UK Tourism Sustainability: Strategies & World Tourism Org. Study

This report identifies strategies for the UK tourism industry to ensure future sustainability, focusing on the World Tourism Organization's (UNWTO) approach. It explores the concept of sustainability within the UK tourism sector, strategies adopted by the UNWTO for maintaining sustainability, and the benefits experienced through sustainable operations. The research methodology employs interpretivism and an inductive approach, utilizing qualitative research and secondary data collection. The report addresses the challenges faced by the tourism industry, including the impact of COVID-19, and emphasizes the importance of climate action and global tourism plastic initiatives. It concludes that sustainability is vital for the UK tourism industry, offering economic benefits, environmental protection, and support for local communities. Desklib provides access to this report and other study resources for students.

Foundation Year Research Project

Table of Contents
Research Topic: To identify the strategies that can be adopted by tourism industry of the UK for
ensuring future sustainability...........................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of Organisation......................................................................................................1
Research Aim:........................................................................................................................2
Research Objectives:..............................................................................................................2
Research Questions................................................................................................................2
Overview of Research problem..............................................................................................2
Research Methodology....................................................................................................................3
Gantt Chart.......................................................................................................................................3
Literature Review.............................................................................................................................4
To understand the concept of sustainability within tourism industry of UK.........................4
To identify the strategies adopted by World tourism organisation for maintaining and ensuring
future sustainability................................................................................................................5
To determine the benefits experienced by World tourism organisation with the adoption of
sustainable operations and functions......................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Research Topic: To identify the strategies that can be adopted by tourism
industry of the UK for ensuring future sustainability.
INTRODUCTION
Sustainability is considered as the meeting of their own needs without compromising the
competencies of upcoming generation which is helpful to meet its own desires. Moreover,
sustainable tourism may be described as the form of tourism which has much advantage than
adverse affects, mainly related to environment, the economy as well as communities,
safeguarding the atmosphere, natural resources and wildlife. Additionally, there are various
stronger advantages to be obtained from involving to sustainable tourism, the three key umbrella
aspects being: assisting the developing environment, their economical benefits for destinations
and facilitating support to local communities. For this, the chosen company is World tourism
organisation is the United Nations specialised agency which is entrusted to promote responsible
and sustainable tourism. The organisation is headquartered in Madrid, Spain and in the current
time World Tourism Organisation is one of the leading organisation involved in promotion of
tourism as driver of economic growth and environmental sustainability. The main aim of this
report is to determine the strategies that could be considered by tourism industry of the UK to
ensure future sustainability.
MAIN BODY
Overview of Organisation
World tourism organisation is the United Nations specialised agency which is entrusted to
promote responsible and sustainable tourism. The organisation is headquartered in Madrid, Spain
and in the current time World Tourism Organisation is one of the leading organisation involved
in promotion of tourism as driver of economic growth and environmental sustainability as well.
The organisation was founded in the year of 1975 and from that time they are continuously
engaged in implementation of global code of ethics within tourism so that competitiveness and
digital transformation can easily be added in the industry. The major agenda of the organisation
is to advocate value of tourism so that driver of socio-economic growth can be included within
the industry of tourism in priority manner. On the other hand, the organisation is associated with
promoting sustainable tourism development so that the industry can grow with several reasons
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and at the same time the organisation is encouraging the industry that to increase their
contribution over poverty and economic development. The outbreak of COVID-19 has impacted
the industry of tourism in devastated manner in which World Tourism Organisation is trying to
manage such rules and standards within tourism industry so that recovery can be supported by
the industry.
Research Aim:
To determine the strategies that could be considered by tourism industry of the UK to
ensure future sustainability. A study on World tourism organisation.
Research Objectives:
 To understand the concept of sustainability within tourism industry of UK
 To identify the strategies adopted by World tourism organisation for maintaining and
ensuring future sustainability
 To determine the benefits experienced by World tourism organisation with the adoption
of sustainable operations and functions.
Research Questions
 What do you understand by the concept of sustainability within tourism industry of UK?
 What are the strategies adopted by World tourism organisation for maintaining and
ensuring future sustainability?
 What are the benefits experienced by World tourism organisation with the adoption of
sustainable operations and functions?
Overview of Research problem
In respect of current research, one of the key problems is to accumulate the relevant as well
as valuable information for the investigation to become much effectual. Moreover, the whole
information those are to be into structures as well as systematized way for particular study to be
optimal.
The outbreak of COVID-19 has impacted the industry of tourism in devastated manner in
which World Tourism Organisation is trying to manage such rules and standards within tourism
industry so that recovery can be supported by the industry. Additionally, the main problems tat
tourism are facing such as taxation, infrastructures problems, cross border guidelines and others.
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Also, much tourism destination is not prepared for traveller. Traveller or vacationers may at
instance deem tourist advertisement to be exaggerated.
Research Methodology
Research Methodology is considered to be an integral part of investigation which includes
several techniques and tools which are utilised through investigator for performing the research
addition to justification. Moreover, the current investigation incorporates the utilisation of
interpretivism philosophy that tends towards rendering as well as supporting to gain deep
understandings related to topic. Additionally, this also aids scholar to conduct it practically and
systematically. In addition to this, the study approach that is applied is inductive approach as this
assists in effective figures and facts testing and scanning collected for specific topic. Within
current investigation, qualitative research choices are undertaken as this aid to accumulate
secondary data that involves relevant and efficient information. One of the key reason to use
qualitative nature of investigation is this assists to gathered information that is already evaluated
depends upon the observations. Also, there is utilisation of secondary data collection sources
which has been used into recent research. It drives and assures gathering of information from
pre-existent set of data that further drives towards formation of effectual and relevant conclusion.
This aids investigator to accumulate data into lesser time and cost effective way.
Gantt Chart
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Literature Review
To understand the concept of sustainability within tourism industry of UK.
Sustainable tourism in the UK travel industry that limits the costs and expands the
endowments of the travel industry for indigenous habitats and closes by networks and can be
executed endlessly without hurting the sources on which it depends upon. It is a side project of
the standard idea of manageable improvement which endeavours to make a low impact on the
climate and close by subculture, simultaneously as helping to create income, work, and
preservation of neighbourhood biological systems. It is both biologically and socially delicate.
The idea of Sustainable tourism bears the cost of getting sorted-out ideas for the improvement of
ecotourism tasks (Wang, Stepchenkova, and Kirilenko, 2021). It tends to look at the quest for
supportable travel industry improvement as concerning the adjusting of social, financial, and
ecological dreams. Its explanation is to counter the dangers by unmanaged the travel industry.
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Sustainable tourism considers the travel industry inside a place to get-away districts to be a
three-sided dating between have regions and their environments and people groups,
holidaymakers, and the travel industry.
To identify the strategies adopted by World tourism organisation for maintaining and ensuring
future sustainability.
The various strategies adopted by World tourism organisation for maintaining and ensuring
future sustainability are:
 Climate action: Tourism is both much higher vulnerable towards climate changes while
at similar period contributing to it. Moreover, threats for the industry are diverse,
incorporating indirect as well as direct affects like extreme weather events, enhancing
insurance costs and protection concerns, shortage of water, loss of biodiversity and
damages to assets and attraction at destinations and so on.
 Global tourism plastic initiatives: The issue of plastic pollution into tourism is much
bigger for any individuals firms for fixing upon their own. So, for matching the scale of
problems, modifications required to undertake place all over tourism value chain.
To determine the benefits experienced by World tourism organisation with the adoption of
sustainable operations and functions.
Within World tourism organisation, the sustainable tourism development guidelines as well
as administrative activities are applicable to all kinds of tourism into whole forms of
destinations, which involves mass tourism and several niche segments of tourism. So, some of
benefits experienced by World tourism organisation with the adoption of sustainable operations
and functions are stronger advantages to be obtained from involving to sustainable tourism, the
three key umbrella aspects being: assisting the developing environment, their economical
benefits for destinations and facilitating support to local communities. Some more benefits are
enhancement of their business operation, gained profitable results and enhanced productivity.
CONCLUSION
As per the above, it has been concluded that Sustainability plays vital role within UK tourism
industry. As there are various stronger advantages to be obtained from involving to sustainable
tourism, the three key umbrella aspects being: assisting the developing environment, their
economical benefits for destinations and facilitating support to local communities.
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REFERENCES
Books & Journals
Brouder, P. and et.al., 2020. Reflections and discussions: tourism matters in the new normal post
COVID-19. Tourism Geographies, 22(3), pp.735-746.
Fumeaux, D. and Imboden, A., 2020. Redesigning the BSc. in tourism of HES-SO Valais-Wallis
to address the future challenges of the touristic economy. ETH Learning and Teaching
Journal, 2(2), pp.267-270.
Higgins-Desbiolles, F., 2020. Socialising tourism for social and ecological justice after COVID-
19. Tourism Geographies, 22(3), pp.610-623.
Melo, C., Richards, G. and Smith, M.K., 2021. Transformational Tourism Experiences: The
Communication of Service Providers. In Impact of New Media in Tourism (pp. 210-233).
IGI Global.
Page, S.J. and Connell, J., 2020. Tourism: A modern synthesis. Routledge.
Susilo, D., 2020. Unlocking the Strategy of Indonesian Government in Developing Digital
Tourism. MEC-J (Management and Economics Journal), 4(3), pp.223-232.
Veríssimo, M. et.al., 2020. Overtourism and tourismphobia: A systematic literature
review. Tourism: An International Interdisciplinary Journal, 68(2), pp.156-169.
Wang, L., Stepchenkova, S. and Kirilenko, A.P., 2021. Will the present younger adults become
future orbital space tourists?. Tourism Recreation Research, 46(1), pp.109-123.
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