Marketing Project: Sweatshirt Design, Target Market, and Pricing

This project outlines a marketing plan for a sweatshirt design, targeting individuals aged 15-30. The plan details the target market, which is unisex and values comfort and style. The document includes a budget breakdown, with variable costs for printing and fixed costs. The pricing strategy is value-based, with each sweatshirt priced at £35. The team's performance is highlighted, emphasizing the logo design and marketing strategies. The document also addresses competition from established brands and emphasizes the uniqueness of the sweatshirt design. The logo, "Mi Amigos," reflects the brand's focus on friendship and incorporates a design that symbolizes focus and excellence. The analysis provides insights into the design, marketing, and financial aspects of the project.

GRADUATE CHALLENGE

Table of Contents
BRAND LOGO...............................................................................................................................3
TARGET MARKET........................................................................................................................3
BUDGET.........................................................................................................................................3
Reason for selecting this target market........................................................................................3
Reason for design.........................................................................................................................3
Pricing strategy............................................................................................................................4
Performance of team....................................................................................................................4
Competition..................................................................................................................................4
Uniqueness...................................................................................................................................4

BRAND LOGO
TARGET MARKET
The target market for the sweatshirt above is boys and girls above 15 years of age to 30 years.
The sweatshirt will be unisex and therefore both males and females can wear it.
BUDGET
Particulars (for 6 sweatshirts) Amount (for 6 sweatshirts)
Variable costs £180
Mono print on sweatshirt (£14*6) £84
Colour Print on sweat shirt (£16*6) £96
Fixed Costs £20
Total £200
Reason for selecting this target market
This segment seeks comfort with style and this is exactly what will be delivered by our
sweatshirts which are trendy and comfortable.

Reason for design
The designs that we have selected is based on the name of our company “Mi Amigos” meaning
“my friends” and it is placed in a cool manner where the symbol indicates that the wearer is
focused and the cross sign is the mark of the best.
Pricing strategy
The per unit price of each sweatshirt will be £35 which is reasonable based on the quality and
fact that it is unisex is an additional factor. Value based pricing strategy has been adopted for the
sale of sweatshirts.
Performance of team
We were able to perform exceptionally well because the design of the logo was liked by the
targetted segment and the strategies adopted for marketing helped in targeting these market
segments. The designing of logo was given to two creative members and the manufacturing was
given to those who were familiar with the local resources and production houses.
Competition
The competition was high because many established brands and online stores are selling their
sweatshirts at £35 or in the similar range. It was tough to fight with these brands but this was
possible because we were sure of the quality of our sweatshirts and the designing.
Uniqueness
We ensured that they were comfortable and trendy i.e. the designs were as trendy as it could get
but comfort aspect was not compromised.