2021/2023 FADM3004: Final Major Project - Project Proposal

This project proposal outlines a business concept for a sustainable virtual restaurant, developed as part of the Foundation in Design and Creative Business course (FADM3004). The proposal details the candidate's skills development, project concept, and evaluation, focusing on innovation, sustainability, and entrepreneurial aspects. It explores the potential of virtual restaurants, inspired by the disruption caused by online shopping. The project includes primary research through surveys and secondary research via literature reviews, aiming to create a website for the proposed business. The proposal addresses strengths such as innovation and economy, and weaknesses, such as time management, providing a Gantt chart for project execution and a bibliography in Harvard format. The final design outcome is a website showcasing the business's growth potential, creative aspects, and sustainable practices.

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Project Proposal Template
2021/2023
Foundation in Design and Creative B us i ne ss
FADM3004 - Final Major Project (FMP) Unit
Unit Credits: 20
“Our biggest challenge in
this new century is to take
an idea that seems abstract
‘sustainable development’
and turn it into a reality for
all the world’s people”
Kofi Annan

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Project Proposal Template
Candidate Name
Candidate Number
Pathwa
y
Project Title
Section 1: Review
I have improved my creative, entrepreneurial and designing skill by taking the Foundation in
Design and Creative Business course and I believe that decision of taking on this course will
have positive impact on my future career. I was able to learn number of new techniques
related to design, marketing and creative business such as development of own business
project portfolio. I have evaluated that my main strength is written and verbal communication
while I lack innovation which helps develop appealing and original business project ideas.
Creativity is needed to build successful establishments because it helps generate novel ideas
which provide competitive advantage (Pratomo and Wardani, 2021). I am not able to come
up with inventive practical and viable business project ideas and concepts as compared to my
peers. Looking back at my journey, I can say with certainty that I enjoyed every minute of
my journey on the foundation. Even when I had to create my first business project where I
was totally clueless or the burnout I faced because it was my first time doing specific
activities in my business projects, it was still an incurable and knowledgeable experience.

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Section 2: Project Concept
The theme of my final major project is sustainability and my intent with the final project it to
propose the business project idea of sustainable virtual restaurant. I believe that virtual
restaurants are going to disrupt the restaurant sector just like online shopping platforms
disrupted the apparel and CPG industry. The concept of virtual restaurant involves using
ghost kitchens kitchen to offer food products for certain niche diet or international flavours.
Ghost kittens are defined as kitchen facilities with no single restaurant-branded front-of-
house which focus on optimizing of premises consumption and rapid servicing to become
economical and get profitable outcomes. Virtual restaurant industry has high growth potential
because its ability to use technology for scaling hospitality to an infinite level (Cai, Leung
and Chi, 2022). I will be presenting my idea for my virtual restaurant by developing business
project idea of sustainable virtual restaurant website. This business project is inspired from
my personal interest in digital entrepreneurship and culinary art. I will also be conducting
primary research through survey questionnaire to develop target consumer persona. I will
conduct secondary research with the help of literature review on virtual restaurant industry to
understand its evolution, future potential and sustainability. The respondents for my primary
research will be family, friends and relatives. My final design outcome will be a website of
the proposed business start-up virtual restaurant which showcases its growth potential,
creative aspects and sustainability.

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Project Proposal Template
Section 3: Evaluation
My business project of developing website for sustainable virtual restaurant has the strength
of being innovative and economical and will help me showcase my entrepreneurial skills.
The weakness of my plan for developing the final design is that it is very time consuming and
may lead to decrease in quality. Time management is important part of delivering successful
results as it helps optimize time and resources to reduce wastage and enhance quality (Gregg,
2018). I will take feedback from my peers through social media and guidance from my
academic mentors to understand my mistakes so that I can focus on quality while delivering
the project in time. I will ensure timely delivery of my portfolio with successful outcome by
using Gantt chart to work with detailed schedule and using feedback from different sources
get high quality results.
Proposed Research Sources and Bibliography (Harvard Format)
Cai, R., Leung, X. Y. and Chi, C. G. Q., 2022. Ghost kitchens on the rise: Effects of
knowledge and perceived benefit-risk on customers’ behavioral
intentions. International Journal of Hospitality Management, 101. p.103110.
Gregg, M., 2018. Counterproductive: Time management in the knowledge economy. Duke
University Press.
Pratomo, L. C. and Wardani, D. K., 2021. The Effectiveness of Design Thinking in
Improving Student Creativity Skills and Entrepreneurial Alertness. International
Journal of Instruction, 14(4). pp.695-712.
Project Action Plan and Timeline
Week Date Week
Beginning
Activity/What you are
intending to do –
including independent
Resources/What you will
need to do it – including
access to workshops

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First week 5th July Brainstorming for ideas and
development of mind Map
Stationary, Microsoft software
(PowerPoint, word etc) access to
internet, computer access
Second
Week
12th July Development of initial Mood
board
Stationary, Microsoft software
(PowerPoint, word etc) access to
internet, computer access
Third week 19th July Independent study on virtual
restaurant industry
Access to internet, Access to library,
Access to online journal articles,
computer access
Fourth
Week
26th July Secondary research through
literature review
Access to internet, Access to library,
Access to online journal articles,
computer access
Fifth Week 2nd August Creation of complete final
Mood Boards (2)
Stationary, Microsoft software
(PowerPoint, word etc) access to
internet, computer access
Sixth
Week
9th August Primary research through
questionnaires
Access to internet, Microsoft excel
and encrypted hard drive, computer
access
Seventh
week
16th August First design development Stationary, Microsoft software
(PowerPoint, word etc) access to
internet, accesses to website
development software, computer
Eight
Week
23rd August Taking feedback from peers
and academic mentors
Making adjustments on design
Stationary, Microsoft software
(PowerPoint, word etc) access to
internet, accesses to website
development software access to
social media., computer access
Ninth week30th August Second design development
Evaluation from academic
mentor
Stationary, Microsoft software
(PowerPoint, word etc) access to
internet, accesses to website
development software access to
social media, computer access
Tenth
week
6th September Final design development Stationary, Microsoft software
(PowerPoint, word etc) access to
internet, accesses to website
development software, computer
access

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