Enterprise and Entrepreneurship: A Business Plan for Swift Footwear

This presentation details a comprehensive business plan for Swift Footwear, a company focused on producing eco-friendly shoes from recycled fishing nets. The motivation behind the venture stems from the increasing environmental harm caused by traditional manufacturing processes and the lack of sustainable product options. The idea generation process involved focus groups, brainstorming sessions, internet research, and surveys to validate the concept. Feasibility studies assessed the viability and worthiness of the business, employing STP (Segmentation, Targeting, and Positioning) strategies. The product itself is made entirely from recycled materials, appealing to a demographic of environmentally conscious youth. Future market opportunities are identified through trend analysis, gap identification, and problem-solving. The presentation also covers a PESTEL analysis to evaluate the external factors influencing the business and the 7Ps of the marketing mix to outline the marketing strategy. The unique selling point is the combination of recycled materials and modern production methods. The vision of Swift Footwear is to become a global leader in sustainable and environmentally friendly products, contributing positively to both society and the environment.

Enterprise and Entrepreneurship

Table of Contents
 INTRODUCTION
 MAIN BODY
 Motivation for the choice of business
 Process of generating the idea
 Feasibility studies conducted
 Details of the product
 Future Market Opportunities
 Attractiveness of the industry
 CONCLUSION
 REFERENCES

INTRODUCTION
 The presentation will explain about the various aspects of the successful business plan for a new product or
services. It will explain about the motivation which was the impact of the harmful raw materials on the
environment that led to start the Swift footwear (Pseudo name).
 The presentation will also explain about the process of focus group and the internet searches that we went through
for this business idea (Lovchikova and Lovchikova, 2020). It will explain about the feasibilities of the business by
finding out the worthiness of the business and the STP approach.
 It will explain about the details of the product that it is made with the recycled materials and it is impact free on to
the environment. Furthermore, it will explain about the opportunities by analysing the trends and by solving the
problems that is found in the market.
 There will be explanation about the attractiveness of the industry with the help of models of the PESTEL analysis
and the 7P’s of marketing mix. There will be the details about the vision of the business that the Swift footwear
(Pseudo name) trying to become the global leader in providing the eco-friendly products to every customer in this
world

Motivation for the choice of business
The increasing harm to the environment and the lack of the
eco-friendly product gave the motivation to produce the
business ideas of the recycled fishing net shoes (Koning and
Younkin, 2021).
The prior experience of working in the commercial shoe
producing factory will be beneficial for me to start the business.

Process of generating the idea
The organization will go through the various types of the process to generate the idea of the
recyclable fishing net shoes (Martins and et.al., 2019).
 Focus groups
 Brain storming
 Internet research
 Surveys

 Viability of business
 Worthiness of business
 STP
 Positioning
 Targeting
Feasibility studies conducted

Budget
Advertising £ 10,000
Production £25,000
Raw material £15,000
Sales £8,000
Total £58,000
•Budget

Details of the product
The Swift footwear (Pseudo name). will be making the
steps towards the betterment of the environment by
providing the customers with the products that are
made of completely recycled material (Witthaut and
von Delft, 2018. ).
The product will be the recycled fishing net shoes that
will be beneficial for the environment and the budget of
the people.

Demographic
The demographic for the product is youth as most of the audience for the shoes are the youth
that are looking to buy stylish shoes that can be attractive and affordable at the same time
Youth Adults Old Aged
0
1
2
3
4
5
6
7
8
9
Buying behavior
Normal Shoes Eco-friendly shoes Column1

Future Market Opportunities
 There are various opportunities for the Swift footwear (Pseudo name) in the market as the
people are looking to buy the products that are beneficial for the people and the
environment
 Observing the trend
 Finding gaps
 Solving the problem

PESTEL Analysis
 Political
 Economic
 Social
 Technological
 Environmental
 Legal

Unique Selling Point
The unique selling point of the business is the shoes that
will be made from the recycled fishing net and will be
produced by the modern production methods.