Analysis of Sustainable Tourism Development in the Philippine Industry

This report delves into sustainable tourism within the context of the Philippines, examining its impact on various stakeholders, including customers, local communities, and the government. It analyzes the advantages and disadvantages of public-private partnerships in the tourism sector, highlighting their influence on service quality, infrastructure development, and marketing strategies. The report further explores tourism development planning at international, national, regional, and sub-regional levels, emphasizing the importance of interactive planning systems and processes. It also discusses diverse methods for measuring tourist impact, such as economic, environmental, and social measures, alongside models like STEAM and EIA. The report concludes by addressing the concept of sustainability in tourism and identifying key factors influencing its development, providing a comprehensive overview of the challenges and opportunities in fostering responsible tourism practices within the Philippines.

SUSTAINABLE
TOURISM

INTRODUCTION
Tourism industry is the fastest growing and developing sector in the world which highly
contribute in GDP of the economy. Sustainable tourism is gives the outcome of overall society as
well as environment of the country and helps to the tourism companies in order to maintain the
business in respective industry. It is necessary to protect and maximize the positive impacts on
the tourism segment. The present case is based on the Philippine country's tourism industry. The
report throws light on sustainable tourism development in order to maintain and grow the
tourism business in the Philippine country. The report describes about benefits of tourism
development on different stakeholder as well as benefits and drawbacks of public private
partnership on tourism sector. Further, it emphasis on various types of approaches such as
feature, method to measure tourist impact etc. related to tourism planning and development. The
report shows sustainability tourism development and factors impact on them as well shows
various issues which are affects to planning of tourism development. At the last it focuses on
various social, economical and environmental factors which affects to tourism of developing and
emerging country.
TASK 1
1.1 Benefits to stakeholders from planning of tourism developments
In the country when business develop then it affects to the stakeholders in terms of
beneficial manner. Stakeholders are key part of each and every organisation and management
wants to give benefits to them. In the present case president of Philippine country was visited to
the place Tubbataha Reef in the year 2015. He saw various types of things which are used at the
tourist place and the president is planning to develop tourist place. It will help to develop the
Philippine country as well as beneficial for the various stakeholders as well (Edgell Sr, 2016).
Different stakeholders are such as customers, employees, local community, government etc. To
these stakeholders benefits of the tourism developments are given as below: Customers: When the president of Philippine develop its tourist destinations using
different more number of facilities then they will attract and able to use more facilitates.
The president develops the sector in terms of providing some coral branches, diving
masks etc. Further, the consumers are benefits in terms of availability of the numerous
types of destinations and increase enjoyment of them.

 Local community: Another stakeholder of the country are such as local community or
people. Development of tourism industry is beneficial for the people in terms of
increasing the employment rate. When there is more number of facilities are provided
then the tourism industry needs more number of employees and co-workers. Hence, local
community of Philippines are benefited in employment as well as their income will be
increase (Ruhanen and et.al., 2015). It affects to the standard of living and per capita
income in positive manner to the local people. Moreover, due to developing tourism more
number of tourists are there by which local people can attract them with handicrafts etc. It
beneficial to community in terms of earnings and increase level of living standard.
 Government: As per the another stakeholder government it is beneficial in terms of
growth of the economy. With developing the tourism industry the tour companies are
able to generate high income which lead to make higher contribution in the economy of
Philippine. Further, it leads to grow hospitality industry by which government is again
beneficial. Apart from this with contributing in the government, it able to protect
environment and wildlife as well. Hence, it can be said that developing tourism in
Philippine is the most beneficial for all the stakeholder in such way (Farmaki and et.al.,
2015).
1.2 Advantages and drawbacks of public private partnership on tourism sector
Public private partnership is a long term contract among the government and private
firms in order to complete task. The partnership business is beneficial to do work in proper
manner because efforts are increases in this term. Using the contract there are various benefits
and drawbacks on the tourism sector of Philippine. The advantages and limitations are
enumerated below:
Advantages:
 Helps to offer more number of goods and services with better quality to the tourists of
Philippines.
 Beneficial in order to design and construct more attractive infrastructure of tourists
destinations as well as hospitality industry (Cheng and Wu, 2015).

 The partnership helps to tourism firm for protect and maintain the destinations where
more number of tourists are attracted.
 Helps to formulate more effective marketing strategies in order to attract high number of
customers.
 It helps to complete the particular task and project in better manner as well as in lesser
time.
On the other hand public private partnership has various disadvantage as well, which are such as
follows:
 When both the private and public firms work together then lead to enhance cost as well as
expenditures of the products and services provided by them. It leads to reduce profit level
of the tourism in the Philippine (Mason, 2015).
 Another drawback is that it involves risk in the public private partnership by which
sometimes it is unable to offer services to the tourism companies of Philippine.
 Further, seasonality is a major concern for tourism destinations and firms. It affects to
tour operators or organisations as well as private and government companies in terms of
generating income. In peak season it able to generate high incomes.
 Using the public private partnership both the entities focus on generating more sales
which lead to increase expenditures and hamper the quality of services of the tourism
industry.
TASK 2
2.2 Feature of tourism development planning at various levels
Every company wants to develop in many areas at different levels in order to earn higher
income as well as enhance profitability. In order to develop the business there are various factors
and features considers by the company (Shakeela and Becken, 2015.). The tourism sector when
going to make a new plan for enhance the business then it takes care several levels such as
international, national, regional and sub regional, which are enumerated below: International level: In this the regulatory body are widely concerned with transportation
facilities as well as flow of travellers or tourists in the Philippine. At the global level

there are huge number of consumers are available for the company. In order to attract the
consumers and develop the tourism in Philippine, there are marketing and promotional
activities are plays an essential role. At this level the business uses more number of
promotional strategies in order to attract customers and develop the business. National level: Another level is national where in lesser number of efforts and
advertising as well as promotional activities require in comparison to international level
(Tang, 2015). At this level such as Philippine nation there are public and private
companies are included. Further, government of Philippine, private tourism firms,
national volunteer etc. works together and develop the tourism destinations in the
country. Regional level: At this level there is local community of the country involves and
concerned with major cities of the Philippine. At this level the tourism companies use
specific advertising activities and in the local language. Further, on the regional level
regulatory bodies there are rules and regulations imposes by national level authority body
of tourism sector.
 Sub-regional level: It is very small parts of the county where cities are divided into small
parts as well as there are very less number of consumers available. The sub regional level
relies on the regional and national level bodies in order to protect the tourists destinations
as well as attract to the local community of Philippine (Gössling, 2015).
2.2 Importance of interactive planning systems and processes in tourism development
Interactive planning is very important and plays a significant role in the organisation in
order to implement the plan successfully. In the present case president of the Philippine is going
to implement various facilities such as coral branches, underwater photography, diving mask etc.
The interactive planning process helps to the president up to greater extent for apply the facilities
at the tourism destinations. With such way the company is able to make effective plan for
implementation such new things at the various tourists destinations which lead to increase more
number of consumers and sales as well as profit in the country. There are different major
significance or importance of the interactive planning in order to develop tourism in Philippine,
which are stated below:

 The planning helps to company and government in order to do effective market research
after segregating whole country into small groups and sub groups (Hall and et.al., 2015).
 It helps to increase and protect potential tourist destinations in the Philippine which lead
to attract more number of consumers.
 It helps to define obstacles and problems which can occur in order to implement the
proposed things at the tourist destinations.
 Different types of advertising and promotional activities or strategies are to be prepared
by using the interactive planning process.
 After implementing the proposed plan it helps to monitoring and identify pros and cons
of the strategies as well as helps to management in order to take corrective actions to
overcome obstacles.
 Further, it beneficial in terms of avoid extra expenses, decrease the negative impacts on
the local community of Philippine as well as maximize the potential tourists destinations
of the respective country (de Sousa and Kastenholz, 2015).
Hence, it can be said that using the interactive planning system the country is able to
implement the plans and facilities in proper way. Further, in such above mentioned ways the
interactive planning is plays an integral role in the Philippine country in order to develop the
tourism industry appropriately.
2.3 Various methods in order to measure tourist impact
It is necessary for the companies and government of Philippine to measure the
implemented plan that whether it affects on the country in positive term or negative. There are
mainly three measurements are used in order to check the implemented services at tourists
destinations. The measurements are such as economic, environmental and social, which are
described below: Economic measures: In the economy there are income level is to be measured as well as
contribution of the tourism sector in economy of Philippine. Here income level of local
community is compared before the implementation of plan and after it (Deng and Li,
2015). Further it can be compared that the tourism industry is how much contributing in
GDP level of Philippine economy before and after applying the proposed plan.

 Environmental measures: Another measurement of tourist impact is environment factor
where numerous elements measuring. From tourists traffic congestion is increases which
lead to enhance pollution in the country. Here the president implements coral branches,
underwater photography etc. by which water resources are affects and water pollution is
increases. Different types of pollution lead to increase health issues of local community
of Philippine. Hence, by measuring pollution and health issues management able to know
impact of implemented plan and tourists on the country (Gretzel and et.al., 2015).
 Social measures: Further, the society is also affected by the tourism development in
terms of cultures, customs etc. Local community of Philippine are interested to adopt and
accept other's perception after reduce or changing their own customs and needs. These
impacts to the social and cultural values in negative way. By this it can be measured that
the implemented plan and development of tourists is up to which extent beneficial or
adverse for the country.
Moreover, there are another methods also used in order to measure impacts of the tourism
on the Philippine. The methods are such as STEAM model and EIA method. STEAM model
stands for Scarborough Tourism Economic Activity Monitor by which management is able to
determine economic impacts majorly (Ezeuduji, 2015). Further, Environmental Impact
Assessment (EIA) is helps to assess affects on the environment of the country of tourism
industry.
TASK 3
3.1 Concept of sustainability with reference to tourism development
Enclosed in poster
3.2 Factors which influence to sustainable tourism development
Enclosed in poster
3.3 Various stage in planning for sustainability
In the present case the president of Philippine is going to implement new services such as
diving mask, coral branches etc. at the tourist destination of the country. In order to implement
the services plan is require which is described below with help of Leaflet:

Stage 1: Identify area: At the initial stage, government of Philippine should analyse the possible
areas where it can implement the services. After that it should choose or select one area.
Stage 2: Survey about the area and identify possible issues: Further, the government should
analyse the chosen area and find that what will be the possible issues can be affects to
development.
Stage 3: Eliminate issues and implement plan: In this stage the government should make the
strategies to reduce and overcome issues. After that it should implement the proposed services
at the tourist destination.
Stage 4: Review and controlling: At last the government should take review about the
implemented plan. If it finds any problems then should take corrective actions in order to
eliminate the obstacles or problems.

TASK 4
4.1 Methods of resolving conflicts
It is vital that tourism activities should be performed in a peaceful and coordinating ways.
It is also required that al the stakeholders that are working in tourism industry should render their
positive support for executing the activities in effective manner. Philippines is a leading tourism
destination sites and every year millions of people comes in nation for visiting the tourist sites.
President has recently visited some tourism sites and he gave focus on enhancing sustainability
in tourism sector. Government of Philippines is trying for boosting the economy of tourism
sector so that profitability and revenues earned from the industry can be enhanced (Becker,
2016).
Conflicts occurs due to clash of interest among stakeholders. Sometimes grievances
occurs among various tourism services provider companies and due to that overall services that
are provided to people gets affected. Government can take significant initiatives for resolving the
conflict. Effective policies and norms can be formed by state so that operational activities in
tourism sector can be managed. Proper rules and regulations that are formed by government will
support for resolving the issues that are faced in this industry. Moreover, local organizations can
also take prominent steps for solving the issues that are faced in tourism industry (cott and et.al.,
2015). Unions that are working in this sector can also provide a medium for doing arbitration and
conciliation for resolving the conflict interest that are faced by people in tourism industry. In

addition to that local community people can also take steps for making peace and harmony in
this industry and solving diverse range of issues that are faced in this industry.
4.2 Analysing the balance of supply and demand
It is assertive that demand and supply in the tourism sector should be properly balanced
so that better and effective services can be rendered to people who comes for visiting tourism
sites of Philippines. President of the nation has given emphasis for boosting the tourism industry
and ensuring sustainable tourism activities in the nation. It is vital that needs and expectations of
buyers should be fulfilled properly so that long term growth and success of tourism industry can
be ensured.
Market research can be conducted for identifying demands for tourism services. Methods
of consumer survey and online research can be adopted for analysing the demand in the tourism
industry (Brandon-Jones, Lewis and Walsman, 2016.). It will aid in properly identifying exact
requirement for tourism services in market and existing services can be developed for meeting
the expectation and needs of buyers. Moreover, data, information, facts and knowledge that is
collected by conducting marketing research can be properly analysed so that requirement of
travellers can be identified. All the services that are offered to buyers can be modified as per the
expectations shown by them. In addition to that tourism destinations sites can be developed as
per the needs shown by people and it will help in attracting more number of tourist for visiting
the nations.
Existing tour service provider organizations can also develop their services as per the
demand in market. Travellers who avail the services will get satisfied and feel contented when
their demand will be properly fulfilled. Much sustainable tourism development challenges are
faced and balancing demand and supply will help in meeting them. Tourism can become a
significant industry for ensuring growth of economy by rendering proper financial revenues
(Mariani and et.al., 2014).
New development approaches can be used for developing tourism services and products
that are environmentally sustainable. Economically viable products can also be used and it will
support for enhancing the service levels in this industry. Meeting the demand and supply in the
tourism industry will support for enhancing the employment opportunity (John and Susan, 2015).
Travellers can also be asked for giving their valuable suggestions and recommendations for

making improvement in existing services and products can be taken for them. It will support in
making necessary modifications in existing products so that better services can be offered to
consumers. All the above mentioned methods will help in meeting the demand and supply and
growth and success of the industry can also be ensured through this.
4.2 Morals and ethical issues of enclave tourism
Philippines tourism industry is one of the biggest revenue provider and economic growth
of the nation is boosted by this industry. President of nation has given importance on the
sustainable development of tourism sites. Enclave tourism is defined as highly concentrated form
of tourism development in which activities performed are entirely enclosed in form of physically,
socially and economically (Lee and et.al., 2013). There are various advantages of enclave
tourism and it supports in enhancing foreign investments through tourism activities. There are
various moral and ethical issues that are faced while carrying out the tourism activities.
Functions under enclave tourism are not properly managed and due to that conflict of interest
occur among various stakeholders.
Diverse leads towards creating coral damage and negative impact on environment is
observed on it. Sea, beaches landscapes and other resources gets harmed and damaged due to the
diverse range of activities performed. Many ethical issues are faced and it is assertive that
required actions should be taken for mitigating the negative impacts of theses issues (Standing
and et.al., 2014). Increasing number of foreign tourist might gives negative impact on the local
languages and dialect and due to that issues are faced by local community people. Issues related
to social injustice, animal welfare and environment can occur under enclave tourism and due to
that overall activities in tourism industry gets affected.
TASK 5
5.1 Comparison of current issues which are connected with tourism development between
developing country and emerging destination
Factors Emerging country Developing country
Economic factors
Economic growth rate It will highly affect to the
emerging country.
Moderate impact on growth
rate due to developing country.

Employment Being has a characteristic of
developed market it not affects
to such country at high level.
Increase at high level
Per capita income In the emerging country per
capita not affects more
compare than developing
country (Xu and Sofield,
2016).
Per capita income will increase
at high level.
Environmental factors:
Pollution Due to has characteristic of
developed country it uses
various strategies to protect
environment. Hence, pollution
will arise but at low level.
Due to developing country
unable to use effective tactics
to protect environment. So, it
highly affects to the country in
comparison to emerging
market.
Natural resources Highly affects the natural
resources such as environment,
water etc.
Here also natural resources
will highly affect in order to
develop sustainable tourism
development (Nair and et.al.,
2015).
Social factors:
Economic status Due to developing sustainable
tourism economic status of the
country will highly affect.
In such case it affects on
developing country at higher
level.
Customs Low impact on the country. Highly affects to the
developing market.

5.2 Suggestions in order to development of future tourism
Every company uses various types of strategies and tactics in order to reduce issues and
develop the business in the industry where it operates. In the present case the president of
Philippine is going to develop more number of services in the tourism industry (Ruhanen,
Whitford and McLennan, 2015). Here it is going to offer services such as coral branches, diving
mask etc. to develop the sustainable tourism. It is practically not possible to live with historic
centres as there are hardly nay facilities left over at such places. However, what is bringing
money in Philippines is a profit for the country. In order to this it faces various issues which are
necessary to reduce. Recommendations for developing the future tourism at Philippine are given
as below:
 It can be suggested to the government of Philippine is that, it should use eco-friendly
vehicles and cars which lead to decrease pollution and increase tourism industry in the
country.
 Further, to overcome issue of natural resources the government needs to use natural
things when it is most requires. It should avoid using of the natural resources by which
tourism will develop and issues will reduce.
 Apart from this, it can be suggested to the government that it should enhance its
transportation and accommodation facilities which helps to attract more number of
tourists towards destinations. Ultimately the tourism sector will be develop in the future
year.
 It has can also be recommend that designing of system against development and land
reforms the overall support to tourism activities can be advanced. Improvement in
standards of accommodation and further values is also beneficial because it allows
improving the tourism values within Philippine.
 Government and tourism department of country should focus on overcome leakages such
as inbound and outbound travel activities and poor infrastructure that can affect
community.
 Public authority also need to focus on high-tech city transportation facilities development
for better opportunities. Such as metro, railway, etc.

 There is lot of things to be done for increasing tourist arrivals in the country, which it has
missed due to wrong policy or market failure.
 Set of community and regional master are required to be disseminated for recommending
and investing proposals.
 In National Ecotourism sustainability has been incorporated, thereby it gave a framework
for sustainable development.
CONCLUSION
It can be summarized from the above mentioned report of sustainable tourism is that, to
sustain tourism industry is very important for an economy due to highly contributing in growth
rate. When the tourism industry is developed then its is beneficial for various stakeholders such
as consumers, local community of London, government etc. Further, it can be concluded that the
interactive planning is very helpful for the government of Philippine in order to develop tourist
destinations. In order to sustainable tourism development there are different types of factors
affects in positive and negative manner both. It can be articulated that there are various social,
environmental and economic factors affects to the emerging and developing both countries.