Report on Sustainable Tourism Development in Qatar, Business Dev.

This report provides a comprehensive analysis of sustainable tourism development, focusing on the case of Qatar. It begins with an introduction to tourism and its significance, highlighting the importance of positive experiences without harming the environment or society. The report then delves into tourism development planning at various levels, from international to sub-regional, emphasizing the features and benefits of each. It also explores the significance of interactive planning systems and processes, discussing their role in achieving desirable outcomes for the tourism industry. The report further evaluates methods for measuring tourism impact, including economic, environmental, and social measures, and discusses the nature and objectives of tourism planning. The concept of sustainability within tourism development is introduced, emphasizing the triple bottom line approach (people, planet, profit) and Qatar's commitment to sustainable practices. Overall, the report provides a detailed overview of the strategies and considerations involved in developing sustainable tourism, with a specific focus on the context of Qatar.

Sustainable Tourism
Development

INTRODUCTION
Tourism mean travelling to different places for the purpose of enjoyment or to explore
new place for pleasure. It focuses to build positive experience of people without hampering the
environment or society (Harris, Williams and Griffin, 2012). For the better understanding of
report International Tourism Consultancy of Qatar has been taken. Though Qatar is a developing
country but it has well established sustainable tourism development to promote the tourism and
increase revenue for country. For the better understanding of Various approaches approaches for
planning and development of tourism. Moreover, discussion is made on necessity of planning to
bring sustainability in tourism and resolve present issues. Furthermore environmental, socio-
culture and economic influence on tourism in new, emerging countries and other important
destinations are discussed in this report.
TASK 1
Covered in PPT
TASK 2
2.1: Features of tourism development planning at different levels
Tourism development planning should be effectively designed so that the whether it is
regional government or both public as well as private sector should recognises it. This helps to
attain the objective of sustainable tourism development. Herein, Qatar believes in making
appropriate development plan that help in satisfying the tourism which led to the overall
development of country. Thus, there are various level and benefits which needs to be focused on
while developing plan (Bramwell, 2013).
International level: In order to develop the overall organisation by promoting the
tourism sector to expand its focuses or operation across the geographical boundaries with the
purpose to provide long term benefit. The company needs to analyse the policies that can
safeguard the interest of tourist by improving the social as well as economic well being of
people. It may involve the intervention of stakeholders such as government which together
focuses on the external environmental, economical as well as social changes that can positively
or negatively impact the destination spots that attract the tourism. Additionally, Qatar focuses on

its transportation, package tour programmes and making sound marketing as well as promotional
programmes to attract the tourism and provide long term benefit to them.
National level: It include public as well as private organisation whose focus is to gain the
long term benefit to the Qatar as well as traveller by promoting as well as protect attractions,
beaches, heritage sites, monuments etc. Thus, it focuses on increasing the connectivity and
provide benefit by investing in the various routes that lead the people to the destination places of
Qatar.
Regional level: This level focuses on the specific cities or destination places, marketing
strategies, local transport facility, regional policies as well as education level. Additionally, it is
significant that the local authority need to focus on the regional level as well because it can
benefit Qatar by overall economic growth.
Sub-regional level: The strategic plans of sub regional depends on the international body
and accordingly the destination places are protected as well as promoted. It basically emphasize
on the location, attraction features, basic accommodation facility near destination places. Thus,
the main benefit associated with this level is that it safeguard the tourism sites and attraction
places in order to compel the travel and part of the Qatar.
Therefore, though these level are separate but interrelated to each other to achieve
sustainable development.
2.2: Significance of interactive planning system and processes of tourism development
It is significant to prepare business plan in order to achieve better result, collaboration as
well as cooperation among workers. As tourism activity bring various problems with it like
traffic issues, overcrowded destination, unavailability of items etc. In order to control it proper
planning work is required which helps in better allocation of budget among various activities.
Effective planning system does not require in-depth analysis or research work, it just consider
the opinion, experiences as well as positive recommendations of people to run plan significantly.
Thus, the role of interactive planning within Qatar is to achieve desirable future outcome for the
development of overall tourism industry by providing significant benefit to the stakeholders of
Qatar. In addition to it discussion is made with stakeholders based on availability of resources,
essential information, goals as well as concept of tourism in significant manner. Furthermore,
interactive planning and process helps Qatar to forecasting and making or changing the

objectives accordingly (Briassoulis and Van Der Straaten, 2013). Thus, some of the significance
of interactive planning process are stated below:
 Interactive planing can help the tourism company to divide the large market into small
groups or segment so that specific need can be catered by company.
 It helps in enhancing the stay of traveller by looking after their safety need and take
preventive measures effectively in order to attain the long term objective of an
organisation. Along with that it also help the traveller to gain long term memorable
experience.
 It assist the company to understand the upcoming needs of visitor who come to Qatar.
Thus, it encouraging the guest and explore the new geographical region effectively.
2.3: Evaluate various method available to measure tourism impact
In order to measure the impact of tourism there are various methods adopted by Qatar in
following ways (Ekinci, 2014):
Economic measure: Economic measure is concerned with increase in disposable income
of people, change in income, increase in revenue, business profit etc. It include Cambridge
model which is defined below.
Cambridge model: It emphasize on developing economic impact by measuring the
impact of tourism in Qatar. It collect huge information and maintain it at low cost to measure the
the volume as well as impact of tourism. Like, increase in job opportunity, hike in wages and
salary. Moreover, this model also estimate the amount spent by tourist as well as income
generated by local residence.
Environment measure: Environment measure estimate the consequences of
environmental factor within a country. Thus, it include forecasted potential risk which can be
compensated by adopting several measures on time. Furthermore, researchers conduct study that
help in collecting various information like it helps to measure visitors impact on environment,
existing natural resources that be used in such a manner it benefit the tourist by achieving
sustainable development.
Social measure: Increase in tourism rate enhances the quality of life by positively
affecting the Qatar country. Data is collected from various sources such as primary and
secondary source to identify the negative as well as positive affect of tourism within the country.

It may include the use of survey, questionnaire, literature review and so on.
Nature of planning in tourism
Tourism planning can be done for the local resident of Qatar or whosoever plans to visit
their either for enjoyment or for business meeting. The basis purpose of planning is to identify
the changing trend or preferences of customer and utilise the resources or activities for making
the trip desirable. Here tourism planner even coordinate with the local authorities of Qatar to
enhance the tourism sites or overall infrastructure of country for the convenience of traveller.
Objectives of tourism planning
The essential objective or purpose of tourism planning is to enhance customer satisfaction
which help to gain sustainable tourism development by taking care of the all external factors of
Qatar like political, socio cultural, environment and so on.
Political: Political factor include the government rules and regulation that need to be
stable so that the Qatar can attract the foreign investor which can promote the chances of foreign
direct investment. Thus, the policies must be in such a manner which can attract the traveller and
make their trip desirable.
Social cultural: It is significant for the Qatar to identify the trend or culture of an
economy. Along with that the tourism policies need to be developed on the continuous basis. It is
essential for the tourism planner to make significant actions in order to enhance the lifestyle of
local residence as it can affect the functioning of overall economy.
Environment: As the objective of tourism industry is to gain long term sustainable
development so it is significant for the Qatar to safeguard the interest of surrounding or the
environment where tourism industry conduct all its operations. Like, the greenery needs to
maintained along with that along with that the travel agency can help the traveller for making
their pleasant stay. There are certain legislation associated with environment that need to be
followed by the Qatar to mitigate the chances of environment damage.
Planning approaches ( Ex interactive, market led supply led conventional)
Planning approaches: Planning approach helps to deal with the economic problem
associated with the economic growth or problem faced by the local authority with the ttourism
evolution in Qatar.

Interactive: Interactive approach refer to the cooperation or conduct the planning by
considering the opinion of local community of Qatar as well. It leads to better decision making
by better implementation of plan.
Market led: The tourism planning is market oriented planning where precaution are
taken to deliver suitable product to the market. So the Qatar identify the geographical market and
bring innovation accordingly.
Supply led: Within supply led the attraction, facilities, services impact the local
development pattern. Thus, Qatar can enhance the local sites to maintain the supply
Conventional: As per the changing situation or the internal and external information can
affect the future of the tourism planning. So Qatar analyse the existing as well as anticipation the
future for the better functioning.
TASK 3
3.1 Introduction to the concept of sustainability within tourism development
Sustainable tourism development is a management practices that is suitably applicable for
different tourism sector that include both mass tourism as well as niche tourism. It simply refer
to the ecological development that support the tourism and conserve the local culture for long
term. This generate the employment rate by leaving deeper impact on external factor like
environment and conserving biodiversity of the tourism places. Here simply priority is given to
the social as well as environmental concern by changing the ineffective methods into the
effective ones that can enhance the satisfaction of tourism by maximizing the goals of an
organization effectively. In relation with the Qatar pays enormous attention to the sustainable
tourism development so that they can preserve their natural resources and plan out the whole
tour effectively.

The country pays adequate attention to all its stakeholders by satisfy their existing need
and help in the social, environmental as well as economic development of the society. Along
with that the government takes valuable initiative and have launched the QNV 2030. Within this
the authorities majorly focuses on the four pillar of an organization that is social development,
economic development, environment envelopment as well as human development which are the
main functional areas of Qatar.
Therefore, making efficient use of the existing resources can help the future generation
because they do not have to face the scarcity of the resources and can maintain the balance
effectively. Triple bottom line is a viable framework that is used in different countries like
Qatar which promote the activities like CSR that is Corporate Social Responsibility. It basically
focuses on the three P's that is explained below: People: This framework helps the country by not just focusing on the sustainable
tourism but also remain concern to look after the health as well as safety of the society.
Efforts are taken to enhance the quality of life by engaging manpower in the productive
activities and decreases the chances of unemployment rate. Planet: As planet comprises of the natural resources like air, water and land whose
quality need to be effectively maintained by the human as they uses and depend upon
these resources. Along with that it involve special precaution that need to be rendered in
order to avoid the excessive use of the non non renewable resources like fossil fuels.

 Profit: The motive is this whole Triple bottom line is to implement the suitable CSR
activities and generate the profit from sustainable tourism. This profit comes in Qatar by
increasing employment opportunity, generation of revenue and by foreign direct
investment that leads to sustainable development.
Although sustainable tourism development is the vital part of an organization but there
are various external factors like over utilization of resources, environment pollution, change in
climate and so on that act as a hindrance and affect the functioning of an organization. For
instance, low education rate can act as a barrier to social development that directly affect the
functioning of sustainable tourism development within Qatar. Thus, there are various factors
that can deter the functioning of sustainable tourism development and can adversely affect the
profitability of the Qatar. Hence, the factor that affect the sustainable tourism development is
explained below:
Social factor
 Population: Although it is expected that the tourism growth will successive increase in
Qatar due to which special measures are taken by the country. But due to the low
populated country can somewhat affect the growth of Qatar in comparison to the other
countries.
Economic factor Priority issue and support from government: Due to the change in the political party
there preferences for the society changes like it may be possible that the Sustainable
tourism development may not be the priority of Qatar government. This can somewhat

affect the potential growth of the economy in terms of tourism rate.
 Cost: There are various cost which are associated with the tourism like travelling cost
which keeps on changing due to the change in the prices of the fuel. Especially, during
the rise in price the overall package for the traveller increases that can perhaps
negatively affect the trip of international traveller. Therefore, poor exchange rate and
high inflation can cause can affect the motive of sustainable tourism development.
Environment factor
 Pollution rate: Qatar is considered one of the most toxic countries that has caused
pollution and decrease the quality of air. This is the main barrier that can hinder the
functioning of sustainable tourism so the country need to control the emission of fuel to
maintain the air quality.
Qatar focuses on the different stages to undergo the functioning associated with the sustainable
tourism development. The explanation of different stages are explained below:
Stage 1
Identifying the need: Under first stage the country need to analyse on which areas Qatar
can focus to increase the tourism rate. This can be the heritage park or recreational park which
need to be developed by preserving the natural beauty of the country. Further, there are various
tourism attraction points in Qatar such as Doha fort, Al Wakra Museum and so on.
Stage 2
Set goal and allocate the resources: Once the country is done with planning part the
next stage is to determine the long term objective which can be to accomplish the sustainable
tourism development. Once Qatar is done with objective then resources are allocated to achieve
the objective in an efficient manner. Additionally, the resource can be in form of finance or

manpower which needs to be adequate to accomplish the set goal.
Stage 3
Implementation of plan: Under this stage responsibilities are allocated to the different
department and accordingly the team with similar skill set and capabilities are set to execute the
plan suitably. This is the most essential stage as here the organisation need to make best
possible effort to attain their targets effectively.
Stage 4
Evaluation and controlling: This is the monitoring stage under which actual
performance is compared with the standard ones to identify the gap in the performance.
Although the company need to accomplish the desired position but in case of variance
corrective measure need to taken in order to avoid the mistakes and achieve the target of
Sustainable tourism development effectively.
TASK 4
4.1: Evaluate methods of resolving a conflict of interests to ensure the future well being of a
developing tourism destination
It is significant for the business to manage the conflict successfully as it negatively affect
the overall performance of tourism sector and hampers the sustainable development target. So
special precaution needs to taken by Qatar to manage the conflict successfully. Thus, certain
issues that lead to conflict are defined below:
Discrimination: Discrimination among the workforce can become one of the major
issues for the workplace as it may lead to strike or increase in absenteeism or turnover rate. Thus,
the local authorities of Qatar need to take strict precaution under the uniformity of law for
different section of society. Thus, following proper legislation lead to transparency and
uniformity that even motivate the workforce to enhance their potential and perform effectively.

Poor management: This is one of the major concern can that decrease the profitability or
productivity of the tourism company. So it is essential that the management needs to tie up
effective relation with internal and external stakeholders that help to resolve the conflict and
work effectively by formulating efficient strategy for the proper management.
Travel and tourism industry include the role of various people such as tour operator, tourism,
local community, government, tour planner as well as developer. As it involves a group of large
people due to which the chances of conflict or issue may arises that negatively affect the future
of tourism destination. Herein, Qatar that includes International Tourism Consultancy faces
whose conflict that causes cultural or social issues within local community. For instance, the
people of Qatar believes in Islamic religion have different eating habiots, values, normas and
behavioural values in comparison to tourist. This is one of the major reason of conflict which
include the intervention of third party or a mediator that helps to sort the things between
traveller and local community. Similarly there are some external factors like government
policies which creates confusion as well as conflict that further landed up in arising
complexities. In such case conflict can be resolved by significantly understanding the rules and
regulation of respective country. Therefore, resolution of conflict through better techniques
helps in building international goodwill image of industry.
4.2: Implications of balancing supply and demand
To achieve sustainable development it is essential to make the balance between demand and
supply of goods and services (Hunter, 2012). Countries adopt various strategies so that they do
not have to face shortage either in fulfilling demand and providing supply. On contrary, there
are various factors like limited resources or unavailability of supplier or effective supply chain
that causes a gap in demand and supply. Thus, to overcome such situation Qatar can do proper
sustainable planning as it helps them to effectively calculate the demand as well as supply. The
supply process includes various services like accommodation, transportation facility,
telecommunication and so on in order to meet the objective of demand and effectively manage
the overall supply and demand of goods and services. Thus, consideration of such factor can
help the tourist of Qatar to manage the internal as well as external operations effectively by
making the optimum utilisation of resources. Additionally, it maintain the adequate relation

between supplier and management by transporting the quality products within stipulated time
period. Furthermore, by adopting suitable method or with the guidance of research department
the tourism industry of Qatar can forecast the resources and properly utilised the available
resources by eliminating the chances of wastages and better supply of qualitative products.
Though there are various method of demand forecasting such as expert opinion pool, market
option, Delphi method etc. Amongst all Delphi technique is most effective methods as it include
preparation of questionnaire which are forwarded to the expert in order to find out the unbiased
responses. Thus, it helps in keeping the balance between demand as well as supply.
4.3: Evaluate the moral and ethical issues of enclave tourism
As Qatar is developing country which promote lot of tourism activity but still there are various
area on which the country have to work on to enhance tourism. It make sure that they promote
the development of country to minimise the moral as well as ethical issues. Such factors
include lack of various modes of transportation, inadequate services, lack of precaution for
health and safety, gap between demand and supply and so on. Furthermore, these factors act as a
hurdle to achieve sustainable development as it negatively affect the development of tourism in
Qatar. Thus, Qatar should focuses on building good relationship with their stakeholder so that
group effort can help the country to achieve sustainable development within Qatar. Thus, it
focuses on corporate social responsibility to build a good image within a society that further
engage the interest of tourism by developing sustainable tourism development (Bramwell and
Lane, 2012). Therefore, some of the moral and ethical issues are below:
Widen the gap among people: With the help of globalisation and digitalisation the
International Tourism Consultancy of Qatar country can expand its overall operations as well as
the lifestyle of people. This usually provide the job opportunity to the skill or knowledgeable
worker that enhances the bridge between rich and poor citizen.
Limited scope for local resident: The tourism companies of Qatar limits the opportunity for
the local resident as well as small business for diversifying of business as it offer low
opportunity to the business that affect the growth of overall business.
Low demand of local product: As most of the tourism company of Qatar remain keen to adopt
new technology due to which at times they substitute the local product with foreign product

which leads to low demand and affect overall the local people.
TASK 5
5.1: Compare current issues associated with tourism development in a developing country and an
emerging destination where the impacts of tourism are different
There are various issues such as environmental, social and economical issues which are
concerned with the development of tourism and impact the tourism rate. Thus, among them some
are defined below (Spenceley, 2012):
Social issues: It include various issues such as change in behaviour, value, increase in
crime or gambling rate and so on. Herein, Qatar most of the people have welcoming nature due
to which they not only treat the guest respectfully but also help in making up positive experience
of visitor. Moreover, the local bodies of Qatar make several policies help in lowering down the
social issues such as crime rate.
Environmental issues: Qatar has adopted several measures to look for the environmental
concern like the natural resources are utilised significantly but avoiding the wastage . Similarly,
parks and garden are prepared not only to beautify the city but also to preserve the environment
and maintain the greenery.
Economic impact: It is essential for Qatar to enhance the economic growth of company
which comes with employment opportunity that enhances the living standard of people. Along
with the there are different economic cycle so the tourism company needs to make plan as per
the external condition. Such as during inflation, the company can decrease the price of
organising whole trip. Thus, it can influence the traveller to explore the new geographical region.
5.2: Evaluate, with recommendations, the future development of tourism in these destinations
Tourism life cycle: The life cycle of tourism sector consist of four stages that are defined
below:

Discovery: Within this stages the small percentage of visitor arrives at the destination to
enjoy their vacations. Such tourism may be familiar with the local culture as well as the regional
language of Qatar. Thus, due to which the tourism generally share positive experience and
attitude for the local culture.
Launch: At this stage the percentage of tourism gets increased so according the country
look for the facility to provide convenience to the traveller. Thus, with the rise of tourism the
whole community acts as a resort for tourist. Hence, it is adequate platform to attract the foreign
investment and maintain the contact with visitor like by attracting the job related to tourism.
Stagnation: This is the saturation stager which form normally experience after the
growth or hike. So at this stage within Qatar the tourism services falls that lower down the
demand level and al;so it degrade the quality of an environment.
Decline: At last stage that is decline it affect the profitability of firm as many foreign
business can withdraw their investment and shift to other more profitable places.
Recommendation for developing future tourism development are defined below:
 All the natural resources must be significantly utilised without doing the wastage so that
the sustainable development can be achieved that finally helps in attracting the tourism.
 There are various issues such as social or moral issue that can negatively affect the
tourism rate such factors need to be minimised to encourage the tourism rate (Bunakov,
et.al., 2015).
 Moreover, government should make favourable policy to decrease the crime rate and less
exchange as well as tax rate the help in maintaining the stability that further leads to
sustainable tourism development.
 Qatar must maintain good relationship with its stakeholders so that together they achieve
the shared objective of increasing the tourism rate within the country.

CONCLUSION
From the above report it has been determined that sustainable development of tourism
sector can only be achieved with the development of social, economical as well as environment
development. Thus, every country must optimum utilise it's resources and can strengthen its
relationship with various stakeholders by implementing corporate social responsibility.
Moreover, local community as well as government of country must formulate favourable policies
and resolve the conflict for making up favourable experience of tourist.

REFRENCES
Books and Journal