Comprehensive Analysis: Sustainable Tourism in the Philippines

This report provides a detailed analysis of sustainable tourism development, focusing on the Philippines. It begins with an introduction to the concept of sustainable tourism and its importance, followed by an examination of stakeholder benefits and the advantages and disadvantages of public and private sector involvement. The report then delves into tourism development planning at different levels, the significance of interactive planning systems, and methods for measuring the impact of tourists. Furthermore, it addresses the concept of sustainability in tourism development, discusses the reasons why sustainability is an issue, and analyzes the stages of sustainable tourism development planning. The report also examines issues arising from conflicts of interest, implications of sustainable tourism development for balancing supply and demand, and moral and ethical issues of enclave tourism. Finally, it compares current issues related to tourism development and suggests recommendations for the future development of tourism in the Philippines, concluding with a summary of the key findings and recommendations. The report is a contribution to Desklib, a platform offering AI-based study tools for students.

Sustainable Tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Discussion about the benefits of planning of tourism development to stakeholders in
Philippines...................................................................................................................................3
1.2 Advantages and disadvantages of public and private sector in tourism................................5
TASK 2............................................................................................................................................6
2.1 Features of tourism development planning at different levels..............................................6
2.2 Evaluation of the significance of interactive planning systems and processes in tourism
developments...............................................................................................................................7
2.3 Methods available to measure impacts of tourists................................................................7
3.1 Justifying the concept of sustainability in tourism development..........................................8
3.2 Discussing why sustainability is an issue .............................................................................9
3.3 Analysing the various stages of sustainable tourism development planning .......................9
TASK 4..........................................................................................................................................11
4.1 Issues due to conflict of interests and evaluating methods of resolving such concerns......11
4.2 Implications of sustainable tourism development for balancing the supply and demand...11
4.3 Moral and ethical issues of developing and promoting enclave tourism............................12
TASK 5 .........................................................................................................................................12
5.1 Comparing the current issues related to tourism development ..........................................12
5.2 Suggesting the recommendations for future development of tourism................................13
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
In the present time, travel and tourism sector is growing continuously due to high demand
among the visitors. Furthermore, it is the fastest growing sector through which economic income
of country can easily increase. In simple words it can be said that sustainable tourism refers to
growth of the tourism industry in such way that profit will be gained without damaging the
environment, society and economy (Abu and et.al., 2012).
In the present report, features of tourism planning at various levels have been discussed. In
addition to this, importance of interactive planning systems and process has also addressed in
this report with reference of Philippines. It is a sovereign island country in south-east Asia
situated in western Pacific Ocean. Furthermore, the following report has described the factors
and their impact on the sustainable tourism development (Beall, Guha-Khasnobis and Kanbur,
2012). Further, various approaches to tourism planning and development have understood here
along with assessing the need for planning sustainable tourism. The major objective of this report
is to understand the planning and development of sustainable tourism with reference of
Philippines.
TASK 1
1.1 Discussion about the benefits of planning of tourism development to stakeholders in
Philippines
Stakeholders are those people who have interest in the company and they are directly and
indirectly influenced by the decision of the firm. Thus, in the context business growth and
sustainability, stakeholders play a very significant role. In this manner, it is essential for the
organisation to maintain healthy relationship with them (Ashworth and Page, 2011). Similar in
the tourism sector, stakeholders are important as they affect the demand and supply of this
industry. In case of Philippines, its major stakeholders are local residents, government, audience,
tourists who have vital role in increasing the demand of tourism in the nation. In addition to this,
stakeholder’s suggestion, views, opinion are also significant in the planning process of tourism

(De’Paul, 2010). Furthermore, they are beneficial by developing the nation in respect of tourism.
Various stakeholders of Philippines are as follows-
 Audiences/Tourists- In the tourism industry, audience and tourist refers to the customers
who are interested in development of the nation so that they can get opportunity to visit
the more developing destinations. In the absence of the tourist and general audience,
tourism development is not possible (Cruz, 2010). Thus, it is important to consider
audience as the sole element for tourism. If the Philippines country develops its tourism
destinations then it will generate large benefits to the tourist as well as audience because
they can get the benefit of visiting the most beautiful and developing nation.
Illustration 1: Stakeholders of tourism
 Competitors - Competitive environment in the Philippines country is growing day by day
as many tourism organisation is established. The same business level done in the tourism
sector but the strategies by each of them is differ from each other. It becomes necessarily
to find out the rivalry strategies and structure that help the organisation to beet the
competitor in more effective way. It will satisfy the customers at highest level and also
the sales enhance by provide tourism service at affordable price. Employees – The employees are the asset of the organisation they play it role more
significant manner. They are mainly interest in the company financial position and

reputation in the market. The firm's net profit is high that means they offer high salary to
the staff members and they also receive various benefits. The brand image of a firm gives
benefits to them they feel very proud to work with them and the standard of living is also
improves. The employees work with the tourism company only when the reputation is
good in the Philippine country and before joining they analyse company's financial
position.
 Local community- The major role of that community is that they get benefits from the
tourism company by the developing job, also infrastructure develop and economic growth
enhance. The revenues of tourism industry impact the local communities as it enhance
standard of living. Local residents- In the context of tourism sector, local residents are other major
stakeholders which can gain the large benefits from the planning of tourism development.
They are the people who reside or live within the nation and when firms develop a proper
planning process for bring sustainable activities in business, they get many benefits will
the same (Edwards, Griffin and Hayllar, 2008). While, in the Philippines country the
tourism development bring then their local people can gain the opportunities of
employment. They can easily generate income by organizing various employment
activities. Furthermore, with assistance of this sector planning, they have the opportunity
to increase their living standard, education criteria etc.
 Government- In Philippines, while tourism sector developed then it will great benefit for
the government. It will together raise country's economic growth by generating huge
amount of revenue (Goodman, 2011). With the help of tourism development, the country
reputation and goodwill can increase and visitors will get experience about effectively
developed infrastructure. On the other hand, Philippines can keep on imposing the rules,
regulation and different norms for the tourism industry of the nation.
1.2 Advantages and disadvantages of public and private sector in tourism
In Philippine, there are many private and public organisations which are operating and
survive its business in the tourism sector of the nation. This corporation provides various kinds
of the services to visitors to earn profitability (Elliott, 2012). With the help of their attractive and
precious services, visitors or tourist would again visit the nation. In this manner, private
organisation includes restaurants, transport facilities, hotels and these are managed and

maintained by the private individuals in the nation. On the other hand, public organisation
includes government transportations facilities, accommodation etc.
Advantages of public sector Return on investment is higher- The public organisation can done its work without delay
on infrastructure project. The various innovative design is available and also approaches
for finance that help them to earn-higher profits.
 Cost-effective- The private company can result into effectiveness in the cost as there is a
increase in the competition and the risk can be transfer.
Disadvantages of public sector Environmental damage- The tourism sector create damage pollution that develop many
problem to the environmental. The number of tourist traffic increase and the people suffer
from damage as well as accident.
Advantages of private sector
 Promote economic growth- The private organisation in tourism reduce risk that are
mainly relating to inequality that promote the growth by develop interventions.
 Improve quality- They provide high quality tourism packages that gives guarantee to the
tourist people and sustain growth.
These both public and private organisations get combined and form the partnership r to
gain large benefits and maximise the scope of business (Goodman, 2011). By this partnership,
they can render more effective services to the visitors or guests. There are various advantages
and disadvantages of partnership in tourism planning which are as follows-
Advantage Effective utilisations of available resources- In Philippines, while public and private
sector in the tourism sector combines and work together which gives benefit to the
nation. They can properly utilise available resources of natural and cultural environment.
Thus, it can be said that private and public organisations will gain higher profitability as
when work together in the tourism sector (Harrison, Jayawardena and Clayton, 2003).

 Reduce the cost- When public corporation gets merged with the private company in the
tourism industry of Philippines, then their overall risk can be reduced. Both organisations
will benefit because they can share their expenses related to business activities and
functions. Thus, ultimately the high cost incurred from the business can be easily shared
among two business corporations in the Philippines. Furthermore, this corporation may
gain benefits in terms that government of nation can minimise the cost incurred in
construction, projects and in maintaining services.
 Sharing of risk- In Philippines, if private and public company merge and work together
then their entire risk of business can share with each other (Hall, Daneke and Lenox,
2010). They will ultimately incur several benefits.
Disadvantages
 Political risk and issues- In the tourism industry, while public and private organisation
merge together to get large profitability in Philippines then these firms have to consider
on the various government legislation and regulation, If they do not follow the country
rules and regulation then it will negatively impact on the business operation of both
businesses (Hwang and Tan, 2012). Philippines are having strict labour law in the
country so corporation in the tourism industry have to follow the same.
 Loss of government control- When private and public sector firm gets merged and bound
in partnership then they not only share their profit and loss but also share the risk. In the
public sector firm, interference of government has lot of advantage but in the partnership
of public and private, there will get diluted the sharing of decision making power of
government.
TASK 2
2.1 Features of tourism development planning at different levels
Tourism development planning involves various kinds of features as it is related to the
developing country. In this manner, various kinds of parties are equivalently involved to are the
effectiveness of their build up (Kolk and Van Tulder, 2010). It is basically done to increase a
mitigated and desired level of tourism. It mainly comprises four different stages of planning
which indicates all level of international, national, regional and sub regional. The planning of the
tourism sector involves the various components such as environmental social, cultural

economical etc. In the case of Philippines, the government is required to do planning which can
satisfy the requirement of customers.
According to the demand of visitors in the tourism sector, government have to provide
facilities to the customer. In the coastal area there is a season time, when the tourist visits the
place. So before the season, government has to make the necessary development in the section of
infrastructure. This kind of development assist in retaining the visitors for the long time and
provide good experience to them. In addition to this government is also liable to make certain
rules and regulation regarding tourism safety which aid in providing the safety to tourists
(Loorbach, 2010). On the other hand at the local level, local people involved in the tourism
development planning. In this planning, they provide goods and material to visitor so as they can
get the excellent experience. At the local level, shopkeepers and sales man involved the planning
by providing the material and goods to the visitors in the country. Furthermore, various
restaurants and hotels owner are also involved in the planning of the tourism development as
they provide the hotels and restaurants facilities to the tourists in the Phillipines.
2.2 Evaluation of the significance of interactive planning systems and processes in tourism
developments
Interactive planning is also known as the participative planning which is based on the
concept of participation. In the context of the tourism development, this basically means
involving all the sectors into planning which are affected by the tourism development. With
assistance of this development, people can increase their living standards. In the planning of
tourism development, there is very important to use the interactive planning system and process
(Mill, 2008). In the Philippines, it is true that there are strict rules by which anyone is not allow
to harm corals. Furthermore, they are not supposed to use natural resources in the wrong use or
purpose. In order to overcome the natural wastage in the development of tourism, interactive
planning system and process is very important. With assistance of this system and process,
tourism can save the natural resources and reduce the wastage. In addition to this interactive
process and system is important because in the Philippines country, there is large number of
Private Corporation that can provide the fund in order to developing the facilities in the nation.
In the cited nation, if government does not their participation then it will negatively affect the
profit (Schagatay, 2011). According to the survey it has founded that Philippines is a developing

country and their government requires to develop a systematic planning about the country. The
interactive planning system will definitely positive influence the entire process and system of
tourism development. This will aid in maintaining the beauty and development in the tourism
activity.
2.3 Methods available to measure impacts of tourists
In order to develop the tourism in the Philippines, it is important to measure the impact of
the tourist. There are various positive and negative impact of the tourist in the developing
country. According to the analysis of the impact, corporation can make the new strategies to
overcome it. Some of the methods for measuring the impact are as follows-
 Environmental measures- In order to measure the impact of environment on the tourists,
government of the Philippines can adopt the EIA (environment impact assessment).This
methods aid to know about the environment damages. With assistance of this measure,
tourism can easily identify the process which can be adopted to overcome the impact on
that. In this manner, environmental auditing is another method to identify the damages on
the coastal area (Varum and et.al., 201). With assistance of the environment impact
assessment, tourism can easily determine the various negative factor which affect the
natural resources of the country.
 Social measures- In this measure the cultural and social environment can analyse. In this
manner, tourist can able to know the new beliefs, customers, traditions, perception. This
is stated for the cross culture where new people in the country can easily get diluted in
the present culture of the country.
 Economic measure- These are certain economic component which positively impacts the
country by generating more opportunities of employment for the local communities by
thus increasing the GDP (Kang and et.al., 2012).
 Cambridge model – This model is used to know the economic impact of tourism in the
Philippines country, It help them to generate information from both local as well as
international level of a particular area. The information relating to number of visitors
spend time can be determine on average per trip and also inbound trips as well as
accommodation stock. Along with this, model is also used to know the generate revenues
from visitor spending and also know the number of supporting job by it.

 Steam model- The sport tourism economic assessment model is used to know the
economic impact by the tourism industry in the Philippines. It help to know the data
relating to employment level, tax structure and also provide extensive information that
are based upon number of visitor spend in terms of age, travellers distance etc.
TASK 3

3.1 Justifying the concept of sustainability in tourism development
3.2 Discussing why sustainability is an issue

3.3 Analysing the various stages of sustainable tourism development planning
Following are some stages of sustainable tourism development in the context of the Phillipines
Step 1: What has to be done
At the fist stage Philippines government should get the information about the specific area
where it need to put its sustainable tourism measures.
Step2: the persons which are required to be involved in the planning
In this stage, government needed to estimate or discover the parties or stakeholders who are to
be included in the planning process.
Step3: How the area can be made special
In case of Philippines, Government have to identify the various criteria through which the
country can effectively developed.
Step 4: it is concerned with the issues which are faced by the individuals.

In this stage, government of the Philippines identify the natural resources. Further in this stage
government also identify that which kind of issue faced by the individual.
Step 5: the issues and the problems can be evaluated.
After identify the actual problem and issue faced by the individual in the country, in the next
stage government evaluate the actual problem of the individual
Step 6: making the guidelines for the issues
One government evaluate the issue of the individual in the next stage, they identify the best
solution for that particular issue.
Step 7: The options available for the solutions
After estimate the various kinds of alternative options, in the next stage, government have to
choose the one best alternative option for the said issue of individual.
Step 8: steps to be taken for implementing the plan.

In the last stage of planning of sustainable tourism development. Government will implement
the one best alternative option in order to resolve said issue of the individual.
TASK 4
4.1 Issues due to conflict of interests and evaluating methods of resolving such concerns
In the Philippines country, while government developing the policies and regulation in
the context of the tourism development then it faces various kinds of the conflict situations..The
conflict situation generally arises between the government and the local bodies. According to the
survey it has been founded that hotel is not concentrated on the safeguarding the environment
and natural resources of the coastal area (Kapoor, 2015). On the other hand the local people of
that area think differently as they concentrated on the concern to preserve the natural resources.
In order to resolve the issues and conflicts among the local bodies, government can use the
integrated coastal management system. In this system environmental and natural resources of the
coastal area can manage and maintain. This system is generally designed to protect and preserve
the environment of the country. On another conflict has been seen between the investors and the
wildlife authority. While investor invest their capital in order to develop various hotel in the
forest area then the local people have less area for the forest which affect their livelihood. In
order to resolve this kind of issue, government gives the employment to that local people so as
they can satisfied.
4.2 Implications of sustainable tourism development for balancing the supply and demand
In order to maintain the success of the tourism sector, country have to effectively analyse
the demand and supply of the tourist. According to the research it has been founded that
Philippines is the developing country and there are not well managed natural and physical
resources. In order to maintain the success of this country, it has to analyse the demand and
supply of the tourist (Korstanje and Clayton, 2012). In this manner, it should forecast the tourist
whose will visit in the country. Furthermore, government should analyse the several arrangement
which assist in developing the country.
Define demand – The definition of demand tourism is that the total number of visitors
and use tourism services at various places from it residence.
Define supply – The total supply of tourist services purchased by the visitors and
occurrence by the travel of visitors

On the other hand local people can also make development in the hotel. In order to make
the effective success, local people have to invest their capital in the infrastructure. By making
proper investment country can maintain its success and sustainability. In addition to this, with
assistance of proper balance between demand and supply, country can reduce the uncertain risk.
According to the research it has been founded that Philippines is going to luanch various shows
which will attract the tourist. In order to make proper balance, finance is the major concern
because in the absence of adequate finance, country can not survive and grow. So it is very
important to make proper balance of finance.
4.3 Moral and ethical issues of developing and promoting enclave tourism
Enclave tourism is refers to the destination which run its activities in a very small
geographical area. The major issue of tourism in such areas is the less interaction between their
local communities and the travellers (Enclave tourism, 2015). Another issue is the less payment
of tourists for the services to the resort. In case of the Philippines they are focusing on the
enclave tourism as but developing one region they can attract large number of the visitors in the
country. The moral and ethical issues are that the government should render the straight data
about the destination as this will help the tourist to examine the destination .It is major
responsibility of them to render the accurate information to the visitors or guest about their
accommodation and hotel. As seen that there are various cases in which the hotel owner said that
they are not liable for health and safety about the tourist or guest (Schagatay, 2011). So
government of the Philippines should develop a proper policies and legislation in order to keep
safe the health of visitors. In addition to this in the coastal region, government should develop
rules and regulation so as uncertain accidents and danger can overcome from the country. So in
case if the enclave tourism, the government necessarily to communicate the rule of the country.
Besides this, in case of the enclave tourism, the tourist should have right knowledge of the
historical information as the visitors should not be chess with this.
TASK 5
5.1 Comparing the current issues related to tourism development
In the context of the Philippines, there are various kinds of issues related to tourism
development. In this manner, economic, social and cultural and environmental have major
involvement. Following are implication of these components in the process of tourism
development in the cited country-

Mention the emerging country and the developing country
Aspects Emerging country( Philippines) Developing country (
Vietnam)
Economic impact In the Philippine economic
condition is not good because
of the lack of effective
investment. Further, there most
of the population are
uneducated which create the
barrier in developing the
country (Kang and et.al.,
2012). This is the major cause
for the tourism development.
Due to the low economic
development, there is not
proper facilities of education
and employment. But still the
tourism development is far
behind as they are
concentrating on component
the economy stable for the
individual.
Social and cultural impact Philippines is a developing
country so there are different
kinds of cultural people. It is
famous for its culture and food.
It is also known as the Spanish
empire. In this culture both
kind of people belongs such as
rich as well as poor. As this is
hinder the tourism because they
are fond of the culture.
As it is the developing
countries, the people are
illiterate and even because of
this they do not talk English
which get the impediment for
the tourists. Along with this,
the food is not according to
the traveller as they generally
consumer sea food which are
not liked by the visitors (Mill,
2008). This is issue which is
faced by the Vietnamese.
Environment impact The number of visitors
increase in the Philippines and
the tourism industry develop
various project. The
The impact of Vietnamese
tourism have a environment
issue that country as it highly
impact the is majorly due to

infrastructure directly affect
wastage of water resources and
also stability of land
large volume of visitors,
development of various
projects and hotels.
Environment impact for both countries
5.2 Suggesting the recommendations for future development of tourism
RECOMMENDATIONS FOR THE EMERGING TOURIST’S AREAS
(Vietnam and Philippines)
By: XYZ
31-Jan-2017
As per the entire discussion about the tourism development of the Philippines it has seen
that there is very important requirement of maintain the sustainability of development. In this
concern, country have to optimal utilisation of natural resources. With assistance of the country
can enhance its beauty on the various destination. In addition to its government of the nation
should also develop such effective policies and practices through which tourist can safely survive
in the country (Harrison, Jayawardena and Clayton, 2003). Government should concentrate on
the health and safety of local people as well as tourist. In addition to this government should
requires to develop new idea and approaches in order to improve the education and employment
of the country. Country requires to bring various kinds of innovation and creatively so as it can
effectively improve.
Social recommendation
Economic recommendations
Environment recommendations
By minimising the negative

CONCLUSION
Tourism is the most growing sector in the present time so its development is also
important and essential for the country. From this project report it has been ascertained that there
are various kinds of factors which affect the tourism planning in the country such as ignorance of
tourism, ineffective planning etc. Furthermore, it has been also concluded that in order to make
successful and sustainable tourism, government have to balance between the demand and supply.
Effective planning in the tourism sector is very important through which private and public
organisation can gain the large profitability in the same sector. It has also concluded that there
are various advantage and disadvantage of merge of public and private corporation as they
combine gain the large profitability from effective planning in the tourism development of
Philippines.
Recommendations
Self evaluation

REFERENCES type the refer
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