Qatar: Sustainable Tourism Management Report Analysis

This report examines sustainable tourism management, focusing on the benefits for stakeholders, advantages and disadvantages of public/private sector partnerships, and features of tourism development planning at various levels. It analyzes the significance of interactive planning systems, methods for measuring tourist impact, and justifies the introduction of sustainability in tourism development, while also exploring factors hindering sustainable tourism. The report further delves into resolving conflicts of interest, balancing supply and demand, and ethical issues in enclave tourism, specifically in Qatar. It compares current tourism development issues in developing and emerging destinations, offering recommendations for future tourism development. The report highlights the importance of sustainable practices, government policies, financial targets, and client expectations in shaping the tourism landscape, particularly within the context of Qatar's evolving tourism sector.

Sustainable Tourism
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discuss how stakeholders can benefit from planning of tourism developments..................1
1.2 Discuss the advantages and disadvantages of public/private sector tourism planning
partnerships.................................................................................................................................2
TASK 2............................................................................................................................................2
2.1 Analyse features of tourism development planning at different levels.................................2
2.2 Evaluation of significance of interactive planning systems and processes in tourism
developments...............................................................................................................................3
2.3 Evaluation of different methods available to measure tourist impact...................................4
TASK 3............................................................................................................................................5
P 3.1 Justify the introduction of the concept of sustainability in tourism development.............5
P 3.2 Analyse factors that may prevent/hinder sustainable tourism development......................5
P 3.3 Analyse different stages in planning for sustainability......................................................6
TASK 4............................................................................................................................................7
P 4.1 Evaluate methods of resolving a conflict of interests........................................................7
P 4.2 Analyse the implications of balancing supply and demand ..............................................7
P 4.3 Evaluate the moral and ethical issues of enclave tourism in Qatar....................................8
TASK 5............................................................................................................................................9
P 5.1 Compare current issues of tourism development in a developing and emerging
destinations..................................................................................................................................9
P 5.2 Evaluate, with recommendations, the future development of tourism............................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Tourism industry is full of competition in this modern world and is facing various
challenges in achieving their desired business goals and success. The concept of sustainable
tourism states that when tourists visit any place for their knowledge, entertainment, shopping and
other purposes then it positively impact the environment and economy of that place. Tourism
development is necessary for preserving the natural resources, culture and nature of a country.
The chosen organisation for this report is Travelmatters which is a travel firm based in London,
UK. This report will discuss about importance of stakeholders in planning for tourism
development and advantages and disadvantages of tourism planning in public and private sector.
Various approaches to planning and development will also be discussed. Further, importance of
tourism planning and problems of tourism development in Qatar will be demonstrated. In the
end, various impact of socio cultural, economic and environmental factors on the developing
countries will be explained in this report.
TASK 1
1.1 Discuss how stakeholders can benefit from planning of tourism developments
Stakeholders are the people or individuals who are involved in a business. These play a
very essential part in the successful implementation of sustainable development plan of tourism.
Tourism development planning is the process or plan for increasing the attractiveness of a
location for increasing the number of tourists in order to obtain sustainability. These stakeholders
mainly include tourists, operators, management, workers, investors, host community etc. These
stakeholders also play a major role in achieving the objectives of Qatar in sustainable
development of tourism (Benur and Bramwell, 2015). Through the Tourism planning, the
involved stakeholders also gets the benefits to improve their profit and living standard. The
government will get increased revenue and profit for the economy when more number of tourists
visits the country of Qatar. Also the sustainable planning of tourism enhances the economic,
social and environmental returns for every stakeholder. Sustainable tourism planning is focused
on quality of life which is provided to the tourists. Through this, the experience of visitors can
be enhanced which will improve the quality of life of local people. Planning of sustainable
tourism is also helpful for the employees of hospitality organisations as it will increase the job
opportunities in Qatar.
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For example: The upcoming sport event World Athletics Championships 2019, FIFA
World Cup 2022 are beneficial for the various stakeholders involved. BY organising these
games and events, the employment for local occupants and the number of tourists in Qatar will
increase. These will surely increase the revenue of the country, host organisation, investors etc.
1.2 Discuss the advantages and disadvantages of public/private sector tourism planning
partnerships
Public and private tourism planning refers to coordination between private and public
sector for achieving the long terms goals and sustainability. Basically it is focused on
development of regional areas. So, this planning perform a major role in the development of
tourism sector in this developing country i.e. Qatar. There are various advantages and
disadvantages of such type of partnership planning as discussed below:
Advantages Disadvantages
Greater efficiency can be ensured when the
public and private sector comes in partnership
with each other in the tourism sector.
These types of partnerships increases the
chances of political risks among the
shareholders which leads to bureaucracy.
This partnership this planning assists the
Qatar in effectively using its resources like
infrastructure, natural resources, heritage and
cultural sites, etc.
These partnerships provides less flexibility in
terms of location and the nature of business as
the locations are limited where tourists are
allowed.
Also from the partnership of both private and
public sector, Government can handle these
sectors effectively and these both sector will
also follow the laws.
This type of relationship can be more
government driven due to which it can leads
to unfair relationship among the shareholders.
TASK 2
2.1 Analyse features of tourism development planning at different levels
Tourism planning is the main objective of Qatar for developing its tourism sector and
heritage. This planning states the activities which are important in raising the opportunities for
local occupant as well as to protect the environment and atmosphere with the better efforts. The
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major objective behind all this development is to generate more revenue, employment
opportunities, resources preservation etc. Some levels of tourism planning are given below:
Local: The aim of local tourism development is to develop local tourism industry and
achieve its sustainability of local economy, social culture and ecology for the benefit of local
people.
International: The aim of Qatar government to develop the tourism at international level
is to identify the current issues and forecast future trends in travel and tourism industry across the
globe. Also this development is necessary to regulate the industry through international
conventions and regulations set out by the concerning international travel and tourism
authorities, such as WTO, IATA and WTC etc.
National: The aim for this development is to achieve sustainability in tourism planning
concerning the tourism resources of the whole country. The tourism planning in Qatar in this
level is focused on tourism policies and infrastructure of country. The plans are developed for the
tourism development of country in this level. Several stages of planning in this level includes
new tourism laws, investment policies etc.
Regional: It has the same objective as local tourism development but on the regional
level, the planning process is more concerned with the sustainable development of the whole
region, In this, the government is mainly focused on tourism development of regional
destinations. The major focus is on regional policies, internal transport network, various
marketing strategies etc. for the development of sustainable tourism in destination (Dabphet,
Scott and Ruhanen, 2012).
2.2 Evaluation of significance of interactive planning systems and processes in tourism
developments
Interactive planning refers to the process of promoting the participation in development
of a country for future planning. This planning states that the organisations need to take part in
the decision making process. Through this planning, stakeholders get knowledge regarding the
working environment of the business firms and ongoing changes in the business of tourism
sector.
Significance of interactive planning process
Interactive planning processes is very important for Qatar in development of its tourism.
The main advantage is that it provides benefits and advantages to various stakeholders involved
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due to the partnerships and collaboration with the public and private sector. This planning
considers the different stakeholders such as visitors, locals, investors etc. in the final decision.
Therefore, in this condition, sustainable planning plays a significant duty in successful working
related process. There are some importance of interactive planning process which are determined
as under:
 Interactive planning is helpful in anticipating the sustainable development of tourism in
Qatar which will allow stakeholders to coordinate and collaborate with the business firms
for their benefit.
 Better decisions can be reached by means of a participative process as due to involvement
of local people and visitors there are better chances of implementing the final decision
due to involvement of the public.
 It is also helpful in achieving the both long and short term goals for developing the
tourism in Qatar which will help the stakeholders in earning more monetary benefits and
their profitability will increase with the increase in number of visitors.
2.3 Evaluation of different methods available to measure tourist impact
There are various methods which are useful in measuring the tourist impact in Qatar.
Some of the methods are discussed below: Survey questionnaires: The local government can develop the questionnaire using the
market research for determining the tourist impact. The developed questionnaire can be
distributed to various people such as local people, shopkeepers, researchers, visitors etc.
For getting their views and suggestions regarding the impact of tourist on the Qatar. Reports published by tourism authorities: It is another method through which the
impact of tourist can be measured. The government of Qatar can check for the reports
published by the tourism authorities for determining the impact on the country.
 Feedback from other stakeholders than travel and tourism organisations: Also
feedback can be taken from the stakeholders of tourism firms such as employees,
investors, employers etc. so that they can share their views on the topic tourist impact on
Qatar (Din, 2018).
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TASK 3
P 3.1 Justify the introduction of the concept of sustainability in tourism development
The concept of sustainable tourism states that when tourists visit any place for their
knowledge, entertainment, shopping or other purposes then it will positively impact the
environment and economy of that place as the employment opportunities increases in that area.
Sustainability in tourism can be stated as the activities of development which are focused on
social, environment and economic development of Qatar. The main objective of tourism
sustainability is to focus on the proper utilisation of natural resources (Edgell Sr, 2016).
Sustainability in tourism is important for enhancing the growth and success of the
tourism sector in the country. When sustainability is obtained, then the tourism business and
industry can perform better in terms of revenue and profit as well as these both can provide their
services to the visitors in an effective manner. For example: the Capital of Qatar i.e. Doha has
gain sustainability in the tourism sector due to having skyscrapers and other heritage sites. Qatar
needs to do such type of changes in their whole country. The government needs to take measures
for improving the infrastructure of the famous destinations, so that they can attract more number
of visitors. The government also needs to modify their existing policies and strategies for
supporting the visitors from the heavy expenses. Also the wastage and sewage management
needs to be done properly for making the country beautiful and pollution free.
P 3.2 Analyse factors that may prevent/hinder sustainable tourism development
There are various issues and factors which can hinder the sustainable tourism
development of Qatar. The factors which can affect the tourism of Qatar in negative way as
discussed below:
Government policies: These can also effect the sustainable tourism in Qatar as the
policies are implemented by the government and their impact can be long term or short term on
the development of tourism business. For example: Changes in laws and policies associated with
tax, environmental, legal etc. needs to be determined by the tourism authorities so that the
changes an be implemented.
Financial targets: When the financial targets are not met then also the tourism
sustainable development can stop. For the development, funds are necessary which are required
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for the tools, marketing and renovation of heritage sites. Qatar tourism association needs to have
suitable amount of funds for developing the tourism (Mowforth and Munt, 2015).
Expectations of clients: The business firms and tourism associations of Qatar needs to
analyse the expectations and demand of customers so that they can provide the customer
effective services for meeting their expectations.
P 3.3 Analyse different stages in planning for sustainability
Planning is an essential and basic component in which analysis is done for the
effectiveness and relevance for improving the tourist destinations of Qatar. There are a large
number of visitors who visits Qatar as so many events are held here (Nunkoo, 2015). Planning is
the analysis of components which provides the finest facilities and services to the delegates
during these events. Sustainability planning provides the course of actions which must be
followed for maintaining the effectiveness of using economical, environmental and social
resources in future time. There are several stages of planning which are discussed below: Legal requirements: In this stage, analysis of legal requirements is done. These legal
requirements include law to be followed, documents, licences etc. When these
requirements are analysed then the project goes to next stage. Qatar Tourism Authority
needs to implement analyse these requirements for achieving their desired goals required
for sustainable improvement of tourism industry. Financial targets: In this stage, the financial growth is analysed which needs to be
achieved after the execution of project. Communication takes place among the
stakeholders for analysing the long and short term goals which needs to be achieved by
the business and Qatar. There are several measures and objectives which must be
considered during this stage. Operational requirements: In this phase, The required resources such as funds, time,
technology, equipments etc. are determined which are helpful for the development of
tourism in Qatar. Stakeholders expectations: In this stage, stakeholders expectations are identified which
can be impacted by the sustainable tourism development. When stakeholders are
impacted then suitable measures are taken for eliminating the impact.
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 Review and evaluation methods: In this stage, The selected methods are analysed so that
better and improved results can be obtained. The evaluation is done on the basis of time
and funds required.
These stage are helpful for Qatar in maintaining clear and suitable image among the
visitors of country. These stages are helpful in performing the business in an effective and
positive way.
TASK 4
P 4.1 Evaluate methods of resolving a conflict of interests
Conflict of interest is the situation and condition in which an individual or organisation
gets involved in the conflicts of multiple interests and one interest can serve against the other.
There are various types of conflicts of interests which can negatively impact the future well
being of sustainable tourism in Qatar. The main conflicts which arise are between the tourists,
tour operators, planner, government, local community, etc. These conflicts occur mainly due to
the variation in the culture of local people and tourist.
There’s a conflict of interests between key stakeholders of travel and tourism
development i.e. conflict among local Community and Employers. For eliminating this conflict
of interest, government of Qatar needs to take suitable steps. This issue arises because the
employers or business owners started their own guide service for the visitors. Due to this, the
local people are not happy because they works as guides for the tourists which also helps them
in earning some money. This issue can be resolved by properly understanding the views and
perception of both parties. There needs to be a formal process for resolving such conflicts which
can be done by involving a third party who can communicate with both of the conflicted parties
and can provide proper and favourable solution for the conflicts (Ruhanen and et. al., 2015). The
government of Qatar needs to take proper corrective measures for resolving these issues through
step by step process which are identified by the local court. Legal authorities are helpful in
resolving these conflict while considering the rules and regulations.
P 4.2 Analyse the implications of balancing supply and demand
It is very important to supply the services according to the demand for attaining
improved and better results in an organisation. The coordination among the supply and demand
is very necessary in order to get favourable results. The supply or services must be provided by
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firms according to demand of customers in travel and tourism industry. The organisations need
to develop strategies and policies for getting the better results in future. Some implications are
discussed below: Profitability: When supply and demand are balanced, firms or businesses can improve
their profitability as their wastage becomes less and the supply is going according to
demand. Better customer satisfaction: When supply is based on the demand, customer do not
face any problems and issues from the brand and its products. They feel satisfied when
the are provided with demanded products and also it will enhances their loyalty towards
the firm.
 Less cost: The extra cost for extra produced products can be saved by balancing the
supply and demand. These extra cost can be utilised elsewhere in the business.
P 4.3 Evaluate the moral and ethical issues of enclave tourism in Qatar
Enclave tourism refers to the planned tourist activities in one small area which allows
visitors to experience the integrity of their travel intentions without travelling far in remote areas
of host country. Travel and tourism is a big industry in which various moral and ethical issues
takes place which also effects the business operations and working culture of firm (Sharpley and
Telfer, 2015). Qatar is continuously taking initiatives for reforming its economic conditions for
achieving improved results. Some more ethical and moral issues are described below:
 The visiting places for tourists are limited in area due to which local people of Qatar did
not get the monetary benefits as the tourists gets in little contact with the local people.
 Several issues such as sexual harassment, drugs, lack of medical facilities, children
prostitution etc. negatively impact the tourism business of Qatar. The social values of
local people are lost due to which the tourists faces issues in their travelling and their
experience gets bad for the place.
 Leakages on financial resources and other resources is also impacting the tourism
business in Qatar. Without sufficient resources, the tourism businesses cannot meet the
expectations of tourists and wouldn't be able to fulfil their demand and needs.
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TASK 5
P 5.1 Compare current issues of tourism development in a developing and emerging destinations
In the present scenario, Qatar and Columbia are two countries which are suffering from
various issues of market which negatively impact the stability and profitability of country (Woo,
Kim and Uysal, 2015). So, organisations need to evaluate the various problems and determine
their solution for getting the desired results.
Issues Qatar Colombia
Social Issues Qatar is facing social issues such as
discrimination, standard of living,
culture, destruct the cultural
heritage. crimes and murder which
are effecting profit and revenue of
tourism organisations. In order to
reduce such risks, the organisations
need to take several steps which can
resolve these issues. These issues
need to be resolved soon as these
can negatively impact the customers
due to which they feel afraid in
visiting the country.
Colombia is also facing issues of
terrorism and drugs which are
affecting the tourism business and
their profitability. These issues are
hindering the consumer and
organisations interests. Unfair
practices decrease the tourism ratio
in Columbia.
Environmental
Issues
Qatar is also facing environment
issues such as weather, pollution
and gases eversion which are
impacting the visitors in visiting the
country and even these problems
hinders the self interest of Qatar
Columbia has a lot of resources such
as people, capital and land but due to
not properly utilisation of these
resources, environment is effecting.
Due to this improper utilisation of
resources, visiting costs for visitors is
increasing due to which they did not
preferred the country to visit.
Economic Issues Economic condition of Qatar is Colombia has low liquidity power
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economically feasible which helps
the tourism businesses in growing
and to implement new policies for
getting the better results. Tax rate
fluctuations are a major problems in
Qatar which impacts the business
performance and profitability. Due
to these fluctuations, buying
decision of visitors is influencing
and they do not frequently visit
Qatar.
and also the financial statements are
not accurate due to which the self
interest of government and visitors is
hindering the profitability of firms
and country. The government needs
to take initiatives for controlling the
economic activities for getting
positive impact. Due to economic
crises and lack in liquidity, visitors
does not prefer Columbia.
Cultural Most of the people in Qatar are
from the Muslim religion. They
follows Islam. Also there are people
from other religions such as Hindus,
Christian etc. The culture of Qatar is
mostly influenced by traditional
Bedouin culture. There are various
fests, religions, arts, monuments,
buildings etc. are available which
are associated with the culture of
Qatar. These sites attracts the
visitors which will assist the tourism
sector to grow.
The culture of Colombia is diverse in
nature and also a product of its
unique history. The culture is mainly
influenced from African, European
and Native Indian culture. Due to its
rich heritage, The tourism business
can flourish in this country. Also the
rich heritage will attract more
visitors which will increase the
growth and revenue of tourism,
businesses.
Political The government of Qatar is fully
centralized. The Qatari Constitution
is not groundbreaking in the Arab
world, or in the Gulf. Its provisions
concerning the role of the state and
the limited powers of the legislature
The political system in Columbia
follows democratic style. But due to
the high pressure and crimes from
the drug dealers, the tourist usually
does not prefer the country to visit.
The government needs to take strict
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