Trailfinder and Sustainable Tourism: Benefits for Local People

This dissertation examines the role of sustainable tour packages in providing benefits to local people, focusing on the impact of the tourism sector on sustainable growth and development within the communities of Manchester and Liverpool. The research investigates the role of tour operators, specifically Trailfinder, in maintaining sustainability, exploring the use of research tools like the "Research Onion" and incorporating both primary and secondary sources, including questionnaires administered to 50 respondents. The study addresses the concept of sustainability in the tourism industry, analyzes Trailfinder's strategies for planning sustainable holiday packages, identifies benefits for local residents, and assesses measures the company should consider. The dissertation includes data analysis, interpretation, and discussion of findings, culminating in conclusions and recommendations for fostering sustainable tourism practices and maximizing positive impacts on local communities. The framework covers introduction, literature review, research methodology, data analysis and interpretation, and conclusion and recommendations.

Complete Dissertation

ABSTRACT
This dissertation is based on role of sustainable tour package for providing benefits to
local people. These days, there are many environmental issues society such as depletion of ozone
layer, mis use of natural resources, etc. Tourism sector is one of the fast growing sector and it
has impact on sustainable growth and development of society. This investigation will enhance
knowledge about impact of sustainable growth and development to local residing people at
Manchester and Liverpool. With this investigation, role of different tour operators in maintaining
sustainability can be enhanced. Knowledge about research Tools and techniques will be
evaluated through “Research Onion”. Primary and secondary sources are used for collecting
information. Questionnaire will be used for collecting primary information because this is
authentic and easy way to collect respondent's view. Primary information is collected from 50
respondents.

Table of Contents
ABSTRACT.....................................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................1
TITLE:.............................................................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................2
Background of research..........................................................................................................2
Overview of research..............................................................................................................3
Rationale of research..............................................................................................................3
Research aims.........................................................................................................................4
Research questions.................................................................................................................4
Research objectives................................................................................................................4
Conceptual Framework..........................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
Concept of sustainability in context of tourism industry........................................................6
Role of Trailfinder in planning sustainable holiday packages...............................................9
Benefits to local residing people with sustainable tour package..........................................11
Measures to be considered by Trailfinder while planning sustainable packages.................12
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................15
CHAPTER 4: DATA ANLYSIS...................................................................................................18
Frequency Table...................................................................................................................20
DATA INTERPRETATION................................................................................................22

LIST OF FIGURES.....................................................22
Graph 1: Knowledge about sustainability ...........................................................................23
Graph 2: Impact of tourism industry ...................................................................................24
Graph 3: Factors considered by Trailfinder .........................................................................25
Graph 4: Impact of sustainability of tourism on social growth ...........................................27
Graph 5: Sustainability in tourism sector ............................................................................28
Graph 6: Importance of planing sustainable tourism packages............................................29
Graph 7: Parties affected due to sustainable tour package..................................................30
Graph 8: Advantages of sustainable tour packages..............................................................32
Graph 9: Issues faced by management of Trailfinder ........................................................33
Graph 10: Strategies framed by Trailfinder ........................................................................35
Graph 11: Role of operators.................................................................................................36
DISCUSSION OF FINDINGS......................................................................................................41
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................43
REFERENCES..............................................................................................................................46

ACKNOWLEDGEMENT
I would like to thank to my parents and friends who assist me to complete this study. This
investigation assist in my academical and non academical aspects. I would specially thank to my
tutor who assist me to improve my work and achieve good level of knowledge regarding
sustainable tourism. I also grateful to my team mates who are working in order to understand
external environment and work for proper and patiently completing this research. Apart from this
I am thankful to all the related parties.

TITLE:
“Role of sustainable package Holiday which offers benefits to local residing people.” A study
on Trailfinder.
CHAPTER 1: INTRODUCTION
Background of research
Tourism sector of UK is one of the fastest growing sector in UK. There are many people
who visit UK for different purpose. Hence it is important to consider sustainable growth and
development of tourism sector. Sustainable tourism refers to analysis of current and future social,
environment and economic impact. This is considered because of need of visitors, industry,
environment and host communities (Borne and Ponting, 2015). With considering sustainable
growth and development of tourism sector, long term benefits can be provided to visitors.
Sustainable growth of society is possible with the help of creating awareness. When sustainable
policies are farmed,, then visitors will have good and positive image about UK visiting places.
There are different government policies which assist in maintaining sustainable growth and
development of tourism sector. So it is responsibility of tour operators to convey information and
strategies to tourist. They have to keep eyes on working efforts of visitors to make positive
impact on societal development. When visitors use resources optimally and keep cultural and
environmental factors in mind about tourist destination, then it can be famous in industry for
longer period of time.
This research is based on Trailfinder which travel company in UK and Ireland. This
association was large and works as independent organisation providing tailor made services to
consumers.
These days, there is issue of pollution, mis use of resources, unhygienic components, etc.
which affects overall growth and development of UK society. Tour operators are the source
through which sustainable growth of Liverpool and Manchester society is possible (Butzmann
and Job, 2017). So Trailfinder has to frame policies which assist in overall growth and
development of society and make resources useable for longer period of time. It is important to
create awareness among local people, so they also use resources in best and optimal manner.
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Overview of research
As compared to past years, trend of visiting UK among people increase. There are
different places such as Big Ben, Tower of London, Edinburgh, Ancient Stonehenge and
Medieval Salisbury, Wonderful Windsor, etc. which people prefer to visit. People are visiting
different places for outing, education tour, business purpose, etc. So growth of travel industry is
increasing. It is important to understand changes which are taking place in external market. So
there is use of resources such as transportation services, accommodation, etc. It is important to
use it in best and relevant manner (Cerutti and et. al., 2016). Sustainable tourism development
refers to making strategies through which economical, social and cultural development of
resources can be done in best manner. It is important for making resources use in future
prospects.
In this research, there is discussion about strategies framed by tour operators to maintain
sustainability of tourism activities. As tourist visit cultural places, temples, etc. then they have
follow ethics through which it is can be availed in best and optimal manner. Natural places such
as garden, parks, etc. are visited by tourists, so in this case it is important for managers of
Trailfinder to frame strategies through which sustainable growth of tourism services is possible.
It is important for Trailfinder to frame policies through which they can create awareness among
visitors who visit Liverpool and Manchester.
Rationale of research
Rationale behind conducting this research is to understand role of tour operators in order
to improve sustainable growth of society. These days, there is imbalance in growth and
development of UK society, so with the help of this research strategies and policies can be
studied which enhance knowledge of reader (Charles, Schmidheiny and Watts, 2017). From
personal point of view of researcher, individual have interest in tourism sector, so if in future
candidates wants to invest in tourism business, then it is easy for them.
As there is trend of tourism sector, so this topic is interesting and it is easy to collect data
from respondents. With conducting this research, it is easy to understand impact of tourism on
local residing people at Liverpool and Manchester. With this research, it is easy to understand
changes through foreign reserve, improvement in employment, etc.
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Research aims
To understand the role of Sustainable package Holiday which offers benefits to local
residing people of Liverpool and Manchester. A study on Trailfinder.
Research questions
 Do you understand the concept of sustainability in context of tourism industry?
 What is the role of Trailfinder in planning sustainable holiday packages?
 What are the benefits to local residing people with sustainable tour package?
 What are the measures to be considered by Trailfinder while planning sustainable
packages ?
Research objectives
 To understand the concept of sustainability in context of tourism industry.
 To study role of Trailfinder in planning sustainable holiday packages.
 To determine the benefits to local residing people with sustainable tour package.
 To ascertain measures to be considered by Trailfinder while planning sustainable
packages.
Conceptual Framework
Conceptual framework is study of different research chapters which are covered in this
research. With the help of this framework, researcher can enhance knowledge of reader about
information which is presented in research. This research is completed under different chapters,
which are discussed as under-
Chapter 1: Introduction- This is the first chapter in research which contains information
about background and overview of research. In this section, aims and objectives for which
research is conducted are identified (Eijgelaar and et. al., 2016). This is the main important
chapter because whole research is based on it and this chapter provides complete information to
reader for which research is conducted.
Chapter 2: Literature review- Second chapter is literature review. This is the section in
which research objectives are studied according to author's point of view. This is chapter which
is part of secondary source because information is collected from online sources, journals,
articles, etc. This enhance knowledge about investigation topic and provides solution of the issue
with association is dealing.
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Chapter 3: Research Methodology- Research methodology is the study of tools and
techniques which are used to conduct investigation. There are different types of design, tools,
data source, etc. which are required to conduct research. In this section, “Research Onion” frame
work is used (Guiver and McGrath, 2017). This provides information about techniques used and
justification behind it. This enhance knowledge of reader about research method.
Chapter 4: Data analysis and interpretation- Data analysis and interpretation is one of
the important task which researcher done with the help of primary source of information. In data
analysis, response from respondents is collected, while in interpretation, collected information is
interpreted. In this chapter discussion is also done on the basis of primary and secondary data i.e.
literature review and data interpretation.
Chapter 5: Conclusion and recommendation- At last in this chapter conclusion and
recommendations is provided. On the basis of collected information, conclusion is provide. So it
is easy to give recommendations ns about issues which Trailfinder is facing. In
recommendations, strategies about sustainable tourism strategies to get positive impact (Borne
and Ponting, 2015).
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CHAPTER 2: LITERATURE REVIEW
Literature review is defined as the process of assessing the already available information
in order to evaluate them for developing understanding regarding the current investigation so
that further work can be performed over it (Koens and Thomas, 2015). This section includes a
critical evaluation among the view point of several author with an aim to develop understanding
regarding current topic of concern.
Concept of sustainability in context of tourism industry
According to Pauline Lacanilao, 2017 sustainable tourism refers to the way of visiting
and exploring a destination with keeping cultural, environmental aspects in mind. In current
trend many people travel for different purpose such as outing, family outing, trekking,
educational trips, etc. But they do not travel with keeping sustainable factor in mind. While
travelling to different places, visitors use different resources such as natural , transportation
facilities, accommodations, etc. with lieu of money. They use them in inappropriate manner, so
this further of these resources are not secure.
According to Borne and Ponting, 2015 sustainable development is development that
meets the needs of the present without compromising the need of future generation to meet their
own needs. But some of the authors have view that in order to achieve sustainability in
environment, there is requirement of different factors through which local as well as tourist can
perform their activities in better and effective manner. Political parties of country have to make
strategies with which future benefits can be achieved. There is requirement of complete and
specific information through which they can perform activities in better and effective manner.
Sustainable tourism involve a broad range of subcategories which include economic and
social sustainability for the local communities. Basically it is about visiting the places and
making positive impact in the mind of people. Sustainable tourism is about support the local
economy and community tourism initiatives. There is a two impact which is on social and
economic. In sustainable tourism there should be a sharing of cultures and help to promote
tolerance and break down the barriers (Kozak and Martin, 2012). This can be occurred at
individual level , with local entrepreneur who is coming up with the initiative. Evaluate and
analysis effect of suitability tourism initiatives and relevant adjustment need to happen. Ensure
that the outcome are positive and the benefit are being felt by all. This system should be the
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continue process of re adopting the way of travel and finding a balance between the resources
and between the consumption. This requires to set some long term goals which includes the
interest of traveller , local communities and Workington hand in hand to achieve them.
Importance of the tourism and sustainable tourism:
 Tourism is consider as an economic activity in which this is capable for generating
employment and generate the growth. This effective in contributing to development and
social integration (Butzmann and Job, 2017).
 This industry has the power of boost the destination development and prosperity. This
play important role in sustainable development.
 This is consider as the concept which inspire the policy maker and the planner of
tourism. But this is difficult to implement sustainability.
 Tourism is define as the economic activity which is capable to generate the growth. This
contribute in development and economic and social ingratiation.
Sustainable tourism is the sector in which the sector development meet need of the
present tourist (Mann and Ibrahim, 2013). This host the region while protecting and enhancing
opportunity for the future.
Sustainable tourism is important because this make strategies regarding use of resources
and make provision for getting future benefits as well. It is essential and relevant to understand
properly because this is the base for maintaining proper relations. There are different factors
which are relevant and crucial to understand by tour and travel operators . There is requirement
of complete and specific information sustainability because in current market there are many
problems which arise in environment because of mis use of natural resources (Cerutti and et. al.,
2016).
According to world tourism organisation three fundamental concept of sustainable tourism.
1. Tourism can be more sustainable in way in which it is developed and operated.
2. The strategies and policies of the sector should reflect two type of relationship that is
effect of the tourism and effect on a tourism.
3. In this there is sustainability and comparativeness are independent.
Who is responsible tourism :
A responsible tourism is like a sustainable tourism . Responsible is term which is
adopted by the industry. Responsible tourism explained below:
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 This is the responsibility of this industry that they have to reduce the negative impact
of social. They have to minimise the economic and environmental effect.
 This is the responsibility of this industry that they have to generate the greater
economic benefit which help in the the growth of the nation. Generate the higher
economic benefits for there local people and improve the well being of host
communities (Charles Jr, Schmidheiny and Watts, 2017).
 Enhance the working condition of this industry which increases the profit and access to
the industry.
 As tourism industry they have the responsibility og include and involve the local
people in the decision which affect there life in a positive way and also affect life
chances.
 They should make the positive impact which is contribute in the conservation of the
natural and cultural heritage embracing diversity.
 They have the responsibility to provide more enjoyable experience to its customer or to
tourist (Mann, 2014). Provide enjoyable experience through connections with local
people and and greater understanding for local cultural and environmental issues.
 They should culturally sensitive and encourage the respect between the tourist and host
and they should have to build local pride and confidence (Eijgelaar and et. al., 2016).
How can tourism can be made more sustainable:
According Freya Higgins Desbiolles, 2019 if there is any chances to make tourism more
sustainable so there is several achievable measure. This sector require more concerted efforts that
is:
Government: In this averment must implemented the policies that foster the sustainable
development by overcoming the growth. Government should tackle all the environmental limits
for the growth and climate change. In this tourism requires the great planning. So the
government tourism authority such as tourism Australia – focused equally on integrated planning
as the marketing they currently emphasis.
Consumers: In there is the focus on that the consumer should be educated for the
responsible travel choices. For example there is few realise that all inclusive resort result in
economic benefits.
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