UKCBC HND Tourism: Sustainable Tourism Development Report

This report delves into sustainable tourism development, examining its various facets through the lens of a Qatar case study. It starts with an introduction to sustainable tourism, defining its importance in the hospitality industry and highlighting the benefits of tourism planning for stakeholders, including economic growth and job creation. The report then analyzes the advantages and disadvantages of public/private sector partnerships in tourism, providing a current example. The core of the report focuses on the concept of sustainability in tourism, exploring factors that hinder sustainable development, such as overuse and waste of resources, and outlines stages of sustainable planning. It also investigates methods for resolving conflicts of interest, the implications of balancing supply and demand, and the ethical issues of enclave tourism. Finally, the report compares tourism development issues in a developing country and an emerging destination, offering recommendations for future tourism development. The report concludes with a discussion on the challenges and future prospects of sustainable tourism practices.

Sustainable Tourism
Development

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Stakeholders and the benefit related with planning of tourism with reference of Qatar Case
Study.......................................................................................................................................3
1.2 Discuss the advantages and disadvantages of public/private sector tourism planning
partnerships drawing on a current example............................................................................5
TASK 2............................................................................................................................................6
Covered in Leaflet..................................................................................................................6
TASK 3............................................................................................................................................6
3.1 Introduction of the concept of sustainability in tourism development .........................7
3.2 Analyse all factors which prevent sustainable tourism development...............................7
3.3 Different stages related with planning for sustainability..................................................8
TASK 4 ...........................................................................................................................................9
4.1 Methods of resolving the conflict of interest to ensure future well-being of a developing
tourism destination.................................................................................................................9
4.2 Analyse the implications of balancing supply and demand...........................................11
4.3 Evaluate the moral and ethical issue of enclave tourism in Qatar..................................11
TASK 5 ......................................................................................................................................12
5.1 - Compare current issues associated with tourism development in a developing country
and an emerging destination where the impacts of tourism are different.............................12
5.2 – Evaluate, with recommendations, the future development of tourism in the selected
destination.............................................................................................................................14
CONCLUSION ........................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Sustainable tourism development provides the management practices and guidelines
which are applicable among the all forms of tourism and types of destinations, including the
mass tourism, various niche tourism segments. All factors such as environmental, economic and
socio-culture factors related with tourism development induce sustainability in hospitality
industry (Adebayo and Iweka, 2014). This report is written from the perspective of Inter-
Continental which features and offer appropriate and effective services to tourist or visitor.
Moreover, this report highlights on benefits of the stakeholders that obtain through planning of
tourism. Advantages and Dis-advantages of private/public sector related with tourism planning
with current example will also included in this report. Methods for measure tourist impact and
the concept of sustainability in tourism development will be understand from this report. In the
last, current issue related with tourism development of a developing country is also focus in the
upcoming report.
TASK 1
1.1 Stakeholders and the benefit related with planning of tourism with reference of Qatar Case
Study
Tourism- In simple terms, Tourism is explained as a process of travelling between two
different places. Business Meeting, trade queries, etc. are the purpose or reason to travel from
one place to another and in context of Qatar person visit various places for trade and understand
rich-culture of country. The economic terms of tourism is to attract more number of tourist to
come and visit the place of host country in order to maximise foreign exchange of country.
Tourism in Qatar- Vision of 2030 Qatar was introduced in the year 2011 and this is one of the
most designated priority sectors for diversify the economy of country. Qatar tourism authority
host the approximate 150 business conference and various championship on annual basis (Anup
and Parajuli, 2014). Therefore, tourism plays an important role for shape the economy of Qatar
and approximately each year there is a 6% increase is monitored among the number of tourist
who come to visit the pleasurable destinations of Qatar.
Planning for tourism development
Challenges or issue which are faced by the hospitality industry impacts on the plans of

organisation and according to the current scenario, this is identified to create sustainable goals
or objectives. This is important for management to overcome from the challenges which
generates problems for organisation. On the other side, this also helps to attract more number of
tourist who visit the country for understand history of middle east and rich-culture of country.
Qatar economy depends only on its natural resources so this is crucial for make plan related
with tourism so this helps the government to earn revenue from natural resources and other
tourist sector. So with appropriate plan hospitality industry of Qatar enhance the experience of
tourism with minimising the impact on upcoming opportunities. Some stakeholders who are
involved in the tourism development are mention as follow:
National Government- At the national level, regulatory authority of the tourism which is a
government organisation regulates and monitor the policies of tourism sector at national level
and also frame the rules for manage all tourism operations in an appropriate manner.
Local Destination- Tourist destination which exists in the local geographical level involve the
work and regulation which are relate with local members of society, local government units and
individuals which work as representative of non-governmental organisation (Banki and Ismail,
2015). Also, this includes the community based organisation who monitor and control the place.
Tourism Sector and operations which exists at destination- This involve private business

and facilitates such as accommodation, transportation, etc. so individual who provide all
respective services also consider as stakeholder of organisation.
Stakeholders benefits related with sustainable tourism planning
Various benefits are accomplished by the stakeholders who are engage in the tourism industry.
First benefit which is obtained by each stakeholder is the improvement in their economy and
within Qatar approximately 6% GDP is contributed through tourism sector
(https://knoema.com/atlas/Qatar/topics/Tourism/Travel-and-Tourism-Total-Contribution-to-
GDP/Contribution-of-travel-and-tourism-to-GDP-percent-of-GDP). Therefore, this is clear that
economic growth is increased through tourism sector. Another important factor is the
employment generation and this helps the local individuals to get job because tourist service is
managed in an appropriate manner because they are aware about local culture. Benefit achieve
by the government is improvement in their tax-related income
(https://oxfordbusinessgroup.com/overview/updated-framework-comprehensive-guide-country
%E2%80%99s-taxation-laws).
1.2 Discuss the advantages and disadvantages of public/private sector tourism planning
partnerships drawing on a current example.
PRIVATE/PUBLIC PARTNERSHIP
Public/Private partnership- This refers to the partnership which exists between the government
tourism organisation and the service providers (Basu 2017). Collaboration between this two
results better through formulate plans which are more effective and this helps for sustainable
development in Qatar. Example- Qatar population follow the life-style which is based on the old
History so with partnership hospitality industry formulate well-designed traditional
infrastructure which attract more number of tourist.
Some advantages of private/public partnership
Better and effective infrastructure- With engage the work together both sector are able to
perform their activities with more efficiency by exchange knowledge and skills for perform
company operations in proper manner. This aids management to obtain better results and this
helps to integrate all activities among public and private sector in an appropriate manner.

Faster project completion- Their are different benefits associates with partnership and this
define all task are completed in minimum time-period and it is because both organisation will
equally participate within projects and it aids to complete operations in specific time-period
(Bello, Lovelock and Carr, 2018). Further, new ideas and innovation is also identified through
involvement of both sectors.
Dis-advantage
Less number of active participants- In the context of Qatar hospitality industry this is
understand that the number of participants is too low. So all individuals who are engaged in
private sector will generate problems due to large workload and this is because of lack
workforce project is difficult to delegate.
Inappropriate delegation of power- Both organisation face challenges and this is because
more power is monitored and controlled by those sector which has more experience and
knowledge to perform work in the hospitality sector. Example- If private sector has the
background of managing hospitality industry than at the time of partnership more power is hold
by private sector.
TASK 2
Covered in Leaflet
TASK 3

3.1 Introduction of the concept of sustainability in tourism development
The concept of sustainable tourism development explain about all those factors which is used
for developing the tourism industry. Sustainability means to match with own needs with no
compromising and impacting the future needs. In context of Qatar, rich-culture, museum,
traditional building and history are major tourism-related sectors. This define that sustainable
development concept support an organisation for maintain and manage balance between the
social, environmental and ecological factors of a country (Goffi, Cucculelli and Masiero, 2019).
Further, this is useful because it helps to attract more number of tourist for the host country and
this aids towards implement of all factors which benefit country to improve economy. Some of
them are mention as follow:
 Maintain Ecological Balance- The current market environment of Qatar consider
towards sustain and improve the local culture of country especially, those which
demonstrate rich culture of country to the tourist. This helps hospitality industry for
increase overall values by maintain local culture of country.
 Clean and Healthy environment- With understand all perspectives this is understand
it is easy for management to generate positive and healthy environment through adopt
sustainability concept. This also define that management complete all work by induce
all those values which supports for increase organisational standard and goodwill
through induce sustainability concept.
3.2 Analyse all factors which prevent sustainable tourism development
The idea of sustainable tourism define and initiated about ideas related with idea of the

sustainable development (Gössling, 2017). Basically, there are two forms related with tourism
industries exists and it explain about few platforms which help to induce and implement
sustainable tourism. Some factors that impact on tourism development are mention as follow:
 Excessive use of resources- From the perspective of Intercontinental hotels this is
identified that more use of resources generate problems for organisation because it also
increase the wastage of resource. Also, the current market conditions implement and use
the resources with appropriate number and this consider the use of resources according
to economic, social and aesthetic needs for complete work according to cultural integrity
and support systems.
 Waste of resources- This refers to the additional waste which also include the seven
wastes such as (muda) related with lean manufacturing. Moreover, Intercontinental hotel
deals in hospitality sector so factors such as irregular use of lights, waste of water,
induce of high-consumption power, etc. are the factors which enhance number of
wastage in organisation (Guizzardi, Stacchini and Costa, 2021). It also increase
operational cost of the business due to which company profits are reduced.
 Lack of sources or resources- One of the major problem related with hospitality
industry is no availability of resources. With current market scenario, this is understand
lack of sources generate problems for completion of the project in decided time-period.
Qatar has major problems of no availability of non-renewable energy due to which this
is difficult to manage expenses.
 Sustainability in Qatar- Efforts and the current committee factors define delivery and
legacy but according to current market conditions this is difficult to maintain
sustainability. Also, organisation perform different functions and operations and most of
them are considered towards implement of sustainable plan for the completion of
upcoming championship in an organised manner.
3.3 Different stages related with planning for sustainability
Sustainability aids an organisation to increase their company efficiency and this helps
for enhance company performance by induce of all those factors which improve number of
tourist in the Qatar to increase and enhance country revenue (Hall, Gossling and Scott, 2015).
Some stages which helps to formulate the sustainable plans are mention as follow:
 Background analysis- First stage which is considered for the analysis is the

environment background and the tourism sector of a specific or particular country. The
current pandemic conditions also impact on the operations and functions of Qatar
hospitality industry. Therefore, this is important to perform work with understand the
background of country so effective plans are formulated for formulate the right plans.
 Development of strategies- For current environment induce of current organisational
policies and the procedures which increases business value by implement company
activities as this helps in completion of work with more efficiency. From the
perspective of Inter-Continental in Qatar management induce transparent and effective
communication channel which helps to complete all work according to decided
strategies.
 Implementation- Sustainability and the sustainable tourism factors with company
policies helps for manage overall work according to all those elements that increases
overall strategies to perform work in an organised manner. Like, in Qatar cultural
factors are more focused to implement because this show enrich background of country.
 Control- Qatar management induce all those factors which helps for manage and
control the current policies and it's implementation by induce effective and appropriate
policies (Harrison, 2021). Also, the controlling stage helps management for complete
their task by supervise all activities according to current tourism areas to develop
sustainable and effective plans for tourism sector.
Moreover, all of this stages helps to induce long and effective transformation factors which
support the Inter-Continental hotel of Qatar for complete their work in proper manner.
Procedure and policies helps for accomplish sustainable aim and objectives through highlight
all practices which is useful to complete work with approach of Qatar national tourism sector.
TASK 4
4.1 Methods of resolving the conflict of interest to ensure future well-being of a developing
tourism destination
Conflict of interest defines about all those perspectives which generate challenges for
manage the work in an organised manner. This also understand and engage the current market
environment conditions and it explains about all interest factors related with tourism sector
(Higgins-Desbiolles, 2018). The conflicts arise due to involvement of stakeholders and tourism

industry considered as they belong to different levels so the business growth is impacted. Some
issue with their solutions are mention as follow: Current Pandemic Conditions- The main motive for develop a plan is to achieve
company objectives but, there are different factors related with business exists and this
helps for manage work according to current environment factors. The major problem face
by Qatar is the lock-down period due to this whole world tourism industry is stopped. So
this directly impacts on the services as employees and management conflicts for their
revenue. Tour Operators- Many tour operators face complexity and this is because due to no
collaboration with the company that perform work in hospitality industry. This is also
challenging for organisation to complete work because local tour operators not engage
with Inter-Continental hotel of Qatar. So this generates problem for organisation to
manage their work in proper manner. (Lee and Jan, 2019).
 Local Community- One of the major problem which is related with hospitality industry is
no engagement of local individuals and this generate issue for complete overall work in a
proper manner. Qatar Tourism development encourage motivation of the individuals and
this helps explain about local factors which help to facilitates and complete program of
the Inter-Continental hotels. So conflicts generate between company management and
local individuals if they not match with each other in the end.
Impacts of the conflicts
 SOCIAL- Due to the conflicts among parties between the tourism development generate
complexity for many social impacts. Like, no participation of local people create issue
and this is because IHG hotel is not aware about local culture so they work as per their
understanding which impact on the social aspects of society as this ruin image of country.
So for overcome from this, local culture of Qatar is understand and it helps to formulate
the positive and safe work environment that helps to manage work in a proper manner.
 ECONOMICAL- Destination with the number of conflicts generate problems and due to
this economy of country is impacted as tourist not visit those places which has high
conflict nature. So conflict also impact on the economy of country. Also, to reduce
economic problems management of Inter-Continental hotel focus towards complete of all

work with decided budget especially, with those aspects which are decided by Qatar
Tourism management such as tax on the services.
4.2 Analyse the implications of balancing supply and demand
Demand- This basically refers to the requirements which exists in the market and in
simple terms quantity and quality of product which is ordered or purchase by the buyer is
considered as demand. From perspective of Tourism demand is the number of individual who
travel visits a particular place. This is necessary for person to attract the tourist by raise the
tourism demands and it match with vision of Qatar that is to set tourism as a priority sector for
sustainable long-term development and economic diversification (McGrath and et. al., 2020). In
simple terms, tourism depend on the competition, opportunities and tourist attraction factors.
Estimated Visitor Receipts
BILLION
2016- 141.5 $ Approximately
2017- 120.5 $ Approximately
SUPPLY- In the context of tourism, this is identified that supply is the mix attraction of
all variables which relates with shape and demand of tourism. This also attracts the collective
methods and most of them aids organisation to shape all tourist destination which involve
hospitality sector, transport sector, etc. Moreover, Qatar is a place which has rich-culture in the
terms of tourist destinations because government support the organisation for satisfy the demand
of tourist. This helps service provider for complete all work according to needs of the supplier.
4.3 Evaluate the moral and ethical issue of enclave tourism in Qatar
Enclave tourism means to serve the individuals in all-inclusive services so that the local
organisation does not get opportunities for serve the customers. This define enclave tourism stop
the growth of tourism in country and enhance motivation among visitors or customers to use
services from the hotel for fulfil needs during the stay (Nguyen and et. al., 2020). Moreover,
enclave tourism supports less contribution among economic values and this reduce portion of the
Tourism among the economy. Example- Five-star hotel of Qatar considered enclave to match
with their needs so local restaurants not get any type of possibility to relate with the tourist and
this impact on culture of the organisation. This is not ethical for Inter-Continental hotel to

promote enclave tourism inside the workplace because it is an unethical practice to perform
work. On the other side, moral issue also appear in different forms of integration and this results
tourism in country as visitor not get opportunities for cognisance the domestic environment.
Example- Inter-Continental hotel not recruit the local workforce and due to this management is
not able to perform work according to social factors. The business ethics generate various
reasons that relates with customer service. From the perspective of moral issue this is identified
that less integration with the visitor or individual generate problems for Inter-Continental hotel
management because this impacts on the services. Moreover, in enclave tourism high level of
leakages exists and this impact on the services as hotel and restaurants import services from the
different culture of country. So if employee share confidential information with outsider than this
is against moral of workforce (Olawumi and et. al., 2020). So among the big hotels and
restaurant small interaction related with host and guest exists and also this not match with each
other because of difference in ethics and moral values followed by individuals.
TASK 5
5.1 - Compare current issues associated with tourism development in a developing country and
an emerging destination where the impacts of tourism are different
Impact of tourism in different aspect
 Economical impact- The term tourism aids country for enhance their economy through
earn the revenue from domestic and international tourist. This also help organisations for
maximise their profits by engage of better services related with the tourism sector.
Moreover, culture heritage of country get recognition through attract individuals from
international level because it promote the country and services of Inter-Continental hotel
at the global level.
 Environmental impact- The development factor consists towards development of
wildlife and cultural heritage of country. From the perspective of developing and
developed country all factor helps for increase the natural environment of country
(Oriade and et. al., 2021). The current environment of the Qatar is managed with induce
tourism sector and the trends which relates with the current tourism sector.
Tourism Area Life-cycle phases

This is the stage in which all products and needs helps to serve the tourist by offering and
implement appropriate services among the industry.
Second stage focus on identification of all seasons and number of visitors who visit place in a
particular season so services are delivered according to the current requirements.
Most important stage argues about the modifications for induce tourism sector and this helps for
complete all-inclusive task according to the trends which is important for Inter-Continental hotel
to establish in developing areas.
Tourism at developing, developed and emerging destinations
The tourism factor define about all those factors which affect on the development and economic
growth of country. Tourist attraction and this impacts on developed country as they are different
from developing and emerging country. Developing country for this section is Bhutan and the
emerging destination is tourist place of Doha. Both emerging destination and developing factors
are not similar with each other. Emerging destination is a place that grow fast in context of
economy and the tourism at developing stage are those which develop slow and also requires
help from others to get develop.
Basis Developing Nation Emerging Destination
Category of country The economy of Bhutan falls under
the developing nation and this
refers to the main tourist attraction
of nation (Pulido-Fernández,
Andrades-Caldito and Sánchez-
Rivero, 2015).
It also come under the category of
developing country. One of the
main perspective related with
business is to identify all those
factors which is used by
management for complete their
work according to the decided
destination.
Tourist attraction Beauty of mountains, fauna and
flaura. Resort, Hotels and other
accommodation services consider
about all successful match which
match the needs of the tourist at the
affordable prices.
Museum of Islamic art, Souq
Waqif, the pearl-qatar, etc. define
the destinations which attracts
more number of individuals.

Government support The government fails for manage
all those things which restrict
tourism among the country as they
want to preserve local culture with
engage of local tourist.
Government adopt all current
perspectives which aids
hospitality organisation for
increase their market size and
economy to engage foreign
exchange in country.
5.2 – Evaluate, with recommendations, the future development of tourism in the selected
destination
Recommendation for the Bhutan- This is important for the Bhutan for initiate some steps which
helps for improve the tourism sector in country.
Induce of the transport facilities- The current infrastructure consists all those factors which is
not suitable for the visitors so to attract tourist this is recommend to induce better transport
facilitates because this helps to travel from one place to another in a comfortable manner (Saufi,
O'Brien and Wilkins, 2014). This also develop the highways which improve the infrastructure of
country.
Preservation of culture- The current market scenario, define about all those perspective which
is used to improve the country culture. Therefore, this is recommend to the Bhutan hospitality
industry for preserve the environment through engage local and international hotels.
Recommendation for the Qatar- Government put sign board for the visitors and this is because it
define about all those perspectives and knowledge which helps persons to visit different places
through provide guidance related with local areas (Srijuntrapun, Fisher and Rennie, 2018).
Moreover, government facilitates all those factors that are useful for manage and keep the Qatar
destinations safe in the current pandemic conditions for minimise the impacts on tourist places.
CONCLUSION
With the analyse of above report, this is concluded that Qatar is a nation which is
enhancing their tourism industry for achieve the decided vision which is decided by the
government. Government plan about all those perspectives that boost the economy through
induce of current hospitality factors and this includes benefits related with tourism industry.
Moreover, stakeholders are engaged among the process of developing hospitality industry and

this support management to accomplish decided vision in minimum time-period. Moreover, issue
related with the current market environment and the concepts related with current sustainability
of tourism is also understood through this report for enhance the knowledge of sustainable
tourism factors. In the last, issue related with tourism development and emerging destination are
also learned from this report for minimise the negative impact of environment on the tourism
industry.

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