Report: Sustainable and Responsible Tourism Management in Bulgaria

This report delves into the concepts of sustainable and responsible tourism, focusing on the case of Bulgaria. It begins by tracing the evolution of these concepts and examining the roles of global organizations like UNWTO and WTTC in promoting them. The report then explores the principles of tourism development and planning, emphasizing the minimization of negative environmental impacts. It investigates the economic, social, cultural, and environmental impacts of tourism activities in Bulgaria, discussing stakeholder contributions and the importance of partnerships. Furthermore, the report analyzes the success and failures of sustainable tourism management in selected destinations and provides recommendations for improving sustainable administration and management across various tourist destinations worldwide, with a focus on Bulgaria's unique context and challenges. The report concludes by summarizing the key findings and providing references for further study.

Sustainable and Responsible
Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................5
TASK 1............................................................................................................................................5
P1 Explain how the concept of sustainable and responsible tourism has evolved.................5
P2 Determination of role, function and mission of leading global organisations involved in
promotion of sustainable and responsible tourism.................................................................6
M1 Explain concept related to sustainable as well as responsible tourism as per leading
international company............................................................................................................7
D1 Assess the importance of concept and also explain sustainable as well as responsible
tourism as per leading international company........................................................................7
TASK 2............................................................................................................................................8
P3 Purpose of tourism development for minimising negative impact on atmosphere...........8
P4 Evaluation of the process of tourism development and planning and challenges along with
problems associated with it....................................................................................................9
M2 Different approaches or method to make plan for tourism sector...................................9
D2 Assess various methods to tourism improvement and planning to assess and also justify
the rationale for monitoring and controlling sustainable performance................................10
TASK 3..........................................................................................................................................10
P5 Investigate the impacts of tourism activity generated by a specific tourism attraction from
an economic, social, cultural and environmental perspective..............................................10
P6 Discuss principles of sustainable tourism.......................................................................11
M3 Discuss contributions of several stakeholders in developing sustainable tourism practices.
..............................................................................................................................................12
D3 Assess the significance of involvement of stakeholder as well as partnership in reducing
negative effect to meet whole sustainable objectives...........................................................13
P7 Examine development & management of sustainability in different tourism destinations14
M4 Analyse success or failure of management of sustainable tourism development in selected
destinations...........................................................................................................................14
D4 Provide recommendations for increasing sustainable administration and improvement
management for a range of tourist destinations worldwide..................................................15

CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Sustainable and responsible tourism both aim at providing positive social, economic
environmental to the hosting of destinations. In sustainable tourism work of stakeholders and
political leaders are involved for the improvement of the industry by eliminating poverty,
providing new opportunities of employment and implementation of various measures of social
protection. It focuses on optimum uses of resources so that conservation of biodiversity can be
done and it also promotes the values of different traditions (SAFARABADI, 2016). Sustainable
tourism approaches the macro level whereas responsible tourism approaches micro level. They
both have the aim to work towards eliminating the history of negative effects of tourism. These
both work for the enrichment of experience of the tourists. This report is based on tourist
destination Bulgaria which is a country situated in South-east Europe. It is the country which has
seen 30% rises in its tourism in the last 3 years. The tourism of Bulgaria is famous because it is
rich in natural heritages and green landscapes. It gives the chance of exploring beautiful hills
which also provides protection to the flora and fauna.
TASK 1
P1 Explain how the concept of sustainable and responsible tourism has evolved
Tourism industry is highly dynamic in nature in which is helpful in managing significant
relationship with environment. There is a history attached within tourism which is of 60 years
and associated with four major levels. In the year of 1950 this is being analysed that various
restrictions were imposed on tourism development due to which higher influenced over
environment and sustainability process can be enumerated. In the year of 1970 the whole opinion
in which various problems that excessive tourist’s activities have on sustainability and
environment are examined and opinions are exerted. In the beginning of year 1980,
understanding for relationship enhancement is built due to which natural environment within
tourism sector is appreciated. In current time this is being classified that to manage relationship
and to manage symbol of heritage due to which sustainability is attained by nations in
appropriate manner. The major opinion is revolving around year of 1990 and in this manner
integrated relationship between sustainability and tourism development can be established.
These aspects are drawing direct impact over natural environment in positive and negative

manner as well. This is being examined that tourism sector is providing direct impact to
environment by which tourism sector is being taking prominence (Chami, 2018).
Sustainable tourism is defined as the aspect which is associated with enhancement and
focusing over various activities through which complexities for tourists can be eliminated. As
according to the research this is being analysed that sustainable tourism is associated with three
major level which are maintaining, preserving and planning of various resources so as to get
higher opportunities for reaching out to tourism goals and objectives. The major focus of these
services are linked with providing assistance to industry of tourism and in this manner Bulgaria
and their destination may get future benefits in terms of sustainability.
Figure 1 Tourism and sustainable development, 2021
P2 Determination of role, function and mission of leading global organisations involved in
promotion of sustainable and responsible tourism
Role: The primal role of World tourism organisation is to manage and intensify standard of
travel and industry of tourism and in this manner higher profitability can be attained by tourism
which leads in higher sustainability as well. Another role of organisation is to provide

sustainability to tourism in this global condition of changing environment. The prominent and
major objective of this organisation is to promote tourism around every corner of globe.
Functions: The diversified functions of world tourism organisation are helpful for the industry
to work with forward approach in which various ways are enlightened those are helpful to have
success and the same are elaborated as under:
 The promotion of travel and industry of tourism is aligned with enhancement of
economic standards in prominent manner (Cheng and et. al, 2018). Intensifying the
aspects of care and restoration in different spots and places of heritage. This is helping
the industry to attract higher visitors due to which appropriate opportunities can be
exerted which are helpful in influencing different tourists from various destinations.
 Another function is to manage course of actions by which sustainability over the
environment can be received.
Tourism world is associated with providing changes advancements and technological
sustainability to the industry so by these latest operations can be handled in better way. This is
directed by providing various prominent information regarding different tourist places and to
inhale required tourism development stages around the world.
From the detailed description mentioned above this is being examined World tourism
organisation is having the major role to promote tourism in such a manner that extensive level
can be attained. Along with this the organisation is leading to provide growth and sustainability
options to industry by using tools and tactics (Hanna, and et. Al, 2016).
WTTC: This is a part of travel and tourism industry which is known as world travel and tourism
council. It follows an appropriate organisational structure where it consists of different members
from global business communities and working with the government authorities to raise
awareness about travel and tourism industry.
Following are the roles of the organization:
The World Travel & Tourism Council (WTTC) is a forum for the travel and tourism industry. It
is made up of members from the global business community and works with governments to
raise awareness about the travel and tourism industry. It is known for being the only forum to
represent the private sector in all parts of the industry worldwide. Its activities include research
on the economic and social impact of the industry and its organisation of global and regional
summits focused on issues and developments relevant to the industry.

Following are the functions of the organization:
 Working in the direction of bringing awareness in bringing climate neutrality by 2050.
 Tying up with sustainable tourism and travel partners.
 Launching programs to stop illegal wildlife trade and human trafficking.
M1 Explain concept related to sustainable as well as responsible tourism as per leading
international company.
The prominent international organisation such as UNWTO and WTTC which are
continuously using different tools and guidelines in order to protect appropriate safety
environment to industry of tourism. These organisations are highly focused over global
performance in appropriate manner. WTTC is signified aspect which is focused over satisfying
needs and demands of tourist along with gaining opportunities by which future benefits can be
given. Thus these organisations are fulfilling integrity within culture and diversity as these are
the concepts and needs which are helpful to gain sustainability within tourism. Global companies
are signified as adopting such methods which are highly focused on minimising negative
impacts which are given to social, economic and environment dimensions (Yin, 2016). Besides
this, this is highly imperative that in order to gain economic profits. Besides this for local
individual person host communities are related with enhancing well beings of their habitants.
D1 Assess the importance of concept and also explain sustainable as well as responsible tourism
as per leading international company
Sustainable and responsible travel industry advancement is that sort of improvement that
makes the travel industry to be elevated with Iceland. UNWTO has made different sorts of plans
and has utilized most recent innovation to make objections to be cleaner and alluring.
Additionally, UNWTO has made certain estimates necessary which has helped in improving the
travel industry. Moreover, UNWTO helped in foundation of three primary ideas of supportable
the travel industry in Iceland which are as per the following:
Natural – The most important and feasible factor in travel industry is climate. UNWTO
helped in building up the significance of utilizing such practices that protect the climate as well
as helps in reestablishing the harm that is being done to it also. Moreover the association is liable
for or building up the moral contemplations in neighborhood the travel industry area of Iceland
also. Bulgaria the travel industry market draw in client utilizing their virtues which spins around
dealing with the climate. This aides in client procurement as the majority of the individuals

around the world are worried about the climate and are dazzled by the practices attempted by
Iceland the travel industry
Social - A business is only an expansion of society's acknowledgment in the commercial
center they work inside. UNWTO hand and advancement of search activity reason for activity
that doesn't negate with the general public's qualities and contemplations. Furthermore, the
ethical set of accepted rules set up by the association it additionally mirrors that the benefit that
is being made by the travel industry area contributes and improvement of society the business
works inside. This incorporates infrastructural improvement just as setting venture that helps in
general advancement of the economy. It is the job of associations like UNWTO to set up the
significance of social orders moral contemplations also. The travel industry in Bulgaria probably
won't have accomplished such incredible responsibility if not for the ethical set of principles set
via search association.
Conservative - The travel industry area in Bulgaria is likewise answerable for getting a
tremendous measure of unfamiliar direct interest into the country. This venture is helpful in
various folds. It helps being developed of generally speaking economy which additionally
support for the advancement of the travel industry area. This further aides the travel industry area
in securing of such innovations that helps in procurement of most practical advancements to save
the climate just as reestablish the harm incurred upon it.
TASK 2
P3 Exploration of purpose and principles of tourism development and planning to minimise the
adverse effects of tourism
Management is a tool that can be considered as the main channel through which
development of sustainable tourism can be achieved. In Bulgaria, following are the
principles those are used to minimise the negative impact on environment:
 Using resources sustainably: This is the universal fact, that needs and wants are
always unlimited and on other hand, resources are always limited. Therefore, it
becomes mandatory that these resources are utilised in optimum manner. In context
of present scenario, continuous increasing burden of tourism is continuously
harming the environment and thus, natural resources, like, crude oil, quality of air
due to increasing pollution is being increased cause of concern. Moreover, tourism

development also has a major concern, that to accommodate tourists, it is important
to have attractive hospitality places, for which deforestation is increasing and it
forms a major part of concern. This principle will focus upon using available
resources in sustainable manner.
 Reducing over-consumption and waste - It is the key principle of tourism industry
to keep a check on over consumption and wastage of precious resources. Over
consumption of resources like land slowly erodes the overall quality e of the
associated resource. In tourism sector people come from all over the globe in order
to ease up their mind and therefore ends up wasting a lot of resources at their
offensive vacations and therefore it is responsibility of tourism industry in order to
keep a check on wastage so that the values associated with the sustainability in the
sector are taken into consideration.
 Supporting local economies - One of the major principles of tourism development
that is to be undertaken by every organisation is supporting the local economy in
the associated market. This support can be provided by raising funding and
investing in infrastructural development. When tourism of a place hikes the local
market that operates within those geographical boundaries also get benefited and it
comes deep within the ethical consideration of the tourism sector in order to help
them grow further.
P4 Evaluation of the process of tourism development and planning and challenges along with
problems associated with it
In order have effective planning tourism development is to enhance business scale by
providing higher share to international markets. This is vital in order to evaluate final outcomes
in processes. The appropriate evaluation is taking out various outcomes those are helpful in
minimising barriers and problems due to which tasks can be accomplished. In this process tourist
development is defined as under:
Recognising market trends:
The primal step is to analyse and examine taste and demands of market and overall
preferences as well. Within this step wide view is undertaken in order to recognise alterations in
market which have taken place. After examining market inclinations future management and
planning opportunities are exerted due to which prominent outcomes are being analysed within

current market trends (Fennell, 2019). Bulgarians should identify the trends in the market in
such a way which interests high number of tourists by improving infrastructure, cleanliness, etc.
Setting objectives:
This stage is related with analysing objectives and modifications which are required within a
business so as to align with market trends and settings. The appropriate terms of goal setting is
related with presenting aspects to evaluate market condition of the business. People of Bulgaria
need to set some goals and objectives for the development of tourism that should be achieved for
the betterment of the country and its popularity
Implementing strategies:
The third and the most vital stage is related with proper planning in which strategies are
devised and implemented in the same manner. Within this planning process under tourism
development various effective strategies are developed and the same are formulated in such a
way that effective outcomes can be attained by utilising operational activities. Thus this can be
said that these styles are implicated in such a way that market trends and objectives can be
aligned in the same direction.
Making changes in the method of promotions:
The last step is linked with discussing different alternatives which are used for promotions.
These are the methods which can be used by organisation in order to deal with approaches which
are creating healthy interactions with potential visitors (Hossain and Khanal, 2020).
M2 Different approaches or method to make plan for tourism sector
In order to focus on the development of the tourism, different methods and approaches are been
used for its sustainable development. Such strategy is helping with making assortment with
required data to make arrangement. This is to be utilized by Bulgaria the travel industry which
makes investigation to be done at different stages in more fitting way. Various methodologies
spinning around economical the travel industry advancement it incorporates assortment of
information and building up the game-plan likewise. The gathered information is utilized to
design the travel industry improvement utilizing the accompanying four methodologies.
Boosterism - This specific methodology move around the travel industry development, to be set
up such that it benefits the related host objective. Moreover it is liable for increasing the
expectations to that specific objective and furthermore improve the general quality, particularly

in non-industrial nations. This methodology rotates around updated infrastructural offices,
medical care administrations, transportation benefits, and better nature of products in food.
Financial or economic - The subsequent methodology related with the travel industry is thinking
about the monetary business situated elements. This specific methodology centers around the
monetary perspectives related with the travel industry and proficient and viable utilization of
limited assets to produce, much pay and business advantage for the nearby networks and in this
manner objective is accomplished. Furthermore this thought is additionally useful in the
generally monetary improvement of related host country.
Physical/spatial - This unit of the travel industry is focusing on rotates around utilizing assets so
that it limits the negative effect related with the travel industry on actual climate. This aides in
accomplishment of maintainability as it upgrades deprotection towards climate on account of less
actual land being utilized.
Community oriented - Local people group are considered while focusing on the arrangement of
the travel industry advancement inside commercial center. The moral thought just as the current
manageability strategies that are embraced by nearby networks are to be regarded and
contemplated while focusing on travel industry improvement in the project of commercial center.
D2 Assess various methods to tourism improvement and planning to assess and also justify the
rationale for monitoring and controlling sustainable performance
In tourism industry, there are various approaches that are being adopted so as to monitor and
control its performance. The approaches that are taken into consideration while establishing the
outline for monitoring of sustainable performance are boosterism, economic, physical and
community-oriented development strategies. First discussing about the approach of Boosterism,
this approach is focusing upon development of infrastructure and transportation facilities in the
place. Moreover, this approach will focus upon development of healthcare sector as well. Next in
the line is economic approach, it focuses upon making tourism useful for the local community
sector of the country. Physical approach make it possible to prepare an infrastructure in such a
way that major space is allocated for sustainable purpose and also environment is protected
through less usage of land in modern facilities. In last, community oriented goals, it is to be
stated that a continuous monitoring session is being activated which keeps on checking that
development is not done at the cost of ethical values of local community related with tourism
sector (Evaluating tourism policies and trends, 2012).