Analyzing Sweet Tooth Bakers: A SWOT Analysis of a New Bakery Venture

This case study presents a SWOT analysis for "Sweet Tooth Bakers," a new bakery venture operating as a sole proprietorship. The analysis identifies the company's strengths, including a clear brand image and private labels for luxury goods. Weaknesses include customer dissatisfaction and declining sales due to supply issues. Opportunities lie in new food segments and global expansion, while threats include high competition from established bakeries like Royal Bakery and Foodgrain, as well as the failure to cater to the demand for Indian food. This SWOT framework evaluates both internal and external factors influencing the company's competitive planning.

SWOT ANALYSIS
• It is a framework used to evaluate company's
competitive planning .
• It can used for internal and external factors as
well .
• And in context of the new venture we will
discuss its swot analysis.

ABOUT THE COMPANY
The bakery would be run under the name
"Sweet tooth bakers," and it would be a solo
proprietorship. This business proposal plan is
related to the formation of a company that
sells cakes, pastries, and confectionery items.

STRENGTHS
• CLEAR BRAND IMAGE: It has a strong
and well-known brand in the international
market, as well as a large business that
caters to premium categories
• PRIVATE LABELS: It has its own labels
in order to market luxury goods such as
brownies and other culinary items with a
clear brand name.

Weakness
• CUSTOMER SATISFACTION:
Customers are dissatisfied, and there have
been numerous concerns
• DECLINING SALES: They are steadily
dropping due to a lack of certain things,
and they do not have adequate supplies of
products to meet demand.

OPPORTUNITIES
• NEW SEGMENTS: Food frenzy is a
constantly changing industry, with new
categories emerging on a regular basis.
• GLOBAL EXPANSION: As we all know,
the bakery is in the midst of becoming an
international brand, with locations

Threats
• HIGH COMPETITION: Some of the main
competitors of sweet bakery are royal
bakery and foodgrain.
• OTHER BRAND PROMOTION: As it is
clear that the bakery does not provide
Indian food, which is in high demand in
the market, other businesses benefit.