HND Tourism: Sustainable and Responsible Tourism Management Report

This report provides a comprehensive analysis of sustainable and responsible tourism management. It begins by defining the concept and tracing its evolution, emphasizing the importance of environmental, economic, and social considerations. The report then examines the roles, functions, and missions of leading global organizations like the United Nations World Tourism Organisation in promoting sustainable tourism practices. It further explores the principles of tourism development and planning, highlighting strategies to minimize adverse impacts and the importance of community involvement. The report evaluates the tourism development process, including market trends, objective setting, and promotional strategies. It also includes a discussion on the challenges associated with effective tourism management, with references to relevant academic literature.

Sustainable and
Responsible Tourism
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explanation of evolution of concept of sustainable and responsible tourism........................1
P2 Determination of role, function and mission of leading global organisations involved in
promotion of sustainable and responsible tourism.......................................................................1
TASK 2............................................................................................................................................3
P3 Exploration of purpose and principles of tourism development and planning to minimise
the adverse effects of tourism......................................................................................................3
P4 Evaluation of the process of tourism development and planning and challenges along with
problems associated with it..........................................................................................................4
TASK 3............................................................................................................................................5
P5 Covered in PPT.......................................................................................................................5
P6 Covered in PPT.......................................................................................................................5
TASK 4............................................................................................................................................5
P7 Covered in PPT.......................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Tourism management can be defined as the activities which are performed by all the
entities which are operating business under tourism industry for the purpose of studying a tour
destination, making all the travel related arrangements, planning the whole tour etc. It also
includes the marketing related tasks which are performed for the purpose of attracting large
number of tourists (Aquino, Lück and Schänzel, 2018). This report is based upon analysis of
sustainable and responsible tourism management. This assignment covers various topics such as
determination of main features of sustainable and responsible tourism, evaluation of importance
of tourism development planning for sustainability. Apart from this, application of principles of
sustainable and responsible tourism management and evaluation of the way in which it has
evolved are also covered in this project.
TASK 1
P1 Explanation of evolution of concept of sustainable and responsible tourism
Sustainable and responsible tourism is an essential element which is required to be
focused by all the tourism sector companies as it helps them to carry out all the operations
properly and meet expectations of clients. There are various areas which are focused while
paying attention towards it. These are performing all the environment friendly activities which
are reduce, reuse and recycle, providing economic and social benefits to the local communities.
Apart from this, practices related to protecting cultural and natural heritage are also focused
while making sure that sustained and responsible tourism activities are performed or not.
Responsible tourism is mainly focused with the way in which residents, and visitors interact with
a destination which is being visited by them. In order to attain sustainability in tourism sector it
is very important for all the organisations to pay attention towards its three E's. These are
Economics, equity and environment (Booyens and Rogerson, 2016).
P2 Determination of role, function and mission of leading global organisations involved in
promotion of sustainable and responsible tourism
Tourism is a great source of funding for a country therefore it is very important for the
organisations which are involved in promotion of sustainable and responsible tourism to make
sure that they perform all the activities properly. Some of them are The Center for Responsible
Travel, Destination Stewardship Center, The Long Run Initiative, United Nations World
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Tourism Organisation, Sustainable Travel International etc. One of them which is a leading and
global company is United Nations World Tourism Organisation which is operating business all
around the world for the purpose of promoting sustainable, universally accessible and
responsible tourism world-wide. There are various roles, functions and mission of such types of
entities which are as follows:
Role: Main role of World Tourism Organisation is to promote tourism at global level so
that higher economic growth could be acquired. Another role of it is to make sire that
environment sustainability is promoted so that tourism around the world could be increased.
Functions: There are various functions of enterprises such as World Tourism
Organisation. All of them are as follows:
 Promoting tourism around the world so that level of growth of economy could be
enhanced (Camilleri, 2018).
 Encourage all the tourism destinations to maintain their structure and architecture
properly so that they can attain success in attracting large number of tourists from
different locations around the world.
 Paying attention towards promotion of environmental sustainability so that level of
tourism could be enhanced.
 Supporting the tourism sector to make advancement in the knowledge and formulate
effective policies so that all the objectives that are formed for future could be attained.
From the above discussion it has been determined that World Tourism Organisation is
one of the entities which are promoting tourism around the world and performing different
activities for managing it in sustained manner. All the functions of it are performed by it for the
purpose of making growth in economy.
Mission: Main mission of United Nations World Tourism Organisation is to spread
awareness regarding such policies which are required to be focused by all the tourism sector
entities to attract large number of tourists from different locations around the world.
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TASK 2
P3 Exploration of purpose and principles of tourism development and planning to minimise the
adverse effects of tourism
Tourism development can be defined the process of keeping all the elements balanced
which are focused for attracting large number of tourists. It is very important for the tourism
sector enterprises to make sure that all the steps which are taken for this purpose are analysed
twice so that possibility of mistakes could be ignored (Carasuk, Becken and Hughey, 2016). It is
very important for reducing adverse impact of tourism. For this purpose, different principles of
tourism development and planning are also required to be focused. Purpose and principles of it
are as follows:
There are different purposes of tourism such as healthcare, leisure, relaxation, cultural,
ethnicity, participation in events and spiritual. These purposes serve the needs and requirements
of various tourists who can have a separate purpose to visit the country. It is also helpful in
enhancing the image of a nation. Another purpose of tourism is to provide work to people of a
nation. They are required to provide tourists lodging, food, transportation and other facilities
which are needed for travelling in a country. It also advertises the name of a nation all over the
world.
Principles of tourism development-
 The initiation of tourism should be with the help of community-based inputs and its
control should lie with that particular community.
 Tourism must provide employment in the country and there should be a link established
between it and local businesses which is essential for generation of income. It will also
solve the issue of unemployment in many countries (Jamal and Camargo, 2018).
 A code according to international standards must be established for tourism at different
levels- national, regional and local. It must be ensured that the code is being followed.
 Proper education and training programmes must be started to raise the awareness about
tourist points and heritage spots of the country. It is necessary so that people get to know
about them by getting more information about them.
By paying attention towards all the above described principles and purposes all the
adverse effects of tourism could be reduced. If all the principles are focused then it will be
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beneficial for all the tourism sector entities to carry out all the operations properly and deal with
negative situations in systematic manner.
P4 Evaluation of the process of tourism development and planning and challenges along with
problems associated with it
While planning to attract large number of visitors it is very important for all the tourism
sector entities to follow all the steps of tourism development and planning. Procedure of it is
described below:
 Reconsigning market trends: It is the first step in which tourism sector entities are
required to analyse the market trends so that appropriate changes in the way of attracting
visitors could be made. It is the first stage where all the alterations in the market trends
are analysed and then changes in policies are made (Lee and et.al., 2017).
 Setting objectives accordingly: At this stage, tourist attractions try to set new objectives
for themselves after making the changes. All the goals are set according to situation of
business and its current state in the market. Here, objectives are formed on the basis of
changing market trends.
 Implementing strategies to achieve objectives: It is the third stage of planning
procedure of tourism development in which board of tourism destinations try to formulate
new strategies so that large number of tourists could be attracted. For example, if an
objective of increasing number of visitors by 5% is formed then it is essential to form
strategies accordingly so that all the desired goals could be accomplished successfully
(Mathew and Sreejesh, 2017).
 Making timely changes in method of promotions: It is the last stage of tourism
development and planning in which tourism destinations try to make changes in the
method or manner of promotion which is used by them currently. With the help of it, all
the desired goals such as making increment in number of tourists could be attained.
While planning for tourism development all the above described steps are followed by
tourism sector entities. With the help of this procedure all the long term goals which were
formed by them previously are achieved successfully (López-Sánchez and Pulido-Fernández,
2016).
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TASK 3
P5 Covered in PPT
P6 Covered in PPT
TASK 4
P7 Covered in PPT
CONCLUSION
From the above project report it has been concluded that sustainable and responsible
tourism management is a key element which is required to be focused by all the tourism sector
companies. With the help of it, all the planned activities could be executed in systematic manner.
In order to develop tourism it is essential for all the organisations to make sure that all the
principles of tourism development along with procedures are focused by them or not.
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REFERENCES
Books and Journals:
Aquino, R. S., Lück, M. and Schänzel, H. A., 2018. A conceptual framework of tourism social
entrepreneurship for sustainable community development. Journal of Hospitality and
Tourism Management. 37. pp.23-32.
Booyens, I. and Rogerson, C. M., 2016. Responsible tourism in the Western Cape, South Africa:
an innovation perspective. Turizam: međunarodni znanstveno-stručni časopis. 64(4).
pp.385-396.
Camilleri, M. A., 2018. The promotion of responsible tourism management through digital
media. Tourism Planning & Development. 15(6). pp.653-671.
Carasuk, R., Becken, S. and Hughey, K. F., 2016. Exploring values, drivers, and barriers as
antecedents of implementing responsible tourism. Journal of Hospitality & Tourism
Research. 40(1). pp.19-36.
Jamal, T. and Camargo, B. A., 2018. Tourism governance and policy: Whither justice?. Tourism
management perspectives. 25. pp.205-208.
Lee, H. Y. and et.al., 2017. Differences in tourist ethical judgment and responsible tourism
intention: An ethical scenario approach. Tourism Management. 60. pp.298-307.
López-Sánchez, Y. and Pulido-Fernández, J. I., 2016. In search of the pro-sustainable tourist: A
segmentation based on the tourist “sustainable intelligence”. Tourism Management
Perspectives. 17. pp.59-71.
Mathew, P. V. and Sreejesh, S., 2017. Impact of responsible tourism on destination sustainability
and quality of life of community in tourism destinations. Journal of Hospitality and
Tourism Management. 31. pp.83-89.
Ng, S. I. and et.al., 2017. Seeking tourism sustainability–A case study of Tioman Island,
Malaysia. Tourism Management. 58. pp.101-107.
Steele, J., Dredge, D. and Scherrer, P., 2017. Monitoring and evaluation practices of volunteer
tourism organisations. Journal of Sustainable Tourism. 25(11). pp.1674-1690.
(Aquino, Lück and Schänzel, 2018) (Booyens and Rogerson, 2016) (Camilleri, 2018) (Carasuk,
Becken and Hughey, 2016) (Jamal and Camargo, 2018) (Lee and et.al., 2017) (López-
Sánchez and Pulido-Fernández, 2016) (Mathew and Sreejesh, 2017)
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