Importance of Sustainable Tourism: IHG Case Study Report

This report examines the significance of sustainable tourism within the InterContinental Hotels Group (IHG). It explores the research aims and objectives, focusing on the impact of sustainable practices on the hospitality industry's lasting growth. The report analyzes data collected through surveys, presenting findings across various themes, including the effectiveness of sustainable tourism for growth, the importance of sustainable practices for IHG's development, the benefits of sustainable activities for the economy, and the key factors driving growth in the hospitality sector. The analysis also covers the main elements for maintaining growth, the contribution of the hospitality sector to the economy, and the actions taken by IHG to enhance visitor numbers, ultimately concluding that sustainable tourism is fundamental to the development of businesses in the market area. The report uses data visualization to enhance the analysis and provides references to support the research findings.

Research Project

Table of Content
• Introduction
• Research Aim and Objectives
• Data analysis and findings
• Conclusion
• References

INTRODUCTION
Sustainable tourism is considered as the most essential element which
plays vast role in growth and development of firm at market area.
Sustainability is the major focused area of any business organisation
as firms are work for satisfying the needs and wants of people at
market area through offering variety of products and services. In the
present research work Inter Continental Hotels Group is a selected
organisation. It is a British Multinational hospitality company,
which is headquartered is in Denham, Buckinghamshire.

Research Aims and Objectives
“To analyse the importance of sustainable tourism on lasting growth of
hospitality industry”. a case study Inter Continental Hotels Group.
Research Objectives
 To identify the concept of sustainable tourism and its effectiveness
on the operations of Inter Continental Hotels Group.
 To determine the Influence of sustainable tourism on hospitality
sector.
 To ascertain the Importance of sustainable tourism upon
organizational growth and development.

Theme 1: The sustainable tourism is effective
for the growth of hospitality sector.
Q1) Does the sustainable tourism is effective for the growth
of hospitality sector?
Freque
ncy
Yes 25
No 5
Yes No
0
5
10
15
20
25
25
5
Column B

Theme 2: There are various importance of
sustainable tourism on the growth and development of
IHG.
Cost Saving
Economic Incentives
Regulatory affairs
Guest Experience
0
1
2
3
4
5
6
7
8
9
10
10
8
6 6
Column B
Q2) What are the major importance of sustainable tourism on
the growth and development of IHG?
Freque
ncy
Cost Saving 10
Economic Incentives 8
Regulatory affairs 6
Guest Experience 6

Theme 3: The sustainable tourism activities are
beneficial for growth and development of economy.
Q3) Is the sustainable tourism activities are beneficial for
growth and development of economy?
Freque
ncy
Agree 28
Disagree 2
Agree Disagree
0
5
10
15
20
25
30
28
2
Column B

Theme 4: There are various factors that contributes
in the growth of hospitality sector.
Q4) What are the major factors that contributes in the growth of
hospitality sector?
Frequenc
y
Leisure Time 8
Enabling Factors 7
Technology Factors 8
Income 7
Leisure Time
Enabling Factors
Technology Factors
Income
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8
7
8
7
Column B

Theme 5: The main elements through which growth
in hospitality sector can be maintained.
Q5) What are the main elements through which growth in
hospitality sector can be maintained?
Frequency
Quality Services 7
Quick Response 8
Advance technologies 5
All of the above 10
Quality Services
Quick Response
Advance technologies
All of the above
0
1
2
3
4
5
6
7
8
9
10
7
8
5
10
Column B

Theme 6: The contribution of Hospitality sector
in the growth of economy.
Q6) What is the contribution of Hospitality sector in the
growth of economy?
Freque
ncy
Enhancing opportunities 10
Increasing Foreign exchange reserve 10
Industrial Growth 10
Enhancing opportunities
Increasing Foreign exchange reserve
Industrial Growth
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

Theme 7: Different actions are taken by IGH as to
enhancing the number of visitors.
Q7) What are the actions taken by IGH as to enhancing the
number of visitors?
Freque
ncy
Discount Offers 10
Customers relationship management 10
Health care Facilities 10
Discount Offers
Customers relationship management
Health care Facilities
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

CONCLUSION
From the above given analysis it has been concluded that sustainable
tourism is considered as the most fundamental component which
assumes huge part in development and improvement of firm at
advertise zone. Maintainability is the major centred zone of any
business association as firms are work for fulfilling the necessities
and needs of individuals at showcase region through offering
assortment of items and administrations.