Swinburne University: EHS Assess Industry Consulting Project Report

This project report provides an in-depth analysis of the external environment for EHS Assess, a Melbourne-based consulting firm specializing in occupational hygiene. The report examines the macro-environment, industry dynamics, and competitor analysis to identify opportunities and threats. It utilizes strategic decision-making frameworks, including PESTEL analysis and Porter's Five Forces, to assess the impact of various factors on EHS Assess's growth and development. The report delves into the firm's key activities, value proposition, customer relationships, and operational expansion schemes, providing a comprehensive overview of its market position and future prospects. The analysis is supported by references and appendices containing detailed data and supporting information, offering valuable insights into the competitive landscape and strategic considerations for EHS Assess.

Running head: EXTERNAL ENVIRONMENT
EXTERNAL ENVIRONMENT
Name of the Student
Name of the University
Author Note

1EXTERNAL ENVIRONMENT
Introduction
External environmental analysis refers to one the basic analysis and study of the
macro environment along with industry and competitor analysis. The main objective of such
an analysis is the growth of the organization. This is a part of strategic decision making that
helps the organizations to find out the opportunities and threats in comparison to the
competitors (Tresna 2017). The macro environmental factors focus on the future possibilities
of events. It helps in focusing on the factors that affects the profitability, growth and
development of the organization. Environmental forces that play an important part in this
analysis are the global market condition, economic condition, socio-cultural, demographic,
political, legal and technological factors. The analysis of industries on the other hand includes
threats of new entrants, supplier power, buyer power, availability of substitute products and
the rivalry.
External environment analysis is a broad strategic decision making process that
involves strategies like finding opportunities and threats, performing PESTEL analysis,
following Porter’s Five Forces model and doing supply chain and industrial life cycle
analysis (Patnaik 2017). The project report aims at discussing about industry consulting firm
EHS Assess extensively. The project requirement, response, work management and
operational expansion schemes are clearly explained as the report proceeds. It also contains in
details about the key activities, value proposition, partners involved and customer
relationship management. The report is being prepared to analyse the growth and
development of EHS Assess with respect to the market competition and how well it is using
its opportunities to grow further down the line.

2EXTERNAL ENVIRONMENT
References
Patnaik, P., 2017. Handbook of environmental analysis: chemical pollutants in air, water,
soil, and solid wastes. Crc Press.
Tresna, P.W., 2017. External and Internal Environment Analysis (A Study in Tasikmalaya
City Embroidery Industry). Review of Integrative Business and Economics Research, 6(1),
pp.401-11.