HND International Travel and Tourism: Sustainable Tourism Report

This report, prepared for the Docklands Academy's Higher National Diploma in International Travel and Tourism Management, compares sustainable tourism development strategies in Bali and Switzerland. It examines how these destinations, one emerging and the other established, approach tourism management. The report analyzes their marketing strategies, such as Bali's push-pull approach and Switzerland's emphasis on high-quality sustainability. It evaluates the outcomes of these strategies, considering factors like economic growth and tourist attraction. The conclusion emphasizes the importance of market analysis and stakeholder contributions in fostering successful sustainable tourism development. The report references relevant academic sources to support its findings.

Unit 33: Global Sustainable Tourism
Development

Introduction
 In order to gain effective development within tourism industry, it
always needed to have competitive advantages by which they can get
better economic growth, global position as well as better employment
or services in an appropriate manner. In this section part B,
comparison between emerging and established tourist destination is
being discussed briefly. Also, strategies adopted by them & outcome
of each destination has been compared as well as contrast.

Comparison the outcomes of sustainable tourism
strategies
 It refers to the general concept of sustainable development which
mainly puts to develop low impact on the environment or local
culture, employment, while developing income and conversation of
local ecosystems and so on.
 On the other side sustainable development offers appropriate concept
for formulating ecotourism initiatives. Therefore, tourism considered
as important part for rural and urban areas that plays crucial role
within the countries.

 Bali is one of the best emerging destination of Indonesia which consist
island and some smaller islands. On the other side, this destination is
considered as main attractive point of visitors.

 As it helps them to gain best experience due to there are large number
of festival along with film festivals organized by them. Thus, this is
emerge destination so that they should focus on their offered party
place on weekend so that people can easily enjoy.
 Strategies Applied- Bali uses push pull marketing strategy in their
tourism sector in which they promote and give advertising of their
most happening places. Outcome of this strategy is that the tourism
development of countary is rising at rapid scale.

Established destination-
SWITZERLAND

 Switzerland is one of the most happening and
established tourist destination of all time. It is mostly
famous because of its driven landscape, hiking and
trekking etc.
 Strategies applied- Tourism destination Switzerland
uses high quality & model of sustainability which have
positive outcomes on their level economic growth and
development.
 With use of this strategy, they have tourist every year
which results in positive outcome. Moreover, they
change their strategy according to market situation as
well as trends.
 It being considered as main reason why it is mostly
used as tourist places by customers because of their use
of correct strategy.

 Strategies applied by both destination is
different from each according to which they
have heterogeneous impact on their growth as
well as development.
 The tourism sector of both Switzerland and
Bali attracts customers on different views of
perspectives.
 Thus, it has been analyzed that both
destination are in stage of development of their
tourist eyesight.

Conclusion
 As per the above mentioned report it has been concluded that there are
different types of stakeholders who always contributes into increasing
development of tourism sector within public and private sectors. BY
examining comparison between both emerging and established
destination it has been seen that they are when using strategy correct
market analysis is to be adopted so that outcomes are achieved
positively.

References
Hall, C. M., 2019. Constructing sustainable tourism development: The
2030 agenda and the managerial ecology of sustainable tourism. Journal of
Sustainable Tourism, 27(7), pp.1044-1060.
Cheng, T. M., and et.al., 2019. Community Participation as a mediating
factor on residents’ attitudes towards sustainable tourism development and
their personal environmentally responsible behaviour. Current Issues in
Tourism, 22(14), pp.1764-1782.