Exploring Sustainable and Responsible Management in Tourism

This report explores sustainable and responsible management in tourism, defining sustainable tourism as balancing environmental, economic, and cultural factors for present and future activities. It emphasizes the importance of responsible resource utilization and minimizing negative environmental impacts. The report evaluates principles of sustainable tourism, such as optimal resource use and cultural preservation, exemplified by companies like Whitbread hotel and Visit-Britain. It highlights the necessity of tourism development through strategic planning, local engagement, and staff training. Furthermore, it analyzes the economic dimensions of tourism, including foreign currency earnings and job creation, while stressing the significance of social dimensions like preserving local traditions. The report also examines how travel and hospitality organizations, such as VisitBritain and Euro venture Travel LTD, integrate sustainability by promoting local cultures and minimizing environmental impact through responsible practices.

SUSTAINABILE AND
RESPONSIBILE
MANAGEMENT IN
TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................3
Aim.........................................................................................................................................3
Objectives...............................................................................................................................3
Analysing the concept of the sustainable and responsible management in relation to the
tourism....................................................................................................................................4
Evaluating various principles of sustainable tourism.............................................................4
Need of Tourism development ..............................................................................................5
Analysing the economic dimensions of the tourism...............................................................6
Critically analysing the range of travel and tourism organisation in relation to the
sustainability...........................................................................................................................6
Critically analysing the range of hospitality organisation in relation to the sustainability....9
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11
Books and Journals...............................................................................................................11
Appendices.....................................................................................................................................12

INTRODUCTION
Sustainable tourism can be defined as the various factors such as environmental,
economical and the cultural that affects the activities of the tourism in the present situation as
well as in the future. It is very important for the tourist organisations that they should keep the
environment healthy while carrying out the activities (Jamal and Camargo, 2018). It can also be
defined as covering all the aspects of the tourism considering the various issues like social,
cultural and environmental. Sustainable management in relation to the tourism considers
different needs of tourist, sectors and society while doing the activities that has a great impact on
the environment. On the other hand, responsible management can be referred to as the enhancing
and improving the quality of the life and also focuses on to preserve the nature and those places
that are used for travelling. The main objective of the sustainable tourism is that to carry out the
activities in regards to the environment. Another objective of the tourism companies is that they
should not harm the needs of the local communities (Seraphin and Thanh, 2020). The third and
the most important objective of the sustainable tourism is that organisations should promotes the
social culture of the local places. This concept helps the tourists organisation to become more
responsible by eliminating the negative impact that are caused to the environment. In this report,
various types of the theories, concepts and principles will be discussed in relation to the
sustainable and responsible management. Improvement of the tourists places will be analysed
that helps the tourists organisation to conserve the nature. Application of various concepts and
principles will be evaluated in relation to the tourism and hospitality industry.
Aim
The aim of this report is to understand the concept of the sustainable tourism.
Objectives
Main objective of the reports are mentioned below:
 To understand the meaning of the sustainable and responsible tourism management.
 To examine various principles of sustainable tourism
 To analyse the role of the tourism and hospitality organisations in promoting the social
culture of the local places.

Analysing the concept of the sustainable and responsible management in relation to the tourism
Sustainable management in relation the tourism can be defined as the activities that are
done in a sustainable way that focuses on to minimize the negative impacts that are cause to the
environment. This means that the tourists organisation should use the resources in effective
manner through which the future generation should not have to compromise with their needs and
wants. One of the key factor in the tourism industries is that the optimum utilisation of those
resources which are scarce in nature which helps in the development of the tourism (Higgins-
Desbiolles, 2020). It is very important for the organisations to keep the natural heritage safe and
conserve. Sustainable tourism concept is a broad concept that includes the overall development
of the ecotourism initiatives. This boost the values of the traditions and also helps in preserving
the nature.
This concept ensures to provide the socio-economic advantages in the long term and also
give benefits to all the stakeholders which include investors, employees and all other members
who are linked with the organisation. This concept facilitate them by providing them stable and
guaranteed employment and the new earning opportunities (Jamal and Camargo, 2018). This
concept also focuses on to regularly analyse the threat which can harm the activities of the
tourism. Sustainable tourism crates and try to build a health relationship between the local people
of a particular place with the holidaymakers and the tourism industry. It focuses on to carry out
the tourism activities that maintain a equilibrium in the long term. Along with that, this concept
also focuses on to eliminate the activities that causes damage to the environment and also
ensures to increase the satisfaction of the tourists. This concept mainly focus on to tackle the
negative impact that are cause to the tourism industry.
Evaluating various principles of sustainable tourism
Principles of sustainable tourism can be defined as the optimal uses of the resources
that are present in the environment (Camilleri, ed., 2019). It is a very wide concept that focuses
on to meet the needs of the tourist and the local communities without compromising with the
needs and wants of the future generation. The main aim of this principle is that to conserve the
culture of the host communities and also increasing the awareness of their traditional values in
the eyes of the tourists. This concept also facilitate the tourists about how to use the resources of
the environment effectively. For example, Whitbread hotel consider this principle while carrying
out the activities. They have introduced several policies in their hotels through which they

become able to promote the sustainability in the eyes of their customers. They ensures that their
employees should reduced the use of the water. Management department of the hotels have
implemented various policies that they should use clean products in order to minimise the impact
on the environment. This helps the business organisation to carry out the activities in a
sustainable way which facilitate them to make profit in the long run. One of the main advantages
of this principle is that it that it focuses on to minimise the load on the environment. By
practising this principle organisation become able to create a valuable image in the market. This
also focus on to reducing the waste that helps to conserve the environment from damage in the
long-term. For example, Visit-Britain practised this principle as management department of the
organisation focus on to guide the tourists about local heritage also encourage in saving the
environment by eliminating harmful activities.
Need of Tourism development
Tourism development is very important for the organisation and it can only be achieved
when they are able to make effective strategies and planning that helps in the long-term growth
of the organisation. Along with that, engagement of the local people of the place also plays an
significant role in the enhancing the satisfaction and the overall experience of the tourists. It is
very important for the tourists organisation to maintain a healthy relationship and harmony of the
tourism practices with the all the stakeholders of the company (Hatipoglu, Ertuna and Salman,
2019). Regular training should be given to the staff of the organisation in order to improve the
improve the quality of the tourism and the products and services that are related to the tourism.
Advertisement should also be done by the organisations which helps them to give
detailed and proper knowledge about the nature, culture and values of the places and the
destinations. Through this it will increase the respect of the natural values and the heritage places
in the eyes of the tourists.
Principle of responsible tourism can be defined as the increasing the benefits and
advantages in the tourism by eliminating and reducing the issues and the various challenges that
comes in the way of the tourists organisation. This principle clearly defines the roles and the
responsibility of the tourists agency that how to conduct the activities that will not harm the
resources of the local community (Musavengane, 2019). For example, Travelodge UK is a
famous travel company and they carry out their activities in regards to the principle. This
organisation has implemented effective policies through which they can able to promote the

sustainability in the workplace. They have introduced the use of the renewable sources of energy
through which they save the natural resources. This focuses on that organisation should
recognise the needs and desires of the host community in order to sustain their values and
traditions. It is a wide concept that includes ecosystem, cultural aspects and the traditional values
of the society. Using of the sustainable ways to carry out the activities helps the organisation to
improve the experience of tourism. Organisations should use collaborative management structure
through which government, public sector will able to play equal role in saving the values of the
local places and destinations. This principles of tourism focus that travel agency and organisation
should use the quality products over the quantity that helps in the overall development of the
travel experience and they will become able to give advantages to the local societies as well.
Analysing the economic dimensions of the tourism
Economic Dimension of the tourism helps the organisation to become a major part in
earning the foreign currency by attracting lots of tourist. This helps in the rapid growth with the
corporations with the international market (Hall, 2019). Sustainable tourism provide various
types of jobs opportunities to the local people of the place. On the other hand social dimensions
also plays an important role in the development of the overall values and the traditions of the
society. The social effect of the tourisms creates a impact on the society for a long time and
cannot be change easily. There are various factors through which they impact of the tourism can
be find on the society. It mainly consider the strengths and the connectivity of the local society
with the activities of the tourism. Economic dimensions also focuses on to encourage the
economic as well as the social development of the host community in relation to the tourism.
Tourism industry should use the effective equipments that not causes harm to the
environment. There are various types of gaseous that are produced by the tourism activities such
as greenhouse gas. Organisation should become responsible in order to eliminate the use of these
kinds of techniques which produces harmful chemicals in the air (Seraphin and et.al., 2022).
They should promote the use of recyclable plastic in which helps to reduce the pollution from the
environment. This principles helps the in saving the and improving the quality of the
destinations.
Critically analysing the range of travel and tourism organisation in relation to the sustainability
Tourism and hospitality organisation can be defined as uses of various concepts that
helps to become more sustainable and responsible towards the tourism industry. Main aim of the

tourism organisation and the agency is to eliminate impact on the local societies that is made by
tourism activities. In order to conserve the natural resources organisations should avoid to use
the natural resources in excess (Roxas, Rivera and Gutierrez, 2020). For example, the Visit-
Britain which is a travel organisation in the UK focused on to provides various types of travel
packages and trips considering the sustainable tourism. They practised this principles in a very
effectively way as they have contact with that hotels and transportation companies that helps
them to achieve the goal of sustainability in the company. They provide staying facility to their
customers in which they are collaborated with those hotels who have more greenery in their
campus and also those who provides luxury staying experience (Islam, Zhang and Hasan, 2020).
They also focus on to provide the tourists hotels with the beaches, diverse culture and the
beautiful jungles so they can easily get the experience of the local foods and the services that
helps in increasing the development of the economy. For example Euro venture Travel LTD. Is a
travel company that is based in the London . They take their visitors to the place and they focus
on promote the social culture and values of the local places. They take their customers generally
to the Hyde park. The main of the letting the visitors to that place is that they promote the scenic
view of that place. Authority of the park have made several policies for the visitors in order to
promote the sustainability. They have banned the use of plastic in the prim sis of the park and
they generate awareness about it by carrying out the seminars in the meetings.
Activities of the tourism are mostly dependent upon the social as well as the cultural
resources that helps to attract the organisation to attract more tourists which plays an important
role in the development of the tourism industry (Fennell, 2019). Hotels plays major role in the
development of the tourism industry as when the demand for the tourism increases it
automatically increases the demands for the hotels. Development of tourism in a sustainable way
and the ethical developers of the hospitality industry helps in the long-term conserving of the
culture and values of the place. For example, London Hilton have collaboration with the different
agencies and the designers who helps them to create a more efficient and sustainable
environment. In their hotels they use the effective source of energy such as solar panels that does
not release harmful gaseous in the environment and maintain the quality of the environment
(Saarinen, 2018). They also promotes the use of recyclable plastic in the hotels that helps to save
the environment and they also focus on to carry out various activities in the organisation that
helps them in achieving the goal of sustainability. London Hilton have various branches across

the UK and they focus on to carry out various activities that helps the organisation to promote
the values of the local people. Visit Britain company also take the travellers to the Windsor
castle in which the queen of the London resides. It is one of he most visited places in the
London. In order to sustain this place the tourists organisation have made carious rules and
policies that the people have to follow through which they can able to save the heritage places. In
order to visit that place they have eliminated the use of the vehicles that polluted the
environment. In the campus of the castle only electric vehicles.
Travel and tourism industry has seen a significant growth over a period of time. There are
various changes which are adopted in order to provide good services to the customers. The
agencies provide good services to the various customers and detailed plan about the location in
which they are travelling. Various tourists contains proper knowledge of the destinations with the
help of social media and various other knowledgeable platforms (Camilleri, ed., 2019). For
example, in tourism industry Hilton hotel groups attracts various customers with their services
(Sharpley, 2020). They provide a never imaging experience to the consumers to attain highest
customer satisfaction in the industry over other competitors. Tourism companies needs to
implement better services in order to attract a lot of potential customers in the market. Travel
agencies needs to take special measures to make the customer experience more valuable. For
example, Visit Britain travel agency provides full details of the customers about the destinations.
They provide excellent customer services in order to become more profitable in the market.
Travel agencies are responsible to provide a hassle free experience to the customers while
travelling to different destinations. The competitive prices has created a wide impact in the
mindset of the customers. Visit Britain provides an never imaging experience to various
individuals. They use various corporate policies in order to sustain the environment and also
focus on to provide the reasonable travel packages to the tourists. This agency ensures uses the
electric vehicles in their organisation which helps in contributing to the environment (Saarinen,
2019). They also provides the opportunities to the travellers to book the trips even to the rural
areas through which they can know about the core culture of the places. Visit-Britain travel
agency focus on to provide various opportunities to the local people of the place by hiring them
for carrying out various activities. They hire people for various purposes like guide, car services
etc. They take the visitors to the Big Ben destination that is the most famous place in the London.
They promote the sustainability when they take their tourists to that place. Government of the

UK has taken several steps in order to sustain the environment. As many visitors come to visit
the Big Ben as it is one of the biggest clock house that is situated in the London. Government of
the UK have implemented various policies in order to helps the local people to save their culture.
Organisations have also taken several steps in order to promote the values of the local
communities. Visit-Britain travel company have eliminated the use of he paper and along with
that they have started using recycle material as much as they can use.
Critically analysing the range of hospitality organisation in relation to the sustainability
Hospitality organisation also plays a significant role in the marinating the sustainability
in the tourism by reducing the impact of the activities on the environment. Organisation should
have to be more responsible when they led their tourists to the places and the destinations. They
have to make some rules and regulations for the tourists when they visit the heritage places
(Goffi, Cucculelli and Masiero, 2019). For example, London Hilton focuses on that their
customers should eliminate the use of plastic and also put more focus on to improve the quality
of the environment by doing sustainable activities. Organisation put more focus on that they
should engage in the tourism that are more responsible. They also ensures that they purchase the
raw material that does not impact the nature and the environment. They encourage their
customers to do activities that are more environmental friendly. hospitality organisations of UK.
They conduct various renewable programmes that helps thK in summer is the Big Ben. Item to
give the knowledge about the scarce resources to their customers. These types of organisation
helps in making and developing the tourism more sustainable by considering various factors such
as environmental, social, economical etc. The Grand Hotel, UK promotes the concept of the
sustainability as they focuses on to eliminate the use of plastic in their hospitality services. They
have made several policies that helps them to carry out the activities in a sustainable way.

CONCLUSION
Form the above report it has been analysed that the sustainable and responsible tourism
plays an important role in conserving the environment, natural habitat and wildlife. This practise
helps the local people of the tourists places and the destination with lots of job opportunities and
give socio economic advantages to the society. Activities of sustainable tourism helps the
organisation to conserve the natural and heritage places and also facilitate the the tourists to have
authentic experience. One of the main focus of the sustainable tourism is to eliminate the
negative impacts that are caused to the environment. It has been analysed that the various
principles of tourism and hospitality make a focus on to make a health relationship between the
tourists and the local people of the places and the destination. This has been analysed that
positive impacts of the sustainable tourism helps in making the local community more powerful
and the tourism more effective by conducting ethical activities. At the end of the report, it has
been evaluated that it facilitate the tourists and the hospitality organisations to make the
environment more clean.

REFERENCES:
Books and Journals
Camilleri, M.A. ed., 2019. Tourism planning and destination marketing. Bingley: Emerald
Publishing.
Fennell, D.A., 2019. Sustainability ethics in tourism: The imperative next imperative. Tourism
Recreation Research, 44(1), pp.117-130.
Goffi, G., Cucculelli, M. and Masiero, L., 2019. Fostering tourism destination competitiveness in
developing countries: The role of sustainability. Journal of cleaner production, 209,
pp.101-115.
Hall, C.M., 2019. Constructing sustainable tourism development: The 2030 agenda and the
managerial ecology of sustainable tourism. Journal of Sustainable Tourism, 27(7),
pp.1044-1060.
Hatipoglu, B., Ertuna, B. and Salman, D., 2019. Corporate social responsibility in tourism as a
tool for sustainable development: An evaluation from a community perspective.
International Journal of Contemporary Hospitality Management.
Higgins-Desbiolles, F., 2020. The “war over tourism”: Challenges to sustainable tourism in the
tourism academy after COVID-19. Journal of Sustainable Tourism, 29(4), pp.551-569.
Islam, M.F., Zhang, J. and Hasan, N., 2020. Assessing the adoption of sustainability practices in
tourism industry: Insights from a developing country. The Bottom Line.
Jamal, T. and Camargo, B.A., 2018. Tourism governance and policy: Whither justice?. Tourism
management perspectives, 25, pp.205-208.
Musavengane, R., 2019. Small hotels and responsible tourism practice: Hoteliers’ perspectives.
Journal of cleaner production, 220, pp.786-799.
Roxas, F.M.Y., Rivera, J.P.R. and Gutierrez, E.L.M., 2020. Framework for creating sustainable
tourism using systems thinkinFennell, D.A., 2019. Sustainability ethics in tourism: The
imperative next imperative. Tourism Recreation Research, 44(1), pp.117-130.g. Current
Issues in Tourism, 23(3), pp.280-296.
Saarinen, J., 2018. Beyond growth thinking: the need to revisit sustainable development in
tourism. Tourism Geographies, 20(2), pp.337-340.
Saarinen, J., 2019. Communities and sustainable tourism development: Community impacts and
local benefit creation in tourism. In A research agenda for sustainable tourism. Edward
Elgar Publishing.
Sharpley, R., 2020. Tourism, sustainable development and the theoretical divide: 20 years on.
Journal of sustainable tourism, 28(11), pp.1932-1946.
Camilleri, M.A. ed., 2019. Tourism planning and destination marketing. Bingley: Emerald
Publishing.
Jamal, T. and Camargo, B.A., 2018. Tourism governance and policy: Whither justice?. Tourism
management perspectives, 25, pp.205-208.
Seraphin, H and et.al., 2022. Responsible tourism: The ‘why’and ‘how’of empowering
children. Tourism Recreation Research, 47(1), pp.62-77.
Seraphin, H. and Thanh, T.V., 2020. Investigating the application of the principles for
responsible management education to resort mini-clubs. The International Journal of
Management Education, 18(2), p.100377.

Appendices
Illustration 1: https://www.royal.uk/royal-residences-windsor-castle
Illustration 2: https://www.history.com/this-day-in-history/big-ben-goes-into-
operation-in-london

Illustration 3: https://www.worldatlas.com/parks/hyde-park.html
Illustration 4: https://www.reuters.com/world/uk/premier-inn-
owner-whitbread-sees-leisure-demand-pick-up-2021-06-17/