University Sociology Report: Sustainable Tourism in Norway Analysis

This report examines Norway's efforts to promote sustainable tourism, highlighting its alignment with the United Nations' 2017 International Year of Sustainable Tourism for Development. The country leverages its rich natural resources, cultural heritage, and culinary experiences to offer enriching tourist experiences while minimizing environmental impact. The report discusses the importance of destination development, the use of certification systems, and the role of Innovation Norway in supporting sustainable business models. It also explores the evolution of tourism, from pre-tourism stages to tourism management, considering the influence of local populations and the changing dynamics of destination development. The study references relevant literature and emphasizes the need for consistent sustainability efforts and tools to manage sustainable tourism effectively.

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The media article that has been focused on in this study deals with Norway and the range
steps it can has taken in the recent years in order to promote a more sustainable tourism industry.
It has also been made a part of the United Nations’ 2017 International Year of Sustainable
Tourism for Development by making it one of its Gold Partners. The tourism in Norway is able
to provide to experiences which are quite enriching and is able to present a unique nature, which
is rich in local cultures, rich history and food experiences. The country Norway is not only rich
in nature along with the natural resources therefore it has high ambitions which helps in reducing
the footprints especially in the areas that is important for the future generations. There is
closeness along with the care of the nature in addition to the inclusiveness, social welfare and the
green growth. The article showed that the creation of the sustainable society is reflected in the
Norway’s tourism offerings which are able to introduce the guests to hard and soft adventures
along with the food, culture and the nature experiences (Branding Norway with sustainable
tourism, 2019).
Destination development is an important aspect and is a multitasking activity. This
comprises of the development, planning along with the performance and the profiling activities
which generally uses and the interests and stakeholders. Along with the tourism industry, the
article states that certification system along with the ‘Sustainable Destination is involved in the
assisting of the local and regional destinations. This is able to target the sustainability issues and
work in a systematic, strategic and operational way. The primary goal is to achieve increased
sustainability in the tourism sector. Through this sustainability certification system the various
destinations gather information, involve stakeholders, plan and implement actions, and monitor
their own progress. In addition, the branded destinations monitor improvement on a broad
specter of areas, helping them prioritize actions and work towards long-term goals. These

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destinations have been branded as sustainable through the aspect of Innovative Norway which
are the national pioneers in terms of running a strategic and the local processes which are
dedicated thus including the goal that is able to achieve the increased sustainability. The article
also states that these destinations are able to plan and implement the actions like the
enhancement of the local food and the culture thus helping to reduce the emissions which helps
in providing better transport and solutions.
The sustainability efforts are often determined to be inconsistent and fragmented. The
destinations and the businesses are therefore in need to have relevant tools along with the
information to manage the sustainable tourism. In order to assist the industry for taking the
actions towards a sustainability, where the innovation Norway showcases all tourism enterprises
and products under the Green Travel section. The project Innovation Norway is committed in
supporting the industries in order to develop the sustainable the business models. This innovation
Norway will continue to support the goals Sustainable Development that helps to deliver the
solutions which are required to achieve them. This thus helps to include a supportive tourism
sector that is able to provide a sustainable solution for the people, environment and business.
As indicated by Manhas, Manrai & Manrai, (2016), the advancement of the goal can be
portrayed by the stages it experiences. In the 'pre-the travel industry stage' there are two sub-
stages. In the principal sub-stage, the goal is visited and experienced predominantly to visit
companions and relatives, or for business. In the second sub-stage, the goal designers and the
neighborhood occupants or network individuals proactively start to consider travelers' conduct so
as to pull in the voyagers for a recurrent visit, not only to visit companions and relatives or for
organizations yet in addition for the attractions the goal offers. The 'travel industry the board
stage' turns out because of these changes. The goal engineers and advertisers attempt to envision

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the requirements and wants of the vacationers and in like manner concoct the travel industry
items and administrations to fulfill these necessities. Moreover, nearby government faces an
expanding and changing occupant populace as the travel industry capability of the goal draws in
directors and workers for the recently made openings for work (Komppula, 2014).
This entry of new occupants prompts modifications in the first traveler network
relationship and may cause gratings with the neighborhood work looking for individuals. This
general change in the idea of the goal may connote that it will draw in various kinds of guests at
the diverse improvement stages.

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References
Manhas, P. S., Manrai, L. A., & Manrai, A. K. (2016). Role of tourist destination
development in building its brand image: A conceptual model. Journal of Economics, Finance
and Administrative Science, 21(40), 25-29.
Komppula, R. (2014). The role of individual entrepreneurs in the development of
competitiveness for a rural tourism destination–A case study. Tourism Management, 40, 361-
371.
Branding Norway with sustainable tourism. (2019). Retrieved from
http://www.tradeforum.org/news/Branding-Norway-with-sustainable-tourism/