Comprehensive Report: Spain's Tourism Environment and Industry

This report provides a comprehensive analysis of the tourism industry in Spain, focusing on its sustainable development and environmental impact. It examines the country's rich history, cultural heritage, and natural beauty, highlighting its appeal as a top tourist destination. The report explores the economic, social, and political factors influencing the industry, including the role of stakeholders such as local residents, companies, and the government. It discusses the principles of sustainable tourism, the importance of customer satisfaction, and the implementation of policies to ensure long-term growth. The report also analyzes the motivating factors for tourists, such as Barcelona's attractions and Spain's festivals, and concludes with the importance of maintaining sustainability for the industry's success. PESTLE analysis is used to understand external factors affecting the tourism sector. The report emphasizes the need for careful planning and stakeholder involvement to protect natural resources and promote responsible tourism practices.

Tourism Environment and
Industry

TABLE OF CONTENTS
REFERENCES................................................................................................................................9

The tourism environment of a country implies the sustainable elements of nature such as
the culture, heritage and other constituents. The tourism industry is well known for its
advantageous effects on the society and integrity rates it possess as it is a tool to spread
awareness about the nature and its protective and preserving areas. This particular brief will
include the sustainable concept and principles of tourism sector in Spain with its rich and
fascinating history. It will even include the areas of motivating factors that create more demand
for the place along with the analysis of internal and external factors that contribute to the
development of Spain.
Spain is a country full of magnificent scenery and landscapes which are enough to attract
a lot of tourists with its natural beauty in the whole of European continent (ABOUT SPAIN.
2022). The country even consists of best beaches, resorts, mountains, etc. for maintaining its
biodiversity and the title of sustainable tourist destination. The tourism industry has many effects
on the Spanish economy due to the practices of sustainability of various environmental
elements. It is clearly visible from the neighbourhoods of the country, that has been more
occupied with the tourists commodities rather than residential ones. Spain has even experienced
a massive infrastructure built up that is mainly set up for the tourist attraction (Do. and et.al.,
2020). The strategy is to develop the tourism impact of Spain till 2030 in order to meet the
challenges of this tourism sector and to courageously face the involvement of various
stakeholders of this sector and to maintain the growth structure of the country as a tourist
attraction. The main aim and focus is to lay and modify the foundations of tourism model as the
sustained economic sector for maintaining its image worldwide. Since 2018, its strategies and
plans have been changed due to its increasing tourist population and profitability globally. The
new policies focus on the challenges of the tourism sector based on the social, culture and
economic sustainability (Serrano. Sianes. and Ariza-Montes. 2019). After this policy
formulation, Spain is considered number one in terms of its competitiveness, quality and
uniqueness of the tourism sustainability. There are various aspects and measures that are mainly
aimed at till the 2030 development programme:
1. Socio economic growth pattern
2. Preservation of natural and cultural beliefs.
3. Heritage adaption and participation in various elements.
4. Improving the connectivity of the country with various personalities.

5. Taking all the measures to improve the tourist attraction rates, etc.
All the above mentioned development and to be developed points are taken into consideration for
the sustainable development of tourism industry in Spain. Since tourism is the fastest growing
industry in the world and the largest source of foreign income for any territory, its growth and
well being. Various principles of sustainable tourism in Spain are also of a great significance
when it comes to the most visited countries in account to the tourism sector. The schemes of the
country always seeks and strives to attain customer satisfaction rate through three policies of
sustainable development that are: Environmental, Socio-economic, and Territorial. According to
the World Tourism Organization, the principles and features of sustainable tourism should meet
the needs and wants of the customers so that they tend to remain loyal to the territory and its
beauty. In support of Spain's tourism rate and its destinations, the government of the country has
involved monetarily in transforming the integration process of the three factors of sustainable
environment.
For the role of developing economic development, the tourism industry plays a great role
in modifying each and every aspect of the community to increase reach and recognition of the
heritage and culture. As far as sustainability is concerned, the stakeholders have a particular right
of involvement in the decision-making process of tourism development (Streimikiene. and et.al.,
2021). If all the decisions are made hastily without any advices and improper planning, it might
destroy the beauty of nature because of non preservation of such natural resources which are
helpful in maintaining the foundation of the thus formed tourism industry. It is also important to
make decisions on behalf of every community and their interests so that there are no conflicts
between them and it should as a whole be known as public interests. There are various
stakeholders of the tourism sector such as local residents, companies, competitors, government,
etc. and their opinions matter in the establishment of competitive edge as well as to build a
strong brand identity and tourist destination image. These stakeholders are in a great number and
can emerge as business travellers whose focus is to expand their business reach by presenting
their activities and also to learn and observe the areas of their expansion. These business
travellers even help a company meet its strategic objectives and provide them with the means of
how to improve the level of their perspective as to where do they see their area of operations in
the coming years. The numerous theories of stakeholders' involvement in the decision-making
process revises the development plan of the industry leading to increase in the connectivity rates

which results in the revenue generation (Rachmawati. and Fountain. 2020). The term sustainable
tourism is often concerned with responsibility, ethics and morality of the particular destination
that defines all the general forms of tourism industry evaluation and improvisation related to the
satisfaction of consumer behaviour. As it is understood that human behaviour cannot be satisfied
that easily, but some activities such as optimal utilization of the environmental resources,
hospitality measures, as well as maintenance of ecological balance in the nature might be a
reason behind their happiness and a sense of relief that the destination chose by them is really
appreciable to the full extent. All these senses of satisfaction are the result of proper decision-
making strategies formed as per the involvement of various stakeholders and their decision-
making strategies, their ideas and opinions regarding all the measures to be taken in the course of
action. The policies formed should be all in the guidance of long term survival of any industry
and that is the main role played by these stakeholders in the decision-making process.
1. Political factors:
The basic political analysation for a tourism industry can be done in the form of foreign
investment and the trade features with different nations. This is the entry for investment rates by
different interested people and stakeholders who affect the area of operations for the tourism
business. This particular factor can positively and negatively impact its nature, culture, heritage
of the destination and can increase or decrease the attraction of travellers.
2. Economic factors:
The economy of Spain and its growth rate is likely to influence the key structure of
tourism industry along with its elements like the hospitable and management approaches. With
Spain undergoing various stability measures, it can be plus point for its tourism sector to attract a
large number of tourists in the form of travellers who have different agendas about the industry.
Thus, an environment should be formed which is flexible in nature.
3. Social Factors:
In this factor various cultural values are determined through which the potential audience
of the tourism industry can be easily targeted on the basis of their preferences and the behaviour
they possess towards something. The preferences should differ according to the natives and the
tourists as both affect the industry in an influential manner (Martín-Critikián. and et.al., 2021).
The indulgence of globalization and the effect of Covid 19, the competition levels have increased
and to maintain the prosperity of sustenance, efforts should be made accordingly.

4. Technical factors:
The importance of technological factors is seen in the growing innovation and
introduction of the tech world. In accordance with the population of Spain, technological
requirements are in demand due to the increasing reach of environmental friendly ways have
made Spain and its rich culture popular throughout the globe. The economy of the country has an
impressive possession of then technical equipment that can prove out to be a great source of
growth.
5. Legal factors:
The legal factors are concerned with the outgoing and incoming aspects from a country to
another. The autonomous body of Spain regulates and formulates the idea of legal activities in
order to maintain the prosperity and peace in the tourism sector and also between different
nations. Maximum efficiency is granted to tourists across the globe to visit the country with an
advantage of tourist loans provided to them.
6. Environmental factors:
There are many environmental factors that mainly are considered hazardous to the nature
of tourists as these do not have any flexible occurrence. It may include changes in the basic
needs of the consumers that can irritate them and may result in reduction in the tourist rates. The
contamination caused by the tourism affects natural beauty of the destination and thus can lead
to other further restrictions on people.
The above analysis can prove that there are both negative and positive impacts of external
factors that affect the sustainability of the tourism sector (PESTLE ANALYSIS. 2022). Main
focus should always be on the political, social and environmental factors as these are the
initiating and the end points of any industry and mainly relate to the human behaviour.
Spain is a country with a strength factor that it is considered to be the most visited
destination for tourist attraction. With the openings of various international events and sports
collaboration, the country has grabbed a large portion of the hospitality management and thus
has raised the economy level to its highest peak. In relation to these strengths, the country suffers
from weaknesses of the competitiveness that is always increasing in one or the other ways
(Rebelo. Patuleia. and Dias. 2022). The main weaknesses and threats faced by Spain is also
considerable because of being the main tourist destination, it can enter the pressure route as
responsibilities increase once the strengths and weaknesses come altogether for fulfilment. Even

if the country and its tourist aspects are somehow facing some challenges, these can still be the
reason behind their success rates. With the growing opportunities in the area, Spain can benefit
from the travel, accommodation, etc. costs and can make use of these in the revenue generation
approaches and other already occupied aspects that can benefit the country.
There are various motivating factors for tourists because of which the tourism rates
increase in the country. The very first is the famous city of Spain, Barcelona that has many
beautiful villages and related site scenes which attract a lot of tourists that are art, culture and
literature lovers. The city also has many beautiful beaches that often attract them and become
destinations that people do not easily forget. The city comprises of its own architecture and has
language based ethics which are a great feature to learn from. These make people aware of the
importance of their national language, heritage and culture. Apart from the sceneries, Spain’s
festival and celebrations are of a great entertainment purpose and serve as the main tourism
attraction for the country. All the features when combined, make Spain an innovative and
creative tourist destination that howsoever, attracts a lot of people and has established itself as
the most loved place in terms of hospitality and management of the human beings with
efficiency.
After having a brief discussion about the tourism industry and sustainable development, it
is concluded that Spain is a beautiful tourist destination with all the features that a tourist
destination must have. Starting from its various concepts and principles, it can fulfil productivity
of both the government and people. Efforts should be made in accordance with the internal and
external factors that affect the area of operations. The sustainability of tourism sector should
always be maintained as it is the key to success of the industry. Conserving and preserving
activities are to be prepared in order to suppress uncertainties of the external environment and to
avoid the weaknesses and threats can be done through effective utilization of the decision-
making strategies.

REFERENCES
Books and Journals
Do, A. and et.al., 2020. Green supply chain management practices and destination image:
Evidence from Vietnam tourism industry. Uncertain Supply Chain Management. 8(2).
pp.371-378.
Martín-Critikián. and et.al., 2021. Tourism Advertising in Times of Crisis: The Case of Spain
and COVID-19. Administrative Sciences. 11(3). p.101.
Rebelo, S., Patuleia, M. and Dias, Á., 2022. Inclusive Tourism: Assessing the Accessibility of
Lisbon as a Tourist Destination. Tourism and Hospitality. 3(2). pp.466-495.
Serrano, L., Sianes, A. and Ariza-Montes, A., 2019. Using bibliometric methods to shed light on
the concept of sustainable tourism. Sustainability. 11(24). p.6964.
Streimikiene, D. and et.al., 2021. Sustainable tourism development and competitiveness: The
systematic literature review. Sustainable development. 29(1). pp.259-271.
Rachmawati, E. and Fountain, J., 2020. Role of external stakeholders in tourism development
and community empowerment. International Journal of Applied Sciences in Tourism and
Events. 4(1). pp.25-36.
Online
ABOUT SPAIN. 2022. [Online]. Available through:
<https://www.infoplease.com/world/countries/spain/news-and-current-events>
PESTLE ANALYSIS. 2022. [Online]. Available through: <https://www.marketingtutor.net/pestle-
analysis-of-the-tourism-industry/>