Integrated Marketing Communication Plan for Sutton Hall Resorts

This report presents an integrated marketing communication plan for Sutton Hall Resorts, focusing on enhancing brand awareness and customer engagement. It addresses communication challenges, such as unmet customer expectations, and proposes solutions through detailed information dissemination, amenity descriptions, and customer relationship management (CRM). The plan emphasizes adopting new technologies, leveraging digital marketing, and utilizing print media to reach a wider audience. Key strategies include email marketing, social media marketing, and content marketing, all aimed at understanding and fulfilling customer needs. The report concludes that effective communication is crucial for increasing sales, profits, and overall stability in the competitive hospitality market. Desklib offers a wealth of similar solved assignments and resources for students.

Unit – 33
Integrated Hospitality
Marketing Communications

 Introduction
 Communication
 Communication objectives
 Justifications for selected and integrated communication channel
 Integrated Marketing Communication Plan
 Conclusion
 References
Table of Contents

The communication refers as process through which managers are
able to explain their superior features and facilities being supplied in
hotel through sales promotion. The organisation selected for this
project is Sutton Hall Resorts as being situated at former country
house to Sutton Lane Ends, Cheshire, England. This project
designs communication objectives for hospitality industry at
distinctive situations.
Introduction

The ability of managers to share their views and information related
with hotel and resorts to its potential customers by describing them
varied features is called communication. Managers of Sutton Hall
Resort aims to increase brand awareness and positioning of their
resorts by allowing customers to book it for weddings, event
organising, etc., that attracts large number of clients.
Communication

 Unable to meet expectations:- The managers of Sutton Hall
Resorts face the challenge for not been able to meet customer
expectations as they lack in communications. It further focus on
analysing the reason for deficiency in satisfying its target market
and develops various precautions to minimise those risk by
converting into positive attitude of target market.
Issues being faced in
communication

 Detailed Information:- The managers of hotel and resort majorly focus on
giving full detail and information of their resort by explaining their good
atmosphere.
 Amenities description:- The main aim for managers of Sutton Hall
Resort is to encourage customers by modifying its services through quality
and time management.
 Customer Relationship Management (CRM):- Sutton Hall Resort
managers focus on building good relationship with its customers through
encouraging them to book accommodation for meeting their requirements.
Communication Objectives

 Adoption of technology:- The managers of Sutton Hall Resorts
emphasize on adopting new technology that result in analysing the
each and every actions being performed by its workforce.
 Digital marketing:- Managers of Sutton Hall Resort are highly capable
in digital marketing by developing websites and clarifying the queries of
customers for making them client of industry.
 Print Media:- Sutton Hall Resort managers develops advertisements
through print media by newspapers and magazines as it is distributed
all over the world that result in growth of customer accommodations.
Justifications for Integrated
Communication channels

It is the process through which managers of Sutton Hall Resort
focus on forecasting the vision and mission of company that has to
be achieved in future with the help of social media. The main motive
for managers of Sutton Hall Resort is to analyse the expectation of
customers which is essentially fulfilled by hospitality industry
through alteration that enables clients to relax their personal life
without must disturbance.
Integrated Marketing
Communication Plan

 E-Mail marketing:- The managers of Sutton Hall Resorts focus on
giving updated information to its visitors and existing customers in
order to analyse their demand with communication process.
 Social media marketing:- Managers of Sutton Hall Resort identify
the best suitable marketing channel for its clients to meet their basic
requirements.
 Content marketing:- The Sutton Hall Resort managers are highly
focused on their content by assuring that all the things mentioned is
easy to understand with true and fair descriptions.
Marketing strategy of Sutton Hall
Resorts

 Identify decision marking procedure of customers:- The main aim
for managers of Sutton Hall Resort is to analyse requirements for
end-users that has to accomplished within specified duration. It
further develops necessary steps for converting the visitors into
customers by attracting them to book accommodation through
satisfying their needs and wants at low price.
 Implementation of marketing communication plan:- The
managers of Sutton Hall Resort further describes customers about
these at least prices with various facilities such as make up kits,
towels and napkins, snacks bucket, venue of event, etc.
Continued….

From the above discussed project it have been concluded that
communication plays intense role for managers of hospitality
industry with the motive to increase their sales and profits. It creates
prospect for business to expand and develop steadiness through
increasing aggressive strategies for being stable at competitive
market. This project designs communication objectives for
hospitality industry at distinctive situations.
Conclusion

 Chang, C., 2017. Methodological issues in advertising research:
Current status, shifts, and trends. Journal of Advertising. 46(1). pp.
2-20.
 Cheah, S., Ho, Y. P. and Li, S., 2018. Business model innovation for
sustainable performance in retail and hospitality
industries. Sustainability. 10(11). p. 3952.
References

THANK
YOU