TM6002 - Sustainable Tourism Development: Presentation on WTM Analysis

This presentation provides an analysis of tourism, hospitality, and entertainment management, focusing on key issues and trends discussed at the World Travel Market (WTM). It highlights the growth in London's tourism sector, driven by diverse tourism activities such as adventure, medical, and wildlife tourism. The presentation identifies challenges including changing lifestyles, the need for new attractions, cultural differences, financial constraints, and infrastructure requirements. It further elaborates on the roles of governance, the private sector, and the community in fostering tourism development, emphasizing policy formation, investment, hospitality, and adherence to regulations. The presentation also considers factors like physical, cultural, and social attractions crucial for successful tourism development. Desklib provides this presentation as a student resource, offering access to similar materials like past papers and solved assignments.

Tourism, Hospitality & Entertainment
Management

Introduction
Tourism industry is having great potential and playing a key role
in economic development of various destinations. Tourism
activities in nation can influence the nation development on
global basis.
There are some key issues which impact the tourism
development such as cultural difference, finance, etc.

Current trends
It figures out that tourism activities in london has grown by 36% in
last year which boosts the tourism development opportunities.
Customers are more attracted towards various kinds of tourism. The
classification of tourism can be as:
Adventure actions
Medical tourism
Wild life tourism, etc.

CONTD...
Number of new tourist destinations or attractions are being developed in
London.
World travel market has also introduced in London to amend the
opportunities.

Challenges
Lifestyle: The one of key issue is rapid changes in lifestyle of
people. Customer perception changes rapidly which influence
the actions regarding tourism development.
Unavailability of new attraction for tourism: People are
looking for new destinations and attraction with changes in
their needs. It is difficult for industry to have new attraction
every time.

Contd....
Cultural differences: The differences in cultural aspects also leads
to some differences in language which is one of barrier for tourism
development.
Finance: Tourism development also requires high amount of
investment in order to have effective allocation of all tourism
actions.
Infrastructure: It is also necessary to have all infrastructure
facilities at destination so that users can have easy access to various
services.

Role of governance
Policy formation to amend services.
Research in industry.
Investment in infrastructure development.
Festivals and events
Funding to various tourism actions

Role of private Sector
It invest in various tourism activities.
Launch of various hotels and restaurants.
High quality of hospitality at low cost.
Organize various tourism and cultural activities.
Participate in various government projects.

Role of community
Follow rules and regulations established by government.
Proper pay of taxes to meet the financial needs of tourism
sector.
Local citizens must provide support to tourist.

Factors need to consider during
development
Physical attractions
Cultural features
Social features

References
Brookes, M., Altinay, L. and Ringham, K., 2014. Successful
implementation of responsible business practice. Worldwide
Hospitality and Tourism Themes. 6(1). Pp. 4-9.
Kaynak, E. and Kara, A., 2012. Assessing tourism market
potential in a dynamic emerging economy: Theoretical and
empirical insights from Cambodia. Asia Pacific Journal of
Marketing and Logistics. 24(2). Pp. 199-221.
Spenceley, A., 2012. Responsible Tourism: Critical Issues for
Conservation and Development. Routhledge publishes.