Analysis of Sustainable Tourism Development: Qatar Case Study

This report, prepared for "International Tourism Consultancy," examines sustainable tourism development in Qatar, a rapidly growing nation in the travel and tourism sector. The report delves into the rationale for planning and various approaches to tourism development, emphasizing the need for ...Read More

Sustainable Tourism
Development

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................3
2.1 Features of tourism development planning at various levels...........................................3
2.2 Importance of interactive planning systems and processes in development of tourism..4
2.3 Various techniques available to impact of tourism.........................................................5
TASK 3............................................................................................................................................5
TASK 4..........................................................................................................................................21
4.1 Factors of resolving conflicts of interest and techniques of resolving them..................21
4.2 Implications of sustainable tourism development for balancing demand and supply....22
4.3 Ethical and moral issues of developing and promoting enclave tourism......................22
TASK 5..........................................................................................................................................23
5.1 Factors associated with tourism development................................................................23
5.2 Development of tourism in both destinations.................................................................24
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................25

INTRODUCTION
Tourism is one of the fastest and growing sector that have large number of effect on the
economy of country. It is the main reason that some innovative plans are emerging in the tourism
field (Sustainable development of tourism, 2018). One of the main example and idea of this is
Sustainable tourism which is essential for the travel and tourism sector in order to attract
different visitors for the purpose of travelling some destination. This industry is facing
fundamental and key challenges for accomplishing some essential goals of sustainable
development and human welfare. These goals primary emphases on giving economic
opportunity, improving standard of life and safeguarding natural and culture heritage of the
country. This report is based on “International Tourism Consultancy” organisation. The current
assignment concentration of sustainable tourism about this is has selected Qatar, it is a
developing nation in the globe with a famous or well-established travel and tourism industry.
This report shown about rational for planning and emphases on various methods to tourism
development. Along with this, assignment will determine the requirement for the sustainable
tourism planning and actual problem related to development planning of tourism. Including this,
economic, socio-culture and environmental effect on business in emerging places and developing
countries are also identifying in the study.
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TASK 1
TASK 2
2.1 Features of tourism development planning at various levels
Tourism development planning: It can be determined as a preparation or activity of
arranging the future in order to achieve long term sustainable objectives and goals of specific
region. Furthermore, for tourism planning of Qatar will assist in completing the different targets
(Aldebert, Dang and Longhi, 2011). Main objectives of such planning is to increasing the
customer's satisfaction, environmental, economic and social development of sustainable use of
initiatives, Qatar, integration of society etc. At different level, tourism development planning of
Qatar emphasis on sub-regional, regional, international and national plans. All these are
determined as below:
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International Level: Qatar tourism planning at this level is mainly emphasis on the
transportation facility of the nation. In other word, it also attended on number of visitors and tour
programs of other nations. In advance, contemporary development or process is main attraction
of such planning. It also include the promotion programs and marketing strategies for attracting
million number of visitors towards Qatar.
National level: It is another level, at this tourism planning is mainly emphasis on the
tourism policy as well as physical structure of the country. It creates different plans for the
purpose of connecting essential routes of region (Ashworth and Page, 2011). Development
regarding organisational structure investment policy and regulations of destination are also
included as main part of national planning.
Regional level: Qatar tourism planning at this level is focuses on internal conveyance
network, regional policies, various kind of attractive place, education at regional level and
different type of marketing tools etc.
Sub-regional level: There are different elements which are includes at this level such as
general location, accommodation, attractive quality of visitor and many other visitor services.
2.2 Importance of interactive planning systems and processes in development of tourism
Interactive planning: It can be identified as an effective process or activity which
encourage the involvement in both the development in specific sector and plan of sensible future.
Thus, tourism development enables this nation to accomplish the advantageous future of
business progress without any time lag. Interactive planning activity in travel and tourism
development is essential of Qatar in various way such as it gives maximum benefits to business
people.
Importance of interactive planning system and process: It assist in maximising the
communication level between different stakeholders or business people which will give an
effective chance to know the entire concept, objectives and goals of business in effective and
efficient manner (Bramwell, 2011). In other word, such kind of planning also helpful in
predicating the forthcoming of Qatar in form of sustainable success. In advance, it is essential for
achieving short and long term objectives in allotted time period. It also includes different
initiative plan which comprises different information or data about the shortage, required and
available resources. In addition, interactive planning also emphasis on tourist safety and its
health. It covers various interconnected steps which assist in enhancing the sustainable business.
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2.3 Various techniques available to impact of tourism
There are large number of the approaches which assist in calculating and evaluating the
tourist effect on different prospects of Qatar. Some methods are determined as below:
Cambridge Economic Impact Model: It is identify as an industry techniques which assist
in evaluating the tourist effect on specific country. It primarily emphasis on the financial impacts
of the business on the developing nation (Buckley, 2012). It is also known as spreadsheet
framework which assist in making the assessment from existing local and national level of
tourism information in country. Further,This model support in identify the total amount tourist
spend, income level of local people and jobs supported through the visit of travellers. Thus, this
framework support in identifying the economic effects of visitors on worldly stability.
Environmental impact studies: In this different number of investigators has organised
studies on effect of business on environment. These framework play an essential role in
evaluating the tourist impacts on environment of specific country. It will support in analysing the
necessary information or data regarding the present natural resources. Different kind of policies
for environmental welfare also support in measuring the effects on visitors on surroundings of
Qatar.
Social impact studies: It is also one of the essential approach for analysing the social
effects on customers on Qatar. In this visitors have indirect and direct effects on quality and
standard of people life (Castellani and Sala, 2010). Beside this, there are various secondary and
primary initiatives for calculating the societal effects of business on country. In addition,
Tourism can impacts the norms, religion, culture of such nation in negative and positive way.
From the same, literature review, survey and questionnaire are most essential and valuable
approaches for evaluating the social effects of visitors on Qatar.
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TASK 3
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TASK 4
4.1 Factors of resolving conflicts of interest and techniques of resolving them
There are various kind of interest conflict in sustainable tourism which have direct effects
on the destination. Main conflict and issues have elevated between local community, tourists,
developer, governments, planner tour manager and many other. Main misunderstanding happen
related to the variation between local community and tourist culture. Community of the country
has applied international tourist and Islamic religions belongs to the various religions so,
variation between beliefs and norms develop complex and difficult situations, it is believable for
both types of parties.
In opposition, there are certain policies which are regulated by legal authority of Qatar
which develops several difficult condition for visitors at the period of tax payment (Choi and
Murray, 2010). In this role of tour operator is to solve such kind of conflicts or issues by
applying appropriate process. In this court identified the impacts and reasons of conflict
systematically. Government assist in creating some process of solving conflict with consideration
of entire regulations and legislations. Likewise, there are various conditions in which proper
meeting, communication and discussion assist in reducing the misunderstanding between
different business people of tourism. All these approach support in keeping effective goodwill of
the international tourism consultancy.
Various issues and conflicts take place during management of stakeholder and their interest
with sustainable tourism. It is very important that proper policies should be developed in order to
deal with the issues as this affect the development of tourism. Various elements such as changes
in climate, wastage of resources, pollution and many more should be consider during
development of tourism as this largely affect the number of tourist at that place. In situation of
conflict, various strategies are there which can be use by government in order to deal with the
conflicts.
Mediation: In this, parties involve in conflict, work on set specific standards in order to
ensure completion of project in time. Under this, teams actively involve in process of project
completion follow the process for find an effective solution. Due to differences in the situations
and other factors, it become difficult to develop an effective solution.
Negotiation: It is one of the most effective way to deal with the conflicts. Under this, both
parties involved in conflict, form a negotiable agreement which contain common guidelines. For
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example, related with the development of tourism, both local and regional authorities can
communicate in order to find an effective solution of the conflict. It is very important for both
parties to do not stick with their values as this make the process more complex.
Policies and procedures develop by government of Qatar directly affect the conditions, so
adoption of effective policies is very essential. In addition to this, appropriate methods should be
implemented in order to ensure sustainable development of Qatar.
4.2 Implications of sustainable tourism development for balancing demand and supply
For the sustainable development, balance between supply and demand is more essential
of tourism industry. There are various approach by which business entity managed their demand
and supply in an effective manner. There are different factors which highly effects on supply and
demand management of company such as pressure of limited resources, exaction of limits and
many others. So, proper estimation of improvement and demand of planning scheme assist in
keeping the supply or demand effectively (Miller and et. al., 2010). Consideration of entire
forces assist enhancing the co-ordination or planning between external and internal atmospheres
of Qatar.
In other words, Delphi tool are one of the essential approach for forecasting or projecting
the future demand of tourist. After that, high quality service supply can be handled by best
utilisation of existing initiatives of Qatar. Thus, above entire approaches are suitable for retaining
balance between both aspects in an effective and efficient manner.
Balance of demand and supply is very important aspect related with development of
tourism. Various techniques can be apply by the tourism development entities in order to
maintain a balance between demand and supply and in order to provide better facilities to various
tourist. Different elements are there which affect the management of demand and supply in
tourism. By evaluate those factors development and impact of tourism can be manage. It is very
essential to examine the current resources available so that country can deliver better services to
visitors. In order to maintain a balance between demand and supply, it is very essential to
consider the factors which affect the travelling decision of individuals.
4.3 Ethical and moral issues of developing and promoting enclave tourism
In enclave tourism, there are large number of the moral and ethical problems such as
stress, financial security, absence of transportation, visitors physical safety, emotional problems,
inappropriate services, health and safety issues and many other problems (Morrison, 2013).
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Qatar is known as a developing country where different services are doesn't developed. So,
inappropriateness or wrongness of these facilities can develop all above determined ethical and
moral difficulties which can directly impact on sustainable development. In such kind of tourism
where various completions that maximise in regular basis so, for enhancing sustainable progress
of tourism industry (Ooi and Laing, 2010). In this Qatar require to emphases on its CSR
policy(Corporate social responsibility) towards the business people or key stakeholders. It is
essential which assist in reducing all these problems effectively and efficiently.
Following are the major ethical and moral issues related with the enclave tourism of Qatar:
 Due to restriction in accessibility, local parties of Qatar fail to get benefit of tourism and
every local firm is doing more and more efforts in order to earn more profits.
 Various activities are there which are not implementing as per the set ethical standard.
One of the example of this is unethical sanctioning of licence and development of various
building and historic places in unethical manner.
 Local communities are not getting benefit from development of tourism and increase
child labour, all are the issues.
TASK 5
5.1 Factors associated with tourism development
There are two types of countries one is developing and second one is Emerging
destination. These are Thailand and Qatar. Both are attractive place where large number of the
tourist are visit. But in these place there are some issues which are determined as below:
Issues Thailand Qatar
Social issue There are different social
issues like social changes,
gambling and many other that
highly effects on business
performance in an effective
and efficient manner
(Robinson, Heitmann and
Dieke, 2011). There are
various policies which are
There are also different social
problems such as absence of
moral behaviour, crime,
changing values. But in Qatar
different society consist to
Islamic religion. It is mainly
emphasis on the visitors moral
behaviour which assist in
keeping strong relation with
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associate by legal authority in
decreasing the gambling and
crime at Thailand
customers (Scott, 2011).
Environmental issues In Thailand, there are different
issues in utilisation or uses on
natural resources in
development of current
tourism. This nation is not able
to saving of environment like
irrigation, national parks etc.
Tourism development and
progress of Qatar is faced the
some problems which covers
inappropriate utilisation of
water, land, finite resources
and many other.
Economic issues Fluctuation of financial
position of the nations is the
main problem for actual
development of tourism
(Waligo, Clarke and Hawkins,
2013).
In Qatar, they faced some
other problems about
economic condition such as
economic leakage, generation
of employment and many
others.
5.2 Development of tourism in both destinations
There are various strategies and scheme for solving entire problems which are determined
above. All these approach will assists in in the future progress on business in Qatar. Best
utilisation of present initiatives of the atmospheres is essential form to decrease the various
problems which is associate with the Qatar tourism. In other words, this destination government
should crate attractive policies or actions for tourists such as exchange rates, tax payments and
many others. It will assist in solving the negative and direct effects of social problems. Thus,
entire ways will enhance the future development and progress of of mentioned destination such
as Qatar (Weaver, 2012). There are different elements which are help in the development of
tourism are determined as below:
Improve destination image: Qatar is one of the attract destination which attract large
number of this tourist for visiting such place. But there is lack of infrastructure and facilities
which is not good for them.
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Market Syndication: it is formed with the progress of group in assist with the private
performer in order to create marketing strategy, promotion of domestic visitors and talented
employees.
Concept of sustainable tourism indicate decision and activities perform to deal with the
negative impact of tourism on various aspect related with it. It is necessary for both developed
and developing countries to formulate better strategies related with tourism so that safety of
environment can be ensure and income opportunities can be balanced. Mainly environmental,
economic and socio cultural are the major aspects that require to taken into consideration by both
developed and developing countries in order to increase the positive impact of tourism.
Recommendation for Qatar and Thailand is given under the following points:
 These countries require to empower the local communities, groups and employees in
order to deal with the impact of tourism on socio cultural.
 To minimise the negative impact of tourism on environment, it is very essential for
parties that are included in development of tourism to encourage minimum wastage of
resources and for this, proper utilisation should be encouraged.
 In order to deal with the impact of tourism development on economy, it is very essential
to consider various factors such as employment opportunities, country prosperity and
many more. After that plans should be developed to encourage tourism in that specific
area.
CONCLUSION
From the above mentioned report, it can be concluded that sustainable tourism is a fastest
growing sector. Development of Qatar is mainly emphasis on the economic, social and
environmental development of such places. There are some problems which is subordinate with
the sustainability of locations. Proper participation of business people, best utilisation of
resources and favourable fiscal policies of nation which is associate by the legal authority will
assist in solving entire problems as well as enhancing the sustainability of such destination.
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REFERENCES
Books and journals
Aldebert, B., Dang, R.J. and Longhi, C., 2011. Innovation in the tourism industry: The case of
Tourism@. Tourism management. 32(5). pp.1204-1213.
Ashworth, G. and Page, S.J., 2011. Urban tourism research: Recent progress and current
paradoxes. Tourism Management. 32(1). pp.1-15.
Bramwell, B., 2011. Governance, the state and sustainable tourism: A political economy
approach. Journal of Sustainable Tourism. 19(4-5). pp.459-477.
Buckley, R., 2012. Sustainable tourism: Research and reality. Annals of Tourism Research.
39(2). pp.528-546.
Castellani, V. and Sala, S., 2010. Sustainable performance index for tourism policy development.
Tourism management. 31(6). pp.871-880.
Choi, H.C. and Murray, I., 2010. Resident attitudes toward sustainable community tourism.
Journal of Sustainable Tourism. 18(4). pp.575-594.
Miller, G. and et. al., 2010. Public understanding of sustainable tourism. Annals of tourism
research. 37(3). pp.627-645.
Morrison, A.M., 2013. Marketing and managing tourism destinations. Routledge.
Ooi, N. and Laing, J.H., 2010. Backpacker tourism: sustainable and purposeful? Investigating the
overlap between backpacker tourism and volunteer tourism motivations. Journal of
Sustainable Tourism. 18(2). pp.191-206.
Robinson, P., Heitmann, S. and Dieke, P.U. Eds., 2011. Research themes for tourism. CABI.
Scott, D., 2011. Why sustainable tourism must address climate change. Journal of Sustainable
Tourism. 19(1). pp.17-34.
Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable tourism: A multi-
stakeholder involvement management framework. Tourism management. 36. pp.342-353.
Weaver, D.B., 2012. Organic, incremental and induced paths to sustainable mass tourism
convergence. Tourism Management. 33(5). pp.1030-1037.
Online
Sustainable development of tourism. 2018. [Online]. Available
through<http://sdt.unwto.org/content/about-us-5>.
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