This report focuses on sustainable tourism development in Iceland, specifically examining SNAELAND Travel. The research aims to identify strategies for promoting economically sustainable tourism. The objectives include understanding the concept of sustainability in the travel industry, identifying strategies for sustainable tourism within SNAELAND Travel, and determining the complexities faced by the company. The research utilizes a questionnaire to gather data on stakeholder perspectives regarding sustainable tourism practices. The report includes data analysis, findings presented to stakeholders, and concludes with recommendations. References are provided for further study. The study highlights the importance of research methodology, data management, and stakeholder engagement for successful sustainable tourism initiatives. The research emphasizes the need for a comprehensive approach including aims, objectives, literature review, research methods, and ethical considerations.
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