Global Sustainable Tourism Strategies: A Comparative Report

This report delves into the realm of global sustainable tourism development, examining its core aspects and strategies. It begins with an introduction that defines sustainable tourism and its positive impacts on the environment, economy, and society. The report then compares and contrasts the outcomes of sustainable tourism strategies, highlighting the importance of measuring success in the tourism industry. It analyzes the strategies of companies like the TUI group and contrasts them with those of established destinations like Edinburgh. The report further compares tourism strategies in emerging and established destinations, considering factors such as brand expectations, customer types, and communication and pricing strategies. The conclusion emphasizes the importance of sustainable tourism in job creation, economic development, and environmental preservation. The report also provides references to support its findings.

Global Sustainable
Tourism
Development

Table of Contents
 Introduction
 Compare and contrast the outcomes of sustainable tourism strategies
 Conclusion
 References

Introduction
Sustainable tourism involves those places that is visited by the tourist
and it reflects the positive impact on the environment, economy and
society of the country. All the regions wants to develops the tourism
that further has strong impact on natural resources, control on
pollution and on social system as well. It need to manage and develop
the tourism to imparts the long time survival.

Compare and contrast the outcomes of
sustainable tourism strategies
To measure the success in the business strategies plays a vital role as it
helps the tourism industry to attracts large number of customers in
effective manner. In context TUI group they attain different
strategies and tactics and targets the larger audience and spread
awareness to conserve the environment. And opt different strategies
to imparts more education and learning about the sustainability of
environment and resources.

Cont..
With the help of strategies and tactics to maintain sustainability within
the tourism industry and they try to convince the customers about
the different factors that enhance the values and belief of nature. On
the other hand, there are some of the more established tourism as
like Edinburgh that enhance the market share and profitability of the
business. By using different strategies company must targets the
wider market and provides services that saves the time and cost.

Compare and contrast the outcomes of sustainable tourism
strategies in an emerging and an established tourism
destination
BASIS Tourism strategies in an
emerging
Tourism strategies on
established tourism
destination
Expectation
from brand
In this customers having
the uniform level of
expectation from the brand.
The different groups of the
customers having different
expectation that is varied as
per the destinations.
Types of
customers
In this certain group of
customers are considerate
that having similar kind of
services.
In this certain group of
customers are considerate
that having similar kind of
services.
It includes different kind of
customers as like resident,
non resident, trader, tourist
and government as well.

Continue...
Communication
strategies
In this tourism have
circulate similar
kind of services to
their customers.
In this different
message is provided
to different group of
individuals.
Pricing strategies They have
developed the
unique strategies in
order to grab the
attention of more
customers.
In this it is not
considerable.

Conclusion
It has been concluded from the above report that travel and tourism is
very important sector as it imparts the lot of job opportunities in the
market and have a huge contribution in the economic development.
Sustainable tourism also contributes to save and secure the
environment and attains the belief and values of the society and the
behaviour in an effective manner. With the help of different
strategies tourism industry helps to provide the best services to the
customer and fulfil their need and demand.

References
Bogićević-Milikić, B., 2019. Promoting gender-responsive talent
management in police organizations through strategic HRM
measuring. Strategic Management. 24(1). pp.19-29.
Grant, K., 2020. TALENT MANAGEMENT AND LEADERSHIP.
Organizational Leadership, p.223.
Harun, N., Mahmood, N. and Othman, S., 2020. The effect of talent
management factors on teacher’s leadership at the secondary
schools. Management Science Letters. 10(1). pp.225-234.
Mousa, M. and Ayoubi, R.M., 2019. Inclusive/exclusive talent
management, responsible leadership and organizational
downsizing. Journal of Management Development.

Thank you