Analysis of Sustainable Tourism Development in London

This report comprehensively analyzes sustainable tourism development, focusing on London as a case study. It begins by outlining the benefits of tourism development planning for various stakeholders, including government, tourists, workers, and local businesses, while also addressing the advantages and disadvantages of public-private sector partnerships. The report then delves into the steps of tourism development planning, emphasizing the importance of understanding, data gathering, and conceptual planning. It explores interactive planning systems and their significance in tourism development, along with methods to measure tourism's impact. Sustainability in tourism is defined, and the report examines the challenges and stages of sustainable tourism development planning. Furthermore, it addresses conflicts of interest, ethical issues surrounding enclave tourism, and the implications of balancing demand and supply. Finally, the report concludes with recommendations for the future development of tourism in London and Qatar, addressing current problems and emerging destinations.

SUSTAINABLE TOURISM
DEVELOPMENT

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Tourism development planning would be beneficial for different stakeholders........3
1.2 Advantage and disadvantage of public private sector partnerships in tourism
planning & development..........................................................................................................5
TASK 2............................................................................................................................................6
2.1 Steps of tourism development planning procedure and its features at different
levels...........................................................................................................................................6
2.2 Interactive planning, significance of interactive planning systems and procedures
in tourism development............................................................................................................8
2.3 Methods to measure the tourism impacts......................................................................8
TASK 3............................................................................................................................................8
3.1 Concept of sustainability in development of tourism in London..................................8
3.2 Sustainability is the problem through analysis of factors.............................................9
3.3 Various stage of sustainable tourism development planning......................................9
TASK 4..........................................................................................................................................10
4.1 Issues of conflict of interests and methods of solving conflict...................................10
4.2 Implication of sustainable tourism development for balancing demand and supply
in London..................................................................................................................................10
4.3 Ethical and moral issues of promoting and developing enclave tourism.................10
TASK 5..........................................................................................................................................11
5.1 Current problems related to tourism development and emerging destination where
the impact of tourism is different...........................................................................................11
5.2 Recommendations for future development of tourism in London and Qatar..........11
CONCLUSION.............................................................................................................................11
REFERENCES............................................................................................................................12

INTRODUCTION
Sustainable tourism is the sector committed to make low impact on local culture
and environment, they also committed to help in generating future employment
opportunities for residential people that enhance their living standards better than
before. Sustainable tourism development is characterized by enhancing well fare of
society, it assures and supports social, economic and cultural well-being of societies in
which tourism place. Development of sustainable tourism provide many benefits to
economy as well as government.
The present report is based on London as tourism destination place, it is one of
the most beautiful destinations in the world. This study justifies, benefits of stakeholders
from tourism development planning, disadvantage & advantages of public-private sector
partnerships in tourism development and planning at London. It justifies the steps of
tourism development planning, interactive planning and its significance in tourism
development. It also explains the sustainability in tourism development, reason why
sustainability is issue and justifies different stages of sustainable tourism development
planning. Furthermore, this report clarifies problems of conflict of interests, measures to
solve it to assure future well-being. It defines the implications of sustainable tourism
development and ethical & moral issues of developing as well as promoting enclave
tourism.
TASK 1
1.1 Tourism development planning would be beneficial for different stakeholders
List of different stakeholders and their benefit from tourism development planning
at London-
Government-
Local and national authorities acquire benefits from development of tourism
planning at London, it helps to generate more GDP for government that will increase
level of economy rather than before and contribute in economic development as well.
Through planning for tourism functions, the national or local authorities will be benefited
through generate revenue and profit (Brokaj, 2014). Tourism development planning in
London leads progress in return of savings for government. By doing this activity it will
be advancing government of nation to acquire wanted foreign exchange.

Tourists-
Tourism development planning at London is also beneficial for tourist visits place
and get services according to needs that leave positive impression on society and
environment. Development planning of tourism allow tourist and visitor to take proper
decision through getting better organized services. It helps to attract more people
towards destination place that generate more revenue of firms existing in London. This
planning is centring on quality of life that is quite beneficial for visitors. It caters valuable
and essential experience for tourists with improving life quality of community as well as
local people.
Workers-
Tourism development planning is beneficial for staff of various tourism and
hospitality organizations because it arouses creation of jobs and centring on offering
appropriate wages, incentives and salary to entire employees (Dickinson and Peeters,
2014). Job opportunities will be increased through development of tourism in country,
that helps to raise living standards of people better than before. This process will be
good for local people since they will get work opportunities which support them to have
greater standards of living life and they can earn better livelihood.
Local business-
General stores, barber shop and other business will gain benefits through
development of tourism planning at specific place where a lot of visitors purchase basic
things like water bottle and some food products that increase profit of local businesses
more than past few months.
Local community-
They will be benefitted by several ways like job creation, facilities of developing
infrastructure and enjoying event.
Tour operator-
Tour operator also would gain benefits from tourism development planning
procedure the most, as it increases the number of people who wants to take the best
holiday package that generate more revenue in market.
Non-government companies-

Tourism development planning increase long term profitability of different firms of
London which increase tax and curiosity investment for government of country.
1.2 Advantage and disadvantage of public private sector partnerships in tourism
planning & development
Advantage-
Partnership of private public sector in tourism development and planning is quite
beneficial, it will help in overwhelming of finance shortage in London tourism
development. PPP is encouraged by government, as discussed above stakeholders in
firm are government which come under public sector and tourism industry is come
under private. In term of London, private and public partnership play essential role in
tourism planning, it supports in sustainable development of destination. With the help of
partnership, planning of tourism development is easily achieved, government policies
and regulations help in raising funds for private companies in sector in order to gain
productivity and profitability along with development. Productivity will increase due to
public and private partnership. Partnership of private & public industry will be better for
nation since assets of authorities will put to standard of products and services that they
provided to consumers of destination. It also supports in effective analysis of statistical
data through private public partnerships. It is mostly supported as it trusts that with the
help of partnership destination will gain competitive benefit due to expertise and
knowledge from different stakeholders. The different advantage of PPP is distribution of
power among all groups equally which side-steps any types of dictatorship.
Disadvantage-
On the other side public and private partnership in tourism planning as well as
development have some disadvantages too, the very first drawback is that partners
already awareness about each other which delay work widely. Along with this, the issue
will create after partnership of private and public in this activity is that all partners have
different goals and objectives, so clash of interest takes place (Wall, 2016). Moreover,
sometimes responsibilities and accountabilities is not clear for various parties. In
contrast, some limitations of drawback impact of tourism development planning in
London. PPP face issue in maintaining coordination and collaboration between public
and private enterprises. It maximizes financial risk on funding results of tourism planning

of destination. Partnerships of both sectors will create situation of lack of assets for
planning and development of tourism.
TASK 2
2.1 Steps of tourism development planning procedure and its features at different levels
Tourism planing is the procedure of considering people needs for planning the
short or long trip with family and friends and using some factors to identifies the best
programs, resources and activities for trip. There are following steps of tourism
development planning procedure at London-
Acquire understanding-
Knowledge and understanding is the first and essential step in tourism
development process at destination, because it will guide in important decision-making
and helps to depicting frame work of decision (Guarini and Battisti, 2014). Before
starting the process of tourism development planning at place understanding about
chosen destination is prior. In this stage, the size, scale, purpose of work and market
will be considered before taking on step a head which is quite essential.
Preliminary position statement-
After understanding need and other things related to tourism development,
formal statement of interest through creating objective will be completed that helps team
of tourism development planning to work accordingly. Without setting objective of
development the success is not possible, objective or aim of tourism development
planning must specific and comprehensive include fixed timeline for completion.
Data gathering-
Research and fact finding is significant before tourism development planning in
London, it helps to provide most common data that is important to developing plan
effectively (Hatipoglu, Alvarez and Ertuna, 2016). Preparing fact book, analysing exiting
competition and facilities, infrastructure surveys and making market survey are the
stages of data collection. Intensive research is required in development of tourism of
area for London. Resource analysis is the part of data collection in which project
management team collect information about available assets in market that help to
make work more successful. Determining potential of area and percentage of share is

based on following elements that is cultural, guest facilities, capital, government
attitudes etc.
Conceptual planning-
In this step, results of market forecast will be present which help to established
structure and identification for tourism development process in London, it is completed
at overall, comprehensive but not at technical phase. Through this procedure general
judgement of what area will look like and how it will act will obtained effectively.
Plan approval-
After making plan, management team take approval from government which is
beneficial for sustainable tourism. It is consideration of required of plan, after reviewing
above plan, accountable action on whether plan will proceed and materialized will be
made on this procedure.
Master planning-
It consists expenses of money and time that is far much expensive than approval
of plan. Performing detail marketing research, selection of sites for customer facilities
including its boundaries and sizes, establishments of architectural standards and
designs and other areas will be included in master plan.
Stage implementation program-
It helps to fill gap between creation of operational and accepted development
plans integrated tourism sector.
Direction and evaluation-
This is the last stage where team measure and direct plan effectively for further
growth and success of plan.
Features of tourism development planning procedure at different levels-
Local authority-
At this level, tourism planning process considered local authorities, take their
approval for making plans for this activity (Dredge and Jamal, 2015). It centring on
internal transport network, regional policies and different kinds of attractive location.
National levels-
Tourism development and planning of London at national level centring on
tourism policy and physical structure of destination. It creates plans for involving main

routes of region and nations, development of tourism legislations, organizational
structure and investment policies for place is also considered as main phase of national
level planning.
2.2 Interactive planning, significance of interactive planning systems and procedures in
tourism development
Interactive planning is defined as the procedure which promote participation in
both development and design of desirable future in tourism sector (Fitriati, 2014). In
simple words, it is laying centring on design of current activities in order to create good
or better future.
Interactive planning systems is very significance in tourism development at
London, as it helps to make assure that all stage of communities, companies and tourist
get include to plan in order to avoid over spending, exploiting destination potential and
reduce negative impact on national as well as local communities.
Process in tourism development in London include essential stages which need
to followed during whole work. The first stage defines understand of current position of
nation in world. In second stage, proper planning makes sure that destination place
required development which is essential for them.
2.3 Methods to measure the tourism impacts
Scarborough's tourism economic activity monitor (STEAM) is one of the best
tourism impact model and considered as method use tom evaluate the impact of
tourism on social, economic and environmental (Fakotakis and van Dijk, 2018). Tourism
increases the job opportunity for people as they developed more and more, but on the
other hand it causes air and land pollution which is not good for environment. It helps to
increase the living standards to people and provide benefits to economy with the help of
generating GDP. STEAM procedure us structured and effective framework with the
ability or features to accespt large range of tourism input information.
TASK 3
3.1 Concept of sustainability in development of tourism in London
Sustainability in tourism is defined as procedure of development which centring
on social, environmental and economic development of London. The main objective of
sustainability in tourism development at London is to make optimal usage of

environmental assets, assure long and viable terms economic operations in various
aspect of tourism of London and respect socio culture (Mihalič and Fennell, 2015). The
overall concept of sustainability in tourism development of London is justified with the
help of triple bottom line.
It helps to determine three several lines of London in term of sustainable tourism
development of nation. Triple bottom line sustainability model help in improving social
performance of destination. It focuses on environment of nation, centring on improving
water, air and energy consumption. This theory is focusing on economic development or
improvement of Tourism in London. It centring on well-being in different factors of
economic such as business climate, employment, taxes etc.
3.2 Sustainability is the problem through analysis of factors
Different kinds of factors present within economy that hinder or prevent
sustainable tourism development in London. Various problems in sustainability occur as
it impact negatively on tourism development. Climate change is one of the factor that is
identified through analysis, it affects development of tourism in London. Social justice,
level of education, tourism policies, waste availability of resources, globalization, human
rights, environment sustainability rules and regulations, are the different types of factors
that impact overall procedure of tourism development (Tourais and Videira, 2016). For
example, unacceptable changes in weather, hinder the process of tourism development
at London, it lower down the operational efficiency. High economic policies and foreign
exchange rates decrease the attractions of tourism towards London. Therefore, all
these factors or problems made negative impacts on sustainable tourism development
of tourism in London.
3.3 Various stage of sustainable tourism development planning
Sustainable tourism development planning is defined as the procedure of various
stages which helps in developing and improving the performance of country in term of
economic, social and environments factors.
Planning includes several stages in which first phase is focuses on producing
short and long term goal for sustainable tourism development planning in London.
Afterwards, the second stage is deciding various activities for achieving each and
every objective or goal with desirable time frame.

Next phase is determining stakeholders which influence the procedure of
sustainable tourism development planning.
Establishments of sub plans is the another stage, in which social development,
economic development and environmental development plan is included. The next
stage is identifying problems associated with sustainability of London,
Controlling & monitoring also considered as essential stage of sustainable
tourism development planning. The management of tourism industry of London have to
take right actions for solving the major issues of sustainability.
TASK 4
4.1 Issues of conflict of interests and methods of solving conflict
Different kinds of conflicts of interest in tourism development of London have
negative impact on further well fare of this destination. Major conflict raised due to
differences between culture of local people and tourists (Singer, 2018). Society of
London followed Christian culture and visitors of foreign nation belongs to several
religious so, these differences between beliefs and norms create complex engagement
of third party that help in making communication between local community and tourists
and give better solution which is appropriative for both parties.
4.2 Implication of sustainable tourism development for balancing demand and supply in
London
Balance of supply and demand is very important for sustainable tourism
development at London. Pressure on finite resources and imposition of limits are the
factors which directly impact on both supply and demand management of tourism. Right
estimation of development & demand of planning strategies help in balancing both
elements in effective manner. With the help of considering all these components,
tourism management can improve coordination and planning between external and
internal environment of tourism sector of London.
4.3 Ethical and moral issues of promoting and developing enclave tourism
It is tourism in London where visitor’s activities is congregated and planned in
one small geographic area, to permits tourists to experience whole of their travel
journey with less to travel far out into remote field of host nation.

Physical safety of tourists, lack of transportation facility, inappropriate services
and issues associated with health & safety is considered as ethical or moral issues that
impact on promoting and developing enclave tourism within London. This destination is
developing nation, it means wide number of services is not available yet. So,
inappropriateness of these services create above mentioned ethical as well as moral
problems that negatively impact on promoting enclave tourism at London.
TASK 5
5.1 Current problems related to tourism development and emerging destination where
the impact of tourism is different
Fluctuation of economic position after Brexit the current issue related to tourism
development at London. As compare to London, Sweden also face issues due to
different factors related to tourism development that impact on development and
planning of tourism. Change in climate is one of the factor that impacts on tourism in
this destination, increase in winter temperature in climate scenario will make major
chance in winter dynamics that affect tourist attractions.
5.2 Recommendations for future development of tourism in London and Qatar
To reduce the negative impact of fluctuation of economic position in London,
government develop policies for people and visitors such as low tax policy that is quite
beneficial.
In order to reduce the impact of climate change on tourism development in
Sweden, the appropriate strategy will adapt by government. Adaptive solution carried
out at alpine skiing locations, along with continued approaches, judged to be good to
retain considerable area of winter season at some mountain locations.
CONCLUSION
From above, it has been concluded that tourism development planning provide
benefits to all stakeholders. The partnerships between public-private sectors is quite
beneficial in tourism development and planning, but it creates conflict due to have
different perspective. Throughout following the step of tourism development planning at
London the tourism management gain success. Furthermore, with the help of taking
appropriate methods and chose measure London and Sweden will overcome issues
effectively.

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