INF10003 IBIS Report: Evaluating Swinburne's Shift to Online Teaching

This report analyzes Swinburne University's potential transition to a fully online teaching model using PEST, SWOT, and Porter's Five Forces analyses. The PEST analysis examines political support for online learning in Australia, the growing education sector, social acceptance of online platforms, and technological advancements. The SWOT analysis identifies Swinburne's strengths (advanced teaching, resources), weaknesses (equipment, training), opportunities (online campaigns, social media), and threats (competition, application crashes). Porter's Five Forces analysis reveals high industry competition and new entrant potential, moderate supplier power, high customer power, and low threat of substitutes. Recommendations include competitive pricing, yearly packages, digital marketing, initial discounts, and teacher training programs. Desklib offers a wealth of resources, including similar reports and solved assignments, to aid students in their studies.

INTRODUCTION TO
BUSINESS INFORMATION
SYSTEMS IBIS

Table of Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
PEST Analysis...................................................................................................................................3
SWOT Analysis.................................................................................................................................4
Porter five forces analysis..................................................................................................................5
Recommendations.............................................................................................................................6
REFERENCES......................................................................................................................................7

INTRODUCTION
Business information system is a practice that followed to bring new information into
the business. This is more like identifying the information that can support the business
operations of venture. This report is based on the case study of Swinburne University in
respect to its practice of converting the classes online. This project would discuss about
different aspects and elements related to this decision making done by business organisation.
Henceforth, report will emphasis over the PEST Analysis in respect to this decision making.
SWOT Analysis would also conduct. Furthermore, porter five forces analysis will also be
done under this project.
MAIN BODY
PEST Analysis
PEST Analysis is an external business environment analysis that could direct some
areas that can understand and allow the business house to take on important decision making
by evaluating the entire structure.
Political factor
Political situation in Australia is very much progressive towards the online learning
platforms. Especially after the covid pandemic is over the government has given a huge
priority to online mode of learning and education through internet (Al-Fraihat, Joy and
Sinclair, 2018). The priority of government has been switched towards the online learning
mode so that students and learners can get an easy access to different learning platforms. The
political stability of Australia would also support the decision making of converting the
traditional teaching technique into online mode of learning.
Economic factor
The education sector in Australia is very emerging in nature and especially the online
teaching becomes one of the very progressive markets in the country. The education sector
growth rate is expected to be around 6% in Australia especially after the paradigm shift of
switching towards the online learning model (Cha and Kwon, 2018). The per capita income
of people also make it affordable for the people to provide children access to the online
learning model as it take extra cost other than school and colleges fees and expenditures.

Inflation in economy is also under controlled that could also boost up the buying power of
customers in market.
Social factor
Society in Australia has also become very much active towards enrolling with the
online learning platforms. Post covid tenure could get an engagement of the people more
towards the online learning platforms and techniques. The interest and belief of people
towards the online learning practice has also been emerged that could also motivate the
Universities in Australia to explore the online learning area. Increasing awareness of people
towards the sector become one of the key reason Universities and educational institutes
prioritises the new way of learning practice. This is also trendy and provides a reasonable
scope to all educational institutes to grow in the market.
Technological factor
Technological factor is another backbone of the online learning or education related
practices. Technical advancement of Australia makes it more realistic for the country to
channelize the practice of e-learning in country. This could make it realistic for the
educational institute to get engaged towards the online learning model so that more number
of students could take an advantage of quality teaching of the University.
The above factors stated the external business environment that would favour and
empower the University in getting the success against the decision making.
SWOT Analysis
SWOT Analysis is an internal analysis that could drive the different strength,
weakness, opportunity and threat part of the company business idea. The internal assessment
is much needed in process to ensure the possible success of the business idea.
Strength:
 Advanced teaching practices.
 Practical based learning approaches.
 Resource ability of University (Trakru and Jha, 2019).
 Well qualified professionals and teachers.
Weakness:

 Less advanced equipment at Swinburne University.
 Irregular training programs at university.
 Less progressive technical level of advancement and development.
Opportunity:
 Online learning campaign.
 Social media marketing and promotion.
 Growth oriented opportunities.
 Branding related opportunities.
Threat:
 Competition in market.
 Crash of company application.
Porter five forces analysis
This is a competitive analysis model that favour the business entity to analysis and
evaluate the level of competition available in the market. This is a practice that involves
evaluation about different forces that completely affect over the business operations of
organisation.
Competition in industry (High): Competition is huge in education sector. Almost every
university and educational institute has switched over the online learning model. All this
could allow aggressive level of market competition (Issa, 2018). This force is high and would
drive the company to follow more competitive policies related to prices so that Swinburne
University can cut down the market competition.
Potential of new entrant (High): Education sector has always been in a demand of the market.
The market reach is so much advanced that even in the time of covid apart from other
business environment sector this industry could drive immensely. The potential and market
demand make this industry very progressive in nature in respect to grow and develop in
market. This force is high.
Power of supplier (Moderate): Established universities like Swinburne University contain
plenty of option for its suppliers. The dependency of supplier is more on company which
make this force to be moderate in nature.

Power of customers (High): This force is always high. All policies of company are
formulated on the basis of the need and requirements of the customers in the market.
Swinburne University formulate all its policies related to product development, service
improvement and all other on the basis of its customer. The involvement of customer in
business makes this force very aggressive in nature.
Threat of substitute product (Low): This force is low. There is a lesser possibility of this to be
happened in the sector.
Recommendations
 This is recommended that Swinburne University should give prioritises to competitive
pricing policy.
 Company should make yearly packages so that students do not get opportunity to
switch on other e-learning models (Mustafa, 2020).
 Company should prioritise to digital and social media marketing campaign so that
more number of students could be attracted towards the organisation.
 This is recommended that in the initial stage Swinburne University should provide
quality discounts.
 Regular training and development programs of teachers must be channelizes at the
university.

REFERENCES
Books and Journals
Al-Fraihat, D., Joy, M. and Sinclair, J., 2018. A comprehensive model for evaluating e-
learning systems success.
Distance Learning for Educators, Trainers and
Leaders. 15(3). pp.57-74.
Cha, K. and Kwon, S., 2018. Understanding the adoption of e-learning in South Korea: Using
the extended Technology Acceptance Model approach.
KEDI Journal of Educational
Policy.
15(2).
Issa, S. N., 2018.
Awareness and Utilization of E-Learning Technologies in Teaching and
Learning of Business Education Courses in Universities in Kwara State,
Nigeria (Doctoral dissertation, Kwara State University (Nigeria)).
Mustafa, A., 2020. The personalization of e-learning systems with the contrast of strategic
knowledge and learner’s learning preferences: An investigatory analysis.
Applied
Computing and Informatics.
Trakru, M. and Jha, T. K., 2019. E-Learning effectiveness in higher education.
International
Research Journal of Engineering and Technology (IRJET). 6(5). pp.96-101.