A Detailed Report on Sustainable Tourism Development in Malaysia

This report provides a comprehensive analysis of sustainable tourism development in Malaysia, examining various aspects of the industry. It begins by identifying and discussing the benefits for different stakeholders, including local people, the government, and tourists, within the Malaysian tourism sector. The report then explores the advantages and disadvantages of public-private sector partnerships in tourism planning and development. It delves into the key steps of the tourism development planning process, the significance of interactive planning systems, and methods for measuring tourism impacts. The concept of sustainability in tourism development is thoroughly discussed, along with factors that may hinder it and the different stages involved in planning for sustainability. Furthermore, the report addresses methods to resolve conflicts, implications for balancing supply and demand, and the moral and ethical issues associated with enclave tourism. The report concludes with a comparison of current issues in the tour and travel sector and provides recommendations for sustainable tourism practices in Malaysia.

Sustainable tourism
development

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
1.1 Identify and discuss how different stakeholders would benefit from tourism development
planning with reference to the chosen country (P1.1).................................................................1
1.2 Discuss the advantages and disadvantages of public-private sector partnerships in tourism
planning and development at the chosen destination (P1.2).......................................................2
Task 2...............................................................................................................................................2
2.1 Key steps of the planning process of tourism development..................................................2
2.2 significance of the interactive planning systems in tourism development............................3
2.3 methods to measure the tourism impacts..............................................................................3
Task 3...............................................................................................................................................4
3.1 concept of sustainability on tourism development................................................................4
3.2 factors that may prevent sustainable tourism development..................................................4
3.3 different stages in planning sustainability:............................................................................5
4.1 Methods to resolve the conflicts:..........................................................................................5
4.2 Implications for balancing supply and demand:...................................................................6
4.3 Moral and ethical issues of enclave tourism.........................................................................6
Task 5...............................................................................................................................................7
P5.1 Compare the current issue of tour and travelling sector.....................................................7
P5.2 Recommendation................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Today, the industry of travel and tourism has become world's largest industries. This
industry has been growing on a very high level. The Sustainable tourism development
assignment for Malaysia has been provided here to study various aspects connected with the
planning for a sustainable tourism development regarding Malaysia. Not only the industry has
been showing humongous growth but also it is inviting the new and innovative ideas for the
sector of tourism. This paper is based on the case study of Malaysia. It will cover the factors
which will benefit to stakeholders, significance of the interactive planning etc.
Task 1
1.1 Identify and discuss how different stakeholders would benefit from tourism development
planning with reference to the chosen country (P1.1).
Since the Travel and Tourism Industry is very large, hence there will be many stakeholders in
this industry. Stakeholders are the ones who are either directly or indirectly connected to the
industry (Cheng and et. al. 2017). In this scenario, the main stakeholders which are connected to
Malaysian Tourism Industry are given below:
Local people :- there are so many local people in Malaysia who are getting paid by tourism
industry by giving their services. As the culture of Malaysia is very rich, therefore, the local
people make them more interesting by arrange them properly for the tourists. These people are
working in this sector as local guide, or servants in the hotels. This way they are getting
employment and wealth by the growth of tourism industry in their country (Sher, Bagul and Din,
2015).
Government:- The government of Malaysia regulates the laws and rules to Malaysian tourism to
make them work in a proper order. Among which the TDC of Malaysia is an important
department. It has applied Tour Promotion Brand Act to promote the tourism industry and to
attract more foreign tourists to the country. By this, the government is getting more revenues and
profits from this industry and these profits are further being used to develop the country.
Tourists:- tourists have come for different purposes to visit Malaysia. Some of them are
students, some are visiting for just having fun and some people come here to meet family. So
they are also getting the benefits from the developing tourism sector. Because, they get good
services, easy procedures for visa in Malaysia etc. Hence by increasing number of tourists,
Malaysian tourism will get more revenues and good economic growth (unakov and et. al. 2015).
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1.2 Discuss the advantages and disadvantages of public-private sector partnerships in tourism
planning and development at the chosen destination (P1.2).
The partnerships of public and private sector tourism in Malaysia are getting many advantages
and disadvantages. Some of them are:
Advantage
The main objective of the partnership of private and public sectors is to develop cooperation
between them and resolve the issues regarding the growth of tourism sector. The government of
Malaysia has given the charge of some heritage sites in the hands of private organisations
because the government alone is not able to look after hundreds of the heritage sites. By this,
these sites will get proper care by private organisations (Amir, Ghapar, Jamal and Ahmad 2015).
The infrastructure also gets developed by this collaboration by government funding to private
sectors. This led to increase more tourists in Malaysia.
Disadvantage
The disadvantage of this partnership is that whenever the country face any economic crises or
unstable political condition, it will damage the coordination between public and private sectors,
which will be harmful for the growth of Malaysian tourism industry.
Task 2
2.1 Key steps of the planning process of tourism development
There are various steps of planning process of thee tourism development. It includes goal
setting, development of new strategies etc. it is an activity which is multidimensional. By proper
planning of the development of tourism sector, the industry gets good growth in all aspects such
as political, legal, economical etc. The analysis of its features at various levels are given below:
At International level:- At this level, more than one nation engages with one another.
Malaysian tourism gives worldwide transportation, it also mutually promotes its tourism,
collaborates with the nations which are broadly associated with tourism industry which gives
benefits to the tourists to travel within countries without any difficulty (Poudel, Nyaupane and
Budruk, 2016) .
National level:- it includes transportation within Malaysia, gives guidelines for sight seeing to
the tourists along with major attractions of the country and national level services. Which gives
tourists a comfortable visit within the country and also provides safety to them. This will give
extra hike to the travel industry of Malaysia (Saufi, O'Brien and Wilkins, 2014).
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Local level:- this planning generally includes sub regions, resorts, townships, and rural areas. By
this, Malaysian tourism sector gets good growth by providing local area guidelines to the
tourists, so that tourists feel safe and easy travelling within any region or town of particular city.
2.2 significance of the interactive planning systems in tourism development
Countries like Malaysia often find difficulties such as the overcrowded destinations,
events on large scale, and cultural depreciation. To fight with these problems it becomes
important for countries to have an integrated planning (Ekinci, 2014). It includes recognition of
the position of the country in the world, then how many resources they have to develop this
sector. Countries like Malaysia first prepare the whole strategy of investing their resources at
right places so that they will get maximum profits.
Interactive planning is more convenient than conventional planning because the
conventional plans are often very unclear to understand. It is needed to enhance the correct
execution of plans. This means the planning should be market oriented and based on the
satisfaction of travellers. By this, the tourism industry gets more growth in countries such as
Malaysia and travellers also get satisfied by the services provided by tourism industry. By this,
the problem of overcrowding can be solved. It will also give safety and security to the visitors.
2.3 methods to measure the tourism impacts
It is important to measure the impacts of tourism on the visitors. It gives idea about where
does the country lack while executing the plans so that the Government can take proper
initiatives to reduce the drawbacks. These are the methods which impacts on the travellers:
EIA:- It is the Environment Impact Assessment method which measures the impacts of
environmental changes and developments. This will help to examine why the natural resources
are limiting, and also to know the other conflicts. It will be helpful to get the idea about the
environment for tourists so that they will already be aware of this before coming to visit the
country(Ghosh and Siddique,2017).
Cambridge Economic Impact Model:-
It is a tool which gives the statistics of economic impacts and business of tourism
industry on any particular destination. It consists of two stages. In the 1st one, It calculates the
volume of tourists came each day and how much they spent on their whole trip. In the 2nd stage it
calculates impact of the tourists on the economy of the destination. The calculation can be done
by collecting data of both overseas and domestic visitors through trips during their stay at that
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destination. Through this, the impact on tourists of the planning can also be determined. By this
model, the impacts on Malaysian tourism by its visitors can be calculated easily.
Task 3
3.1 concept of sustainability on tourism development
It is a concept which guides authorities to make plan for environmental development and
also to focus on other aspects like social aGhoshSiddique2017nd economical. It works so that it
can balance between all the 3 dimensions in such a way that it can maintain its sustainability.
This concept is very important to develop the tourism industry in Malaysia.
 It gives the assistance to the make proper utilization of natural resources. It will be very
beneficial for protecting the cultural heritage.
 It will increase the employment opportunities in countries like Malaysia.
 This will give help to preserve the natural resources.
 It will also make people aware about the cultural heritage of the country and will spread
this all around the world.
 It will lead to economic Growth of country by bringing more foreign currency, more
employment for the citizens of country(Boley and et. al. 2017).
 By preserving of natural resources, the country will be able to protect its environment on
a great level.
If Malaysian tourism development team focus more to protect its environment then it will
attract more travellers from across the world and will become a hot favourite destination of
visitors.
3.2 factors that may prevent sustainable tourism development
Sustainable development of tourism is very important for the countries like Malaysia but
it can be difficult to be introduced. There are various factors that hinder the development of
sustainable tourism of any country which are as follows:
Socio-economic challenges: It is one of the main factors that can impact the development. If
Cultural and social background of the country is weak then, the natural resources will not be
preserved. Hence, by this, the sustainable development of tourism will be badly
affected(Wickens,Bakir and Avgeli,2017).
Recession: It is also a main concern that can be a barrier of sustainable development. Because,
when recession comes, the shortage of money will be occur everywhere. Thus, tourist will spend
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less in travelling. Government will also be not able to invest much amount for the development
of its tourism sector. This will directly affect sustainable development of the country.
Balance between demand and supply: if there will be an imbalance between the demand and
supply then it will be difficult for government to utilize its resources in a well manner. Thus, it
will lead to increase the pollution and create more problems. So visitors may lack the interest to
visit the country.
3.3 different stages in planning sustainability:
There are several stages which helps the sustainable development of Malaysian tourism:
Selection of stake holders: It is the first phase where government decides the involvement of
stakeholders. They can be of general business, from local communities or it can be an
international agency(Edgell,2016).
Set objective: At this stage authorities are to be decide the objectives of development plan.
Which includes improvement of tourism, increment in foreign currency, increase employment
etc.
Survey for the existing data: In this phase the development team is required to focus on
collecting cultural related data, national population etc. this will help to determine the
shortcomings of the current process and improvize accordingly.
Resource analysis: in this process the team members analyse the available resources and what
can be done further to improve the development plan.
Plan formulation: After gathering all data and required information, the members of
development team of Malaysia needs to formulate plan so that they can meet the objectives of
organization.
Implementation and monitoring: At the last stage, team members of Malaysia should have to
put the maximum efforts for the successful execution of plans made earlier. It is also essential to
monitor and review the plan so that if any mistake occurs, it can be reduced immediately.
4.1 Methods to resolve the conflicts:
There can be many problems which may occur in the developing process of the particular
destination of Malaysia. These issues may be such as difference between demand and supply,
conflicts between stakeholders, tension between local tour operators and government, the
relationship of guest and the host, moral issues etc. these issues can be solved by several methods
which are given below:
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 By maintain balance between the demand and supply, the issues between government and
local tour operators can be resolved. This way, both will be satisfied with the
development.
 By applying acculturation, the conflicts between countries can be solved. This will
minimize the differences of Malaysia with other countries.
 Cultural issues can be reduced by spreading the awareness of their culture among the
people.
 The issues regarding misuse of the natural resources can bee minimized at a great extent
by making the involving all the local stakeholders so that issues between government and
tour operators will be completely solved in countries like Malaysia(Hsieh,Park and
Huh,2016).
4.2 Implications for balancing supply and demand:
It is very essential to create balance between demand and the supply. Demand is an
economic term which can be defined by the needs of customers for any particular product. It can
also be shown as ability to consume goods by the customers. When the prices will be rise, it will
directly affect the demand which will be reduced. Supply is termed as availability of any
particular product. Supply and prices can be co related as if a company increases price, its
revenues will be changed. Also, it can decrease the demand of product. By making balance, both
issues can be resolved. These can be balanced as follows:
 By maintaining equilibrium between the both, it will help to preserve natural resources.
 It will make easier to live life for local communities(Mowforth and Munt,2015).
 Balancing in proper way will increase the job opportunities in Malaysia.
4.3 Moral and ethical issues of enclave tourism
Enclave tourism are destinations for tourists where they can come and comfortably enjoy
the facilities given by it. These destinations are situated in host countries in their remote areas.
These are the morale and ethical related issues which occur in tourism:
 Issues which are related to culture and society are very common in enclave tourism of
Malaysia.
 The dependence of enclave tourism on foreign investments are also very big issue that
needs to be resolved in the countries.
 Lack of opportunities for the local people in Malaysia.
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Task 5
P 5.1 Compare the current issue of tour and travelling sector
In this report is to be focus on compare the two different countries are as follows:-
Malaysia Costa-rica
Malaysia is best-known for its natural
appearance. When it comes to touristy
designate, Malaysia is a moneyed country.
This country is to be focus on the development
ecotourism and focus to support on
environment(McCamley and Gilmore,2017).
The growth of Malaysia is has been the
contributing a lot of economic and generating
foreign currency.
Costa Rica is best-known for enclave touristy.
Costa Rica has change state the first choice of
the overseas tourism coordinate.
It has been the problem of cindering and caring
capacity and this is one of the best capability to
attractant the more number of tourists(Telfer
and Sharpley,2015).
Costa Rica is in the phase of tourism
development and still able to accommodate the
more tourists.
This contribute is to be focus on generating
many jobs and solved the problem of
unemployment in the country to a great extent
but it has reached at the stage of saturation in
these countries.
This is still a valued a good employment
inopportune and improve to employment
standard in such countries. It is focus on good
employment opportunities for local people and
increase the performance level and improve the
economic condition.
There is all about the both the counties and improve the performance level in market a make sure
to increase the more number of tourist and improve the economic condition. It is to be focus on
solved the problem of unemployment in the country to a great extent but it has reached in the
future.
P 5.2 RecommendationGhoshSiddique2017
In this context is to be focus on While Malaysia is packed by the holidaymaker from all
around the world, Costa Rica is yet to reach at the aforementioned level. Although, the business
enterprise industry has provided unemployment to many people in Malaysia, the quality of the
job is still not up to the mark which is poignant the development of the country and the people.
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On the other hand, the desegregation of the services by the foreign touristy coordinate has helped
these arrange in accelerative their net profit.
It is focus on to ameliorate the level of carrying into action and make sure to indefinite
quantity the growth rate in market. These countries are to be focus on improve the performance
level and sure it is help to manage the working condition. It is focus on to improve employment
opportunities and improve the economic condition. In this way government is provided high
carrying capacity and improve the pGhoshSiddique2017erformance level in market and make sure
to do some changes in counterweighs(Torres and Saarinen,2014)
` Both the countries is to be focus on to improve the level of performance and carrying
factor and help to manage the all internal activity. Costa Rica still a valued a good employment
inopportune and improve to employment standard in such countries. It is focus on more and
more new employment opportunities and government is provided help in employment. This
count ire is focus on to control the population level as then organisations is to be used the latest
technology to remove harmfully gasses or waste material.
CONCLUSION
We can conclude from the above report that the tourism industry in Malaysia is a very sector and
it can give a new rise to the economy of this country. Because, the scope is vast in tourism
sector. But some issues occurs which can affect diversely on this sector. On working upon those
issues like, conflicts, environmental issues etc. Malaysia can have very fast economical and
overall growth in coming time.
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