This essay critically evaluates key management approaches to sustainable tourism, using case studies from Northern Ireland and Turkey. It explores the growing importance of sustainability in the tourism industry, driven by factors like climate change and environmental concerns. The essay analyzes various approaches, including responsible tourism, green tourism, ethical tourism, and ecotourism in Northern Ireland, contrasting them with the innovative A'WOT (AHP-SWOT) hybrid strategy employed in Turkey. The analysis highlights the unique challenges and strategic responses of each region, considering factors like climate change impacts, over-tourism, and the need for stakeholder engagement. The comparison reveals the strengths and weaknesses of different strategies, such as the emphasis on green accreditation in Northern Ireland and the use of SWOT and TOWS matrices in Turkey. The essay concludes by emphasizing the need for tailored approaches that consider local contexts and the importance of sustainable practices for long-term tourism success. The essay also discusses the role of emerging sustainability trends in gaining a competitive advantage in the tourism sector and ensuring the healthy development of the tourism industry.
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