Trailfinder and Sustainable Tourism: Benefits for Local People

This dissertation examines the role of sustainable tour packages in providing benefits to local people, focusing on the impact of the tourism sector on sustainable growth and development within the communities of Manchester and Liverpool. The research investigates the role of tour operators, specifically Trailfinder, in maintaining sustainability, exploring the use of research tools like the "Research Onion" and incorporating both primary and secondary sources, including questionnaires administered to 50 respondents. The study addresses the concept of sustainability in the tourism industry, analyzes Trailfinder's strategies for planning sustainable holiday packages, identifies benefits for local residents, and assesses measures the company should consider. The dissertation includes data analysis, interpretation, and discussion of findings, culminating in conclusions and recommendations for fostering sustainable tourism practices and maximizing positive impacts on local communities. The framework covers introduction, literature review, research methodology, data analysis and interpretation, and conclusion and recommendations.

Complete Dissertation

ABSTRACT
This dissertation is based on role of sustainable tour package for providing benefits to
local people. These days, there are many environmental issues society such as depletion of ozone
layer, mis use of natural resources, etc. Tourism sector is one of the fast growing sector and it
has impact on sustainable growth and development of society. This investigation will enhance
knowledge about impact of sustainable growth and development to local residing people at
Manchester and Liverpool. With this investigation, role of different tour operators in maintaining
sustainability can be enhanced. Knowledge about research Tools and techniques will be
evaluated through “Research Onion”. Primary and secondary sources are used for collecting
information. Questionnaire will be used for collecting primary information because this is
authentic and easy way to collect respondent's view. Primary information is collected from 50
respondents.

Table of Contents
ABSTRACT.....................................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................1
TITLE:.............................................................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................2
Background of research..........................................................................................................2
Overview of research..............................................................................................................3
Rationale of research..............................................................................................................3
Research aims.........................................................................................................................4
Research questions.................................................................................................................4
Research objectives................................................................................................................4
Conceptual Framework..........................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
Concept of sustainability in context of tourism industry........................................................6
Role of Trailfinder in planning sustainable holiday packages...............................................9
Benefits to local residing people with sustainable tour package..........................................11
Measures to be considered by Trailfinder while planning sustainable packages.................12
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................15
CHAPTER 4: DATA ANLYSIS...................................................................................................18
Frequency Table...................................................................................................................20
DATA INTERPRETATION................................................................................................22

LIST OF FIGURES.....................................................22
Graph 1: Knowledge about sustainability ...........................................................................23
Graph 2: Impact of tourism industry ...................................................................................24
Graph 3: Factors considered by Trailfinder .........................................................................25
Graph 4: Impact of sustainability of tourism on social growth ...........................................27
Graph 5: Sustainability in tourism sector ............................................................................28
Graph 6: Importance of planing sustainable tourism packages............................................29
Graph 7: Parties affected due to sustainable tour package..................................................30
Graph 8: Advantages of sustainable tour packages..............................................................32
Graph 9: Issues faced by management of Trailfinder ........................................................33
Graph 10: Strategies framed by Trailfinder ........................................................................35
Graph 11: Role of operators.................................................................................................36
DISCUSSION OF FINDINGS......................................................................................................41
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................43
REFERENCES..............................................................................................................................46

ACKNOWLEDGEMENT
I would like to thank to my parents and friends who assist me to complete this study. This
investigation assist in my academical and non academical aspects. I would specially thank to my
tutor who assist me to improve my work and achieve good level of knowledge regarding
sustainable tourism. I also grateful to my team mates who are working in order to understand
external environment and work for proper and patiently completing this research. Apart from this
I am thankful to all the related parties.

TITLE:
“Role of sustainable package Holiday which offers benefits to local residing people.” A study
on Trailfinder.
CHAPTER 1: INTRODUCTION
Background of research
Tourism sector of UK is one of the fastest growing sector in UK. There are many people
who visit UK for different purpose. Hence it is important to consider sustainable growth and
development of tourism sector. Sustainable tourism refers to analysis of current and future social,
environment and economic impact. This is considered because of need of visitors, industry,
environment and host communities (Borne and Ponting, 2015). With considering sustainable
growth and development of tourism sector, long term benefits can be provided to visitors.
Sustainable growth of society is possible with the help of creating awareness. When sustainable
policies are farmed,, then visitors will have good and positive image about UK visiting places.
There are different government policies which assist in maintaining sustainable growth and
development of tourism sector. So it is responsibility of tour operators to convey information and
strategies to tourist. They have to keep eyes on working efforts of visitors to make positive
impact on societal development. When visitors use resources optimally and keep cultural and
environmental factors in mind about tourist destination, then it can be famous in industry for
longer period of time.
This research is based on Trailfinder which travel company in UK and Ireland. This
association was large and works as independent organisation providing tailor made services to
consumers.
These days, there is issue of pollution, mis use of resources, unhygienic components, etc.
which affects overall growth and development of UK society. Tour operators are the source
through which sustainable growth of Liverpool and Manchester society is possible (Butzmann
and Job, 2017). So Trailfinder has to frame policies which assist in overall growth and
development of society and make resources useable for longer period of time. It is important to
create awareness among local people, so they also use resources in best and optimal manner.
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Overview of research
As compared to past years, trend of visiting UK among people increase. There are
different places such as Big Ben, Tower of London, Edinburgh, Ancient Stonehenge and
Medieval Salisbury, Wonderful Windsor, etc. which people prefer to visit. People are visiting
different places for outing, education tour, business purpose, etc. So growth of travel industry is
increasing. It is important to understand changes which are taking place in external market. So
there is use of resources such as transportation services, accommodation, etc. It is important to
use it in best and relevant manner (Cerutti and et. al., 2016). Sustainable tourism development
refers to making strategies through which economical, social and cultural development of
resources can be done in best manner. It is important for making resources use in future
prospects.
In this research, there is discussion about strategies framed by tour operators to maintain
sustainability of tourism activities. As tourist visit cultural places, temples, etc. then they have
follow ethics through which it is can be availed in best and optimal manner. Natural places such
as garden, parks, etc. are visited by tourists, so in this case it is important for managers of
Trailfinder to frame strategies through which sustainable growth of tourism services is possible.
It is important for Trailfinder to frame policies through which they can create awareness among
visitors who visit Liverpool and Manchester.
Rationale of research
Rationale behind conducting this research is to understand role of tour operators in order
to improve sustainable growth of society. These days, there is imbalance in growth and
development of UK society, so with the help of this research strategies and policies can be
studied which enhance knowledge of reader (Charles, Schmidheiny and Watts, 2017). From
personal point of view of researcher, individual have interest in tourism sector, so if in future
candidates wants to invest in tourism business, then it is easy for them.
As there is trend of tourism sector, so this topic is interesting and it is easy to collect data
from respondents. With conducting this research, it is easy to understand impact of tourism on
local residing people at Liverpool and Manchester. With this research, it is easy to understand
changes through foreign reserve, improvement in employment, etc.
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Research aims
To understand the role of Sustainable package Holiday which offers benefits to local
residing people of Liverpool and Manchester. A study on Trailfinder.
Research questions
 Do you understand the concept of sustainability in context of tourism industry?
 What is the role of Trailfinder in planning sustainable holiday packages?
 What are the benefits to local residing people with sustainable tour package?
 What are the measures to be considered by Trailfinder while planning sustainable
packages ?
Research objectives
 To understand the concept of sustainability in context of tourism industry.
 To study role of Trailfinder in planning sustainable holiday packages.
 To determine the benefits to local residing people with sustainable tour package.
 To ascertain measures to be considered by Trailfinder while planning sustainable
packages.
Conceptual Framework
Conceptual framework is study of different research chapters which are covered in this
research. With the help of this framework, researcher can enhance knowledge of reader about
information which is presented in research. This research is completed under different chapters,
which are discussed as under-
Chapter 1: Introduction- This is the first chapter in research which contains information
about background and overview of research. In this section, aims and objectives for which
research is conducted are identified (Eijgelaar and et. al., 2016). This is the main important
chapter because whole research is based on it and this chapter provides complete information to
reader for which research is conducted.
Chapter 2: Literature review- Second chapter is literature review. This is the section in
which research objectives are studied according to author's point of view. This is chapter which
is part of secondary source because information is collected from online sources, journals,
articles, etc. This enhance knowledge about investigation topic and provides solution of the issue
with association is dealing.
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Chapter 3: Research Methodology- Research methodology is the study of tools and
techniques which are used to conduct investigation. There are different types of design, tools,
data source, etc. which are required to conduct research. In this section, “Research Onion” frame
work is used (Guiver and McGrath, 2017). This provides information about techniques used and
justification behind it. This enhance knowledge of reader about research method.
Chapter 4: Data analysis and interpretation- Data analysis and interpretation is one of
the important task which researcher done with the help of primary source of information. In data
analysis, response from respondents is collected, while in interpretation, collected information is
interpreted. In this chapter discussion is also done on the basis of primary and secondary data i.e.
literature review and data interpretation.
Chapter 5: Conclusion and recommendation- At last in this chapter conclusion and
recommendations is provided. On the basis of collected information, conclusion is provide. So it
is easy to give recommendations ns about issues which Trailfinder is facing. In
recommendations, strategies about sustainable tourism strategies to get positive impact (Borne
and Ponting, 2015).
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CHAPTER 2: LITERATURE REVIEW
Literature review is defined as the process of assessing the already available information
in order to evaluate them for developing understanding regarding the current investigation so
that further work can be performed over it (Koens and Thomas, 2015). This section includes a
critical evaluation among the view point of several author with an aim to develop understanding
regarding current topic of concern.
Concept of sustainability in context of tourism industry
According to Pauline Lacanilao, 2017 sustainable tourism refers to the way of visiting
and exploring a destination with keeping cultural, environmental aspects in mind. In current
trend many people travel for different purpose such as outing, family outing, trekking,
educational trips, etc. But they do not travel with keeping sustainable factor in mind. While
travelling to different places, visitors use different resources such as natural , transportation
facilities, accommodations, etc. with lieu of money. They use them in inappropriate manner, so
this further of these resources are not secure.
According to Borne and Ponting, 2015 sustainable development is development that
meets the needs of the present without compromising the need of future generation to meet their
own needs. But some of the authors have view that in order to achieve sustainability in
environment, there is requirement of different factors through which local as well as tourist can
perform their activities in better and effective manner. Political parties of country have to make
strategies with which future benefits can be achieved. There is requirement of complete and
specific information through which they can perform activities in better and effective manner.
Sustainable tourism involve a broad range of subcategories which include economic and
social sustainability for the local communities. Basically it is about visiting the places and
making positive impact in the mind of people. Sustainable tourism is about support the local
economy and community tourism initiatives. There is a two impact which is on social and
economic. In sustainable tourism there should be a sharing of cultures and help to promote
tolerance and break down the barriers (Kozak and Martin, 2012). This can be occurred at
individual level , with local entrepreneur who is coming up with the initiative. Evaluate and
analysis effect of suitability tourism initiatives and relevant adjustment need to happen. Ensure
that the outcome are positive and the benefit are being felt by all. This system should be the
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continue process of re adopting the way of travel and finding a balance between the resources
and between the consumption. This requires to set some long term goals which includes the
interest of traveller , local communities and Workington hand in hand to achieve them.
Importance of the tourism and sustainable tourism:
 Tourism is consider as an economic activity in which this is capable for generating
employment and generate the growth. This effective in contributing to development and
social integration (Butzmann and Job, 2017).
 This industry has the power of boost the destination development and prosperity. This
play important role in sustainable development.
 This is consider as the concept which inspire the policy maker and the planner of
tourism. But this is difficult to implement sustainability.
 Tourism is define as the economic activity which is capable to generate the growth. This
contribute in development and economic and social ingratiation.
Sustainable tourism is the sector in which the sector development meet need of the
present tourist (Mann and Ibrahim, 2013). This host the region while protecting and enhancing
opportunity for the future.
Sustainable tourism is important because this make strategies regarding use of resources
and make provision for getting future benefits as well. It is essential and relevant to understand
properly because this is the base for maintaining proper relations. There are different factors
which are relevant and crucial to understand by tour and travel operators . There is requirement
of complete and specific information sustainability because in current market there are many
problems which arise in environment because of mis use of natural resources (Cerutti and et. al.,
2016).
According to world tourism organisation three fundamental concept of sustainable tourism.
1. Tourism can be more sustainable in way in which it is developed and operated.
2. The strategies and policies of the sector should reflect two type of relationship that is
effect of the tourism and effect on a tourism.
3. In this there is sustainability and comparativeness are independent.
Who is responsible tourism :
A responsible tourism is like a sustainable tourism . Responsible is term which is
adopted by the industry. Responsible tourism explained below:
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 This is the responsibility of this industry that they have to reduce the negative impact
of social. They have to minimise the economic and environmental effect.
 This is the responsibility of this industry that they have to generate the greater
economic benefit which help in the the growth of the nation. Generate the higher
economic benefits for there local people and improve the well being of host
communities (Charles Jr, Schmidheiny and Watts, 2017).
 Enhance the working condition of this industry which increases the profit and access to
the industry.
 As tourism industry they have the responsibility og include and involve the local
people in the decision which affect there life in a positive way and also affect life
chances.
 They should make the positive impact which is contribute in the conservation of the
natural and cultural heritage embracing diversity.
 They have the responsibility to provide more enjoyable experience to its customer or to
tourist (Mann, 2014). Provide enjoyable experience through connections with local
people and and greater understanding for local cultural and environmental issues.
 They should culturally sensitive and encourage the respect between the tourist and host
and they should have to build local pride and confidence (Eijgelaar and et. al., 2016).
How can tourism can be made more sustainable:
According Freya Higgins Desbiolles, 2019 if there is any chances to make tourism more
sustainable so there is several achievable measure. This sector require more concerted efforts that
is:
Government: In this averment must implemented the policies that foster the sustainable
development by overcoming the growth. Government should tackle all the environmental limits
for the growth and climate change. In this tourism requires the great planning. So the
government tourism authority such as tourism Australia – focused equally on integrated planning
as the marketing they currently emphasis.
Consumers: In there is the focus on that the consumer should be educated for the
responsible travel choices. For example there is few realise that all inclusive resort result in
economic benefits.
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Local communities: In this local communities only treated as stakeholder among the
many. They also must have the right to participate in the decision making and have a point say
if and how there places or communities become destination for tourism (Filiposki and et. al.,
2016).
Worker of tourism: in this the people who are working in this industry they must have
a right to respected. In this workers outsails provided decent conditions of working. In this
industry not allowed low wages and precarious source of employment.
Non governmental organisation: this are important in term of reporting on the abuses
of tourism which includes the land grabs and human right, community opposition and
corruption .
These are the parties who are equally liable to making policies through which
sustainability can be achieved. There are different types of demand by tourist through which they
can perform actions with understanding external market. Some authors says that if there is
excessive government control can hamper tourist industry negatively because tourist have to
follow more legal policies. Local vendors also have to become aware about changes in tourism
sector. This assist in maintaining good culture at tourist destination. There are many non-
government organisations which are dealing with concept of sustainability because this is major
issue with which society is dealing. If this is not considered in current market, then in future
there is problem in near future (Guiver and McGrath, 2017).
Issues in the mind of tourist regarding sustainable tourism:
1 Will the destination deal with issues around and dissatisfaction among local?
In this there is focus on sanctification of local because of sustainability in tourism can be
covert as positivity. In this the challenge is that people from the destination are the downstairs
selling , while discussing issues from the other parties.
2.Will government lead the way or wait on companies?
In this if the destination want to promote its self then they need to put money where
their mouth is and suitability purchasing.
3.Can this tourism industry promote real life rather then the attraction ?
This is define as now day there is no real beauties mostly attractive and not real beauty is
find everywhere. In this there is challenge for this industry to provide its customer real beauty
rather than the attractive beauty which is no real at all.
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4.Will responsible tourism communicate become the norm?
In this there is need to sell on trust rather than create a false . In this this industry need to create
trust in the mind of the customer. So that they can trust on them. They assume that customer will
believe them (Koens and Thomas, 2015).
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Role of Trailfinder in planning sustainable holiday packages
There is important role of tour operators to plan sustainable impact of tourism activities.
According to Butzmann and Job, 2017 Tour operators are the link through which concept of
sustain tourism development can be provided to visitors. For instance: visitors gets register under
Trailfinder then in this case managers has to provide complete information about environmental
prospectives and safety measures related to cleanliness, fine in case of mistreatment with
animals, etc. This makes clear image in mind of visitors and they do not conduct any
misconduct. This is beneficial for maintaining sustainable prospects in mind of consumers.
Operators of Trailfinder have to communicate regarding cultural values, ethics, etc. of local
community while visiting any traditional place such as church, regarding festivals , etc.
But sometimes employees of Trailfinder does not have knowledge about environmental
prospects, then they can not communicate to consumers about it which is not beneficial from
environmental prospects. When Trailfinder frame policies from environmental prospects, then
employees must have knowledge about it. This ease Trailfinder to perform their actions in better
and effective manner. When client wants to avail travel and tourism services from Trailfinder,
then managers must provide booklet in which there is complete disclosure of terms and
conditions related to sustainability concept (Kozak and Martin, 2012).
According to Nicole Kow, 2019 there is requirement of involvement of common man to
make sustainable growth of tourism industry. Common man are the source which represent
country in front of tourist, so they have knowledge about concept of sustainability, through
which they are able to understand changes which has to be made. Long term sustainability of
tour industry has to be in mind of people, so they use resources in best and optimal manner.
There are some organisations which works to provide best tourism services such as Lokafy,
Viaggi di Turismo, Intrepid Travel, Sumak Travel, Porino Ecotourism Ltd., etc. these
organisations place crucial role in growth and development of tourism sector. As per change in
plans and policies, these organisations have to be informed because they act as link between
tourist and implementation of sustainable strategies.
When tourist saw that there is specific culture at destination, then they are ready to accept
it. this is possible with interference of common people. But on the other hand, there are some
individuals who give negative image in mind of tourist because they are not performing daily
activities properly or mis behaving with tourists. Political parties of specific destination can
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organise seminars and conferences through which common people can become aware (Mann and
Ibrahim, 2013).
According to Linda Tran, 2019 some strategies are discussed as under followed by
different tour operators of UK in order to sustainablely develop tourism sector-
Maximising social benefits for local community- Sustainable tourism is all about
considering social development of country. Trailfinder can assist tourist to purchase producers
from local vendors. This makes tourist to known about local and prestigious things.
Representatives of Trailfinder have motivate to reduce purchase of material made from
endangered species so it helps to keep ecological balance in environment. Protection of wildlife,
plants, less pollution making elements, etc. are considered by tour operators which assist in
supporting local projects. Trailfinder is the organisation which plans tour plan for tourist, so in
this case they are responsible to provide knowledge about cultural values, ethical, festivals to
visitors. This creates awareness among them and respect for it.
Economic benefit- There are many things which are famous as per geographical region
in UK such as temples, palaces, etc. so in this case tour operators are responsible to communicate
among such things to visitors. This boost economic growth of Manchester and Liverpool through
foreign investment. It is advisable to management of Trailfinder for hiring local personnel for the
purpose of providing best services to visitors. In order to improve their performance, training has
to be provided regarding dealing with guest, handling their query, etc. There is requirement of
different resources such as transportation, accommodation, etc. so services has to be provided
from local people. This creates employment to local people and their living of standard gets
raised. Hence sustainable tourism packages gives benefits to local residing people and they are
able to explore with current economic prospects (Mann, 2014).
Reduce possibilities of negative impact on environment- Environment is one of the
important concept which has to be considered under sustainable tourism. There are different
place which are visited by tourist at UK. This is done by managers of Trailfinder, so in this case
they are responsible to keep environmental aspects safe. For instance: there is group of visitors
who prefers to visit “Tower of London”. In this case, managers of Trailfinder has to plan to make
them visitor in group. This helps to keep environmental factor in mind such as less pollution, etc.
This reduces misuse of resources and conserve nature. There are some environmental policies
framed by government of UK, so managers of Trailfinder has to convey this to guest. This makes
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them clear about environment prospects and maintain it to get positive outcome. Reduce, reuse
and recycle are the main strategy which assist in using proper and optimal use of resources.
There are many employees who interact with consumers, so it is responsibility of managers of
Trailfinder to training workers regarding optimal use of resources and secure environmental
prospects. This works as bridging gap between environmental prospects and operations of
tourists at Manchester and Liverpool (Mitchell, 2012).
Apart from this there are some important role of tour operators such as limiting the size
of tourist. This makes proper use of resources and conservation of resources is possible. When
there is some specific area for which terms and conditions which has to be followed for specific
destination, then this has to be conveyed to tourists (Mitchell, 2012). Financial contribution has
to be made by tour operators or conserving natural resources of society.
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Benefits to local residing people with sustainable tour package
Sustainable is most important aspect in current market as well as residing people who are
living nearby UK destination such as Liverpool and Manchester. This is the way through which
benefits of tourist destination can be attained for longer period of time. According to Jessica
Festa, 2016 there are some advantages of sustainability of tourism industry in UK such as overall
growth and development of local community, conserves natural resources of society, gives actual
view about local areas to visitors, makes better place for visiting in future, prepares for future,
etc. While people visit UK destinations such as Liverpool and Manchester, then with concept of
sustainability they have good and positive view regarding UK culture. But apart from this there
is requirement of complete information to local people through which they can perform actions
in better and effective manner. Local people of Liverpool must have complete information about
concept of sustainability, so they become aware about it and ready to share complete
information. When environment of Liverpool and Manchester is good, then this become best
destination for tourist in future as well (Mitchell, Font and Li, 2015).
Local people residing at Manchester and Liverpool gets benefited because of sustainable
tourism packages such as environment is secured, availability of natural resources, lower
pollution, maintaining infrastructure, etc. so living standard of local people gets improved. There
is reduction in emission which is positive in context of environmental prospects.
There are different factors which has to be considered in tourism sector such as
accommodation, adventure tourism, food and beverages, transportation, destination attraction,
etc. These are the factors due to which visitors prefers to visit various destinations in UK i.e.
Liverpool and Manchester. Sustainable growth and development is important in current market
because it assist in maintaining value of specific area. With maintaining sustainability, economic,
social, cultural relevance of country is maintained and local people get benefited. According to
Paul Goodman, 2019 there are some advantages of sustainability in tourism sector of Manchester
and Liverpool which are discussed as under-
 It keeps same image in mind of visitors because of overall growth and development of
country. Heritage view and culture of specific areas can be maintained which assist in
getting more and more guest (Morgan, 2012).
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 Tourist are able to get knowledge about cultural background of specific region. This
helps to get knowledge about actual culture of UK where guest are visiting. So
sustainable tourism helps to create cultural sensitivity among tourist.
 Ecological cycle of the society is one of the important aspect which is considered under
sustainable tourism. Natural resources are also consumed by tourist such as natural places
as destination, gardens, etc. So with sustainable tourism environmental balance can be
achieved.
 With sustainable tourism development, it is easy to make destination attractive for longer
period of time (Tyrväinen and et. al., 2014). This also assist in maintaining good image in
the mind of visitors. When people prefers to visit destination of UK, then it is most
preferable place. This gives economic growth to the economy of UK.
 Endangered species can be conserved so this makes image of UK unique in tourism
industry.
 Competitive advantage can be achieved by maintaining sustainable growth and
development of association. For instance: UK is famous for its architecture work, then if
policies are framed for sustainable development, then architecture work is one of the
famous sector in tourism sector for UK (Mowforth and Munt, 2015).
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Measures to be considered by Trailfinder while planning sustainable packages.
As problem related to wildlife, natural resources, etc. has to be reduced, so in this case
role of tourism organisation is crucial. As per Carmela Otarra, 2018, Sustainable packaging
introduces as a development and application of packaging which outputs in improved
sustainability. As problem related to wildlife, natural resources, etc. has to be reduced, so in this
case role of tourism organisation is crucial. There are some strategies such as partnership with
different stakeholders, creating awareness program, making policies for keeping relevance of
destination, planning for proper management of tourism, etc. which assist in development of
tourism sustainablely. For instance: there is peak time of visiting tourist in Liverpool and
Manchester then there must be some government policies through which managers of Trailfinder
are able to implement it. This helps to develop tourism sector in sustainable manner (Read,
2013).
In tourism sector, there are many changes which are taking place in external market. It is
important understand these changes to get positive impact on performance of country. As there
are many tourists who visit for different purpose. This includes purpose of outing, business tour,
educational trips, etc. This is relevant in context of changes in performance of operations in order
to deal with changes in effective and relevant manner. In current market, environmental factors
has to be considered to maintain overall growth and development of society. According to
LinusWealth, 2019 there are some strategies through which sustainable growth and development
of tourism sector is possible. Some strategies are discussed as under-
Taking long term perspective- In UK, tourism sector is one of the best section through
which organisational growth an development is possible. It is important to consider changes
which is specific and relevant to provide growth to tourism industry. In order to maintain
sustainability in tourism sector, there is requirement of thinking and framing policies for long
term. This makes easy to maintain same image in mind of tourist for Liverpool and Manchester
(Smith and Diekmann, 2017).
Creating open and supportive economic system- There is requirement of creating open
and supportive economic system. This is important because it creates clear identification of
issues which arise and measures to overcome it. Hence when creates and open system is framed,
then it is easy to maintain economic factor in mind. Tourism sector plays crucial role in growth
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and development of society because there is foreign currency investment which assist in
financial growth of country.
Using scientific knowledge- These days there is use of different aspects which are
scientific and concurrent to maintain economic and social growth of country. With use of
scientific equipment, correct and authentic information has to be considered. This makes changes
in working style and perform activities according to as per change in operations. For instance:
PCE tool is used to measure pollution in environment (Filiposki and et. al., 2016). With the help
of it, government came to know about level of pollution in society. This helps to take measures
to reduce it. As there is more global warming, so in order to measure temperature, liquid in Glass
thermometer is used.
Making polluter pay- There are many people who affects sustainability of country in
negative manner, so it is important to deal with them. It is advisable to make them defaulter and
they are liable for penalty. This is the best way through which it is easy to maintain same
environment, social and economic concern of the country. This makes people aware that they are
not allowed to misconduct while availing services from natural environment.
To reduce negative impact from environment due to tour and travel concept, travel
operators have to understand that they must communicate to consumers properly about change in
their working style. They must frame their policies according to code of conduct and considering
legal factors. Vehicles which are used for transportation of tourist must be properly checked and
tested under pollution control board, this reduces possibilities of pollution from them. There is
complete instruction book which provides knowledge about do's and don't in order to maintain
sustainability in environment. Travel and tour operators must communicate about basic
cleanliness norms to tourists, so they keep it in mind (Snyman and Spenceley, 2012).
UK government plays crucial role in maintaining sustainability of country. They are
responsible for maintaining sustainability of country through which social awareness people can
be conducted. When tourist visit different destination in UK , then there is consumption of
natural resources, so it is important to use natural resources in bet and relevant manner. With
tourism business, there is improvement in social and economic growth of country, hence with the
help of above mentioned strategies it is easy to maintain sustainable growth of UK in context of
tourism.
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People residing in UK has some information about policies which are farmed by
government and local bodies, so they can use resources in best and optimal manner. Living of
standard of local people has to maintained so it is easy to give good impression regarding ethics,
social values of UK. With framing policies related to sustainable development of UK, more
environmental and sound approach has to be considered. Transport use by tourist gives pollution
to society, so in this case there is planning for public transport as per number of visitors. Use of
electric cars has to be raised through which renewable source of energy can be produced
(Towner, 2016).
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CHAPTER 3: RESEARCH METHODOLOGY
Research is the in- depth study about topic with investigation through different sources.
There are some tools and techniques which are required to consider in order to get positive
outcome (Towner, 2016). These tools and techniques are studied under research methodology
chapter. In order to make clear understanding about research topic, a frame work is considered
i.e. Research Onion.
Techniques which are considered under research methodology is discussed as under-
Research philosophy: Research philosophy is the theoretical aspect which provides idea
about way in which data about research topic can be gathered and analysed. There are three types
of research philosophy: pragmatism, positivist and interpretivist. In this research pragmatism is
used because this is the way through which information about sustainable tourism is collected in
systematic and authentic manner (Mitchell, Font and Li, 2015). With use of pragmatism
philosophy, there is emphasise on major aspects which might affects research outcome. So
covering all information is beneficial for achieving aims and objectives. Pragmatism philosophy
have main focus on core aspects which might affect outcome of study.
Research approach: Research approach is the way in which step to step analysis is done
regarding form in which research is conducted. There are two types of research approach:
deductive and inductive (Snyman and Spenceley, 2012). In this research deductive approach is
used because it considers crucial and related article of research topic. So it is easy to consider all
the the important article related to research topic. Apart from this deductive approach is suitable
with qualitative research method so whole study will be completed in synchronise manner. This
study is on concept of sustainability which is different and new, so it is essential to cover ever
aspect properly.
Data collection: Data collection is the method through which information is collected
from different sources for the purpose of providing interpretation and conclusion. There are two
types of data collection method: primary and secondary (Cerutti and et. al., 2016). Primary
information is collected by researcher from respondents. Hence there is one to one interaction
among them. This method is time consuming because in this information is collected through
from number of respondents (Morgan, 2012). Primary information is more authentic and relevant
for this investigation because this provides personal views of respondents, so it is easy to get
proper recommendations and conclusions over it. Primary information is collected with different
19

methods such as questionnaire, survey, personal interview, etc. in this investigation,
questionnaire is most appropriate because this topic is relevant regarding future benefits. There
are some set of questions related to concept of sustainability and its impact on future.
While in secondary data information is collected with the help of online sources, books,
journals, newspaper, etc. This is collected by some some else so it might to old. In this research
both the methods are used to collect in- depth information about strategies of sustainability in
tourism sector of UK. Secondary information is collected through internet sources because this
creates base for enhancing knowledge about sustainable tourism. Secondary information is
collected from sources which are properly dated and authentic. With use of both primary and
secondary research method, it is easy for researcher to provide recommendations and
conclusion over it (Tyrväinen and et. al., 2014).
Research methods: Research is long time process and it is done to get complete
information about some topic or deal with issues which is occurring in society, so there is
specific method under which investigation is done. There are two methods to conduct research
qualitative and quantitative method. In this research qualitative research method is used because
this is the way in which information is presented in graphs an charts. This provides justification
about specific view of respondents over research topic. There is no use of mathematical concept
due to which it is not tough for reader to understand it. Hence this method makes study study
accurate and relevant for future use (Borne and Ponting, 2015).
Research Design- There is specific design in which investigation is done because this
provides clear understanding about research to reader. There are three types of research design
i.e. descriptive, experimental and exploratory. In this study, descriptive research design is used
because this provides complete and in- depth description about all the concepts covered in study.
So this design is better for getting proper understanding about concept of sustainability.
Sampling: Sampling is the process through which some respondents are selected for the
purpose of getting their views. In investigation sampling is important because it is not possible to
collect views from all respondents, so under it some candidates are selected (Butzmann and Job,
2017). Sampling is the process in which few number of respondents are selected for the purpose
of collecting view about sustainability of tourism in UK. Their view is base for whole
population. There are two methods of sampling: probability and non probability sampling. In this
research Simple Random Probable sampling is used as probability sampling because this
20

provides bias free data (Smith. and Diekmann, 2017). As in this method, there is equal
possibility of being collected, hence possibilities of biasness is nil.
Research Ethics- This investigation is conducted with considering proper and relevant
concept. Hence information gathered in this investigation is confidential as it is communicated
to individuals who they are required. Anonymity is maintained by not sahring personal
information of respondents. There is informed consent of respondents because candidates have
complete knowledge about reason behind collecting information and conducting investigation.
Hence this study is completed in ethical manner (Cerutti and et. al., 2016).
Resources: There is requirement of some resources to conduct research such as financial
assistance, internet connect, newspapers, magazines, computer system, etc. With these research
data can be collected properly and stored in authentic and reliable manner (Mowforth and Munt,
2015). There are different resources used by a researcher to complete dissertation in more
effective and systematic manner. For this, cost, time, communication etc. are consider major
resources which will assist an investigator to successfully do each activities of research.
Time scale: Time to conduct an research can be analysed with the help of Gantt Chart.
This is the technique which shows pictorial representation in vertical form, this shows different
research activities such as introduction, aims and objectives, literature review with their
respective time (Eijgelaar and et. al., 2016). This research is conducted within 8.4 weeks.
21

22

CHAPTER 4: DATA ANLYSIS
Data analysis refers to the method through information is collected, gathered, interpreted
to give specific view about topic. In research, data analysis is crucial because recommendations
and conclusions are provided on this basis over collected data. Thematic approach is used for
data analysis (Read, 2013). As per this method, questions which are asked with respondents are
provided in short form under different terms. This is the best way through which it is easy to
convey information to reader. 50 respondents are selected for collecting primary information.
Questionnaire
Q1. Do you have knowledge about sustainability in context of tourism industry?
a) Yes
b) No
Q2. Does tourism industry assist in economic, social, cultural growth of Liverpool and
Manchester?
a) Yes
b) No
Q3. What are the factors which has to be considered by Trailfinder for sustainable growth
and development of tourism sector in Manchester and Liverpool?
a) Environmental factors
b) Social factors
c) Economic factors
Q4. How sustainability of tourism is effective for social growth of Liverpool and Manchester?
a) Creating information about ethics, religious values
b) Maintaining proper infrastructure
c) Optimal use of resources
Q5. How sustainability in tourism sector is effective for economic growth of both the
23

countries?
a) Foreign currency investment
b) Improvement in GDP
c) Growth in per capita income
Q6. Why it is important to plan sustainable tourism packages for Manchester and Liverpool
society?
a) To make regular visit of tourist
b) To give good impression about destination to visitors
c) To enhance living standard of local people
Q7. Which of the following party mainly gets affected with sustainable tour package at
Manchester and Liverpool?
a) Tour operators
b) Local people
c) Governmental bodies
Q8. What are the advantages of sustainable tour packages to local people of Liverpool and
Manchester?
a) Job opportunities
b) Foreign exchange earning
c) Environment protection
Q9. What are the issues faced by management of Trailfinder while planning sustainability of
tourism sector in both the countries?
a) Dissatisfaction among local people
b) Lack of government participation
c) Lack of communication
Q10. What are the strategies framed by Trailfinder through which sustainability of tourism
activities in Manchester and Liverpool can be achieved?
24

a) More use of electric vehicles
b) Focus on local vendors
c) Strategy of “Reduce, reuse and recycle”
Q11. Does tour operators plays essential role in sustainable growth of tourism activities?
a) Yes
b) No
Q12. What are the issues arise if concept of sustainable tourism is not followed at Manchester
and Liverpool?
a) Mis use of natural resources
b) Excessive pollution
c) Climatic changes
Q13. Is participation of local people of Manchester and Liverpool is effective and relevant for
sustainable growth of Society?
a) Yes
b) No
Q14. Recommendations ways through which sustainable holiday package are beneficial for
local people?
Frequency Table
Questionnaire
Q1. Do you have knowledge about sustainability in context of
tourism industry?
Frequency
a) Yes 40
b) No 10
Q2. Does tourism industry assist in economic, social, cultural
growth of Liverpool and Manchester?
Frequency
25

a) Yes 42
b) No 8
Q3. What are the factors which has to be considered by Trailfinder
for sustainable growth and development of tourism sector in
Manchester and Liverpool?
Frequency
a) Environmental factors 20
b) Social factors 18
c) Economic factors 12
Q4. How sustainability of tourism is effective for social growth of
Liverpool and Manchester?
Frequency
a) Creating information about ethics, religious values 20
b) Maintaining proper infrastructure 14
c) Optimal use of resources 16
Q5. How sustainability in tourism sector is effective for economic
growth of both the countries?
Frequency
a) Foreign currency investment 18
b) Improvement in GDP 12
c) Growth in per capita income 20
Q6. Why it is important to plan sustainable tourism packages for
Manchester and Liverpool society?
Frequency
a) To make regular visit of tourist 20
b) To give good impression about destination to visitors 17
c) To enhance living standard of local people 13
Q7. Which of the following party mainly gets affected with
sustainable tour package at Manchester and Liverpool?
Frequency
26

a) Tour operators 10
b) Local people 28
c) Governmental bodies 12
Q8. What are the advantages of sustainable tour packages to local
people of Liverpool and Manchester?
Frequency
a) Job opportunities 17
b) Foreign exchange earning 15
c) Environment protection 18
Q9. What are the issues faced by management of Trailfinder while
planning sustainability of tourism sector in both the countries?
Frequency
a) Dissatisfaction among local people 18
b) Lack of government participation 12
c) Lack of communication 20
Q10. What are the strategies framed by Trailfinder through which
sustainability of tourism activities in Manchester and Liverpool can
be achieved?
Frequency
a) More use of electric vehicles 18
b) Focus on local vendors 20
c) Strategy of “Reduce, reuse and recycle” 12
Q11. Does tour operators plays essential role in sustainable growth
of tourism activities?
Frequency
a) Yes 40
b) No 10
Q12. What are the issues arise if concept of sustainable tourism is
not followed at Manchester and Liverpool?
Frequency
27

a) Mis use of natural resources 18
b) Excessive pollution 22
c) Climatic changes 10
Q13. Is participation of local people of Manchester and Liverpool is
effective and relevant for sustainable growth of Society?
Frequency
a) Yes 36
b) No 14
Q14. Recommendations ways through which sustainable holiday
package are beneficial for local people?
DATA INTERPRETATION
LIST OF FIGURES
Theme 1: Knowledge about sustainability in context of tourism industry
Q1. Do you have knowledge about sustainability in context of
tourism industry?
Frequency
a) Yes 40
b) No 10
28

Graph 1: Knowledge about sustainability
Interpretation- Sustainability of environment gets affected due to tourism sector. So it Is
important that people must have knowledge about concept of sustainability, so it can be
maintained. As per view of 40 respondents, they have idea about concept of sustainability,
factors which has to be considered as sustainability, etc. while 10 respondents does not have
knowledge. Hence it is interpreted that majority of respondents have knowledge about
sustainable tourism, so it is easy to communicate about different factors which has to be
considered for getting positive outcome. When local people of Manchester and Liverpool have
knowledge about sustainable tourism, then their business activities will change.
Theme 2: Impact of tourism industry in economic, social, cultural growth of UK cities
Q2. Does tourism industry assist in economic, social, cultural
growth of Liverpool and Manchester?
Frequency
a) Yes 42
b) No 8
29
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Illustration 1: Data Survey, 2019

Graph 2: Impact of tourism industry
Interpretation- With tourism activities, Manchester and Liverpool gets affected as
economic, social and cultural growth of countries. As per view of 42 candidates, there is impact
of tourism activities as social, cultural and economic growth of UK. While 8 individuals says
there is no impact on growth and development of cities. Tourism operations are important for
UK because when foreigners are visiting different countries because of different purpose such as
business meeting, family trip, education tour, etc. then there is regulation of monetary terms,
people pay different taxes and duties such as export import duty, etc. People from other countries
came to know about culture and religious values of Manchester which makes them aware about
understanding values of local people. With tourism activities, UK culture is well known at
international level.
Theme 3: Factors considered by Trailfinder for sustainable growth and development of
tourism sector in Manchester and Liverpool
Q3. What are the factors that has to be considered by Trailfinder
for sustainable growth and development of tourism sector in
Frequency
30
a) Yes b) No
0
5
10
15
20
25
30
35
40
45 42
8
Frequency
Illustration 2: Data Survey, 2019

Manchester and Liverpool?
a) Climatic conditions 20
b) Taste and preferences of consumers 18
c) financial stability 12
Graph 3: Factors considered by Trailfinder
31
a) Climatic conditions
b) Taste and preferences of consumers
c) financial stability
0
2
4
6
8
10
12
14
16
18
20
20
18
12
Frequency
Illustration 3: Data Survey, 2019

Interpretation- There are some factors which has to be considered for sustainable growth
of tourism sector at Manchester and Liverpool such as demand of consumer, reason of
wandering at Manchester and Liverpool, etc. As per view of 20 candidates, climatic condition
has to be considered. For instance: there is much pollution in environment, then use of public
transportation is best. As per 18 individuals, taste and preferences of consumers has to be
considered. There is difference in demand of consumers because of their purpose of visiting UK.
For instance some of visiting for business purpose, then there is requirement of private vehicle,
while if family is on trip, then they can use public convenience. 12 candidates focus on financial
stability has to be considered. While planning for different tourism activities managers of
Trailfinder has to make proper arrangements related to finance, so they can provide services to
consumers considering their demand and sustainability prospects in mind.
Theme 4: Impact of sustainability of tourism on social growth of Liverpool and Manchester
Q4. How sustainability of tourism is effective for social growth
of Liverpool and Manchester?
Frequency
a) Creating information about ethics, religious values 20
b) Maintaining proper infrastructure 14
c) Optimal use of resources 16
32

Graph 4: Impact of sustainability of tourism on social growth
Interpretation- With tourism activities there is positive impact on social factor of
Manchester and Liverpool such as creating knowledge about ethics and religious values of local
people, proper maintaining infrastructure, etc. As per view of 20 respondents, there is
requirement of creating knowledge about ethics and religious values of local people. This assist
tourist to get acquire new culture and local people is able to represent at international level. 14
candidates have view that with making policies as per sustainability of society infrastructure of
destinations can be maintained. At Manchester there are many places such as Manchester
Museum which are famous for their art and culture. So with considering sustainable tourism,
infrastructure can be maintained. 16 candidates have view that optimal use of resources is
possible because tour operators will focus on approach reuse, renew, recycle. Hence it is
interpreted that social growth is possible because tour operators provides knowledge about
ethics, culture to tourists.
33
0
4
8
12
16
20
20
14 16
Frequency
Illustration 4: Data Survey, 2019

Theme 5: Sustainability in tourism sector for economic growth of Manchester and Liverpool
Q5. How sustainability in tourism sector is effective for
economic growth of both the countries?
Frequency
a) Foreign currency investment 18
b) Improvement in GDP 12
c) Growth in per capita income 20
Graph 5: Sustainability in tourism sector
Interpretation- Sustainability of tour sector is effective for economic growth of
Manchester and Liverpool through making proper policies related to it. As per view of 18
candidates, foreign currency investment is possible because of tourism sector. As per view of 12
candidates there is improvement in GDP of country because with getting taxes and export import
duties government of Manchester is able to enhance knowledge maintain GDP of country. 20
34
a) Foreign currency investment
b) Improvement in GDP
c) Growth in per capita income
0
2
4
6
8
10
12
14
16
18
20 18
12
20
Frequency
Illustration 5: Data Survey, 2019

respondents says that per capita income of society will improved because tourism sector provide
employment of local people and this raise their living standards.
Theme 6: Importance of planing sustainable tourism packages
Q6. Why it is important to plan sustainable tourism packages for
Manchester and Liverpool society?
Frequency
a) To make regular visit of tourist 20
b) To give good impression about destination to visitors 17
c) To enhance living standard of local people 13
Graph 6: Importance of planing sustainable tourism packages
Interpretation- In current market with considering environment of Manchester and
Liverpool, there is requirement of planning related to sustainable tourism. It is responsibility of
tour operators to create awareness about sustainability by understanding such policies. As per 20
respondents sustainable tourism is important because this makes regular visit of tourists, 17 have
35
0
4
8
12
16
20
20 17
13
Frequency
Illustration 6: Data Survey, 2019

view that with considering sustainable tourism, there is good impression in mind of tourist
related to cleanliness, culture, ethics, etc. While remaining 13 employees says that living
standard of local people improved because they have employment and have proper source of
income. So it is interpreted that sustainability is important because tourists will prefer to visit
Manchester and Liverpool in future.
Theme 7: Parties affected due to sustainable tour package
Q7. Which of the following party mainly gets affected with
sustainable tour package at Manchester and Liverpool?
Frequency
a) Tour operators 10
b) Local people 28
c) Governmental bodies 12
Graph 7: Parties affected due to sustainable tour package
36
a) Tour operators b) Local people c) Governmental bodies
0
5
10
15
20
25
30
10
28
12 Frequency
Illustration 7: Data Survey, 2019

Interpretation- There are different parties which gets affected because of sustainable
tourism package. As per view of 10 employees tour operators gets affected because they have to
change their working style, 28 respondents favours that local people who are residing in society
gets affected, while remaining 12 candidates have view that government bodies gets affected. So
it is interpreted that local people residing in society gets affected because they are the sources
who represents culture to tourist. They get employment through sector and economic growth of
country is also possible.
Theme 8: Advantages of sustainable tour packages to local people of Liverpool and
Manchester
Q8. What are the advantages of sustainable tour packages to
local people of Liverpool and Manchester?
Frequency
a) Job opportunities 17
b) Foreign exchange earning 15
c) Environment protection 18
37

Graph 8: Advantages of sustainable tour packages
Interpretation- As per above graph, it is clear that there are different advantages through
sustainability of tourism policies. According to view of 17 respondents there is more job
opportunities to local people, 15 candidates have view that people can earn foreign currency
which is ultimately economic growth of country. While remaining 18 individuals says that
environment gets protected because it considers optimal use of natural resources. So it is
interpreted that advantage of sustainable tourism is protecting environmental aspects considering
future benefits.
Theme 9: Issues faced by management of Trailfinder while planning sustainability of tourism
sector
Q9. What are the issues faced by management of Trailfinder
while planning sustainability of tourism sector in both the
countries?
Frequency
a) Dissatisfaction among local people 18
38
a) Job opportunities
b) Foreign exchange earning
c) Environment protection
13.5
14
14.5
15
15.5
16
16.5
17
17.5
18
17
15
18
Frequency
Illustration 8: Data Survey, 2019

b) Lack of government participation 12
c) Lack of communication 20
Graph 9: Issues faced by management of Trailfinder
Interpretation- There are number of issues that a company has to face while planning for
sustainability in tourism sector which may affect the operations performed by company. As per
the above mentioned information it has been found that 18 out of 50 respondents said that major
issue faced by Trailfinder is increase in dissatisfaction among local people. But on the other side
another 12 respondents said that lack of government participation is the major issue that
company has faced while planning sustainability in tourism sector. Despite of all this 20
39
a) Dissatisfaction among local people
b) Lack of government participation
c) Lack of communication
0
2
4
6
8
10
12
14
16
18
20 18
12
20
Frequency
Illustration 9: Data Survey, 2019

respondents said that lack of communication is the major issue that they have found awhile
planning sustainability.
Theme 10: Strategies framed by Trailfinder through which sustainability of tourism activities
Q10. What are the strategies framed by Trailfinder through
which sustainability of tourism activities in Manchester and
Liverpool can be achieved?
Frequency
a) More use of electric vehicles 18
b) Focus on local vendors 20
c) Strategy of “Reduce, reuse and recycle” 12
40

Graph 10: Strategies framed by Trailfinder
Interpretation- From the above mentioned information it has been found that for
working over sustainability activities it is very essential for Trailfinder to formulate effective
strategies which ensures proper implementation. In this investigation 18 out of 50 respondents
said that Trailfinder must focuses over using more electric vehicle in order to perform
sustainability practices. But another 20 respondents said that Trailfinder must focuses more
toward local vendor in order to achieve sustainability in tourism. But around 12 respondents state
that Trailfinder must focuses toward adopting “reduce, reuse and recycle” strategy for achieving
sustainability.
Theme 11: Role of operators
Q11. Does tour operators plays essential role in sustainable
growth of tourism activities?
Frequency
a) Yes 40
b) No 10
41
a) More use of electric vehicles
b) Focus on local vendors
c) Strategy of “Reduce, reuse and recycle”
0
2
4
6
8
10
12
14
16
18
20 18
20
12
Frequency
Illustration 10: Data Survey, 2019

Graph 11: Role of operators
Interpretation- Tour operators play a crucial role within the sustainable growth of
tourism activities by improving the quality of work and reducing the wastage as well as level of
42
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Illustration 11: Data Survey, 2019

pollution. By performing investigation it has been found that 40 out of 50 respondents are agree
with the fact that tour operators plays a crucial role within the sustainable growth of tourism
activities. But another 10 respondents are not agree with this statement as they think tour
operators work toward earning higher profit despite of considering such practices which leads to
cut down their initial profit.
Theme 12: Issues arise if sustainability concept are not considered
Q12. What are the issues arise if concept of sustainable tourism
is not followed?
Frequency
a) Mis use of natural resources 18
b) Excessive pollution 22
c) Climatic changes 10
43
a) Mis use of natural resources
b) Excessive pollution
c) Climatic changes
0
5
10
15
20
25
18
22
10 Frequency
Illustration 12: Data Survey, 2019

Interpretation- It has been found that in case where tour operator doesn't follow the
concept of sustainability tourism then directly influence the environment and have negative
impact over it. After performing investigation over this it has been found that around 18 out of
50 respondents said that avoidance of such concept leads to misuse of natural resources which
leads to their wastage and these resources started getting diminishes. But another 22 respondents
said that avoidance of this concept leads to increase in pollution which in turn harm environment
and health of people as well. But 10 respondents said that it has negative impact and leads to
change in climate much frequently.
Theme 13: Participation of local people at Manchester and Liverpool
Q13. Is participation of local people of Manchester and
Liverpool is effective and relevant for sustainable growth of
Society?
Frequency
a) Yes 36
b) No 14
44

Interpretation- For the implementation of sustainability practices not only the
contribution of tour operator required but their should be involvement of local people as they
45
a) Yes b) No
0
5
10
15
20
25
30
35
40 36
14
Frequency
Illustration 13: Data Survey, 2019

help tour operators to get more positive result out of their efforts. By performing investigation
over this it has been found that 36 out of 50 respondents are agree with the fact that local people
of Liverpool and Manchester must try to get involved in sustainability tourism practices by
trying to improve their activities which leads to wastage. On the other side 14 respondents are
not agreed with this statement as they think sustainability tourism can only be created by the
involvement of tourism related organisations.
46

DISCUSSION OF FINDINGS
ON THE BASIS OF SECONDARY SOURCE
Sustainability refers to the maintaining a level of working through which natural
resources does not get affected. In case of tourism sector, there is requirement of different
policies through which ecological balance of environment can be maintained as per change in
working style. Tour operates has to make policies through which they can use natural resources
in effective manner considering future use. Sustainable tourism is important because it affects
future growth and development of tourism sector as social, economical and culture growth and
country. Concept of tourism is important because it makes regular visit of people at Manchester
and Liverpool which assist in maintaining economic development of country as tax duties,
exchange currency, etc. There are different parties who places important role such as
government, local people, consumers, etc.
Trailfinder is tour operators who provides services to consumers in planning their tour
operations such as planning for accommodation, transport facilities, etc. It is important to make
policies through which policy of sustainability can be achieved. Managers of Trailfinder has to
analyse climatic condition, consumer preferences and then make policies through which they can
communicate to consumers. Managers must communicate to tourist regarding infrastructure of
destination, cleanliness, etc. through which sustainability can be maintained. With these policies,
tourist become aware about cultural and ethical aspects, environment can be protected, etc. Tour
operators have to educate tourist regrading use of natural resources, transportation facilities, etc.
through which local people of Manchester and Liverpool gets employment opportunities. With
use of more public transportation, there will reduction in pollution, etc. Endangered species can
be conserved and future benefits can be achieved because people prefers to visit Manchester and
Liverpool in future also. Managers of Trailfinder can use strategy of Reduce, Reuse and recycle
which assist in conserving and preserving environment through use of solar energy and
renewable resources.
Sustainability is an essential elements in current market or also those individuals who are
living in the local people and living in the nearby cities of UK. It can be a way by which various
benefits related to tourism location can be taking. In UK, various organisation who offer these
kind of holiday and tour packages to local or residing people at Manchester and Liverpool
because there are huge availability of natural resources, better infrastructure, minimum level of
47

pollution and others. These all factors to attract local people because in UK most of the
individuals are working and during the time of vacation they can prefer these kind of holiday
packages. It is beneficial for the local people because it help in providing employment and
making development in their income. Because in UK, there are various tourist come to outside of
the nation and they use accommodation, transportation and food services which provide
employment to local people. It help in making development and growth in the economic
condition of the country as well s residing people income.
In Trailfinder, there are various measures like utilization of specific knowledge and
information, making polluter pay and others that can be considered by the management during
the time of planning sustainable packages. Now these days, people do not travel only for
enjoyment and interest purpose, they also travel for gaining knowledge and information about
the culture and values of the nations. So it is required for travel agencies that they provide clear
information about the destinations in their tour packages. It help in selection of the holidays
package so that people can purchase them according to the requirement form which they gather
more information. Another factor is cost of the tour package which is also beneficial for the
management of the this company. In current time, there are various travel and tourism
organisation in the market and they offer various holiday packages. So, this company also
consider the pricing factor during the time of setting price of tour packages, it help in attracting
numerous customers.
48

CHAPTER 5: CONCLUSION AND RECOMMENDATION
Conclusion:- From the above presented information it has been concluded that travel and
tourism industry is one of the fastest growing sector as with the globalisation people become
more fond of travel. This in turn increase several opportunity to grow for tour operators as they
started bring several new methods of attracting customers to travel throughout the world. This in
turn expand the approaches of travel & tourism organisations by getting excess to customer that
lives throughout the world. But this also leads to several environmental issues such as
degradation of land & forest, scarcity of natural resources, increase in pollution and many more.
This in turn also affected the image of several travel & tourism player at marketplace which
leads to rise in the demand of such practices that doesn't affect environment. It rises the demand
of sustainability tourism which support in achieving the growth and success of company as it
ensure avoidance of legal compliance in term of environmental safety. In addition to this it also
help in creating a positive brand image in front of customer which ensures competitive advantage
at marketplace as customer prefer to avail services from such organisations that are involve in
practices that leads to environmental safety. By performing investigation over this it has been
found that majority of people believes that a company must consider factors like climatic
condition, financial stability, taste & preferences of customer in order to achieve sustainable
growth and development in tourism sector. In addition to this majority of people state that
sustainability practices within tourism contribute toward the social growth of a country by
creating more value regarding ethical and religious aspect of particular area. Apart from this it
also ensure proper maintenance of infrastructure and minimizes the wastage by ensuring optimal
utilisation of resources.
Recommendations:- As per the above mentioned information it has been found that
sustainability practices within travel & tourism plays a crucial role in dealing with the
competition as well as other external issues. Hence sustainable tourism is very essential for an
organisation like Trailfinder which support it achieving greatest growth at marketplace. But for
effective implementation of sustainability practices and achieving positive outcome from this
effort following things are recommended to Trailfinder:
49

 It must formulate sustainability package by considering all the legal standards that are
fixed by government in term of environmental safety. This will support them in reducing
the chances of legal compliances that may affect its image in marketplace and in front of
customers.
 Trailfinder must also present an instructions in front of customer or try to educate them
about the things to be avoided that may creates pollution or leads to wastage of natural
resources. This in turn support Trailfinder to achieve sustainability and also become able
to create a positive brand image at marketplace. For this company must provide
instructions booklet which contains information regarding Do's and Don't s to customer
so that they can ensure minimisation of practices that leads to increase in wastage or
pollution.
 In order to implement sustainability in its practices, Trailfinder must focuses toward
improving its practices that help in reducing pollution that may created by practices
performed by company. For this it is recommended to Trailfinder that the people who
create pollution or wastage whether an employee or customer while performing some
action that are linked with the company must be penalised for his/her misconduct. In
addition to this company may also make use of smart equipments which help in ensuring
that the vehicles that are used for providing services must emit carbon up to the extend
which is fixed by government.
Reflection:- I am glad that I got this opportunities to perform investigation over such a
broad topic i.e. “Role of sustainable package Holiday which offers benefits to local residing
people.” A study on Trailfinder. This investigation support me in enhancing my knowledge
regarding the travel and tourism sector along with the manner in which activities are performed
to satisfy the need and expectation of customer by maintaining the standards. By performing this
investigation I came to know about the basic concept of sustainability and importance that it
holds within the industry. Apart from this I also become able to identify the role of tourism
operator toward industry as well as responsibilities it have toward the environment. Despite of all
this I also become able to determine that in what manner does local people get affected by the
actions taken by tour operators. By conducting investigation I become able to improve my
researcher skill by getting a thorough understanding regarding tools & techniques that are used
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for conducting investigation effectively. Throughout this investigation I have faced several issues
such as time and cost are very limited, respondents are not agreed to reply effectively, some
respondents has provided wrong information etc. but despite of all this I tried my best to perform
investigation in more effective manner. For conducting this investigation I have used
questionnaire as time and money was very limited otherwise I will use interview as an alternative
method which support in getting in-depth knowledge about particular thing and view point of
respondents.
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