INF80028: Business Process Analysis of Swinburne Guru Consulting

This report provides a detailed analysis of Swinburne Guru Consulting (SGC), a small business specializing in coaching services. It examines the company's organizational structure, culture, and strategies, highlighting the impact on its business processes. The report identifies key problems within the current system, such as issues faced by the bookkeeper and repetitive client introductions, and discusses potential benefits of addressing these issues. The analysis includes an 'As-Is' model of the business processes, aiming to identify areas for improvement and efficiency gains. Recommendations are offered to enhance the current process model, with a focus on improving business operations and making effective decisions. The report also covers business requirements for the information system development and predicted simulation of the improved model. The analysis of the current business process of the organization is thoroughly measured for identifying the critical issues of the business and developed as described in the main section. Later, the process description is described in details along with appropriate resource allocation and analysis of performance of the current process is completed. By doing the performance analysis many things such as critical challenges for the business operation is mostly resolved.

Running head: BUSINESS PROCESS MANAGEMENT
BUSINESS PROCESS MANAGEMENT
Name of the Student:
Name of the University:
Author Note

1
BUSINESS PROCESS MANAGEMENT
Executive Summary:
The main objective of this particular report is to analyse the business environment of the
Swinburne Guru Consulting (SGC) and then to identify the most recent problem in the business
process management. Furthermore, additional objective is to provide some recommendations
about improving the current process model such that the business operations can be more
efficient. Also, the main business requirements of the information system for its development
and predicted simulation of the improved model is shown in the later section of the report. The
current business process of the organization is thoroughly measured for identifying the critical
issues of the business and developed as described in the main section. Later, the process
description is described in details along with appropriate resource allocation and analysis of
performance of the current process is completed. By doing the performance analysis many things
such as critical challenges for the business operation is mostly resolved.

2
BUSINESS PROCESS MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Importance of process, analysis, design and development for the organizations............................3
Overview......................................................................................................................................3
Importance...................................................................................................................................5
Organizational Background.............................................................................................................6
Organizational structure, culture and strategies...........................................................................7
Organizational structure...............................................................................................................7
Organizational Culture.................................................................................................................7
Organizational Strategies.............................................................................................................7
Impact on processes and on efforts to re-design processes in the future.........................................8
Major problems identified in the current system.............................................................................8
Problems faced by the bookkeeper..............................................................................................8
What are some of the benefits if the problem/issue(s) are addressed?....................................8
Assumptions............................................................................................................................8
Limitations...............................................................................................................................9
Problems of the repetitive introductions faced by the clients......................................................9
What are some of the benefits if the problem/issue(s) are addressed?....................................9
Assumptions............................................................................................................................9
Limitations.............................................................................................................................10

3
BUSINESS PROCESS MANAGEMENT
Selling of bad debts...................................................................................................................10
What are some of the benefits if the problem/issue(s) are addressed?..................................10
Assumptions..........................................................................................................................10
Limitations.............................................................................................................................10
Conclusion.....................................................................................................................................10
Bibliography..................................................................................................................................12
Appendix........................................................................................................................................14
As-Is Model: Swinburne Guru Consultancy..............................................................................14
Model 1: Organize Coach..........................................................................................................15
Model 2: Manage payment........................................................................................................16

4
BUSINESS PROCESS MANAGEMENT
Introduction
The report analyses the business background of Swinburne Guru Consulting (SGC) to
identify scope for enhancing carrier of the client and ensure professional standard in services
provided to the clients. The company follows an organic structure and this makes the decision
making process complex. In order to ensure that the company is capable of making effective
decision regarding their business process, they require an integrated approach for which a
decision management system is required that will provide an centralized process required for
effective and efficient decision regarding business process. In this context, efficiency of the
business process is analyzed to identify resource requirements so that the project is consistent
with the requirements and objectives of the organization.
Importance of process, analysis, design and development for the organizations
Overview
There are four essential trends which are outsourcing that will be shaping the BPM
involving the digitization, innovation of the service, engagement of the social media and the
transformation of the market. Such trends will be further evolving over a much longer time as
several organizations will be developing full new abilities as well as strategies for the conduction
of the business (Dumas et al. 2013). There is a great need for the organizations to properly
monitor various alternations regularly for staying very much relevant. There is a sharing of a
much rich understanding of the all the various important ideas regarding the designing,
management and the alternation of all the various processes for a number of various purposes of
the organization. It has been known that BPM has ultimately become a discipline of the
management which will be holistic. There is a great requirement of a huge number of elements

5
BUSINESS PROCESS MANAGEMENT
which will be complimentary required to be addressed for a deployment which will be both
sustainable as well as successful. It has been known that there are basically six main elements of
Business Process Management involving the governance, technology of information, people,
alignment and the culture (Rosemann and vom Brocke 2015). The digitization may be directly
affecting the market of outsourcing globally. The digital transformation will be greatly enabled
by the automation. The service automation may be greatly influencing the way all the various
services will be actually delivered within the entire organization. As the daily lives of people
have been becoming more and more digital, all of their interactions with all the providers of
service are also altering towards the newer ones. The recent journey has become much more
continuous as well as dynamic. All the current trends show that the recent day’s people are
greatly preferring interactions via the social media. Alternations in the global market are also
altering the business which is outsourcing. The specific industry of BPM has been known to be
well embracing fully new technologies which will be digital. The business has been able to
actually realize that the legacy delivery models of service and various platforms will be really
very much tough for all the organization to cope up with all the various rapidly altering
expectations of the customer. The management of business process is observed to be greatly
lacking a fully integrated collection of various methods of analysis for the removal of all the
steps of process which are totally not required, properly identifying all the various steps of
process which are either inefficient or rather ineffective. It will even be determining which steps
of the process are to be actually focused upon for the improvement. Several techniques as well as
tools from that of the Six Sigma can also be borrowed for all of these tasks (Conger 2015). All
the various techniques of Six Sigma can be utilized for the improvement of various processes

6
BUSINESS PROCESS MANAGEMENT
which are deficient. Six Sigma when combined with all the various techniques of the waste
removal can even be adding a great value to the improvement of the procedure of the project.
Importance
BPM is considered to be very much essential for the organization as it will be actually
allowing the organization to properly align all the various functions of the business with that of
all the requirements of the customers. This will be helping all the various executives to properly
determine the way of deployment, monitoring and also the measurement of the various resources
of the business. Whenever the Business Process Management will be executed appropriately,
BPM will be possessing with the particular capability of enhancing both the productivity as well
as the efficiency and will also be reducing the expense. There will even be the minimization of
various risks as well as errors and thereby there will be the optimization of results.
Implementation of all the various practices which will be best suited in the BPM will be
contributing towards sounding the management of finance and will also be offering specific
visibility into how properly the organization will be greatly succeeding to meet all the various
goals. The employment of the holistic to that of BPM will be capable of deriving a number of
benefits which will be tangible and it will be involving the growth of the revenue, reduction of
the cost, compliance, management of risk, improvements in the productivity, improvements in
the satisfaction of the customers and a great transformation (Chang 2016). BPM has been
capable of demonstrating proper improvements in all various measures like that of margin,
utilization of resources and the utilization of the capital. BPM is also considered to be a great
way towards obtaining a number of benefits from all the various investments which have been
existing. As it has been observed that the landscape has greatly become very much competitive
for all of the businesses, they have to fight much harder for competing in a successful way. Now,

7
BUSINESS PROCESS MANAGEMENT
for competing in the specific environment of the current days, there is a huge requirement for the
business to find various ways of reaping various advantages which have been well delivered by
BPM. It has been observed the great innovation as well as the agility of the transformation have
become greatly critical in the huge environment of today which is hyper tensed. The approach of
BPM will be definitely helping the business in greatly innovating as well as transforming the
way of it towards the achievement of much better value of the business (Suri et al. 2017). The
business must be seeking at various ways towards the increment of their specific capability
towards the creation of a full new value from the specific amount of money which has been spent
upon all the various systems as well as technology.
It can be actually said that the BPM is basically a methodology of a constant procedure of
both improvement as well as re-evaluation. There are a number of various advantages of the
management of business process. All the various advantages of the business process
management are very much broad ranging and it can be greatly advantageous both in the long as
well as the short term. All the various benefits will be involving productivity, lowered cost,
agility, and transparency of compliance, satisfaction of employee and the consistency of process.
Organizational Background
The Swinburne Guru Consulting organization is small business which is situated in
Hawthorn. The organization was established during January of 2012 and operates from the
Hawthorn area. The owner of the business is Emily Sodapop and currently have four permanent
employees. A home based business as started by Emily and she worked as the sole operator.
Mostly the other consultancies had recommended Emily and this how the business was started
but over the time the business of the organization expanded the organization however, the

8
BUSINESS PROCESS MANAGEMENT
manual procedures in the organization was still prevalent and hence, a lot of problems were
faced by the organization.
Organizational structure, culture and strategies
Organizational structure
The main clients of the entire organization are all the people who will be searching for
the improvement of the quality of the leadership and the enhancement of the performance. The
actual founder of the enterprise is Emily and possess with the main goal being the expansion of
the recent business for gaining a great competitive advantage in the recent marketplace. The
operation area for the recent business is the area of Melbourne and the recent process of the
working has greatly incremented the huge complexity of managing specialization of all the
various employees.
Organizational Culture
It has been well observed that the organization has been greatly operating in a specific
type of culture that will be hugely organic. It will be actually based upon all the different
characteristics which will be including all the different functions which are greatly specialized of
the job, fully open towards any particular change, small number of layers of the management and
decision making not at all being greatly centralized towards managing. The organization has
been observed to be huge receiving a number of benefits from all the free flows of the
information.
Organizational Strategies
It has been well known that the specific interdependent strategy can be hugely impacting
on the entire performance of the enterprise. Before undertaking the process restructuring of the

9
BUSINESS PROCESS MANAGEMENT
process which will be greatly effective, a number of alternations must be assessed appropriately
for making sure that they will be properly fitting with all the actual aims of the business. Two
different strategies which are being followed by the organization will be involving:
 Great focus upon cost reduction and the job cycle period capable of enhancing the
productivity which will be greatly operational.
 A huge growth in all earning of the organization hugely supported by proper satisfaction of
all the partners and all the clients which have been improved.
Impact on processes and on efforts to re-design processes in the future
The current procedures in the organization are performed manually and hence, this
affects the procedures of the business of the organizations. In addition to
Major problems identified in the current system
Problems faced by the bookkeeper
What are some of the benefits if the problem/issue(s) are addressed?
If the problem will be addressed then several steps can be taken for either recruiting new
bookkeepers for handling with all of the activities performed by the bookkeepers. This will be
ensuring that if there will be any expansion in the business then the bookkeeper will be capable
of coping with all the various requirements.
Assumptions
It is very much important to consider all the problems which have been faced by that of
the bookkeeper. It has been observed that the particular book keeper which possess some duties
other than all the invoices, receipts as well as payments can be very much busy. It can be easily

10
BUSINESS PROCESS MANAGEMENT
imagined that as the business will be expanding there is a great belief that the keeper of the book
will not at all be able to cope up properly. There will be a great rising challenge which can be
observed related to the management of the process of payment. There will be a question which
may be arising that who will be actually held responsible for the management of the process of
the payment.
Limitations
There rises a great challenge of opting for the best people which will be capable of
performing all the various activities of the bookkeeper.
Problems of the repetitive introductions faced by the clients
What are some of the benefits if the problem/issue(s) are addressed?
This problem will be actually delivering the fact that the business will be ungently
needing some kind of support, mentoring or rather training.
Assumptions
It has been observed that there are a large number of problems faced by all the various
clients due to a large number of various repeating introductions. It has been happening that any
potential client will be calling sometimes and urging for setting up an assignment immediately.
There rises a great pressure in meeting all the various requirements of the sudden arriving client.
Addressing such problems is very much important for searching all of the limitations related to
the flexibility of coping up with all the various assignments. The recent procedure has been
observed to be possessing a very much limited flexibility for coping up with this as all the
various assignments are greatly dealt with the particular order within which they are actually
obtained. Hence, it is really very much important to specifically identify all the various problems

11
BUSINESS PROCESS MANAGEMENT
of all the repeating introductions which have been greatly faced by all the various clients. Such
problems are to be solved immediately for the betterment of the business.
Limitations
It may be happening that it will be taking a lot of time in arranging for training and
mentoring immediately.
Selling of bad debts
What are some of the benefits if the problem/issue(s) are addressed?
Addressing of this problem will be bringing forth with the thinking that it will be much
better to properly check the rating of the credit of the customers much beforehand.
Assumptions
Selling of the bad debts are some other problems which are being greatly noticed and
such problem must be addressed as fast as possible so that several steps are undertaken for
solving them. This will be helping a lot in the betterment of the business. It has been greatly
happening that with the incrementing frequency that various bad debts are greatly being sold at a
high rate to that of the collection agency of the debt and this has been bringing with it a huge
inevitable loss.
Limitations
It is to be well remembered that this may be greatly delaying the procedure of the
assignment. This thing is also to be kept in the kind.

12
BUSINESS PROCESS MANAGEMENT
Conclusion
The report concludes that they require an integrated approach regarding decision making
process. In order to ensure this, a decision management system is required and it will provide a
centralized process that is required for effective and efficient decision to enhance the business
process. To ensure that the project is consistent with the requirements and objectives of the
organization feasibility study is required. Along with that a stakeholder analysis is also required
for identification of changes in the behaviour of the employees for ensuring success in the
project. When stakeholder analysis is effective, it ensures that the requirements are correctly
identified and successfully integrated with the project. The organization considers a distributed
management system and therefore, it is required to deploy a change management plan to manage
changes in the organization effectively and efficiently.

13
BUSINESS PROCESS MANAGEMENT
Bibliography
Chang, C., Srirama, S.N. and Buyya, R., 2017. Mobile cloud business process management
system for the internet of things: a survey. ACM Computing Surveys (CSUR), 49(4), p.70.
Chang, J.F., 2016. Business process management systems: strategy and implementation.
Auerbach Publications.
Conger, S., 2015. Six sigma and business process management. In Handbook on Business
Process Management 1 (pp. 127-146). Springer, Berlin, Heidelberg.
Dumas, M., La Rosa, M., Mendling, J. and Reijers, H.A., 2013. Fundamentals of business
process management (Vol. 1, p. 2). Heidelberg: Springer.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource management:
Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Pradabwong, J., Braziotis, C., Tannock, J.D. and Pawar, K.S., 2017. Business process
management and supply chain collaboration: effects on performance and competitiveness.
Supply Chain Management: An International Journal, 22(2), pp.107-121.
Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer, Berlin,
Heidelberg.
Suri, K., Gaaloul, W., Cuccuru, A. and Gerard, S., 2017, June. Semantic framework for internet
of things-aware business process development. In 2017 IEEE 26th International Conference on
Enabling Technologies: Infrastructure for Collaborative Enterprises (WETICE) (pp. 214-219).
IEEE.

14
BUSINESS PROCESS MANAGEMENT
Uhl, A. and Gollenia, L.A. eds., 2016. A handbook of business transformation management
methodology. Routledge.
Vom Brocke, J. and Mendling, J., 2018. Business process management cases. Digital Innovation
and Business Transformation in Practice. Berlin et al.: Springer.
Weber, I., Xu, X., Riveret, R., Governatori, G., Ponomarev, A. and Mendling, J., 2016,
September. Untrusted business process monitoring and execution using blockchain. In
International Conference on Business Process Management (pp. 329-347). Springer, Cham.

15
BUSINESS PROCESS MANAGEMENT
Appendix
As-Is Model: Swinburne Guru Consultancy
The As-Is model is developed to explain the entire process of the Swinburne Guru
Organization.

16
BUSINESS PROCESS MANAGEMENT
Model 1: Organize Coach
The above diagram has been used for the explanation of the selection of a coach for the
clients. The main role players are coach specialist and Client relation officer.

17
BUSINESS PROCESS MANAGEMENT
Model 2: Manage payment
The book keeper performs the invoice procedures which are explained above.