innovative product with good quality and lower price. Dubai's transportation, accommodation, and
travel services put a good enough emphasis on the care of their customers' needs and provide the
best price to them which helps in increasing its business sales and profit. Government have staked
of all business including the Dubai tourism market; all the business have to follow the government
rules and regulations. The travel sector also tries to avoid any legal dispute because of its reputation.
So they always follow the government all rules and regulation (Michael and et.al., 2019).
Sometimes government policies effect the business profitability. At other instances, the
Dubai government raises the tax rates which affects its tourism sales and profit in a deteriorating
manner. Local community is an external factor of stakeholders because business is always located
near community it is a duty of company to insure the safety, health and economic development
around there community. The Dubai tourism landscape also helps the community development by
providing employment to its multiple ethnic and regional demographic.
Pestle analysation of the tourism industry in the context of “tourism in Dubai”:
The tourism industry is growing on and on for decades and it on the boom and is not stopping by
the modern times. The tourism in the futuristic and the travel destination cities and the countries
like Dubai and UAE is on the rapid pace and getting more and more growth day by day. But
accordingly with the increasing tourism it also has some external factors that influences the tourism
industry and impact the industry on the same (Alanzi 2018). The following macro factors
influencing the tourism in Dubai are as stated below:
Illustration 6: Business-to-you

Political factors:
Open borders: having the open borders for all the entrants in the boundaries of the city is now
easier because of the governmental decisions and it became easier to travel in many of the foreign
countries along with the Dubai but there are still some countries that aren't easy to go in.
Government stability: political stability is main factor for any of the economy for the successful
drive of the tourist destinations (Chang, and et.al, 2020). Travellers get interested to visit Dubai
after they listen about the place how innovative and futuristic that place is, the political stability of
the government of Dubai makes it easy and heart-warming to know that how safe the place is to
visit without any of the concern.
Tax incentives: this political factors influences the tourism the most in the city of Dubai as there is
no tax in the city although the government has implied some amount of tax in the city depending on
the income level. The tourists can claim up the tax refunds on the products purchased on the trip
and can receive the incentives on trips.
Economic factors:
Rising of disposable income: though the conditions of COVID-19, travel band, and the mass lock-
down reduced the tourism in the country of UAE but after everything got normalized it is all on the
boom again (Higgins-Desbiolles 2020). As, the economy of the country grow individuals started
travelling more and more. This resulted in the positive factor for the tourism industry.
Sharing economy: the way term of sharing economy is giving the business to the tourism industry
Illustration 7: Traveller's
choice, 2022

the way individuals travel is increasing day by day. The businesses like air bnb and uber is giving
the increase in the business of tourism by making it easier for the humans to travel on reliable costs.
Socio-cultural factors:
Social pressure: the way travelling is becoming a fashion nowadays, individual have the constant
and significant online presence by impressing other individuals (Oxford Analytica 2019). This term
comes as the positive factor for the tourism industry but will not have sustainable growth if society
reduce the use of it.
Racial acceptance: this term is another positive factor for tourism in Dubai. As there is no one who
might got targeted on the basis of their skin colour, faith, or any other personal attributes they might
have in them, and they feel free to travel in the Dubai.
Technological factors:
Better transport: the way Dubai is a developed city in the country of UAE. It has the best and
finest class of transport facilities available in there. In the modern era travellers have more options
to travel and with advent of planes it became easier and cheaper to travel in the internationally.
Legal factors:
Social trends: as by the going time the use of electronic devices and digitalization is increased and
thus the outside activity are reduced. This factor may affect the tourism industry and may not
provide with the growth.
Environmental factors:
Pollution: the use of the transportation is increasing day by day and it is creating more pollution in
the environment. This environmental factor can lead to negative impact on tourism industry. Also,
tourists can pollute the localized areas of the destination by not being respectful to the place. This
unfortunately creates the negative impact.
Analysation of the micro factors that motivate the tourism in the “DUBAI-UAE”:
Motivational factors: as per the maslow's need hierarchy theory the environment of the Dubai is
friendly and very safe to travel in with the friends and family and generates the value of love and
belogingness and it is so, because of the highly effective rules and regulations in the city makes It
friendly for every one to travel and enjoyable at that different destinations with different valeus of
the fun, proper assurance, and realization of the self needs that includes the materialized manner of
the self-satisfaction (Özdemir, and Çelebi, 2018).

Perception about the destination: as their are the articles and news about the dubai always
representing the huge buildings of the city and different futuristic things about the destination by
including the different arabic modernized monuments attracts the tourists from so many other
countries towards the Dubai, UAE.
Influencing the personality and travel destination choices: if the person is new to the field of
hospitality industry and selects out the unusual spot that might have the growth potential. Dubai
becomes the most destination because of its internal culture and contemporary sighteeing followed
by the major attraction burj khalifa and the another attractions of malls present there with massive
indoor sky slopes and mammoth aquariums (Agyeiwaah, 2019). The city gives out many of the
highlights and glamrous moderns things to do that influences the lifestyle of the people.
External factors influencing the tourism: as the rules and regulations setted by the government of
Dubai is on the different levels so getting the visa for every age group and people is very easy and
this resulted in strong reputation for the safe travel for the people to visit Dubai. The other factors
that increased the tourism in the dubai is employment opportunities, growing economy, world-class
environment, perfect accommodation facilities, etc.
CONCLUSION
Illustration 8: Trip advisor, 2022

The above report based on the tourism environment and industry is quoted about the principles of
the sustainable tourism development in Dubai, UAE. The report also provided the stakeholders
involved in the decision-making of the sustainable tourism development (Anthonisz and Mason
2019). Report is all concluded about the macro and micro factors of the motivating the demand of
tourism in the Dubai, UAE. While preparing for the sustainable tourism the things that may be
taken care of are use of the natural resources should be minimal as these are scarce goods. The
disposal of waste in other countries can be done with the cleanliness.
Illustration 9: Trip advisor, 2022

REFERENCES
Books and Journals
Alanzi, S., 2018. PESTLE Analysis. Project Management.
Amerta, I.M.S., and et.al., 2018. Sustainable tourism development. International research journal
of management, IT and social sciences. 5(2). pp.248-254.
Anthonisz, A. and Mason, G., 2019. Reinventing tourism: the Dubai phenomenon. Worldwide
Hospitality and Tourism Themes.
Anthonisz, A. and Mason, G., 2019. Reinventing tourism: the Dubai phenomenon. Worldwide
Hospitality and Tourism Themes.
Cetin, and et.al, 2018. A study on the determination of the natural park’s sustainable tourism
potential. Environmental monitoring and assessment. 190(3). pp.1-8.
Chang, and et.al, 2020. A charter for sustainable tourism after COVID-19. Sustainability. 12(9).
p.3671.
Dembovska, I. and Zvaigzne, A., 2021. Sustainability and its challenges in destinations that highly
depend on tourism: a thematic literature review. Worldwide Hospitality and Tourism
Themes.
Higgins-Desbiolles, F., 2020. The “war over tourism”: challenges to sustainable tourism in the
tourism academy after COVID-19. Journal of Sustainable Tourism. 29(4). pp.551-569.
Michael, N., and et.al., 2019. The UAE's tourism competitiveness: A business perspective. Tourism
Management Perspectives. 30. pp.53-64.
Oxford Analytica, 2019. Rules change will temporarily boost tourism in Dubai. Emerald Expert
Briefings, (oxan-es).
Richards, G., 2018. Cultural tourism: A review of recent research and trends. Journal of Hospitality