This report delves into the realm of sustainable tourism, focusing on SNAELAND Travel in Iceland. It explores the concept of sustainability within the travel and tourism industry, identifying strategies for promoting sustainable development. The research investigates various methods, such as raising awareness of regulations, driving demand, promoting sustainable practices, supporting local businesses, and addressing flight and trade issues. Furthermore, it examines the complexities faced by SNAELAND Travel, including climate change, social media management, the decline of traditional travel agencies, and competition. The report utilizes a positivism philosophy and a deductive approach, incorporating quantitative data to assess the challenges and opportunities within the Icelandic tourism landscape. The report aims to provide a thorough understanding of experiential insights in the context of event and promotional management and the hospitality sector, contributing to the development of sustainable tourism practices.
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