Analysis of Sustainable and Responsible Tourism Management in Scotland

This report provides an executive summary and detailed analysis of sustainable and responsible tourism management, focusing on Scotland as a case study. It explores the evolution of sustainable tourism, the role of organizations like ABTA, and the principles of tourism development and planning to minimize adverse effects. The report investigates the economic, social, and environmental impacts of tourism in Scotland, analyzing how sustainability is being developed and managed. Key topics include the challenges of globalization, infrastructure, and security, alongside the principles of sustainability and responsible tourism. The report also delves into the impacts of tourism activities and how businesses and attractions implement sustainability to meet stakeholder expectations. This report is designed to provide a comprehensive understanding of sustainable tourism practices and their implementation in the context of Scotland, a prominent tourist destination.

SUSTAINABILITY AND
RESPONSIBLE TOURISM
MANAGMENT

EXECUTIVE SUMMARY
In this report it has been described about sustainable and responsible tourism management refer
to the process of which focus on the competitive advantage and positioning of the tourist places
to sustainable evolution and practices. The tourism destination taken in this is Scotland. The
concept of sustainable tourism is it has evolved with change in social trends. Besides that, it is
explained about role of global organizations in promoting of sustainable tourism such as ABTA.
It represents the view of the travel industry to government and other bodies. It helps in the
protection of the interest of the member, the travel agents and the tour operators. Moreover,
principles of principle of Tourism Planning and development like using resources sustainably,
reducing over-consumption and waste, maintaining biodiversity, supporting local economies, etc.
has been mentioned in report. There are certain challenges in this that is globalization,
infrastructure, security, etc. is discussed. Along with that, principle of sustainability and
responsible tourism management has been explained in it. The impact of Activity Scotland on
economic, social and environment is been described in it as well.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
LO1..................................................................................................................................................4
Explain how the concept of
sustainable and responsible
tourism has evolved....................................................................................................................4
Role,
function and mission of leading
global organizations involved
in the promotion of sustainable
and responsible tourism..............................................................................................................5
LO2..................................................................................................................................................6
Explore the purpose and
principles of tourism
development and planning to
minimize the adverse effects
of tourism....................................................................................................................................6
Evaluate the process of
tourism development and
planning, and the associated
challenges and problems,
providing specific tourism..........................................................................................................7
LO3..................................................................................................................................................8
Investigate the impacts of
tourism activity generated by a specific tourism attraction from an economic, social and
environmental
perspective..................................................................................................................................8
Principles of

sustainability implemented by
a specific tourism
business/attraction meet
stakeholder requirements and
expectations.................................................................................................................................9
LO4................................................................................................................................................10
Evaluate how sustainability
is being developed and
managed in a range of tourist
destinations worldwide.............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
Books and journals.....................................................................................................................13

INTRODUCTION
Sustainable and responsible tourism management refer to the process of which focus on the
competitive advantage and positioning of the tourist places and destination who enhance their
sincerity to sustainable evolution and practices. There are different dimensions of the sustainable
tourism which include the environment, social and economic dimensions. Sustainable tourism is
very important because it helps in increasing the awareness in the market and also provide a
different source of working in business. Switzerland is one of the most loved tourist place in the
world. Scotland is a country which is part of the United Kingdom, it covers the northern third of
the Island of Great Britain, mailed Scotland has 96 miles boarder with UK to south-east. The
report will explain the main features of the sustainable and responsible tourism in the country.
Evaluation importance of the tourism planning for the sustainability will be discussed in the
report. The report further explain about the sustainability and the responsible tourism
management which is being evolved round the globe for various destinations. Principle of
sustainability and responsible tourism management will be explained. The report will explain the
principle changes in the tourism industry and its impact in the tourism sector for Scotland.
MAIN BODY
LO1
Explain how the concept of
sustainable and responsible
tourism has evolved.
Sustainable and responsible tourism refer to the way of travelling and exploring of different
destination while respecting its environment, culture and people are who belong from there. It is
totally different from mass tourism and only few percent of the people around the globe are
following the sustainability tourism. People are travelling around the globe and using the hotels
tours package, clubs, beach parties and only few of them are following the sustainability tourism.
The change in the tourism and the sustainable tourism evolved as people are more careful about
the environment nowadays, they are following the environment and also respecting the culture
and people around the globe (Saarinen and Gill, 2018).
The sustainable tourism evolved in the present time from the past in a lot of ways which include
focusing into the climate change as one of the major priority. It is important as the change is

going into the sustainable tourism including the betterment of the environment and also to secure
the environment culture and respect them. The evaluation of the tourism is supported by the
social enterprises as they are going hand in hand to increase the awareness about the tourism and
how the sustainability can help the tourism sector in increase of better environment. It's all about
the people and the process to make them aware about the development into the tourism to
increase the sustainability in the business. People are focusing in the evaluation, but they also
need to make sure that the biodiversity still is one of the top priority for the tourism to focus on.
Scotland has a lot of places which include the change as the change in the tourism sector is
evolving and the places are developing according to the sustainable tourism change in the UK.
There are a lot of innovative for the future of the sustainable and responsible tourism, people are
more aware about the knowledge and importance of the sustainable tourism. They are more
responsible now and are taking initiative in the dealing of new ways of ideas to enhance he work
and work with the best strategies to make it a habit for the people to get used to it.
Role,
function and mission of leading
global organizations involved
in the promotion of sustainable
and responsible tourism.
ABTA is one of the leading organization which is working as a government identity who
help the different tour organization and the operators in understanding the legal factor and to
increase the sustainability in the tourism sector. It helps in the safety and security of the
environment.
Role and Function : - ABTA represent the view of the travel industry to government and other
bodies. It helps in the protection of the interest of the member, the travel agents and the tour
operators and the different travel organization. ABTA is having 750 tour operators and is having
5000 agency members. There are a lot of people who are taking holidays as one of the major
factor of life. Scotland is one of the best tourist place and ABTA works there which is one of the
great factor to increase the tourism and sustainability in the country. It helps the people in
believing the sustainability and follow the importance of it. It helps in building trust and also
develop the responsibility in the tourism industry. Scotland is having a great tourism in their
place and are having a lot of destinations for the people to visit and for that the people need to

educate and understand the importance of the sustainability and responsible for tourism (Costa,
Rodrigues and Gomes, 2019).
Mission : - The accurate mission of the ABTA is to provide a lot of confidence and the trust into
the travel for the customer so that they can do more of the travelling in the business and the
sustainability remain to the priority. It helps the consumer to trust and book the tickets and tour
operator to visit the places and Scotland always promote the sustainability and ABTA works in
Scotland to make it better for the consumer. They are providing as lot of society welfare
awareness in the industry and educating them to understand the importance.
Analyse : - Analyse of the sustainable tourism and the responsible tourism is increase throughout
the years and it is a development in the factor of the tourism industry that they are developing the
business of sustainability in market. They are making them aware about the process and the
development in the knowledge of responsible and sustainable tourism (Santos, 2020).
LO2
Explore the purpose and
principles of tourism
development and planning to
minimize the adverse effects
of tourism.
The principle of Tourism Planning and development: -
1. Using resources sustainably.
It I important for the tourism to make sure that they are having use of resources such as natural,
cultural and social. It is crucial and also makes a long business sense (Sari, Hendro and Hilmy,
2020). They need to make sure that they are planning and developing the ways to understand the
importance.
2. Reducing over-consumption and waste.
They need to change and plan so that they can reduce the wastage and consumption of the
resources they are using to increase the development. It helps in long term contribution to the
development in quality tourism.
3. Maintaining biodiversity.

Maintaining of the biodiversity is one of the major priority of the sustainable tourism and the
Scotland government are following the principle to increase the biodiversity in the country.
4. Integrating tourism into planning.
It is one of national and local planning for the tourism which is important for the development of
the tourism. It helps for both the local and the culture as well.
5. Supporting local economies
It is crucial for the development to plan for the local economy to increase performance of the
industry. It increases the-sustainable as they understand more about the place and economy
situation.
6. Involving local communities.
They develop the planning for the better performance as they are aware about the local
communities who understand the guidelines for the place in better ways. It helps in development
of the tourism.
7. Consulting stakeholders and the public.
Consulting he tourist industry and public or local community are beneficial for the responsible
tourism as they understand the situation and can solve the issues faster in the process of working.
8. Training staff
To increase sustain tourism it is important for the business to train the staff so that they can help
in better educating the person and develop the process of working in the tourism of Scotland
(Machnik, 2021).
9. Marketing tourism responsibly.
Marketing the responsible information helps in increase respect for the natural, culture, social
environment of the areas to enhance customer satisfaction.
10. Undertaking research
Monitoring and ongoing research helps in better understanding of the situation and the
sustainability in the tourism of Scotland to give benefit for the destinations.

Evaluate the process of
tourism development and
planning, and the associated
challenges and problems,
providing specific tourism.
 Globalization : one of the major challenge which the tourism industry is facing is due to
the globalization change in the market. Globalization is causing an uniform changes in
the protocols and standards which are causing the planning for the sustainability in the
working for tourism industry. Scotland has different protocols and other country have
different.
 Travel Marketing : it can be one challenge as it deemed by different tourist and
travellers as false, inadequate etc. to decrease these challenges the marketing team or the
marketing department of the country need to increase the business marketing strategies
on wider platform, and make sure that people are aware about the services they are
offering. They need to make sure that they found a way into the tourist travel plan so that
they can increase the publicity.
 Infrastructure : It is crucial to make sure that they are making the infrastructure in an
attractive ways so that they can develop more of the attraction from the customer or
audience to increase the business of the country. They need to provide the best of the
technologies and the infrastructure so that they feel that it is helping them in the increase
for the business.
 Security : Security is one on the major factor in the tourism, and they should understand
that the customer are a responsibility for them so that they need to provide them with the
best of the security to increase the business and also the customer satisfaction.
Sustainable tourism and responsible tourism increase when the security of the resources
are considered as priority and are done with proper resources. They need to provide them
with better services of the security to the audience to make them come and visit the
Scotland and increase the tourism of the Scottish government (Lee, Ham and Koh, 2019).
 Taxation : Taxation are a challenge for the tourism industry because it increases the
chances of developing the changes in economy and also the budget of the tourist. There
are places where different tax rates are charged and it is important for the tourist when

they plan to visit a place. They look for the changes they need to provide and it can cause
a loss to the customers for the country.
LO3
Investigate the impacts of
tourism activity generated by a specific tourism attraction from an economic, social and
environmental
perspective.
Activity Scotland is one of the major activity which is happened in the Scotland and is a priority
place where the tourist are always ready to visit. This is one of the most attractive place for the
sports person ad the person who like to travel and adventure the sports activity. There are a lot of
different type of activity which is happened there and it is one of the major place where people
like to visit in Scotland. They offer wheels activity in the place and water activity to them. They
also provide the foot activity and the Adrenalin activities to the tourist (Cannas, Argiolas and
Cabiddu, 2019).
The economic impact of this place is that it helps the Scotland government in achieving the
increase in economy because it is one of the major way to increase the economy of the country.
Tourism is one of the major factor for the country to increase the economy and the activity
Scotland always helps in increasing the business. It also helps them in increasing the profitability
and the development of business economy for the country.
The social impact is that people get to know and also get educated about different fun activities
which they can explore their and learn to do things including the wheel activity, shooting etc. It
helps in increase of social knowledge of the people which came to Scotland and also help in
increase of business for the country.
The culture impact of the activity is that they attract the tourism and then it is one of the major
factor as when the people visit places they get to know about the culture and tradition as well
from the services they get in the country and it helps the audience in understanding of the culture
knowledge. This helps in understanding the culture of the country which is important for the
touristy to understand and the responsibility of the activity provider about the educating of
culture of place.

The environment impact is that they provide the activities in the natural places and in the
environment which can help them in increasing the understanding about the places but on the
other hand it also gives a negative impact due to the regular utilization of the environment
resource make it polluted and bad for soil (Yudina and et.al., 2017).
Principles of
sustainability implemented by
a specific tourism
business/attraction meet
stakeholder requirements and
expectations.
Sustainability is one of the major factor for the tourism and it is important for the Scotland
tourism to understand the sustainability importance and principle to increase the best of quality
service in the tourism industry for the country. Here are the principle of sustainability:
 Conservation of ecosystem.
It is on of the major principle for the business in industry because its aim is to preserve the
ecosystem which is one of the major factor for the business and for the sustainability of the
industry. It also helps the environment and provide the attraction from the audience towards the
services which increase the profitability and meet the requirement of the stakeholders and fulfil
the expectation of them.
 Development of sustainable society.
Sustainability development help in increase of the business for the stakeholders and for the
country as well. It is one of the major benefit for the country in the sustainability tourism by
which they can develop a better process of develop working. It also help in the benefit for the
country in education and employment to the people with good employment in the tourism sector
as well.
 Conservation of biodiversity.
The conservation of the biodiversity is a major factor for the business of the country in the
tourism industry, they get a huge advantage in the business for the working of tourism industry
and the responsibility to educate them for the sustainability of the tourism industry. They need to

make sure that they are making them understand about the biodiversity and also conserve the
living being in the world and preserve the environment to the most (Elmo and et.al., 2020).
 Control of population growth.
It is crucial for the control of population in the world as there are limited resource and unlimited
consumption of the resources in the world. It is one of the major concern for the people and
countries to understand the control of the population. To full fill the requirement and the
expectation their need to be controlled population and a planning for the desire result.
 Development of human resources.
The development of the human resource in the sustainable resources activity and understand
which they need to tell and explain to other so that they can get aware about the resources and do
the control working of the business in the process of development of the business for the
Scotland. The sustainability helps the stakeholders in increasing the development of the human
resources requirement and the expectation gets fulfil (Garrigos-Simon, Narangajavana-Kaosiri
and Lengua-Lengua, 2018).
LO4
Evaluate how sustainability
is being developed and
managed in a range of tourist
destinations worldwide.
Sustainable development : it is one of the most important factor for the business to increase the
sustainability in the business and sustainability development increase the process of developing
the working with preserve resources (Rongna and Sun, 2020). These are the practices made for
the tourism development for all the forms of the tourism practices and for all destinations in the
world. The sustainable tourism include:
 it is important for them to make sure that they are utilizing the maximum resources in the
proper way so that they can reserve the resources for the future and long time. It is a
process of developing and managing the resources which can be a huge advantage for the
tourism in the places of destinations.